The survey found that 99% of UK marketing and brand managers plan to invest in proximity marketing. 79% have already invested or plan to within the next 6 months, seeing it as crucial to staying competitive. Respondents saw driving footfall, delivering timely messages, and gathering customer data as very important benefits. Rather than just coupons, brands intend to use proximity for loyalty programs, promotions, and optimizing stores based on customer movement insights. Overall, 93% believe proximity marketing will greatly increase their marketing value.
Retrouvez la présentation «Proximity Marketing : Using Technology to Sell More, Focus on iBeacon» de Justin Derbyshire représentant du groupe IoT de la Mobile Marketing Association France.
La Mobile Marketing Association France était partenaire du NFC World Congress 2014 qui a eu lieu à Marseille du 22 au 24 septembre.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Proximity marketing, also known as Bluetooth marketing, uses Bluetooth technology to transmit advertising content to nearby Bluetooth-enabled devices. It allows advertisers to connect with potential customers within approximately 30 meters. Advertisers can purchase Bluetooth broadcasting software to automatically send media files like images, videos and coupons to customers' phones. If the customer accepts the request, the file transfer is free for both the customer and advertiser. Bluetooth marketing provides benefits like free brand awareness, lead generation, and improved customer relationships for a low initial investment cost.
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
This document provides information about WIFI marketing solutions and opportunities. It discusses how WIFI can be used as a new media channel to connect with digital audiences. Key points include:
- WIFI marketing allows brands to target audiences by location and deliver marketing messages through geo-targeting.
- An introduction to S-WIFI service, one of the largest free WIFI providers in Vietnam, which combines online advertising, communication, and entertainment.
- S-WIFI's core values include real audience interaction, best targeting systems, and transparent monitoring of ad performance and ROI.
Retrouvez la présentation «Proximity Marketing : Using Technology to Sell More, Focus on iBeacon» de Justin Derbyshire représentant du groupe IoT de la Mobile Marketing Association France.
La Mobile Marketing Association France était partenaire du NFC World Congress 2014 qui a eu lieu à Marseille du 22 au 24 septembre.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
This document provides an overview of a webinar on using iBeacon technology for retail marketing. The webinar discusses how location-based mobile marketing can enhance customer engagement and influence purchasing decisions. It also shares examples of how retailers like Alex and Ani are using beacons in innovative ways to improve the in-store shopping experience. Recommendations include starting to build the digital store foundation to support beacon initiatives, partnering with experienced vendors to reduce complexity, aligning internal stakeholders, and addressing privacy concerns to overcome adoption barriers.
Proximity marketing, also known as Bluetooth marketing, uses Bluetooth technology to transmit advertising content to nearby Bluetooth-enabled devices. It allows advertisers to connect with potential customers within approximately 30 meters. Advertisers can purchase Bluetooth broadcasting software to automatically send media files like images, videos and coupons to customers' phones. If the customer accepts the request, the file transfer is free for both the customer and advertiser. Bluetooth marketing provides benefits like free brand awareness, lead generation, and improved customer relationships for a low initial investment cost.
10-Minute Guide to Marketing with iBeaconsWe Are Apps
iBeacons will be an essential part of proximity marketing. Find out how to use them to drive footfall to your location and move visitors to key points of interest or offers.
In this guide you'll discover that simply by knowing an app user's precise location you can engage them with highly relevant content - offers, promotions, competitions, video and audio content and more to take your marketing to the next level.
Discover what works and what doesn't when you use location based marketing beacons with iPhone and Android users. There also a useful FAQ for those inevitable questions that come out of looking at the latest new marketing technology for mobile.
This document provides information about WIFI marketing solutions and opportunities. It discusses how WIFI can be used as a new media channel to connect with digital audiences. Key points include:
- WIFI marketing allows brands to target audiences by location and deliver marketing messages through geo-targeting.
- An introduction to S-WIFI service, one of the largest free WIFI providers in Vietnam, which combines online advertising, communication, and entertainment.
- S-WIFI's core values include real audience interaction, best targeting systems, and transparent monitoring of ad performance and ROI.
