Hong Kong's mobile advertising market is dominated by Android devices, with a 7:3 ratio of Android to iOS users. The top mobile devices are iPhone 6/6Plus and various Samsung Galaxy phones. Mobile users prefer WiFi for video and cellular data for news/life apps. Finance app usage increased significantly this quarter due to stock market fluctuations. Retargeting and viewability are important factors for boosting mobile campaign ROI through audience segmentation and ensuring ads are viewable.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
[Mobidays] KM-Report NOV, 2015 Here is the newest release of KM Report!! Thank you all for the appreciation on our content and articles. Also please subscribe through the subscription page inside.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
[Mobidays] KM-Report NOV, 2015 Here is the newest release of KM Report!! Thank you all for the appreciation on our content and articles. Also please subscribe through the subscription page inside.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The report is designed to help marketers navigate the fast-changing mobile environment and make strategic decisions that will drive real outcomes for the business.
The report found that Asia Pacific is a massive and growing market for app usage and app advertising. Here are the key findings:
- Gaming is the top mobile app category across most APAC countries
- In-app advertising is overtaking the mobile web channel across almost all APAC markets, by as much as 13 times in Singapore and Thailand
- Click-through rates on apps were found to be between 1.3 times to twice as high as mobile web-click through rates in all APAC markets
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Adobe Scene7 2010 Mobile Commerce SurveyCarla Dias
New Mobile Study!
The Mobile Race is on. Are you First, Middle or Last?
Discover what your peers are planning & doing in mobile
Mobile commerce is reaching critical mass.
As eBay and Amazon lead the way, generating billions in sales on goods purchased via wireless devices, businesses of all stripes are eyeing mobile. But what are they doing to advance their mobile strategy? Where are they investing? What are the strategic areas of executions they're planning for? What is their strategic entry point to launch a mobile presence?
For answers, see the first annual mobile survey, Adobe Scene7 2010 Mobile Commerce Survey: Are You Dialed In?
The survey will also unveil insights and early lessons on what is working in mobile commerce, including:
• Leading m-commerce strategies
• Popular m-commerce deployments
• Mobile viewing features that convert
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
Similar to 2015 Q2 Hong Kong Mobile Market Statistics and Trends (20)
2. Vpon - Leading Mobile Branding Advertising
Expert for More than 1500 Advertisers
3. Taiwan Hong Kong China SSP
more coming soon…
Japan
電視連續劇
鄉民晚報
中央社
小說王
三立新聞
Mo PTT
ELLE星運
愛食記 Baby
Kingdom
Now 財經
東網港澳
香港巴士通
Now 新聞
千尋影視 Money 18
搭車好幫搜 商业评论网
Global Times
WTV 瞭望东方周刊
互联网周刊企业与管理
今日要闻
友阅
乗換案内
Clip
フェイシャルつ
ぼケア
49人目の少女
プリ画像
News cafe
ミュージックダ
ウンローダー
ようとん場
Leading ADN & DSP Hybrid in Hong Kong
360 Mobile Marketing Solution
4. – Hong Kong Mobile Market
– Users Behavioral Pattern
– Boosting your Mobile Campaign ROI
Contents
‧Mobile Viewability
‧Mobile Retargeting
6. Android Vs iOS 67.4% Android
Compare to last quarter, the Android to iOS ratio maintains at approximately 7:3.
Source: UU, Q2, 2015, Vpon Inc.
7. Android Vs iOS 41.8% Phablet
Android has higher percentage of phone users prefer phone with
screen size between 5.3’’ to 6.9”.
Source: UU, Q2, 2015, Vpon Inc.
8. Top 10 Devices iPhone 6/6Plus
occupy the first and second place in the mobile market. Top 10 is mainly the
battle field between Apple and Samsung. Worth to note that Xiaomi is emerging
and pushing itself to win low price market.
Source: UU, Q2, 2015, Vpon Inc.
Unique Users
9. Top 10 Android Devices
Source: UU, Q2, 2015, Vpon Inc.
Unique Users
remains the market leader and 6 of its phones
hits top 10, with the Note product line
continues as the hero product.
SAMSUNG
quickly picks the speed and move to the top
4, the price competitive strategy wins the
market
Xiaomi
6 out of top 10 phones are phablets whose
screen size falls between 5.3’’ - 6.9’’. The screen
size of the top phablet models lie between 5.3’’ -
5.9’’
PHABLET
10. iOS Devices
Source: UU, Q2, 2015, Vpon Inc.
