Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
This document outlines the key factors for success of a mobile offers app. It discusses how mobile is influencing retail sales and the coupons industry. The app will provide all major offer types in one place to offer value to both consumers and merchants. Success will rely on optimizing the user experience, effective targeting, distribution methods, and partnerships to source offers and content. The total addressable market for mobile offers is approximately $4 billion across various offer categories.
This document outlines 4 main mobile marketing goals and strategies to achieve them. The goals are: 1) Increase Sales by creating a mobile optimized website. 2) Acquire new customers by being found on mobile search through search ads and directories. 3) Increase brand awareness of new products/services by using technologies like QR codes and rich mobile landing pages. 4) Meet customer expectations by offering discounts and promotions through mobile coupons. The document stresses defining goals, understanding customer mobile habits, and using a variety of mobile technologies and strategies in a thoughtful mobile marketing approach.
Strategies for increasing pay-per-click and AdWords performance on mobile dev...Ann Stanley
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
Strategies for increasing performance of PPC on mobile devices by Ann Stanley...SEO monitor
Ann Stanley
12 years of experience in SEM. Co-founder at Anicca – digital agency based in UK.
Part 1: Introduction (why mobile is important)
Part 2: Options for PPC for mobile
Part 3: Strategies for different types of business
Part 4: What’s new?
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
This document outlines the key factors for success of a mobile offers app. It discusses how mobile is influencing retail sales and the coupons industry. The app will provide all major offer types in one place to offer value to both consumers and merchants. Success will rely on optimizing the user experience, effective targeting, distribution methods, and partnerships to source offers and content. The total addressable market for mobile offers is approximately $4 billion across various offer categories.
This document outlines 4 main mobile marketing goals and strategies to achieve them. The goals are: 1) Increase Sales by creating a mobile optimized website. 2) Acquire new customers by being found on mobile search through search ads and directories. 3) Increase brand awareness of new products/services by using technologies like QR codes and rich mobile landing pages. 4) Meet customer expectations by offering discounts and promotions through mobile coupons. The document stresses defining goals, understanding customer mobile habits, and using a variety of mobile technologies and strategies in a thoughtful mobile marketing approach.
Strategies for increasing pay-per-click and AdWords performance on mobile dev...Ann Stanley
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with AdWords and shopping campaigns to increase sales.
Strategies for increasing performance of PPC on mobile devices by Ann Stanley...SEO monitor
Ann Stanley
12 years of experience in SEM. Co-founder at Anicca – digital agency based in UK.
Part 1: Introduction (why mobile is important)
Part 2: Options for PPC for mobile
Part 3: Strategies for different types of business
Part 4: What’s new?
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures
This is an overview of the mobile adtech ecosystem. Research was conducted by Thomvest Ventures. It covers topics including mobile advertising spend, programmatic advertising, key mobile advertising vendors (i.e DSP, SSP, exchanges & networks), and key trends.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Section 1 part 2 of Marketing in Japan focuses on other digital marketing mediums used in Japan. It includes; mobile advertising to social media marketing.
The survey found that 99% of UK marketing and brand managers plan to invest in proximity marketing. 79% have already invested or plan to within the next 6 months, seeing it as crucial to staying competitive. Respondents saw driving footfall, delivering timely messages, and gathering customer data as very important benefits. Rather than just coupons, brands intend to use proximity for loyalty programs, promotions, and optimizing stores based on customer movement insights. Overall, 93% believe proximity marketing will greatly increase their marketing value.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
The document provides predictions for app marketing in 2017 from Apsalar VP of Marketing Jim Nichols. Some key predictions include: post-install advertising will capture over 20% of app industry budgets as brands focus on user retention and re-engagement; large brands will increase post-install marketing spending to retain and monetize existing users; more companies will use mobile marketing automation platforms to improve engagement; and optimization will shift from installs to conversions as marketers prioritize user quality over quantity.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
How mobile is creating a buzz in the online performance marketing channel - L...auexpo Conference
Liane Dietrich discusses how mobile is creating growth opportunities in online performance marketing. She notes that consumers are increasingly using mobile devices to research products online. Many companies and publishers are now investing in mobile and seeing benefits from mobile affiliate marketing. While challenges remain, networks like LinkShare are working to facilitate mobile affiliate tracking across different devices and browsers to help the industry capitalize on the growing mobile opportunity.
