How to market your product or service?
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No matter how good you think your product or service is its nothing unless you can tell the world about it. So how can you work with traditional media to build an effective marketing and advertising campaign on a low budget? Effective marketing doesn’t have to be costly but it must have the potential to increase your business reach and your revenue. No matter what the size of your business you are, you certainly can’t afford to let your marketing, advertising and promotions slide. I agree it does take time and effort to developing effective campaigns as it requires a unique mix of strategy and creativity to hit just the right spot, or target market. Here 121 Business Coach who specialize in marketing for the small and medium size businesses offers you help on how to pick the right mediums for your marketing campaign. Good luck and email us with your marketing questions at info@121businesscoach.com
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How to market your product or service?
- 1. Welcome to How to market your business
- 18. The SMART way to do business Contact your training buddy today www. 1 2 1 businesscoach.com
Editor's Notes
- WELCOME The hottest high street names are heading your way! Walk down the streets of any major towns in Europe and you get that familiar comfortable feeling as your favourite shops with their familiar brands come out to welcome you, well the good news is this experience has arrived in Spain, welcome to the world of the franchise.
- Our trainers & coaches are highly skilled, experienced with distinguished careers in senior management roles They bring a wealth of practical experience to their programmes They design & deliver sales , management & business solutions for your business.
- Unlike consultants we are with you every step of the way, supporting and guiding you to YOUR goals , not ours Many customers describe us as a second pair of eyes and ears , helping them to stop procrastinating, moving blocks and moving them forward .
- Welcome How to Market your products and services
- Advertising / Marketing…what is the difference?
- Advertising is a single component of the marketing process. Advertising includes the placement of an ad in newspapers, direct mail, billboards, television, radio and the Internet. (Your Web site, Web sites, SEO, Blogs) A DEDICATED EMAIL AND WEB presence is essential to be taken seriously.
- Advertising is the largest expense of most marketing plans, public relations second and market research not far behind. The best way to distinguish between advertising and marketing is to think of marketing as a pie The marketing pie has slices of advertising, market research , media planning , public relations , product pricing , distribution, customer support , sales strategy , and community involvement . Advertising is only one piece of the pie in the strategy. All of these elements must work independently as well as together towards the bigger goal . Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective.
- A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services. Even a famous company like Coca-Cola continually spends money on advertising to support recognition of their products. Last year Coca-Cola spent more than $150 million to keep its name in the forefront of the public's eye. So the question isn't whether or not you can afford to advertise, you simply must if you want your business to succeed .
- There are a number of questions you should ask yourself before parting with your money Who are your target customers ? Where are they located? Which products operate in the desired area & have the same reader or listener profile? which represent the best value for money? Cost per thousand There is no sure-fire - best way to advertise your product or service. It is important to explore the various advertising media and select those that best match your customer profile and convey your message to your customers in the most cost effective way . Never advertise in something only because it is cheap… is a waste of money
- What questions to ask the media? On screen are the most widely used advertising vehicles and suggested questions to ask in order to identify whether they match individual customer profiles. Newspapers & Magazines paid for & free . How many printed, Proof of print figures, Area covered, Household penetration. Readership figures, Reader profile, What research and when conducted these Directories, as above
- Radio Listener figures, Listener profile, Area covered, Proof of figures (if they can not provide this information you must here the ALARM BELLS ringing)
- TV Viewing figures, Viewer profile, Area covered, Proof of figures (this information should be readily available) If not why should you invest in their business if they are not prepared to invest in their own.
- Exhibitions Who is their target audience ? Anticipated attendance figures, Where & how is it going to be promoted . What history can they produce to support their expertise? How many stands can they accommodate, How many are already booked , who has already booked. For new exhibitions you need to ask Where, for how long , what media, if fact ask for a copy of their media plan
- What makes a good advertisement? Writing copy that works ; Follow the pneumonic IDEA Would you like to write this down
- I – Interest of the reader , use headlines that talk to the desired reader, NOT company name D – Desire for the product or service , selling points & benefits (more benefits than selling points) E – Enthusiasm – Selling phrases used to justify cost, Elimination phrases used to eliminate the wrong response, phrases are used in recruitment, otherwise you can eliminate in headings, price etc USP’s create if necessary A – Action – Action phrases to inject a sense of urgency into purchase. Action includes company name, contact details, company logo etc
- Once you have written a good advertisement , you need to know what to do with it !!!! The required components of a good advertisement are; Headline (sub headline if required) Body copy Illustration Company details Logo Border White space Once you have designed the layout, you are now ready to place the advertisement, but where?.....
- Advertising and Marketing Questions to ask the media Creating adverts that work
- 121 Business Coach would like to thank you all for attending this workshop and you are now more enlightened on how to market your goods and services. Can I ask how many of you have advertised ? And how many of you have really asked yourself am I getting the best value for my € with the ads I place ? Any other questions? May I ask you to enter our free Business Card draw where you can win a FREE PRESS RELEASE valued at €99