Advertising with Paided URL Inclusion


Published on

Visit for more info

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Advertising with Paided URL Inclusion

  1. 1. Advertising with Paided URL Inclusion
  2. 2. Advertising your services or products on the Internet is
  3. 3. both extremely effective and extremely competitive. There
  4. 4. are several ways to go about attracting traffic to your
  5. 5. website; Pay-Per-Click is one of the options you can choose
  6. 6. from, along with developing an SEO, or search engine
  7. 7. optimization campaign. Both pay-per-click and SEO are
  8. 8. targeted to get your website placed as close to the top of
  9. 9. search engine results as possible. One of the differences
  10. 10. is that it takes minutes to set up a pay-per-click campaign
  11. 11. versus months for a good SEO campaign.
  12. 12. Pay-Per-Click is a simple type of paid advertising that
  13. 13. most search engines, including some of the largest ones,
  14. 14. now offer. It requires a bid for a "per-click" basis, which
  15. 15. translates to your company paying the bid amount every time
  16. 16. the search engine directs a visitor to your site. There is
  17. 17. the added bonus that when a per-click site sends your
  18. 18. website traffic, your site often appears in the results of
  19. 19. other prevalent search engines.
  20. 20. As with all marketing campaigns, there are advantages and
  21. 21. disadvantages. If you understand the process and monitor
  22. 22. your pay-per-click campaign frequently, it can be very
  23. 23. effective. One of the greatest advantages is that you never
  24. 24. have to tweak your web pages to change your position in
  25. 25. search engine results, as you must do in a typical SEO
  26. 26. campaign. What you do have to do in a pay-per-click
  27. 27. campaign is pay a fee.
  28. 28. Another advantage is the simplicity of the pay-per-click
  29. 29. process. You just bid and youre up and running. It doesnt
  30. 30. demand any specific technical knowledge, though the more
  31. 31. you know about search engines and keywords, the easier -
  32. 32. and more effective - the process will be.
  33. 33. The downside is that pay-per-click is essentially a bidding
  34. 34. war. A higher bid than yours will lower your position on
  35. 35. search engine results. This means that you will have to
  36. 36. raise your bid to regain your position - which can
  37. 37. obviously become quite expensive, especially if you are
  38. 38. bidding on a popular keyword.
  39. 39. In order to determine if pay-per-click is a cost effective
  40. 40. form of marketing for your business, you must do some
  41. 41. computing to figure out how much each visitor to your site
  42. 42. is worth. You can compute this value by dividing the profit
  43. 43. you make on your website over a given period of time by the
  44. 44. total number of visitors for that same time period. For
  45. 45. example, if your site made $5,000 in profits and there were
  46. 46. 2,5000 hits, each visitor would be theoretically worth 50
  47. 47. cents. The basic formula is profits divided by visitors.
  48. 48. The figure of 50 cents per visitor is the point at which
  49. 49. your business breaks even. The idea, of course, is to show
  50. 50. a profit, not to merely cover your costs. Therefore, you
  51. 51. are aiming at a figure less than 50 cents per click.
  52. 52. Be aware that the most popular keywords often cost
  53. 53. considerably more than 50 cents a click. The only way
  54. 54. around this is to bid less for these phrases or you will be
  55. 55. paying too much for each individual hit.
  56. 56. The key (pun intended) to success is to learn everything
  57. 57. you can about search engine keyword research. The good news
  58. 58. is there isnt a limit to the amount of keywords you can
  59. 59. add to your bid because additional keywords do not add
  60. 60. additional cost. This translates into a lot less hassle for
  61. 61. you because there is no need to optimize your site to index
  62. 62. a particular set of keywords.
  63. 63. Obviously, some keywords are much more effective than
  64. 64. others are, but they will not cost you anything except time
  65. 65. to set-up your account in your pay-per-click bid. Of the
  66. 66. popular search engines that offer pay-per-click, one called
  67. 67. Overture provides an online tool that will give you the
  68. 68. data on how often particular keywords are entered into
  69. 69. their search engine. They also offer suggestions for
  70. 70. keywords after you enter a description of your site.
  71. 71. In pay-per-click, this written description is crucial. You
  72. 72. must understand that the object of your description is not
  73. 73. to generally attract visitors, but to be as specific as
  74. 74. possible so that only those visitors who are likely to buy
  75. 75. your service or product go to your site. You must use
  76. 76. expert marketing copy to guarantee that your description is
  77. 77. both precise and enticing to attract the most ideal
  78. 78. candidates to your site. This description is your most
  79. 79. powerful tool to insure that your bid is profitable.
  80. 80. Another essential element of pay-per-click advertising is
  81. 81. that you constantly monitor your bid. It is very important
  82. 82. that you bear in mind that the results of the top search
  83. 83. engines providing pay-per-click advertising, which are
  84. 84. Overture and Adwords Select, usually appear on other
  85. 85. popular search engines. Because of this, the competition
  86. 86. for top ranking is intense, and very often you will find
  87. 87. that the bidding price balloons too high for pay-per-click
  88. 88. to yield a profit.
  89. 89. If this happens, it is advisable to withdraw your bid on
  90. 90. that particular keyword and try another one. Remember: when
  91. 91. you pay too much per click to make a profit, you are in
  92. 92. essence losing the bidding war.
  93. 93. place to closely track the effectiveness of your keyword.
  94. 94. It is advisable to monitor your keywords on at least a
  95. 95. monthly basis.
  96. 96. Not only is careful monitoring important, but the analysis
  97. 97. of visitor behavior can produce invaluable knowledge about
  98. 98. consumer motivation, habits, and trends. Expert monitoring
  99. 99. and consumer analysis is essential to your overall business
  100. 100. needs, and will also insure that your pay-per-click
  101. 101. campaign is a success.
  102. 102. Please visit: d=66205 for more info