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
Proximity marketing is a strategy that uses wireless technology like Bluetooth, NFC, and SMS to deliver targeted advertising or information to customers based on their physical location near a business. It works by constantly broadcasting marketing content via Bluetooth or embedding NFC tags with offers, which customers can access if they have a compatible mobile device. Proximity marketing allows businesses to connect with potential customers they wouldn't otherwise reach and provides advantages like free and measurable campaigns, location-based targeting, and helping customers access relevant offers.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
The document discusses how retailers can leverage proximity marketing and customer data to increase sales. It introduces the MOCA platform, which allows retailers to develop personalized marketing campaigns using real-time customer segmentation, location data from beacons and geo-fencing, and deep insights into customer behavior and preferences. Using these tools on a single platform helps retailers enhance the customer experience, understand the customer journey, and improve commercial performance.
7 Ways Retailers can Cash in on Beacon MarketingBeaconstac
iBeacon technology, with its ability to detect a customer’s proximity and collect data, empowers retailers with myriad opportunities to engage with customers better. This webinar talks about how retailers can increase sales and generate more revenue using beacons. It also covers dos and don'ts for iBeacon Marketing.
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
The document discusses a Bluetooth marketing solution called ROK BlueBox that allows brands to send advertising and content directly to consumers' mobile phones within proximity of locations where the BlueBox devices are installed. It works by detecting Bluetooth signals from phones and, with users' permission, delivering targeted content. The system provides benefits like low cost, speed, interactivity and the ability to reach consumers in specific locations. The document provides details on how the BlueBox solution works and its potential benefits for advertisers, consumers and locations where it is installed.
The Ultimate Marketing Tool - iBeacon Technology.Mark Gunner
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
2014 was the year that everyone got really excited about beacon technology and there’s no doubt that 2015 will be the year it becomes mainstream. We’ve put together a quick of 15 ways beacons can be used across many vertical sectors including retail, education, healthcare, events and tourism.
Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
This document discusses beacon technology and its marketing applications. It begins with an overview of what beacons are and their main functions like proximity location recognition. It then discusses beacon packet structure and various applications like proximity marketing, home automation, and more. It also covers beacon limitations and supported operating systems. The document proposes several case studies for using beacons including at music festivals, in movie theaters, with retail brands, and at museums. It concludes by discussing Beaconyx, a company that provides beacon management and analytics services, and proposes some potential projects for Beaconyx.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
The first and second industrial revolution brought us tremendous financial wealth. Now we need to address the more difficult task of bequeathing a peaceful, sustainable future to next generations. Imagine catalyzing the next revolution through community and entrepreneurship in service of the whole - jump started with a gift.
The document provides an overview of DEUTZ, an independent manufacturer of diesel engines. It discusses DEUTZ's strategy, financial results, and outlook. Key points include:
- DEUTZ reported revenue of €1.45 billion in 2013 with net income of €36 million.
- DEUTZ focuses on engines from 25-520kw for applications like mobile machinery, agricultural equipment, and automotive.
- Tighter emission standards are driving structural revenue growth as new engines require aftertreatment devices.
- DEUTZ aims to optimize production sites and increase its service business to improve profitability.
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
Proximity marketing is a strategy that uses wireless technology like Bluetooth, NFC, and SMS to deliver targeted advertising or information to customers based on their physical location near a business. It works by constantly broadcasting marketing content via Bluetooth or embedding NFC tags with offers, which customers can access if they have a compatible mobile device. Proximity marketing allows businesses to connect with potential customers they wouldn't otherwise reach and provides advantages like free and measurable campaigns, location-based targeting, and helping customers access relevant offers.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
The document discusses how retailers can leverage proximity marketing and customer data to increase sales. It introduces the MOCA platform, which allows retailers to develop personalized marketing campaigns using real-time customer segmentation, location data from beacons and geo-fencing, and deep insights into customer behavior and preferences. Using these tools on a single platform helps retailers enhance the customer experience, understand the customer journey, and improve commercial performance.
