Stay Ahead in 2019 with a Customer Centric ApproachTinuiti
Smaller digital brands are carving out a major share of the ecommerce market that was not too long ago commandeered by enterprises and large businesses. Why? They are focusing on a customer-centric approach.
In today’s ecommerce climate, it’s crucial to adapt your business to this new wave. Improve the customer shopping experience, understand complexities of the customer lifetime value, realize how to utilize customer shopper behavior data, all to attract, acquire & retain the most profitable customers for your company’s long-term.
Whether you’re on Vendor or Seller Optimizon can help sort out your brand registry, build your storefront and create keyword-rich content that converts.
Some of the biggest headaches blue-chip brands are likely to experience as a result include:
Stay Ahead in 2019 with a Customer Centric ApproachTinuiti
Smaller digital brands are carving out a major share of the ecommerce market that was not too long ago commandeered by enterprises and large businesses. Why? They are focusing on a customer-centric approach.
In today’s ecommerce climate, it’s crucial to adapt your business to this new wave. Improve the customer shopping experience, understand complexities of the customer lifetime value, realize how to utilize customer shopper behavior data, all to attract, acquire & retain the most profitable customers for your company’s long-term.
Whether you’re on Vendor or Seller Optimizon can help sort out your brand registry, build your storefront and create keyword-rich content that converts.
Some of the biggest headaches blue-chip brands are likely to experience as a result include:
#TTLPresents - START WITH THE CUSTOMER AND WORK BACKWARDS, from Gareth Dunlop...The Tomorrow Lab
Making the case for investing in your users and talk about how the relationship between how well you treat your customers, and their likelihood of buying, being loyal or recommending you to friends and family has never been closer. Gareth shares some of the design principles of the world’s most successful digital products and leave you with five key actions you can implement straightaway.
At the end of the Marketing Innovation Program, Spott was one of the 5 participants that got in invited to present its results on transforming the Google Display Network from an awareness platform into a conversion channel.
For the version with working videos, please use this URL:
https://spott.showpad.com/share/vo1a8ww9KPSCr7jCDMaa2
PPC Advertising For Dealerships - The Ultimate GuideKogneta
Find out the many campaigns that dealerships should be using to grow their dealership by targeting automotive buyers at each stage of their purchasing journey with advanced PPC advertising campaigns. These campaigns include:
- Branded PPC Campaigns
- Dynamic Inventory Campaigns
- Conquest Campaigns
- 4 Types of Remarketing Campaigns
- General Campaigns
Find out more by reading our comprehensive blog post: https://kogneta.com/ppc-marketing-for-dealerships/
Facebook ads: How To Build A Funnel For Sales, Not LikesHanapin Marketing
The last time you heard about a great product from a friend, the recommendation probably didn’t start with “buy this now”, but instead a story of your friend’s experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a “buy now” message.
In this presentation, JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo Chieruzzi, discuss a number of Facebook strategies that not only represents a full story of your brand or product, but captures your target audience at the right time in the sales funnel.
You’ll get expert-level PPC tips like:
*How to set up Facebook ads that get results
*Learn how to move your audience down the sales funnel
*Get cutting-edge strategies on matching your offer with your audience
Explore tactical examples of Facebook ads from real companies
Amazon has seemingly endless data about shopper preferences and behavior; now, you can leverage that data to get your products and store in front of the audience most likely to buy. Amazon DSP enables brands to leverage this data throughout the whole advertising funnel from awareness to purchase. Done right, a full-funnel advertising strategy gives you the chance to gain market share from competitors. Hear success stories of clients who achieved impressive YoY growth for each ASIN we heavily advertised through DSP, which helped them grow brand awareness both on and off Amazon.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
"11 Growth Tips for taking your online business to the next level"
Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business
#TTLPresents - 7 APPROACHES TO BOOSTING YOUR BOTTOM LINE WITH DIGITAL ADVERTI...The Tomorrow Lab
Ruth’s presentation outlines what results mean to different companies and organisations, from raising brand awareness, to driving leads and ecommerce revenue. Her presentation will take a deep-dive into each objective and provide strategic and actionable tips to improve online presence and to meet goals and objectives. Ruth will also discuss some of her recent projects and case studies to inspire creative digital advertising approaches.
Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & BeyondTinuiti
The Story: With over 2 billion monthly active users, Facebook is the perfect platform for retailers to further impression share, drive brand affinity & revenue, and increase ROI. With an influx of traffic looming in the horizon, it is imperative to align your Facebook campaigns to meet your specific goals for Black Friday & Cyber Monday.
Using marketing analytic s to make the right decisions.fastmailsender
You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.
The goal of QSO is to understand the factors that Google uses to calculate quality score so that you can run PPC ads at the highest possible position at the lowest possible cost per click.
#TTLPresents - START WITH THE CUSTOMER AND WORK BACKWARDS, from Gareth Dunlop...The Tomorrow Lab
Making the case for investing in your users and talk about how the relationship between how well you treat your customers, and their likelihood of buying, being loyal or recommending you to friends and family has never been closer. Gareth shares some of the design principles of the world’s most successful digital products and leave you with five key actions you can implement straightaway.
At the end of the Marketing Innovation Program, Spott was one of the 5 participants that got in invited to present its results on transforming the Google Display Network from an awareness platform into a conversion channel.
For the version with working videos, please use this URL:
https://spott.showpad.com/share/vo1a8ww9KPSCr7jCDMaa2
PPC Advertising For Dealerships - The Ultimate GuideKogneta
Find out the many campaigns that dealerships should be using to grow their dealership by targeting automotive buyers at each stage of their purchasing journey with advanced PPC advertising campaigns. These campaigns include:
- Branded PPC Campaigns
- Dynamic Inventory Campaigns
- Conquest Campaigns
- 4 Types of Remarketing Campaigns
- General Campaigns
Find out more by reading our comprehensive blog post: https://kogneta.com/ppc-marketing-for-dealerships/
Facebook ads: How To Build A Funnel For Sales, Not LikesHanapin Marketing
The last time you heard about a great product from a friend, the recommendation probably didn’t start with “buy this now”, but instead a story of your friend’s experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a “buy now” message.
In this presentation, JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo Chieruzzi, discuss a number of Facebook strategies that not only represents a full story of your brand or product, but captures your target audience at the right time in the sales funnel.
You’ll get expert-level PPC tips like:
*How to set up Facebook ads that get results
*Learn how to move your audience down the sales funnel
*Get cutting-edge strategies on matching your offer with your audience
Explore tactical examples of Facebook ads from real companies
Amazon has seemingly endless data about shopper preferences and behavior; now, you can leverage that data to get your products and store in front of the audience most likely to buy. Amazon DSP enables brands to leverage this data throughout the whole advertising funnel from awareness to purchase. Done right, a full-funnel advertising strategy gives you the chance to gain market share from competitors. Hear success stories of clients who achieved impressive YoY growth for each ASIN we heavily advertised through DSP, which helped them grow brand awareness both on and off Amazon.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
"11 Growth Tips for taking your online business to the next level"
Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business
#TTLPresents - 7 APPROACHES TO BOOSTING YOUR BOTTOM LINE WITH DIGITAL ADVERTI...The Tomorrow Lab
Ruth’s presentation outlines what results mean to different companies and organisations, from raising brand awareness, to driving leads and ecommerce revenue. Her presentation will take a deep-dive into each objective and provide strategic and actionable tips to improve online presence and to meet goals and objectives. Ruth will also discuss some of her recent projects and case studies to inspire creative digital advertising approaches.
Ask An Expert: Actionable Facebook Campaign Strategies For Black Friday & BeyondTinuiti
The Story: With over 2 billion monthly active users, Facebook is the perfect platform for retailers to further impression share, drive brand affinity & revenue, and increase ROI. With an influx of traffic looming in the horizon, it is imperative to align your Facebook campaigns to meet your specific goals for Black Friday & Cyber Monday.
Using marketing analytic s to make the right decisions.fastmailsender
You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.
The goal of QSO is to understand the factors that Google uses to calculate quality score so that you can run PPC ads at the highest possible position at the lowest possible cost per click.
Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Not sure how to get more out of your social media marketing? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.
Google Has greate advertising solutions, and its include several technologies, in this presentation we would explain what are the AdSenes, AdWords, AdChoices, and Ad Planner.
This Presentation has been prepared for Al Hadara - Edexcel, Syria as a part of Online Marketing Assignment.
