The document provides an overview and analysis of the offers and daily deals market. It discusses the value chain and business models of major players like Groupon, Google Offers, O2 More and Priority Moments. The key differences between daily deals and offers are outlined. It also analyzes the mobile strategies and product portfolios of various providers, and how operator programs like AT&T Alerts and Verizon Selects work.
This document outlines the key factors for success of a mobile offers app. It discusses how mobile is influencing retail sales and the coupons industry. The app will provide all major offer types in one place to offer value to both consumers and merchants. Success will rely on optimizing the user experience, effective targeting, distribution methods, and partnerships to source offers and content. The total addressable market for mobile offers is approximately $4 billion across various offer categories.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing
Gregg Stewart, VP, New Media Platforms, Neverblue
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
This document outlines the key factors for success of a mobile offers app. It discusses how mobile is influencing retail sales and the coupons industry. The app will provide all major offer types in one place to offer value to both consumers and merchants. Success will rely on optimizing the user experience, effective targeting, distribution methods, and partnerships to source offers and content. The total addressable market for mobile offers is approximately $4 billion across various offer categories.
Mobile technology adoption continues to grow, and recent consumer trends include rise in wearable tech and VR / AR, as well as growing use of chatting apps, mobile commerce, and consumption of mobile video content. Marketers are responding to these trends with location based marketing, video content and ramification, among other tactics, in order to offer a more relevant and instant shopping experience.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
This document proposes a mobile app that allows users to digitally store and track their loyalty rewards from multiple retailers. It argues that the app will provide simplicity and organization by allowing users to easily access all their loyalty cards and points in one place. The app will also provide personalized promotions and offers to users based on their location. Revenue will come from a paid version of the app and in-app advertising for retailers who want to promote offers and engage with customers. The proposal claims this app will fill an unmet need since no competitors currently offer all these benefits to both consumers and businesses.
The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing
Gregg Stewart, VP, New Media Platforms, Neverblue
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
This document discusses how retailers can use mobile technology to enhance the in-store shopping experience. It outlines challenges like showrooming that retailers face in multi-channel commerce. It then describes various mobile levers retailers can use, such as Wi-Fi, mobile wallets, apps with barcode scanning and social integration. Case studies of Macy's and Target show how they are implementing different mobile levers. The document recommends retailers develop a mobile strategy to provide an engaging customer experience across channels and defend against competitors.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
This is a broad overview of ShopLocal, its core SmartCircular product, its suite of digital distribution options via SmartDelivery and the newest product called the Shopper Planner Center that is all about unifying and promoting the complete set of store based information, sales, promotions, deals, etc
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Mobile users in Asia now spend more time on their mobile devices than any other form of media. A survey of over 12,000 mobile users in Asia found that 31% of users' media consumption time was spent on mobile devices, exceeding time spent on desktop/laptop (25%) and watching TV (25%). Mobile is also now the preferred medium for many user activities like communication, entertainment, and searching for information. The survey also found that mobile advertising is influencing purchasing behaviors, with ads introducing users to new products and services as well as influencing in-store purchases. The document outlines how brands can engage mobile users through mobile advertising strategies that incorporate interactive ad units, coupons, store locators, social media integration, and gam
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
Solutions & Transformations Plus Inc offers a powerful mobile coupon platform to help businesses engage customers through their smartphones. Their platform allows marketers to create, distribute, and track digital coupons across multiple channels including email, SMS, social media and websites. It provides benefits like generating new revenue, collecting customer data, and offering convenient paperless coupons to consumers. The platform includes features like gamified coupons, payment integration, and real-time statistics on coupon redemption rates and customer locations.
The document discusses recommendations for a wireless carrier entering the mHealth industry. It provides an overview of trends in healthcare spending and delivery that are driving growth in mHealth. The mHealth market structure and service categories are described, showing remote monitoring as the largest segment. Partnerships with technology companies and healthcare providers are identified as key to success. Revenue models and the potential for incremental revenue are presented. The evolution of mHealth services from wellness to integrated solutions is depicted. Competitors and growth challenges are outlined. Recommendations focus on strategic partnerships, thought leadership, and executing a long-term vision to succeed in mHealth.
Jereme Wong from clickTRUE presents on how to create effective websites that convert visitors into customers. Websites often fail because they are just online brochures lacking strategic design and goals. clickTRUE helps brands strategize, design, and build captivating websites through search and social strategies to attract relevant visitors and deliver compelling online experiences to convert them into customers. They provide case studies showing how identifying clear business goals and optimizing for conversions, like through simplified navigation and prominent call-to-action buttons, allowed clients to achieve significant increases in user engagement and conversions.