7 Ways Retailers can Cash in on Beacon MarketingBeaconstac
iBeacon technology, with its ability to detect a customer’s proximity and collect data, empowers retailers with myriad opportunities to engage with customers better. This webinar talks about how retailers can increase sales and generate more revenue using beacons. It also covers dos and don'ts for iBeacon Marketing.
This document discusses how iBeacon and proximity marketing technologies can transform in-store marketing. It provides an overview of iBeacon and how it works by sending targeted messages to customers' phones as they pass beacons placed throughout a store. Examples are given of how some retailers and brands are already leveraging iBeacon. The document also briefly discusses alternative proximity technologies and opportunities for measuring in-store customer behavior.
The document discusses a Bluetooth marketing solution called ROK BlueBox that allows brands to send advertising and content directly to consumers' mobile phones within proximity of locations where the BlueBox devices are installed. It works by detecting Bluetooth signals from phones and, with users' permission, delivering targeted content. The system provides benefits like low cost, speed, interactivity and the ability to reach consumers in specific locations. The document provides details on how the BlueBox solution works and its potential benefits for advertisers, consumers and locations where it is installed.
The Ultimate Marketing Tool - iBeacon Technology.Mark Gunner
MGA® provide you with everything you need to deliver highly targeted, proximity-based content through a mobile app. We have a team of leading mobile experts ready to help define and build your iOS/Android app or seamlessly transform your existing application. MGA® also handle your beacon management requirements for on-site planning, distribution, setup, and assigning dedicated locations and zones within your environment.
For more information please get in touch: studio@mgabrand.com
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
2014 was the year that everyone got really excited about beacon technology and there’s no doubt that 2015 will be the year it becomes mainstream. We’ve put together a quick of 15 ways beacons can be used across many vertical sectors including retail, education, healthcare, events and tourism.
Ibotta partners with retailers to offer cash back rewards to users for in-store purchases. It relies on user acquisition campaigns to grow its user base but needs to find high-value users who will regularly use the app. Ibotta partners with Vungle to optimize its creatives and target high lifetime value customers using Vungle's data and tools. This helped Ibotta double the number of new users making purchases within 30 days while reducing user acquisition costs by 50%. Vungle's approach focused on identifying valuable customer segments and developing ads to appeal to Ibotta's audience and maximize conversion.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
This document discusses beacon technology and its marketing applications. It begins with an overview of what beacons are and their main functions like proximity location recognition. It then discusses beacon packet structure and various applications like proximity marketing, home automation, and more. It also covers beacon limitations and supported operating systems. The document proposes several case studies for using beacons including at music festivals, in movie theaters, with retail brands, and at museums. It concludes by discussing Beaconyx, a company that provides beacon management and analytics services, and proposes some potential projects for Beaconyx.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Beacons use Bluetooth technology to detect when a mobile device is in proximity and send push notifications. Beacons have various applications including in retail to send coupons, payments, maps and sales notifications. They can also be used in transportation to provide travel updates, in homes for reminders, and in museums for audio tours. Beacons allow location-based messaging and can improve the customer experience for various industries including retail, travel, real estate, dining and media. Fresh Beacons is a platform that enables proximity-based messaging through geofencing, beacon detection, notifications and user profiling to engage customers.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
The first and second industrial revolution brought us tremendous financial wealth. Now we need to address the more difficult task of bequeathing a peaceful, sustainable future to next generations. Imagine catalyzing the next revolution through community and entrepreneurship in service of the whole - jump started with a gift.
The document provides an overview of DEUTZ, an independent manufacturer of diesel engines. It discusses DEUTZ's strategy, financial results, and outlook. Key points include:
- DEUTZ reported revenue of €1.45 billion in 2013 with net income of €36 million.
- DEUTZ focuses on engines from 25-520kw for applications like mobile machinery, agricultural equipment, and automotive.
- Tighter emission standards are driving structural revenue growth as new engines require aftertreatment devices.
- DEUTZ aims to optimize production sites and increase its service business to improve profitability.