The document provides an overview and analysis of the offers and daily deals market. It discusses the value chain and business models of major players like Groupon, Google Offers, O2 More and Priority Moments. The key differences between daily deals and offers are outlined. It also analyzes the mobile strategies and product portfolios of various providers, and how operator programs like AT&T Alerts and Verizon Selects work.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Push your mobile marketing to the next levelNetmera
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
Stratoshear Technologies provides mobile marketing solutions such as mobile ad networks and color QR codes. They highlight the growth of mobile phone usage in India, with over 600 million calls made daily and high smartphone and data usage among youth. The document discusses their offerings like the AdRBT mobile ad network that allows targeted ads via calls and SMS with detailed reporting. It also summarizes partnerships with companies like Airtel and uses of color QR codes for campaigns, e-commerce, and magazines. Major takeaways emphasized are the power of location-based targeting and engaging consumers via mobile.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
This document summarizes research from the Internet Advertising Bureau (IAB) on how brands spend online and the impact of digital advertising. Some key findings include:
- Brands are spending more online, with a 10% year-over-year increase in the first half of 2010. Display advertising and online video have seen strong growth.
- Exposure to multiple online advertising formats, such as display and search, increases the likelihood users will visit brand websites and progress in the customer journey, such as obtaining a quote.
- Display advertising alone can drive up to 6.7% of exposed users to brand websites within a month or two, much higher than typical clickthrough rates, demonstrating its latent effect on users.
This document summarizes research from the Internet Advertising Bureau (IAB) on online brand planning and the customer conversion journey in the travel sector. It finds that:
1. Total UK online display advertising spend grew 10% in the first half of 2010, with video formats and large brand-friendly units driving increased spending by consumer brands.
2. Personalized, innovative, and useful mobile ads are key current trends, with mobile expected to overtake desktop internet usage within 4 years.
3. Research on customer journeys found that around a quarter of visitors to travel brand websites at least obtained a quote, and display advertising positively impacted subsequent online activity and website visits.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
How Magento Multi-Vendor Mobile App Boosted Sales of its Users ?CedCommerce
Get to know how converting their Magento Marketplace into a Magento Multi-Vendor Mobile App helped CedCommerce Marketplace User see a boost in their sales... Continue Reading.. http://bit.ly/2ezljE8
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Section 1 part 2 of Marketing in Japan focuses on other digital marketing mediums used in Japan. It includes; mobile advertising to social media marketing.
The survey found that 99% of UK marketing and brand managers plan to invest in proximity marketing. 79% have already invested or plan to within the next 6 months, seeing it as crucial to staying competitive. Respondents saw driving footfall, delivering timely messages, and gathering customer data as very important benefits. Rather than just coupons, brands intend to use proximity for loyalty programs, promotions, and optimizing stores based on customer movement insights. Overall, 93% believe proximity marketing will greatly increase their marketing value.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
The document provides predictions for app marketing in 2017 from Apsalar VP of Marketing Jim Nichols. Some key predictions include: post-install advertising will capture over 20% of app industry budgets as brands focus on user retention and re-engagement; large brands will increase post-install marketing spending to retain and monetize existing users; more companies will use mobile marketing automation platforms to improve engagement; and optimization will shift from installs to conversions as marketers prioritize user quality over quantity.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
How mobile is creating a buzz in the online performance marketing channel - L...auexpo Conference
Liane Dietrich discusses how mobile is creating growth opportunities in online performance marketing. She notes that consumers are increasingly using mobile devices to research products online. Many companies and publishers are now investing in mobile and seeing benefits from mobile affiliate marketing. While challenges remain, networks like LinkShare are working to facilitate mobile affiliate tracking across different devices and browsers to help the industry capitalize on the growing mobile opportunity.
The document provides an overview and analysis of the offers and daily deals market. It discusses the value chain and business models of major players like Groupon, Google Offers, O2 More and Priority Moments. The key differences between daily deals and offers are outlined. It also analyzes the mobile strategies and product portfolios of various providers, and how operator programs like AT&T Alerts and Verizon Selects work.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
Push your mobile marketing to the next levelNetmera
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
Stratoshear Technologies provides mobile marketing solutions such as mobile ad networks and color QR codes. They highlight the growth of mobile phone usage in India, with over 600 million calls made daily and high smartphone and data usage among youth. The document discusses their offerings like the AdRBT mobile ad network that allows targeted ads via calls and SMS with detailed reporting. It also summarizes partnerships with companies like Airtel and uses of color QR codes for campaigns, e-commerce, and magazines. Major takeaways emphasized are the power of location-based targeting and engaging consumers via mobile.