This document discusses how retailers can use mobile technology to enhance the in-store shopping experience. It outlines challenges like showrooming that retailers face in multi-channel commerce. It then describes various mobile levers retailers can use, such as Wi-Fi, mobile wallets, apps with barcode scanning and social integration. Case studies of Macy's and Target show how they are implementing different mobile levers. The document recommends retailers develop a mobile strategy to provide an engaging customer experience across channels and defend against competitors.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
This is a broad overview of ShopLocal, its core SmartCircular product, its suite of digital distribution options via SmartDelivery and the newest product called the Shopper Planner Center that is all about unifying and promoting the complete set of store based information, sales, promotions, deals, etc
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Mobile users in Asia now spend more time on their mobile devices than any other form of media. A survey of over 12,000 mobile users in Asia found that 31% of users' media consumption time was spent on mobile devices, exceeding time spent on desktop/laptop (25%) and watching TV (25%). Mobile is also now the preferred medium for many user activities like communication, entertainment, and searching for information. The survey also found that mobile advertising is influencing purchasing behaviors, with ads introducing users to new products and services as well as influencing in-store purchases. The document outlines how brands can engage mobile users through mobile advertising strategies that incorporate interactive ad units, coupons, store locators, social media integration, and gam
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
Solutions & Transformations Plus Inc offers a powerful mobile coupon platform to help businesses engage customers through their smartphones. Their platform allows marketers to create, distribute, and track digital coupons across multiple channels including email, SMS, social media and websites. It provides benefits like generating new revenue, collecting customer data, and offering convenient paperless coupons to consumers. The platform includes features like gamified coupons, payment integration, and real-time statistics on coupon redemption rates and customer locations.
The document discusses recommendations for a wireless carrier entering the mHealth industry. It provides an overview of trends in healthcare spending and delivery that are driving growth in mHealth. The mHealth market structure and service categories are described, showing remote monitoring as the largest segment. Partnerships with technology companies and healthcare providers are identified as key to success. Revenue models and the potential for incremental revenue are presented. The evolution of mHealth services from wellness to integrated solutions is depicted. Competitors and growth challenges are outlined. Recommendations focus on strategic partnerships, thought leadership, and executing a long-term vision to succeed in mHealth.
Jereme Wong from clickTRUE presents on how to create effective websites that convert visitors into customers. Websites often fail because they are just online brochures lacking strategic design and goals. clickTRUE helps brands strategize, design, and build captivating websites through search and social strategies to attract relevant visitors and deliver compelling online experiences to convert them into customers. They provide case studies showing how identifying clear business goals and optimizing for conversions, like through simplified navigation and prominent call-to-action buttons, allowed clients to achieve significant increases in user engagement and conversions.
The document summarizes the services provided by Experian, a company that helps clients in various industries with analytics, risk management, and fraud prevention. It discusses Experian's clients, capabilities, and case studies showing how it has helped automotive, banking, and other clients improve collections, reduce fraud and costs, and optimize decisions. Experian competes with Equifax and other companies and has experienced sales and profit growth in recent years.
The document provides an architectural description of the reconstruction of Himeji Castle in Second Life. It summarizes the key defensive design features of the original Tenshukaku keep, including intricate internal paths to confuse invaders, hidden entrances, and extra concealed floors for important figures. The reconstruction aims to faithfully recreate these defensive characteristics at a 1:1 scale while also capturing the castle's aesthetic beauty and balance of textures between rooftops and smooth white plaster walls.
This document discusses adding social and location-based features to apps. It covers using map controls to display maps, getting the device's location from location providers, and storing and searching for landmarks in remote landmark stores. Features include displaying maps, getting the current location, adding and searching for landmarks on the bada server, and using app controls for sign in.
The document discusses the benefits of implementing a sustainable workplace program called Enhancing Furniture's Environmental Culture (EFEC) at an upholstery company called C.R. Laine. After joining the EFEC program, C.R. Laine formed an environmental committee to evaluate its processes and impacts. In its first year in the program, C.R. Laine saved over $50,000 through initiatives like turning off lights and implementing recycling. The document emphasizes that sustainability programs require commitment from all levels of a company and that gradual improvements can lead to significant benefits over time.
