Online dating has grown significantly since the launch of Match.com in 1995. It is now a billion dollar industry with over 30 million North Americans using online dating sites. 1 in 5 new relationships now start online, showing how mainstream online dating has become. While online dating allows for more efficient screening of potential partners outside one's local area, there are also disadvantages like scammers, privacy concerns, and stigma still associated with online dating. However, its popularity continues to grow with 17% of newlyweds meeting online.