Uploaded byJonathan Waddingham
Thought provoking content and other things
The document discusses key consumer trends including augmented reality (AR), data and AI transparency, and growth hacking as essential drivers for innovation and business growth. It emphasizes the importance of user control over data sharing and the emergence of AI technologies such as chatbots, while highlighting the necessity for organizations to adopt agile methodologies for cross-functional team collaboration and transparency. Overall, the content focuses on how these trends can transform organizations and enhance consumer engagement.
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Thought provoking content and other things
- 1. “Thought provoking content” andother things Jonathan Waddingham, senior product manager, JustGiving August 2017
- 2. Consumer trends (andone organisational one) AR (but not VR) Data & AI Transparency Growth Hacking
- 3. Augmented Reality &Virtual Reality
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- 6. AR is comingin a big way Facebook AR studio Apple AR kit (and Instagram has copied Snapchat filters too)
- 7. When a platformopens up, innovation accelerates https://developers.facebook.com/products/camera-effects/ar-studio/
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- 9. Aha and MortenH-ARkit https://www.youtube.com/watch?v=ZBdRAdSosv4 http://www.madewitharkit.com/
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- 11. Great Data ProducesRevenue (it helps if you pretend that’s what GDPR means)
- 12. Data receipts Transparency isadvisable (and required) https://twitter.com/cgledhill/status/872392716952494081
- 13. Old days –give us yer data
- 14. Now - usercan choose how much data to share
- 15. Putting user incontrol – My Oxfam app
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- 17. Putting user algorithmin control Could an algorithm come up with a more appropriate amount? And learn what content will make you go up or down?
- 18. AI – asfeatured in chatbots
- 19. Chatfuel – chatbotplatform https://jonathanwaddingham.com/lessons-from-justhacking-and-building-3- chatbots-in-28-hours-99ca54db5f86
- 20. Machine learning isbecoming more accessible But it’s still not *that* accessible to non-techies And yet, it powers so much of the tech we all use every day It takes all of our *big data* and builds models to correlate and predict actions
- 21. The flip sideof all that data – using data for “bad”
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- 29. It’s not justcharities. But… banks too 😱 https://monzo.com/transparency/
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- 33. Blockchain & philanthropy- Alice https://alice.si/
- 35. “When each goalis achieved, we will provide evidence to the rough sleeping commissioning team at the Greater London Authority who will independently verify that it’s been achieved. Once this happens, your donation will be released by this crowdfunding platform to St Mungo’s.”
- 36. Blockchain & philanthropy- Disberse http://www.disberse.com/
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- 38. Growth hacking & organisingfor growth
- 39. *Buzzword klaxon* Growth hackingis a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. https://en.wikipedia.org/wiki/Growth_hacking
- 40. Growth mindset It’s abouthow you work as much as what you do
- 41. How we’re organisedfor growth at JustGiving Three independent teams – Crowdfunding, Fundraising, Individual Giving Product Tech Strategy Marketing
- 42. Each team iscross-functional and self-organised Tech lead Developer Developer SDET (QA) Front end developer Marketing lead Content SEO Product lead Strategy lead Analyst UX designer Visual designer CRM exec PR
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- 44. What does thatmean in practice? Being in control of your own destiny The ability to set and change priorities Send a new email | Add content on social | Make changes to the website | Run a report
- 45. Access to dataadds insight to autonomy Every day we share: Total donated Total pages Top pages Month to date
- 46. Communication & transparency Flickr:jonathanharford
- 47. Weekly performance review Toplevel numbers Analysis of new features Marketing channel performance
- 48. Daily standups “What Idid yesterday” “What I will do today” “Any blockers”
- 49. Bi-weekly sprint plans Developmentwork is cut into smaller chunks Release early and often
- 50. Quarterly roadmap planningsessions Inclusive process – every part of team involved Ideas based on business goals Ideas scored by effort & reward Roadmap presented back to the team
- 51. Open communication channels I<3 slack
- 52. Why does thismatter? Everyone understands the goal, progress vs goal & how their work fits into bigger picture More motivated and active participants in work Success is celebrated as a team
- 53. Futurelearn – bandvs orchestra metaphor http://www.mindtheproduct.com/2017/04/band-not- orchestra-grow-agile-product-team/
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- 55. What is agile? Individualsand interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan http://agilemanifesto.org/
- 56. Applying agile-style methodologiesto non-agile teams Regular meetings standups Open communication channels Access to data One clear, shared, goal Understanding impact
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- 58. Consumer trends (andone organisational one) AR (but not VR) Data & AI Transparency Growth Hacking
Editor's Notes
- #31 We don’t list corporate values on our website and we’ve never had a brand consultancy conduct a workshop to help define our “brand values”. Yet last week, when we asked the Monzo team “what three words would you use to describe Monzo’s values?” as part of a survey for our blog post on diversity, the most frequently cited word (by far) was transparent.
- #42 Each team has its own management layer responsible for the numbers There’s also a service layer – platform, fintech, but that’s boring
- #43 The point is to give each team the tools to be successful, and not rely on other teams