The document outlines the planning and design considerations for constructing a new Ministry of Health building on the property of St. Joseph's Hospital. It discusses performing pre-design studies and conceptual architectural design. The building scope includes 7 floors with offices and meeting spaces. Design priorities are functionality, safety, accessibility and sustainability. Infrastructure needs like roads, parking and landscaping are addressed. Engineering services, financing options, and addressing the cemetery frontage are also covered. Comprehensive research from various sources is recommended to properly plan this major new structure on the hospital compound.
I recently took a trip to California for the first time. Having always wanted to visit, I was excited to experience the diverse landscapes and cities that make California unique. From the beaches and boardwalks of Los Angeles to the towering redwood forests and rugged coastline of Northern California, the natural beauty and vibrant culture left me wanting to explore more of what this fascinating state has to offer.
The fast food restaurant offers a fast automated service using advanced technology like a rail system to carry food from the kitchen to tables and computer ordering to reduce staffing needs. Customers can get burgers, sandwiches, salads, coffee, and more for breakfast, lunch, dinner, and picnics at low prices with instantly provided service.
This document discusses trends in the European healthcare sector. It covers:
1. Ten major forces driving change in healthcare, including rising costs, new technologies, and more empowered consumers.
2. Reforms to public healthcare systems in Europe to control costs while improving access and quality, such as increasing private sector involvement and competition.
3. The rise of private healthcare providers and new models of public-private partnerships in some countries.
This is a background paper designed to initiate a series of strategic explorations as part of an international articipative process geared to examining the next frontier of practical formal (K1-12, University), non-formal (on-the-job training & education), and informal (TV, radio, phones, games, recreation, edutainment, etc.) accelerated learning solutions that are to prepare humanity for a successful transition to a globally sustainable lifestyle.
Earth Child Institute and Planet2025 Network have developed this discussion paper to introduce a seminal research-based body of work which substantiates the rights and practical value of children and their local actions in economic terms. Building on collaborative efforts to date, our goal for this paper is to influence emerging policy decisions toward acknowledgement and investment by leaders of the private and public sectors in support of child-centered, participatory approaches.
This document discusses ways to encourage social skills in children. It identifies signs of poor social skills like playing alone and not making eye contact. Parents can help by understanding emotions, seeing things from their child's perspective, and regulating their own emotions. To develop children's social skills, parents should teach emotional competence by discussing feelings, maintain a loving relationship, display positive emotions at home, talk about their child's social world, be calm and supportive when upset, act as role models, encourage pretend play, choose prosocial TV shows, and reinforce specific skills like nonverbal cues, tone of voice, and attention span.
This document discusses strategies for creating sustainable change in schools. It outlines five key steps: 1) Conducting an assessment of the school's current state using both leading and lagging indicators to identify root causes preventing goal achievement. 2) Creating a strategic plan focused on the identified needs. 3) Building knowledge and skills through professional development. 4) Implementing the changes outlined in the plan. 5) Monitoring progress and making adjustments as needed based on ongoing data collection. Effective school leadership and ongoing feedback are critical to guiding sustainable improvement efforts.
This document provides a summary of a global annual marketing report for 2022. It finds that global marketers are increasing spending across paid media channels, with an expected 53% increase in social media spending. The top objectives for marketers are brand awareness and new customer acquisition. While marketers are confident in measuring certain channels, they lack confidence in full-funnel ROI measurement. The report emphasizes that brand awareness has never been more important given changes in consumer behavior and media fragmentation.
This document provides a summary of a global annual marketing report for 2022. It finds that global marketers are increasing spending across paid media channels, with an expected 53% increase in social media spending. The top objectives for marketers are brand awareness and new customer acquisition. While marketers are confident in measuring certain channels, they lack confidence in full-funnel ROI measurement. The report emphasizes that brand awareness has never been more important given changes in consumer behavior and media fragmentation.
Why Omnichannel Success Starts with Customer Empathy
RIS News and Cognizant examine the likes and dislikes of 5,300 shoppers to help retailers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment. The study finds gaps where retailers are underutilizing their capabilities and uncovers practical tips and methods to close them.
This document provides an overview and key findings from a survey of over 200 UK marketers on the topics of retargeting, programmatic advertising, and performance marketing. Some of the main findings include:
- 95% of marketers expect programmatic ad budgets to increase or stay the same.