Among the iPhone 6/6Plus users, 46% users
are using the 5.5” iPhone 6 Plus which is
slightly fewer than that of the standard 4.7”
iPhone 6.
It is expected the release of iPhone 6s will
speed up the phone replacement of older
iPhone versions.
iPHONE 6/6+ 57%
11. Mobile Browsers
Chrome is the most popular mobile browser and the trend
shows that more Android users are switching to Chrome.
41% CHROME
12. Hong Kong LBS Traffic in 18 Districts
New Territories shares nearly half of
the traffic, Kowloon shares 33% while
Hong Kong Island shares 20%
47% N.T
Source: UU, Q2, 2015, Vpon Inc.
13. Mainland Chinese Tourist LBS traffic in
Hong Kong
Major traffic happens in the north-west New Territories which is close to the mainland
border and the shopping areas like Yau Tsim Mong and Wan Chai Districts.
56% in New Territories
Source: UU, Q2, 2015, Vpon Inc.
14. Network Operators
No substantial changes in the user share of the
operators and it remains stable.
Each of four operators provides 4G LTE services
38% csl.
Source: UU, Q2, 2015, Vpon Inc.
16. Mobile Internet Access
Users prefers to use WiFi for video category apps while
cellular data for News and Life category apps
66% Video on Wifi
Source: UU, Q2, 2015, Vpon Inc.
17. Hourly Traffic by Carriers
Android and iPhone traffic spikes at lunch time at 12 am - 1 pm and night time 8 - 10 pm
PEAK HOURS at 1pm, 6pm, 10pm
Source: UU, Q2, 2015, Vpon Inc.
18. Android Apps Categories
Source: UU, Q2, 2015, Vpon Inc.
Due to the recent fluctuation of the
stockmarket, the finance category traffic
has over 300% growth this quarter.
35.4% Video
19. iPhone Apps Categories
Source: UU, Q2, 2015, Vpon Inc.
With the larger phone screen size iPhone
6/6Plus, video traffic shows a significant
increase. Due to the recent fluctuation of
the stock market, the finance category
traffic has over 200% growth this quarter.
32.6% Video
20. Boosting your mobile campaign ROI
Viewability & Retargeting
“Half the money I spend on advertising is wasted;
the trouble is I don't know which half”.
John Wanamaker
22. Importance of Mobile Viewability
For long, there is confusion to the mobile advertising industry to fix ad count
measurement and only with proper justification of the measurement will benefit
the growth of advertisers, agencies and publishers
In 2015, the Ad industry organisations have first given green light to transaction
of served impressions based on 70% viewability thershold, how do you suit
yourself in this digital measuring revolution?
23. Give Opportunity to See
Definition of Viewability
at least 50% of ad pixels and
last for at least continual 1s
at least 50% of ad pixels and
last for at least continual 1s
24.
25. Factors Affecting In-App Viewability
Web/App Environment
Apps are designed to cater for the special
mobile viewing habits and therefore apps
usually provide better viewability than mobile
websites.
Placement Movability
Static placement position give a proper
exposure of the 100% pixel of the creative ”ads”.
In contrast, ads inserted in listing view can be
skipped and can possibly lower the viewability
26. Factors Affecting In-App Viewability
Network Environment
The network connection stability determines the
cellular environment where traffic can be shield
in varies situations e.g in lift or tunnel….
Loading Environment
Ads should be only loaded when they are in-
view, for ads loaded in hidden views or pages
will not be counted viewable until being shown.
30. Extensive reach pave the way for
Campaign Optimization
Every campaign is different in a sense of different scenarios with unique target audience
and goals. As to map out different audience segments from the mass audience pool, the
first milestone of the campaign should be an extensive reach. It enables you to reach as
many as prospective clients as possible to next step segmentation analytics.
31. Ad Scenario Analysis and
Audience Segmentation
Machine learning algorithm looks into the ad
behaviors at different scenario and relevancy with
targeted characteristic for lookalike segmentation.
The more data you collect from step one, the better
audience mapping can be realized.
32. Retargeting for better ROI
The data pools of your previous campaigns are
gold mines, they represent your prospective clients
who are interested at particular scenario in your
brand in recent time. It is a data driven strategy to
boost your campaign performance and
conversion.
33. Case Study - Retargeted Lookalike
Audience of a Banking campaign
Comparison of different audience pools in the same campaign