The document outlines strategies for scaling digital marketing through display advertising, highlighting its growth due to improved targeting and measurement. It discusses various optimization options, including self-directed services and the importance of publisher transparency. Additionally, it emphasizes the effectiveness of display advertising in enhancing search results and offers resources for getting started with media planning and targeting.

2. Click Here! Scale Your Digital Marketing with Display Advertising

3. what why how q&a agenda

4. Click Here! Scale Your Digital Marketing with Display Advertising

7. US Internet Advertising Spending

8. Display Growing Faster Than Category

9. maxing out ppc and seo results scale improved targeting improved measurement Why is display growing? Improved measurement network consolidation

12. [ad]

14. [ad] A D V E R T I S E R P U B L I S H E R

15. [ad] A D V E R T I S E R P U B L I S H E R S agency / services firm ad network

17. self directed optimization team

18. self directed no service optimization team account exec

19. self directed no service no spend minimums optimization team account exec > $10,000 / month

20. self directed no service no spend minimums publisher transparency optimization team account exec > $10,000 / month no transparency

21. self directed no service no spend minimums publisher transparency cpc, cpm & cpa optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa

22. self directed no service no spend minimums publisher transparency cpc, cpm & cpa improving targeting optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa better targeting

23. self directed no service no spend minimums publisher transparency cpc, cpm & cpa improving targeting set measurement optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa better targeting flexible measurement

24. geographic demographic contextual behavioral targeting Improved measurement retargeting

26. geographic demographic contextual behavioral targeting Improved measurement retargeting

27. click conversion tracking

30. [ad]

31. [ad]

32. [ad] success!

33. click conversion view through conversion targeting

36. [ad]

37. [ad]

38. [ad] success!

39. click conversion view through conversion targeting

40. media buy performance Source: DoubleClick

41. display advertising lifts search (22%) Source: Specific Media

42. Source: Specific Media media buys (display) lift search

43. test on the Google display network media planning tools (i.e. Quantcast) talk to ad networks creatives and landing pages getting started Improved measurement tracking

44. Click Here! Scale Your Digital Marketing with Display Advertising

45. maxing out ppc and seo results scale improved targeting improved measurement Why is display growing? Improved measurement network consolidation

47. [ad] A D V E R T I S E R P U B L I S H E R S agency / services firm ad network

48. geographic demographic contextual behavioral targeting Improved measurement retargeting

49. click conversion view through conversion targeting

50. display advertising lifts search (22%) Source: Specific Media

52. self directed no service no spend minimums publisher transparency cpc, cpm & cpa improving targeting set measurement optimization team account exec > $10,000 / month no transparency cpc, cpm & cpa better targeting flexible measurement

53. test on the Google display network media planning tools (i.e. Quantcast) talk to ad networks creatives and landing pages getting started Improved measurement tracking

54. questions? nick urbani 619.567.3493 [email_address]