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
Win The Game Of Googleopoly For Your DealershipSean Bradley
Sean V. Bradley, CEO of Dealer Synergy's presentation about how to Win The Game of Googelopoly for your dealership will teach you ways to dominate search engines through your website, social media platforms, online reputation and more.
3 Paid Search News Headlines You Can't Afford to IgnoreROI Revolution
This summer, paid search as we've known it will change significantly.
As we speak, old alliances are crumbling, new partnerships are on the table for negotiations, and advertisers will soon be forced to adopt a brand new advertising platform in order to avoid losing traffic on their campaigns.
Join us in this on-demand webinar as Justin D'Angelo (Director of Paid Search), Mark Curtis (Team Leader) and Melissa Gerber (Yahoo Support Rep) unpack the recent headlines on Google, Bing, and Yahoo and gives you his advice and strategies for staying ahead of the curve when these game-changers go live.
4. Microsoft-Yahoo Search Alliance - Search University 3Semetis
The Microsoft-Yahoo! Search Alliance: update and expected impact on the Search Advertising Landscape in Europe: Gilles Rousseau is the European responsible for the famous Search Alliance which is the merge between Microsoft Search Engine, Bing, and Yahoo Search Engine. He will explain the integration of both platforms in terms of technology, audience and advertising. He will then speak more specifically about Belgium and what it means to Belgian online advertisers.
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
Preventing a Paid Search Traffic Crash: What You Need to Know to Preserve You...ROI Revolution
Earlier this year, Bing and Yahoo announced that, starting this summer, the Yahoo/Bing Network as we knew it would change significantly.
Under the new deal, Yahoo will run advertising for 100% of their mobile search traffic and 49% of desktop search traffic through their proprietary platform, Yahoo Gemini.
For retailers currently advertising on the Yahoo/Bing Network, this could mean a 30-60% drop in traffic to your desktop search campaigns.
Avoid this significant drop in your traffic right before the major holidays hit. Learn how you can safely navigate this shift in search trends.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Where Should You Spend Your Search Engine Marketing Budget?
1. Where should you spend your
Search Engine Marketing budget?
http://wikimotive.com
2. When it comes to your advertising dollar, you always want the most
bang for your buck.
Google has long been a favorite, dominating the market and practically
commanding every dollar of your search engine marketing budget.
http://wikimotive.com
3. It has been true for so long that many companies don’t even bother
with the competitors, but is that a wise decision?
• Lets take a look at how the market breaks down.
• According to comScore.com (and everyone you talk to ever) Google is
still dominating the scene, commanding a whopping 66 percent of the
search market.
http://wikimotive.com
4. • As of July 2012, the Microsoft owned engine was pulling 15 percent of
the market.
• Just behind Bing is the steadily falling Yahoo, dropping again to wind
up third with 13 percent.
• Ask and AOL are bottom feeding with 3 and 1 percent respectively.
http://wikimotive.com
5. • Looking at the numbers, it’s clear that Google still commands the bulk
of your search engine marketing budget, but thats not to say it needs
ALL of it.
• Yahoo is on it’s way down, but still has some small (and shrinking)
merit.
• Bing is rising though, and deserves at least a piece of your attention.
Here are some things to consider:
http://wikimotive.com
6. Bing is newer, and smaller, so it’s easier to get onto the first page.
• Google is saturated with advertisers and it can be difficult for a small
business in a big field to get any recognition.
http://wikimotive.com
7. Bing users are a different demographic.
• While Google is all over the map, Bing tends to be much more
heavily used by the 25-54 market.
• Think of it this way, fans of MSN are Bing users.
http://wikimotive.com
8. Bing is standardizing their advertising based on Google.
• What this means for you is that the same copy and bids you use on
your Google ads will transfer seamlessly to Bing, with no need to
change text length or bidding strategy.
http://wikimotive.com
9. Finally, Bing and Yahoo are forming an advertising alliance.
• With one account, you’ll be able to advertise across both engines,
effectively reaching about 30 percent of the market.
http://wikimotive.com
10. Ultimately, there are obviously no shortages of places to spend your
advertising money.
• You may be temped to go with only Google for simplicities sake, but
take the chance and diversify, you just may be surprised by the
results.
http://wikimotive.com
11. Need help crafting an SEM strategy?
Contact Wikimotive for a free evaluation and advice on how you can
best spend your marketing budget.
http://wikimotive.com
12. Contact Timothy Martell
Twitter Facebook Email
About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.