- 42% of marketers see social media as the hottest topic in retargeting.
- 58% of marketers plan to increase their mobile advertising budget in 2016.
- 75% of marketers feel that solving attribution is critical to marketing success.
Conversant - Retail Marketer Insights The State of Digital and the Future of ...Conversant, Inc.
The study, conducted in December 2013 and January 2014, solicited information and opinions from leading
senior-level retail marketers. The digital opportunities and challenges covered in the study varied from the
current role that digital plays in marketing programs to the burgeoning interest and importance of personalized
one-to-one marketing.
For the retailer, this study provides a benchmark for today’s attitudes and efforts compared to those of a crosssection
of other retail industry leaders.
In addition, retail is often the “first mover” in digital when it comes to programs with a strong likelihood of ROI
impact. Thus, these findings are very relevant to marketers outside of the retail/e-tail sector.
Conversant research retail_marketer_insights_2014Jim Nichols
This document summarizes the key findings of a research study conducted by Conversant on the state of digital marketing and personalization among senior retail marketers. Some of the main findings include:
- Digital now accounts for 39% of total marketing spend on average for retailers surveyed, much higher than other industries.
- Personalization is seen as very important, with 90% agreeing personalized messages are more effective. However, omni-channel consumer behavior complicates personalization efforts.
- Retailers work with an average of 12 digital vendors but many find it difficult to integrate them and find the right partners.
- Interest in measurement is high but last-click attribution remains most common, despite limitations. Concerns about
Making Audiences Actionable Webinar (UK)4Cinsights
4C CMO Aaron Goldman and VP, Business Intelligence, Advertiser Perceptions Justin Fromm discuss recent research into audience-based advertising from 4C and Advertiser Perceptions on this webinar. www.4Cinsights.com/advertiser-perceptions
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Point of Sale Industry Report - An Executive SummaryAnil Noorani
Point of sale is ’more influential’ than tv, radio and press advertising, a new TKM consultants report finds.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
The document summarizes key findings from a survey of 560 marketers in the UK. Some of the main findings include:
- 91% of marketers believe the digital revolution is still ongoing and will be disrupted by younger digital native consumers.
- Social media is the channel being used most heavily, while spending on live events is also increasing.
- Marketers feel least confident about using mobile and data analytics is seen as the most important skill.
- The rise of empowered consumers and content marketing are seen as the biggest disruptors and influences on future marketing.
Landscape of digital marketers in vietnam Otc 2017Duy, Vo Hoang
This document summarizes the results of a survey of 155 Vietnamese digital marketing enterprises, including brands and agencies, on their digital marketing activities and issues in the industry. Key findings include:
- Social media, especially Facebook, is very popular for digital marketing in Vietnam. However, brands express dissatisfaction with costs and sales impact.
- There are gaps in understanding between brands and agencies regarding briefings, proposals, budgets, and performance tracking.
- Major issues cited are the lack of training opportunities, management understanding of digital marketing, and specialists on both brand and agency sides.
Retailers recognize the importance of customer analytics in understanding customer behavior and needs, but many are struggling to effectively analyze customer data and take action. While 93% of retailers view customer analytics as a competitive advantage, nearly two-thirds are unhappy with their current analytics capabilities. The document outlines challenges retailers face in collecting and linking customer data from various touchpoints, and providing a unified view of the customer journey to better personalize the customer experience.
In a rapidly evolving, digitally driven world, how do marketers really feel about new platforms, new data sources and new expectations of their role? Marketing Monitor is a study from TNS that surveys more than 2,700 marketers from across Asia Pacific to track the key issues dominating their agenda.
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1. How they see the future of
marketing-to-mobile in-store
Brands and proximity
marketing
Results from the independent survey of UK brands by Vanson Bourne, January 2015
2. Introduction
Proximity marketing - delivering contextual messages
to in-store smartphones and gathering insights from
the data the interactions produce - is going to have a
significant impact on retail, leisure and hospitality
marketing, to name but three sectors. So says anyone
with the words ‘mobile’ or ‘futurologist’ in their job title.