This document provides tips for Nordic e-commerce companies to enter new markets. It discusses the importance of prioritizing foreign customers by understanding their needs, translating all text to the local language, and providing customer service in that language. The document outlines 10 easy steps companies can take, including using local payment options, phone numbers, addresses and logos to appear local. It also shares the story of CoolStuff, a Swedish company that successfully expanded to Denmark and Germany by following these best practices. Their sales in those foreign markets now make up 40% and 14% of total sales respectively.
- Water is a major issue for manufacturing and exporting companies as two-thirds of the population will live in risky water conditions by 2025 and industries are extracting more water, especially in pulp/paper, oil, and metallurgy.
- Quebec holds over 3% of the world's water reserves but has unmatched daily consumption of 400 liters per person. There is a growing lobby to export water from Quebec.
- Cascades acknowledges water could generate revenue for the government but believes consumption in Quebec must reduce first through increased costs and incentives before exporting water saved. Cascades has significantly reduced its own water usage and wastewater.
The document discusses different file formats and processing approaches for large SNP genotype datasets. It notes that processing 5 million data items with one CPU would take 2+ days, but distributing the work across eight CPUs could reduce it to 1-2 days. A new "matrix" file format where SNPs are columns and samples are rows allowed processing 12 million items on one CPU in about 30 minutes. The document recommends exploring solutions beyond just parallel processing, as file format changes can also simplify work, and dividing complex tasks between humans and computers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
El documento habla sobre los impactos negativos que tienen ciertas técnicas humanas en el medio ambiente, como la contaminación y el cambio climático. Aunque la tecnología ha sido importante para el desarrollo humano, ahora amenaza el planeta a través de problemas como el calentamiento global, la subida del nivel del mar, y los efectos aún desconocidos del cambio climático. Debemos usar el conocimiento para cuidar el planeta en lugar de destruirlo.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document analyzes the market for electronic gift cards (eGift Cards). It finds that the eGift Cards market is growing rapidly at 26.7% annually and was worth $3.9 billion in 2010 in the US. Various factors are driving adoption of eGift Cards, including personalization options, avoidance of shipping costs, speed and convenience, and social sharing features. The ecosystem supporting eGift Cards involves platforms that handle delivery, tracking, and redemption, with email and social media emerging as popular distribution channels alongside mobile apps and barcodes at point of sale.
This document discusses single sign-on identity management (IDM) and its value. It begins by outlining the typical components of IDM - identity and access management, enrichment of user profile data, and data analytics and exchange. It then discusses why companies participate in the IDM space and how they expand their cloud offerings using IDM. Examples of Google and Facebook's IDM strategies are provided. The document also covers the opportunity landscape, competitive landscape categorized by sharing, charging, verifying and advertising user data, and profiles some of the major IDM players including Google, Facebook, LinkedIn and Microsoft.
Make Web Analytics Work For Your BusinessclickTRUE
The document discusses how to use web analytics to improve a business's website and marketing efforts. It provides tips on how to address common issues clients face with analytics tools, including overload of metrics, inconsistency of data, and not understanding what goals the site should achieve. The document then addresses several questions about measuring success, including focusing on the most important metrics, evaluating content and writers, low-budget traffic strategies, understanding user behavior, when to start selling, and monitoring social media benefits.
C:\Users\The Andersens\Desktop\Karin\I Wanna Learn To Play Like The Dolphinskkindig
This document discusses different types of dolphins including bottle-nose dolphins, rough-toothed dolphins, spotted dolphins, and spinner dolphins. It provides information on their physical characteristics, habitat, and behavior. Bottle-nose, rough-toothed, spotted, and spinner dolphins can commonly be found in the waters surrounding Hawaii. Dolphins are highly social creatures that live in pods and communicate through clicks, whistles, and other vocalizations. They display playful and compassionate behaviors.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
This document summarizes a company's process for evaluating potential partners and provides details on discussions with several prospective partners. The company's due diligence process involves initial market research, phone interviews, hosting partner visits, and technical evaluations. Updates are provided on 14 potential partners representing various offer types. Key learnings emphasize the importance of premium offers and limiting partnerships to one per offer type.
Webinar: Preparing Your Business for MobileArman Rousta
The webinar was conducted on Thursday, March 3rd, 2011 by Blueliner's Digital Marketing Manager, Chris Walbert.