This document provides a marketing plan for a new Android app called Kadhims. It discusses the app's goal of providing customers an easy way to satisfy their needs by shopping online. The plan outlines Kadhims' strategy and tactics, including segmenting the market, positioning the app as a convenient shopping platform, and entering the market by launching on app stores. It also discusses performing evaluations and addressing challenges like low internet penetration in some areas. The objective is to design a marketing mix that precisely matches customer expectations in targeted segments like internet users and young people.
This document summarizes research from the Internet Advertising Bureau (IAB) on how brands spend online and the impact of digital advertising. Some key findings include:
- Brands are spending more online, with a 10% year-over-year increase in the first half of 2010. Display advertising and online video have seen strong growth.
- Exposure to multiple online advertising formats, such as display and search, increases the likelihood users will visit brand websites and progress in the customer journey, such as obtaining a quote.
- Display advertising alone can drive up to 6.7% of exposed users to brand websites within a month or two, much higher than typical clickthrough rates, demonstrating its latent effect on users.
This document summarizes research from the Internet Advertising Bureau (IAB) on online brand planning and the customer conversion journey in the travel sector. It finds that:
1. Total UK online display advertising spend grew 10% in the first half of 2010, with video formats and large brand-friendly units driving increased spending by consumer brands.
2. Personalized, innovative, and useful mobile ads are key current trends, with mobile expected to overtake desktop internet usage within 4 years.
3. Research on customer journeys found that around a quarter of visitors to travel brand websites at least obtained a quote, and display advertising positively impacted subsequent online activity and website visits.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
The document summarizes key points from a mobile marketing update presentation. It discusses the growth of mobile internet and smartphone usage. Mobile searches are faster than desktop, leading to quicker purchases. The mobile advertising market is growing rapidly and expected to reach £1 billion by 2015 in the UK. Retail brands are increasingly developing mobile strategies.
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
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- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
2015 Q2 Hong Kong Mobile Market Statistics and TrendsOliver Lau
Hong Kong's mobile advertising market is dominated by Android devices, with a 7:3 ratio of Android to iOS users. The top mobile devices are iPhone 6/6Plus and various Samsung Galaxy phones. Mobile users prefer WiFi for video and cellular data for news/life apps. Finance app usage increased significantly this quarter due to stock market fluctuations. Retargeting and viewability are important factors for boosting mobile campaign ROI through audience segmentation and ensuring ads are viewable.
The document discusses maximizing customer experience and revenues through mobile shopping. It provides examples of how mobile shopping is growing rapidly, with many retailers releasing shopping apps. It then discusses how retailers can develop successful mobile strategies by creating intuitive mobile apps or websites that allow quick and easy shopping experiences for customers on their phones. It also provides a case study of how a grocery retailer significantly increased its mobile sales and customers through a well-designed mobile app.
A presentation MRS CTO Dan Hartveld gave at the 2010 Retail Systems Forum, this deck discusses how retailers can take advantage of the mobile platform to increase their revenues.
The document provides an overview of going mobile and developing a mobile strategy. It discusses the differences between mobile apps and mobile web, the key steps to mobile development including concept definition, design, implementation and maintenance. It also covers developing a mobile vision and goals, prioritizing opportunities, and the rapidly evolving mobile landscape.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
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Customer retention is important for businesses because retained customers spend more, are less expensive to acquire, and can increase profits by up to 95% if retention increases by just 5%. However, most businesses struggle to deliver effective retention capabilities like understanding customer behavior over time. The document outlines three key levers to an effective retention strategy: 1) Building relevance through customer insight and data analysis, 2) Developing an optimal contact strategy from acquisition through nurture, and 3) Providing a first-rate user experience by removing friction from the customer journey across channels. Somo Global can help businesses implement winning retention strategies through data analysis, customer journey mapping, digital channel audits, and developing targeted contact strategies.
HasOffers is a performance marketing platform that connects advertisers and publishers through mobile app tracking and networks globally. It provides campaign targeting and tracking across desktop, mobile web, and apps. HasOffers saw a 12% increase in click-to-install rates by passing data directly to mobile apps without redirects. The platform also offers a flexible API that large clients use to integrate custom technology. Performance marketing is a global business, and insights were shared from networks and campaigns in Asia, Europe, and the US, highlighting differences in top performing apps, devices, and user behaviors across regions. Emerging opportunities mentioned include video ads and tracking traffic between apps and mobile web.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
This document provides an overview of Flurry Analytics and its services. Flurry Analytics offers free app analytics and data-driven app marketing solutions to help app developers better understand user behavior, improve retention and monetization. It provides analytics on over 330 million devices and 20 billion user sessions per month. The analytics service measures key metrics like usage, audiences and events to help developers optimize the user experience, analyze markets and track sales/ad conversions. It also has solutions for app discovery, user acquisition and monetizing via in-app advertising or purchases.
Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
This document summarizes the key capabilities and achievements of a large mobile agency network. It has 17 country offices and 25 total offices, making it the world's largest. It has over 16 years of experience in mobile and marketing innovation with 450 mobile/tech specialists globally serving 300 leading clients. Each year it completes over 200 tech projects and 2000+ mobile media campaigns. It has launched over 100 apps and is the most awarded mobile agency, having received over 100 awards in the last 2 years alone.
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Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
5. 20+ mobile browsers… The need for mobile media measurement and analysis heavily increased as mobile services globally enjoy record breaking figures in usage. Fragmentation Lack of Visibility Explosive growth Within the next five years more users will connect to the Internet through mobile devices than desktop PCs.Morgan Stanley, April 2010.
6. Tuesday, 26 April 2011 3 Mobile users in the centre of the analysis Opinions & Values Capabilities Environment Behaviour Welcomeback!
7. CEM4Mobile as the Solution Tuesday, 26 April 2011 4 Wi-Fi Mobile Networks Measurement Market Intelligence Clickstream + Voice-of-customer Data CEM4Mobile Analytics CEM4Mobile Ranking CEM4Mobile Surveys CEM4Mobile Metrics Understanding Customer Satisfaction Profit
8.
9. Offers business critical information on end-users’ behaviour patterns, segments, handset capabilities, access channels and opinions.
10. The real-time analysis is done directly from the traffic between the services and the end-users
11. The need for mobile media measurement has increased as mobile content services experiences strong growth
12. Media industry is looking for commonly agreed ways of reliably and independently measured and published visitor numbers and other statistics
13. Can be used to standardize the measurement on national level
21. Quantify users quality of experience and cross analyse against analytics dataOver the Internet with mobile network independent integration Tuesday, 26 April 2011
23. Our value proposition We can detect and measure e.g: unique visitors, handsets and networks – correctly new, returning, active, loyal, dormant and churned customers which countries, partners, channels and campaigns are generating the profitable customers Response and Conversion Rate – cross channel customer satisfaction market development and trends Thus our customer can e.g: Optimise marketing expenditure – ROI Invest to the right technologies and services at the right time - ROI Maximise the value of the marketing inventory – profit Accelerate media sales - profit Maximise the number of active and loyal customers – profit Benchmark performance against competition – market share Find and exploit market opportunities – market share Tuesday, 26 April 2011 7 “QAim is the global number one in mobile service analysis.” – TNS, 11 Mar 2010
24. 8 Current partner and customer references Strategic Partners “QAim is the global number one in mobile service analysis.” – TNS Gallup, 11.3.2010 Distributors “CEM4Mobile beat GA & Omniture hands down in mobile analytics support scoring top marks” – Kwantic, 18.10.2010 Customers Finland Finland Finland Finland Finland Scandinavia Finland Scandinavia Baltic Finland Finland Finland Global Finland Thailand Tuesday, 26 April 2011 Tuesday, 26 April 2011 8
25. 9 Solid pipeline of ~300 companies In trial Finland Finland Thailand Finland Finland Finland Finland India Closing for trial Gruppo Telecom Italia Italy Italy Portugal Thailand Italy Sweden Portugal Italy Thailand Italy Portugal Portugal Tuesday, 26 April 2011 9
26. Analysis and reportexamples Please check out our 3 min product video or visit our website for further information
27. Benefits of acquiringloyalusers Loyal users generate more constant traffic than any of the other user types, even during the off-season, making predictions more accurate Loyal users are a great indicator of mobile service’s user satisfaction Loyal users are generating better return on investment in marketing (i.e. decreasing cost of cost-per-click) Profiling loyal customers is more accurate, thus enabling higher marketing income
28. Identifyingservicecompatibilityamonghandsets iPhone users are very critical, they will not return to the service if the first impression is not good In case iPhoneusersaresatisfiedwith the service, theywilluseitheavily in terms of pageviews and visitlength and arenotlikely to bouncefrom the service New Nokia E71 usersaremorelikely to convert into returned and loyaluserscompared to iPhoneusers
29. Findingmostcosteffectivemarketingchannels Userscomingdirectly to the mobile servicearemostlikely to becomeactiveusers. Theyknowwhattheyarelooking for, thuscreatingshortervisits and lesspageviews per visit The conversionfromfirst-timer to daily usersdiffergreatlybetweendifferentreferrers (Directtraffic 25%, www.google.com 10%, mobile.nokia.mobi 5%. The marketingchannel is moreeffectiveifitcreatesactiveusers
30. Profiling Users – Sample 1 The biggestagegroup in thisservice is 44 -54 years Userswithlessthan 34 yearshaveleastpageviews per visit and aremorelikely to bouncefrom the service Most of the usersareolderthan 35 years (74%), theyspendmoretime on the service and browsethrumorepagesthan the youngerusers Option for targetedmarketing?
