ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Building trust with today's consumer is much different than in generations in the past. Developing trust and curating great content is key. This slide deck shows how and why.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Social media revisited for charities and Non-ProfitsDamien Smith
Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds.
This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.
E-Commerce Reviews & Marketing: The Dramatic Reshaping of the Consumer Experi...Influence Central
Searching for a new product? Can’t decide between two different brands? Today, everything you need to know can be found at your fingertips through e-commerce reviews. Through personal product usage experiences chronicled on online sites or authentic narratives posted on social media platforms, online reviews have transformed today’s purchasing journey. Moreover, these e-commerce reviews now impact every phase of the consumer path to purchase – from initial product research to closing the final sale.
In this webinar, Influence Central CEO and Founder Stacy DeBroff discusses new Influence Central research on the rise of e-commerce reviews – how they’ve impacted online and offline sales, sparked new product trial, and launched a generation of savvy, discerning consumers.
This section relates to social media. Why businesses should not avoid social media for marketing their business. There are certain ways to improve the branding of your organization.
Social media is a journey, not a destinationRichard Meyer
You can’t put a date on the calendar that reads, “this is the day we will be a social business.” Instead you must set goals, objectives and realize the only guarantee is change .
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
The travel, tourism and hospitality industry is one of the most dynamic industries in today’s global economy. Tourism is typically one of the top three sources of revenues for cities, states and countries worldwide
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
Building trust with today's consumer is much different than in generations in the past. Developing trust and curating great content is key. This slide deck shows how and why.
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Social media revisited for charities and Non-ProfitsDamien Smith
Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds.
This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.
E-Commerce Reviews & Marketing: The Dramatic Reshaping of the Consumer Experi...Influence Central
Searching for a new product? Can’t decide between two different brands? Today, everything you need to know can be found at your fingertips through e-commerce reviews. Through personal product usage experiences chronicled on online sites or authentic narratives posted on social media platforms, online reviews have transformed today’s purchasing journey. Moreover, these e-commerce reviews now impact every phase of the consumer path to purchase – from initial product research to closing the final sale.
In this webinar, Influence Central CEO and Founder Stacy DeBroff discusses new Influence Central research on the rise of e-commerce reviews – how they’ve impacted online and offline sales, sparked new product trial, and launched a generation of savvy, discerning consumers.
This section relates to social media. Why businesses should not avoid social media for marketing their business. There are certain ways to improve the branding of your organization.
Social media is a journey, not a destinationRichard Meyer
You can’t put a date on the calendar that reads, “this is the day we will be a social business.” Instead you must set goals, objectives and realize the only guarantee is change .
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key takeaways:
• Master Mindset - The mental health obstacles and tips you can use to overcome your self-doubt and fears to help you excel.
• How You Find Success - Clear Strategies and Simple Steps to improve overall Digital Marketing execution.
• Trend Report and Market Research/What Does It Mean For You? Insider knowledge to provide an edge to overcome your competitors.
• Tools/Apps/Hacks - Everything from the recommended apps to how you can best utilize your social media to influencer marketing tips, you will be primed for success.
• Q&A - CJ will take on questions and answer to share how your audience can level up.
After this session, your audience will be armed with insider industry knowledge, powerful tips to help them be effective storytellers, and practical tips to empower themselves.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase?
In this webinar, Influence Central CEO and Founder, Stacy DeBroff, and Senior Vice President of Insights and Strategy, Tracey Hope-Ross, present and discuss our groundbreaking study of 1,100 American Millennial Women to help gain more in-depth insight into this influential demographic
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
A Network For Every Interest - IPG & 140 Proof ResearchIPG Media Lab
To better understand why people choose to maintain
profiles on multiple networks and the implications of this
behavior for marketers, we executed a combination of
quantitative and qualitative research. With our research
partners, we fielded surveys, collected personal diaries,
and conducted one-on-one interviews. Where possible,
findings were cross-checked against relevant data from
Pew Research Center and comScore.
Interesting study by 140 proof and the IPG Medialab about how people actively manage theirs social profiles across multiple platforms.
To better understand why people choose to maintain profiles on multiple networks and the implications of this behavior for marketers, they executed a combination of quantitative and qualitative research. With their research partners, they fielded surveys, collected personal diaries, and conducted one-on-one interviews. Where possible, findings were cross-checked against relevant data from Pew Research Center and comScore.
And for more interesting news about emerging media and technology head over to ipglab.com.
From Social to Sale: 8 Questions to Ask Your CustomersVision Critical
A decade into the social revolution, it’s still the number one question for brands, executives and marketers. Yes, we know social is making an impact on consumer purchasing...but how big an impact? And how do customers make the journey from tweeting, pinning or liking an item, to actually purchasing it?
This report from Vision Critical provides answers to those questions based on nearly 6,000 survey responses on social purchasing behavior. This data gives us the big picture of how three of the biggest social networks in the shopping world today – Facebook, Pinterest and Twitter – drive customers to make purchases on- and offline.
But the data also shows us how many questions we still need to ask. The variations across social networks, consumer demographics and product categories speak volumes about the necessity of every company understanding the specific relationship between social and purchasing for its own customers.
In this report, we not only share the answers we have found about social media and purchasing. We share the questions you still need to ask.
For more information or to download the report:
http://www.visioncritical.com/social2sale
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersStephane Allard
Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is) to interact with them. This is where market researchers need to step in and push their companies to dig deeper than just measuring the time spent on a media channel. They need to truly understand these consumers’ core motivations for using it.
Microsoft Advertising ha presentado un nuevo estudio en el que analiza los hábitos del Soltero Sin Hijos (SSH), aquella persona que se encuentra en la fase intermedia entre la educación secundaria y la formación de una vida familiar y que supone un 8% de la población de los principales países de la Unión Europea.