But what do the people who are expected to
implement it, the brand managers, the people with
the problems to solve and budgets to spread thinly,
have to say?
That’s what we set off to discover when we
commissioned independent research company
Vanson Bourne to ask brand managers in 100
significantly-sized UK brands what they thought of the
technology.
What they came back with, frankly, shocked us. From
our own conversations with brands we knew that they
were very interested in the benefits the tech brings.
What we didn’t really expect was exactly how keen
they were.
As you will see from the data collected here, the
overwhelming majority of brands surveyed are looking
to implement proximity marketing. In fact only 1
person in the whole hundred wasn’t interested.
Maybe we got lucky with the sample size? Maybe
Vanson Bourne’s questions were very cleverly phrased.
In both cases I don’t think that’s what’s happening
here. I think, in a sign of just how quickly brands are
realising the importance of mobile to consumers, they
are determined not to lose competitive advantage to
a rival brand who will, in their eyes and backed up by
the survey, almost certainly will be benefiting from the
technology.
What the survey tells us, more than anything else, is
that brands are not just ready to embrace the
technology, they are doing so right now.
Ian Malone
CEO Airspace
January 2015
Brands and proximity marketing
2
3. %!
The survey was conducted in
January 2015, in the United
Kingdom, by Vanson Bourne,
an independent research
company who specialise in
technology industry research.
The survey is an independent
study which surveyed 100
marketing and brand decision
makers from organisations in
the retail, hospitality and leisure
industries with at least 500
employees in the UK.
Vansonbourne.com
3
Brands and proximity marketing
5. 99% of UK marketing and brand
managers surveyed are going
to invest in proximity marketing
From Airspace’s own, direct conversations with
brand and marketing managers we know that,
overall, their attitudes towards proximity marketing
are positive – the benefits for both consumer and
brand are so clear there is little reason not to think
this is going to be a very effective channel – but
even we, as proximity marketing specialists, were
quite staggered by just how many of the
respondents were looking to adopt the channel.
Just 1% of the retail, hospitality and leisure brands
weren’t looking to invest at any stage (it was a
leisure brand, in case you were wondering).
Of the positive respondents, there are interesting
geographical differences. In Yorkshire and The
Humber, for example 67% had already
implemented proximity whereas that figure
dropped to 24% in London, although a much
larger percentage in London were actually in the
process of investing.
Northern Ireland was the only region that hadn’t
either already or was in the process of investing in
proximity and Wales was the region that has
embraced the technology the most, with 100% of
respondents saying they had either already
invested or were currently doing so.
The time is now
6. 79% of UK marketing and brand
managers surveyed have
already or are in the process of
investing in proximity marketing.
28% of the brands surveyed have already invested
in proximity marketing in one form or another.
51% are currently in the process of investing the
the channel.
As we’ll see from other questions in the survey, it’s
not just the sheer volume of respondents
answering positively but the fact that they are
acting immediately.
This implies that proximity marketing is well-and-
truly on it’s way to becoming an established
channel in the marketing mix.
It’s no longer a case of ‘if’ but ‘when’ a brand
adds proximity to its shopper engagement
strategy.
Even clearer, as seen from the graphic, any brand
that isn’t committed to engaging consumers in-
store and in-venue is going to be in the minority
and is very likely to lose out to their competitor’s
advantage.
The time is nowThe time is now
7. 79% of UK marketing and brand
managers surveyed are either
already investing or looking to
invest in proximity marketing in
the next six months.
When is key. The last to invest will be the biggest
losers as, like with any new technology, there are
insights to be made and processes to optimise
before campaigns deliver the best ROI.
22% of respondents were looking to invest within 3
months. 57% were looking to invest between 3 and
6 months, with the average amount of time they
would ideally be looking to invest coming in at 4
months. 10% will be investing in 6-12 months.
The larger companies, those with more than 3000
employees, are slightly more likely to invest within 6
months (77%) whereas of the smaller sized
500-1000 employee companies 71% were investing
within that timescale.
