Mobile Monday Manila - GMA Audience Measurement
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This is the presentation given by Ms. Edna Belleza from GMA NMI during the Mobile Monday event on Sept. 19 2011.
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The document analyzes open rates for email newsletters from various industries in Q2 of 2010 compared to Q2 of 2009. Overall open rates fell 1.68% from 2009 to 2010, with improvements seen only in the GMA and ASCD newsletters. Month-by-month, open rates were highest in April and lowest in June. Subject lines that performed best were verbatim headlines, rewritten headlines, or questions specific to the audience. Attention grabbers generally saw lower open rates. Industries saw higher open rates for subject lines about specific companies, best practices, or legislation relevant to the industry.
Audience analysis
This document provides guidance on analyzing audiences for presentations. It discusses categorizing audiences using the "AUDIENCE" mnemonic, which stands for analysis, understanding, demographics, interests, environment, needs, customization, and expectations. It then describes three ways to analyze audiences: demographic analysis to understand who is in the audience, psychological analysis to understand what they know and believe, and contextual analysis to understand how the speaking event may influence them. The key is to remember that while analyzing trends among groups, you are ultimately speaking to individuals who will vary in their characteristics.
[survey] Instagram users in Vietnam
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Target audience analysis
This document analyzes the target audience for a movie through surveys of physical and online questionnaires. It summarizes that most respondents were ages 15-21, male, enjoy movies that are not social realism genres, watch movies mostly on DVDs or both DVDs and theaters/internet, are in further education or have part-time jobs, live in the UK mostly in England, understand the term social realism but may not find it highly relatable or enjoyable for a majority. The document considers how to tailor the movie topic and format based on these results.
Audience Analysis
The document analyzes the target audience for a new car - mothers with children between ages 25-45 who will use the car to pick up their children from school and go shopping. It discusses the attitudes, needs, and constraints of the audience. They want a car that stands out and has space, but are constrained by budget. The document recommends providing information to make the audience feel knowledgeable about the car's benefits without overwhelming them, and focusing on how the car meets their needs like storage space. The audience's willingness to accept ideas is assessed as high if presented correctly.
Music Video Analysis & Audience Research.
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This document summarizes research from the Internet Advertising Bureau (IAB) on online brand planning and the customer conversion journey in the travel sector. It finds that:
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Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement.
This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns.
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This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
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Benchmarking REport
1) Mobile devices are taking a larger share of consumer usage and advertiser budgets across search, display, and social media. While clicks and spending have shifted significantly to mobile, conversion rates remain higher on desktop devices.
2) Advertisers have increased mobile spending but still struggle with mobile attribution and optimization. Over 50% of clicks now occur on mobile, but the share of conversions attributed to mobile devices generally lags behind mobile spending.
3) Performance varies across channels and devices. Search has the highest click-through rates overall, while conversion rates are higher on desktop than mobile. Cost-per-click also tends to be lower for mobile devices where conversion rates are lower.
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Measuring the effectiveness of online advertising
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Mobilising your Social Media Journey
1) Mobile devices now outnumber people in the world, and consumers will have 3-4 connected devices by 2018. This mobile shift requires new measurement approaches.
2) Car research now happens everywhere, including on mobile devices. 71% of car shoppers plan to research on mobile, and buyers want control and information online before visiting dealerships.
3) Traditional marketing metrics like click-through rates correlate poorly with outcomes like purchase intent. People-based measurement across platforms is needed to understand consumer journeys from awareness to conversion.
Understanding mobile user behaviour
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You’re Spending Your Money In All the Wrong Places brand management
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Mobile App Data Analytics - Case Study
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What does mobile optimisation really mean?
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Mobile Monday Manila - GMA Audience Measurement
- 1. Audience Measurement Mobile Monday, 19 September 2011
- 3. Online Audience Measurement in the Philippines
- 10. Online Audience Measurement: The Result – Effective Measure RP-friendly business model made the difference.
- 12. Initial Findings & Insights
- 13. Initial Findings and Insights: Top-line Analytics - Rankings
- 14. Initial Findings and Insights: Audience Planning – Profiles * Sample data. Profiles based on digital footprint & surveys on the site.
- 15. Initial Findings and Insights: Audience Planning – Profiles * Sample data. Profiles based on digital footprint & surveys on the site.
- 16. Initial Findings and Insights: Audience Planning - Overlaps
- 17. Initial Findings and Insights: Audience Planning - Overlaps
- 18. Measuring Mobile Using Effective Measure
- 19. Measuring Mobile Using EM: On the Dashboard
- 20. Measuring Mobile Using EM: On the Dashboard
- 21. Measuring Mobile Using EM: Research Insights
- 22. Measuring Mobile Using EM: Research Insights
- 23. Measuring Mobile Using EM: Research Insights
- 25. Thank you!