31. Profiling Users– Sample 2 72% of the respondentsthinkthat the service’susability is at least in goodlevel The usersgrading the serviceusability as poor, arealso the onesspendingmost of the time in the service, suggestingthattheyarenotable to findwhattheyarelooking for. Option for furthercross-analysis?
32. How special events affect mobile services (1/2) IcelandVolcano First of May Soccer World Cup Summer seasonbegins iPhoneCampaignbegins The iPhonecampaigncreatedlot of new users and visits to the service, but the pageviewswerenotincreased The first of Mayhad a greatnegativeimpact on daily pageviews The summer seasondecreasedsignificantly the pageviews, butonlyslightly the visits and uniqueusers The Soccer World Cup createdhighpeaksduringweekends in pageviews, slightincrease in visits and uniqueusers
33. How special events affect mobile services 2/2 IcelandVolcano First of May iPhoneCampaignbegins Soccer World Cup Summer seasonbegins The iPhonecampaignsufferedgreatly on the First of Maycelebrations, causingcleardecrease on new users The iPhonecampaignhascreated a slightincrease in the returnedusers, butcompared to the highnumber of new usersduring the campaign, the resultsarepoor The Soccer World Cup hascreatedpeaks of new usersduring the weekends
35. Use Case Examples Please check out our 3 min product video or visit our website for further information
36. Media House - Search Engine Optimization Top Media company with an extensive portfolio investigated the top search words used when customers were coming to their site. Through this they modified the content on their site to improve the search results and discoverability of the content related to the searches. They witnessed a clear increase in traffic to the site and with a customer satisfaction survey discovered that the customers appreciated the changes. One comment was, “Found what I was looking for more quickly.” See Step By Step Video
37. Media House - Search Engine Optimisation Mobile operator providing mobile content noticed their marketing campaigns were not meeting their ROI goals. Survey revealed that females are mostly interested in entertainment content. Cross analysis revealed the most effective referrers of female users. Based n this campaign was created. The success was measured by the percent change of New, Returned, and Loyal Users before and after the campaign. Average Daily/ Before New 0.5% Returned 1.0% Loyal 0.7% Percent Change After New 7.5% Returned 3.4% Loyal 1.7%
38. Content Provider – Optimising Marketing Expenditure Top weather forcasting company wanted to choose the correct marketing channel for their new iPhone application, by target group segmentation. Customer first discovered their top 3 most effective marketing channels referring the most iPhone handsets and chose the top referrer. Providing the most Unique Users. In the first week during the iPhone application campaign, for the top referrer, the Unique iPhone Users from that marketing channel increased by over 300% See Step By Step Video 339%
39. Mobile Operator - Content Sales Mobile operator wanted to increase content sales by offering a mobile application. First, they discovered the top operating system in their service to be iPhone. They cross analyzed the opinions user profile and found out that iPhones were used 67% by females They designed an iPhone application targeted at females. On week 38 application was launched and the percent change in visits, pageviews and unique users before and after are represented here. Average Weekly / Before PV 1.9% Visit 1.5% Unique User 1.1% Percent Change After PV 4.7% Visit 4.0% Unique User 4.0%
40. Content Provider – End-user Fulfilment A leading yellow pages company which provides an internal search engine, that provides information on local businesses, people, or locations, wanted the conversion rate to show customer expectation fulfilment. Goal was 85% of traffic on results pages would find the result wanted From the Observation they discovered they were largely below that figure in two areas, People and Maps. After investigation they discovered some problems and made correction and the following month the conversion improved by almost 13%.