The retail sector is most eager, with 80% of brands
ready to invest within 6 months and of that 24%
investing within 3 months. The hospitality industry is
dragging its heals slightly; although 78% will invest
within 6 months, it’s all within a 3-6 month period.
Another 17% in hospitality will deploy within the
year.
Only 2% of respondents hadn’t put a date on
investment.
The time is nowThe time is now
8. 79% of the UK
marketing and
brand managers
surveyed are
either already
investing or
looking to invest
in proximity
marketing in the
next six months.
The time is nowThe time is now
8%
22%
57%
10%
1%
0%
2%
Would ideally already
have implemented it
0-3 months
3-6 months
6-12 months
12-24 months
Longer than 24 months
Not sure
10. The time is nowReal-time interaction
of respondents think the ability
to drive footfall is an important
benefit of proximity marketing
Driving footfall is just one benefit of proximity
marketing, but it’s a benefit that the respondents
rated very highly.
The ability to draw nearby traffic into store, using
techniques including geo-fencing, was given a
rating from 1 to 9, with 9 being ‘very important’.
66% scored this capability as rating a 7 or higher
and another 12% thinking it was more important
than not.
Interestingly, the larger the business (by number of
employees) the more importance was given to
driving footfall. For companies with more than 3000
employees, the percentage rating 7 or higher rose
to 77% and overall 98% of this group believed it
was more important than not.
By industry, the retailers seem most keen to benefit
with 92% feeling it’s an important benefit with the
leisure sector still keen, but the least enthusiastic
with 81% seeing driving footfall as more important
than not. Still a very high score.
Regionally, the respondents outside of the London
area were more likely to see driving footfall as a
benefit compared to those in London.
11. The time is nowReal-time interaction
of respondents reported the
ability to be more timely in
delivering infor mation to
customers is an important
benefit
Context is the key to delivering relevant
communications, which is why proximity marketing
is so exciting for businesses with physical visitors.
The ability to deliver engagement quickly when a
consumer is nearby means brands can engage in
activity not possible with other channels. It’s the
ultimate definition of ‘in the moment’ marketing
and rightly scores very highly with our group of
brand and marketing professionals.
80% of respondents rated the ability to deliver
timely information at least 7-out-of-9 (with 9 being
‘very important’). Only 6% felt the capability to be
less important than more important.
Using timely (as in nearby) engagement also
scored very highly in a specific example of
proximity in action: Cross promoting other products
was a popular benefit, scoring 7 or more with 84%
of the survey. The larger companies especially
seemed to highly rate the ability to market nearby
or associated products, with 90% seeing it as a key
benefit.
13. The time is nowBeyond the voucher
say the ability to drive loyalty
with their customers is an
important benefit
There are many reasons to deploy proximity
marketing. At these early stages of this new, hyper
accurate stage of the channel it would be
understandable if brands simply wished to use
financial incentives, like vouchers, to convert
visitors to consumers.
But we are glad to report that the brand and
marketing managers surveyed absolutely see the
potential of the technology to do so much more.
Driving loyalty, especially, was very highly rated by
the group. Only 5% rated it as less than important
and the vast majority scored 7/9 or more, with 9
being very important.
It was the more medium sized companies (1,000 –
3,000 employees) that rated the benefit the most,
with all of them seeing driving loyalty as important
and a whopping 92% giving it a score of 7 or more.
Loyalty was also important to the retail
respondents, who score it more highly than the
leisure and hospitality sectors.
14. The time is now
Enhance displays or deals that
already exist 32%
How they see the technology being used
Giveaways 47%
Offering vouchers/coupons 50%
Promote new displays or deals 68%
Special offers 56%
15. The time is nowHow they see the technology being used
Tactical campaigns that can
be started and withdrawn quickly 52%
Welcome back / hello again 50%
Draw to specific locations 50%
Draw in passers-by to enter 47%
Maps or store guides 21%
Invitations to special events 18%
17. The time is nowInsights to drive conversion
say the ability to gather more
accurate data to better
understand their customers is an
important benefit of proximity
marketing
How long has someone dwelt in a department or
next to a product? Do they react to shoe offers
better than dress offers?