For more on Blueliner and the 7 Pillars of Digital Marketing, please visit BluelinerNY.com
This document discusses how franchises can benefit from mobile and local advertising. It begins by providing mobile internet usage statistics that demonstrate the growth of mobile searches and time spent on mobile devices. It then discusses how local, location-based advertising is becoming more important and effective for driving store visits and sales. Several case studies are presented of companies that improved store traffic and conversions through mobile and local advertising campaigns. It also reviews data on franchises' adoption of digital and mobile marketing, showing they spend more than typical small businesses and intend to further increase spending. The document concludes by arguing that franchises should capitalize on emerging areas like mobile, location-based social media, and new forms of native mobile advertising.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaQuang Anh Le
The document discusses mobile marketing and interaction. It provides statistics on mobile usage and trends in Vietnam. It then discusses how marketers can develop mobile marketing plans, including setting objectives, targeting audiences, and optimizing activities like reach, engagement, and conversion. The document also profiles Point Art, an augmented reality platform that delivers contextual engagements. It provides examples of campaigns using Point Art to drive brand interactions, registrations, and social sharing through integrating with different media like print ads, logos, and billboards. Rates and the process for running a campaign on the Point Art platform are also outlined.
4th Mobile Marketing Event by Warply: Mobile: In-store Retail’s New Era_First...Warply
First Data is a large payment processing company operating in Greece. They propose an e-couponing solution to address issues with traditional paper coupons like high costs, fraud risk, and low redemption rates. Their mobile app and web portal solution allows suppliers to create and manage digital coupons that consumers can access and redeem at retailers' point-of-sale systems. This provides benefits like reduced costs, increased sales and customer data for all stakeholders. The solution is positioned to evolve further by integrating additional e-wallet capabilities over time.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
This document discusses digital marketing strategy for Reliance Jio Infocomm Ltd. It begins with an introduction to digital marketing and an overview of Reliance Jio. It then covers segmentation, targeting, and positioning of customers. An analysis identifies key online platforms for promotion based on traffic. It also examines competitors' strategies and performs a SWOT analysis. Surveys analyze effective digital platforms and target demographics. The document concludes digital tools like Google AdWords and Facebook ads are best for promoting the brand online.
How to Tell if Your Marketing is Working: Metrics That Help You See Under the...Marketo
David Ogilvy once praised direct marketers for being able to measure everything about their marketing spend down to the penny. Well, today's multi-channel marketers face even more granularity with measurements like click-through rates, likes, engagement scores, time on site, and form conversions. In fact, it turns out that you can measure an awful lot about your marketing that doesn't actually tell you whether or not it's driving business results for your company. So what metrics should you look at to tell if your marketing is, in fact, "working"?
Check out this presentation to discover how you can develop a strategic approach to marketing metrics and measurement that will help you evaluate and justify your current programs in terms of impact on revenue, plus identify areas you can improve upon to boost performance and profit.
You will learn:
- How you can tell that your marketing is working efficiently
- Which metrics are worth tracking, and what they tell you
- When you should check your metrics and what you need to properly interpret them
- How to develop a strategy of continuous marketing improvement
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems.
This document discusses the rise of mobile devices and how marketers can target consumers through mobile direct marketing campaigns. It notes that smartphone and tablet shipments now exceed PC shipments. Most mobile time is spent in apps, with games being the top category. The document provides tips on mobile targeting such as location, device type, and first-party and third-party data. It also discusses optimizing campaigns, converting mobile visitors, and scaling mobile campaigns.
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
Playables ads allow users to play a simplified mini-game version of an app within a mobile ad. This interactive ad format is popular with both users and gaming publishers. User surveys show playables ads rank only behind rewarded ads as the most preferred format. For publishers, playables ads provide 2-3x lifts in click-through rate, conversion rate, and return on ad spend compared to traditional static ads. The playables ad format uses an immersive tutorial to introduce the game, followed by quick gameplay, and ends with a banner to install the full app.
Unified Auction in Programmatic Buying describes a system that allows publishers to leverage many types of ad buyers in a transparent auction. This unified auction helps optimize either yield or eCPM for the publisher. The system integrates demand sources like SSPs, ad networks, and DSPs through a common header bidding and real-time bidding architecture.
This document discusses trends in the PCRF (Policy and Charging Rules Function) market. It covers the size and growth of the convergent charging and policy markets, which are projected to grow significantly through 2016. Key trends driving this growth include the adoption of smartphones, new data services, flexible pricing models, and network transformations by operators to support new technologies and services. Regulatory environments and new partner business models are also influencing operators. The document outlines these trends through examples and implications for the PCRF market.
The document describes two designs for a 1024-bit shift register: Design A uses a traditional approach with 1024 1-bit registers, while Design B uses an alternative approach with 1024 1-bit enable registers, a 10-bit counter, 1024-to-1 multiplexer, and 10-to-1024 decoder to reduce power consumption at the cost of increased area. A comparison shows that Design B has 72% higher area but 20% lower dynamic power and 39% higher leakage power than Design A. Assumptions made about the power characteristics of components in Design B are also provided.
