This document provides an overview of different types of advertising, including digital, social media, radio, TV, print, outdoor, product placement, mobile, packaging, and guerrilla advertising. It also discusses considerations for advertising design such as target audience, budget, previous campaigns, and legal/content constraints. Examples are given of effective ad campaigns using techniques like highlighting product ingredients, comparisons to competitors, and raising awareness of safety issues.

1. Understand Issues Relevant
to Design for Advertising
Matthew Jones

2. Types Of
Advertising
Digital
Social Facebook
Private
Inboxing
Facebook
Wall Adverts
Radio
Ads
TV Ads
Broadcast Film
Trailers
Product
Placement
Printed
Mobile
Phones
Text
Email
In app
ads
Posters
Stickers
Guerilla
Advertising
Flash
Mobs
Usually
Illegal

3. Online Advertising
Online advertising, additionally called web showcasing or Internet promoting or
web publicising, is a type of showcasing and publicising which utilizes the
internet to convey special advertising messages to purchasers.

4. Print Advertising
Print media advertising is a type of promoting that utilizations physically printed media, for example, magazines and daily
papers, to achieve buyers, business clients and prospects. Sponsors additionally utilize computerized media, for example,
pennant promotions, versatile publicizing, and promoting in online networking, to reach the same target audiences.

5. Guerilla Advertising
Guerrilla marketing is an ad procedure idea intended for organizations to
advance their items or administrations in a whimsical route with little spending
plan to spend. This includes high vitality and creative energy concentrating on
getting a handle on the consideration of people in general in more individual and
personal level.

6. Outdoor Advertising
Outdoor advertising is advertising that isn’t indoors. E.g. car magnets, car/van
vinyls, billboards, bus signs, taxis etc.

7. Product Placement Advertising
Product placement is where the item that the company is trying to get you to
purchase is in a film, or a tv program, so the product isn’t officially being
advertised, but still on the screen and you can see it. An example is show below.

8. Mobile Advertising
Mobile advertising is making use of the mobile phone. This includes text
messages and in app adverts.

9. Packaging Advertising
Packaging Advertising is making the packaging look nice and appealing to the
customer so that they buy the product.

10. Design Contexts
What information do you need to make an advert?
● Product
● Budget
● Target Audience
● Previous Adverts
● Colour Schemes
● Is it one ad or a series

11. Constraints In Advertising
There are several things that could get in your way when making an advert, these
include:
● Selecting the correct target market (e.g. don’t advertise vodka to a 5 year
old)
● Law means you can’t advertise alcohol or cigarettes before certain times.
● Money - you can’t make an expensive advert with £3.99
● Graphical Images - you have to prove that this is beneficial to the advert
and also must be played at the correct time on the correct channel - e.g.
don’t have a dying child on cbeebies at 2 o’clock in the afternoon

12. Vitamin Water Advert
This advert is is promoting the product by showing the vitamins in the drinks.
The pop art colours make the ad stand out but also show what's in the drink.

13. Less Wrinkles in only 60 Minutes
This is using the comparison strategy. This is often used in washing up liquids
and other items such as persil or aldi’s own brand etc.

14. Children see things differently
This advert is also using the comparison strategy but in a different context and a
different way. This is to alert people to keep the detergents and bleaches higher
up that you normally would.