These insights are going to be vital not just for
campaign planning but they are going to better
inform how stores should be stocked, staffed and
designed. The same level of analytics that has
previously only been available from website data
is now going to be available as real-time in-store
analytics and it’s going to potentially revolutionise
retail and leisure locations especially.
This has clearly not been lost on UK marketing
managers who highly rate the ability to gather
more insights on the way consumers act in store.
In larger companies, these insights are more
valued than in the smaller companies, with just 4%
feeling more accurate data was neither important
or unimportant, a figure that rose to 12% of the
companies in the 500-1000 employee category.
Across the board, each sector was naturally very
much in favour of gathering insights, although the
hospitality respondents were more likely to mark
this ability as very important to them.
18. The time is nowInsights to drive conversion
report proximity marketing is
useful for understanding which
online customers also shop in-
store
There is an interesting conversation to be had
around who owns the proximity relationship with
the customer. Is it the eCommerce people, who
understand digital relationships and metrics? Or is
it the retail team, who know best how to
effectively market in-store?
Organisations need to realise that proximity
delivers a new possibility; bridging the gap
between digital and bricks and mortar. As such
they will either need to create new roles or deeply
integrate previously unconnected departments.
So whilst understanding the value of connecting
online browsing history with a customer in-store is
obviously key, especially with larger brands where
90% of respondents think the ability is important,
putting it into practice is going to be an interesting
challenge as message delivery and legacy CRM
systems are integrated.
However, it will be worth it. The survey reveals
there’s obviously an appetite for this symbiotic
relationship and it’s not lost on all three industries
involved. Retail brands see the most benefit with
100% agreeing that the ability to connect digital to
physical is more important than not. They get it.
19. The time is nowInsights to drive conversion
Say it is useful for understanding
customer movement patterns
around stores
Much of the excitement around proximity
marketing is understandably about the quality of
engagement that precise location detection
delivers. But many brands, Walmart in the US being
a prime example, use hyper-accurate detection
to learn more about their customers’ behaviour,
movement patterns, product preferences and
more.
Until the super accuracy delivered by beacons, for
example, was available, understanding in-store
behaviour meant undertaking surveys, expensive
monitoring equipment and more. There isn’t yet
universal app engagement, so proximity marketing
will only deliver a sample snapshot of what might
be happening in-store, but it delivers it in real time,
meaning business managers can react instantly to
potential problems and opportunities.
This is not lost on our respondents, with three
quarters agreeing it’s going to be an important
benefit. Interestingly, nearly twice as many
managers in the hospitality sector gave a
maximum 10/10 importance score versus the retail
industry. As hotels reside in this sector, the easy
assumption to make is that - knowing a guest is
actually in the hotel - is going to make up-sell and
cross-promotion offers more effective.
20. The time is nowProximity is the way forward
93%
believe
proximity
marketing will
add more value
to their
company’s
marketing
21. The time is now
93%
In summary
It’s obvious the retail, leisure and hospital industries get
the benefit of proximity marketing.
It’s equally obvious that the absolute minority who
don’t get it (remember the lonely guy in the first
infographic?) are going to lose out to the majority that
do embrace the opportunity.
What we can see ahead is a blossoming of disruptive
technology that will deliver benefits to both consumers
and the organisations that market to them. We can
see brands, who have previously struggled to get a
decent return on their investment in mobile, realise
that mobile could be their most effective channel.
For the visiting customer, benefits don’t just come in
the form of deals or offers or extra content, but from
the improved store layouts or extra staff that the in-
store analytics might have brought into play.
For the locations, whether it’s a chain of 600 cafes or a
single football stadium, the technology is going to help
them learn more about what we as visitors want, how
we like to ‘be’ in-store and ultimately what will make
us convert a visit into a purchase. Becoming more
loyal to the brand in the process.
If you would like to know more about how your
organisation can benefit from proximity engagement
and insights, please contact us using the channels
below.
The full survey, including all data, may be made
available upon request.
Website: www.airspace.cc
Email: enquiries@airspace.cc
Telephone: 00 44 (0) 7043 0718
Twitter: @airspacenetwork