This document discusses Freescale's UTM and security appliance solution which brings together Freescale's QorIQ processors, VortiQa software, and hardware partners to provide complete security appliance solutions. It allows customers to leverage Freescale's high-performance multicore processors and software to develop production-ready security appliances with optimized costs. Major ODMs offer commercial off-the-shelf appliances based on Freescale's solution that are certified and ready to ship.
The Freescale i.MX53 Quick Start development board is a $149 open-source, multi-purpose board for evaluating and developing applications using the i.MX53 applications processor. It features a 1GHz ARM Cortex-A8 processor, peripherals, and hardware accelerated graphics. The board comes pre-installed with Linux and supports Android and Windows Embedded development. It provides a comprehensive yet easy-to-use platform for experimenting with multimedia and interface applications before committing to further development.
Q2 results beat expectations driven by strength in emerging markets and cloud build outs. Revenues were $13 billion, up 1% sequentially. Capex and R&D spending increased to build new factories and address new markets like Ultrabooks and tablets. Q3 guidance forecasts 7% revenue growth to $14 billion despite lowering full year PC growth. Valuation remains lackluster until PC forecasts stabilize and new markets take root.
1) The document discusses Intel's strategy in various consumer and embedded markets. It notes that neither Intel nor Infineon have leading solutions for both applications processors and modems.
2) Intel's Atom cores are still not as power efficient as ARM-based SoCs and are not as integrated, which are important for portable devices. Offloading tasks to hardware accelerators is important for power savings versus using general CPU cores.
3) The embedded market offers better margins than consumer markets, longer product cycles, and more persistent revenue streams once designed in. Intel's ecosystem gives it an advantage here over competitors like TI and Freescale.
This document discusses organizational insights for a company. It includes an agenda covering GM/Opex analysis, organizational structure, business processes, strategy and business development team charter, and culture. The GM/Opex analysis evaluates different business units. The organizational structure section proposes a high-performance structure. The business processes section outlines key processes like project lifecycles and monthly operations reviews. The strategy and BD team charter defines the charter and due diligence process. Finally, the culture section lists elements of a winning culture like accountability, hiring, incentives, and professionalism.
The document discusses social login and single sign-on (SSO) services. It describes how aggregators help publishers integrate social login and other functions by connecting them to identity providers. Gigya is highlighted as an aggregator that offers APIs and plugins allowing over 500,000 websites to offer social login through major identity providers like Facebook and Google. Users must consent to what personal data is shared during the social login process.
The document summarizes the ICAM certification process for identity providers seeking approval to participate in the U.S. government's Open Identity initiative. It outlines a three-step certification process involving membership with a trust framework provider, assessment and certification by a certification house, and publishing of metadata in approved registries. It provides details on assessment criteria from Kantara and the Open Identity Exchange that identity providers must meet regarding organizational maturity, identity proofing, and privacy. The goal is to assure identity providers conform to security, interoperability, and privacy measures established by ICAM for the Open Government initiative.
OpenID is a decentralized authentication protocol that allows users to log into third-party websites using their existing account credentials from major identity providers like Google, Yahoo, and Facebook. While many large identity providers support OpenID, adoption among relying parties has been limited due to complexity of integration and a poor user experience. The newer OpenID Connect standard aims to address these issues through enhancements like support for user attribute sharing and compatibility with OAuth 2.0 and JSON Web Tokens. The document recommends implementing OpenID Connect and consulting Gigya to help with integration.
This document provides an analysis of upgrading an operator's OCS platforms to support prepaid services and future business needs. It discusses maintaining two separate platforms (PMO) versus converging to a single platform (FMO). A cost model is developed to analyze the cumulative cost savings of each option over 5 years. The analysis finds that while FMO has higher initial CAPEX, the yearly OPEX savings improve the net present value and cost breakeven is achieved in 2Q 2019. FMO is recommended as the more cost effective approach long-term.
This document discusses whether an SSP (supply side platform) should buy a DMP (data management platform). It provides an overview of the digital advertising value chain and the growing market for DMPs. The key components of a DMP platform are described, and different DMP players in the market are classified. A breakeven analysis is presented showing that buying a DMP could provide returns within a year if data usage is over 5%. Both pros and cons of buying a DMP for an SSP are discussed. The recommendation is that buying a DMP would accelerate time to market but the SSP would still need partnerships with other data providers.