Global
Marketing
CRAIG MATTHEW FEIGIN
“
”
Global marketing is a strategy to
improve sales through promotion and
advertisements to the international
market
Global Marketing Concept
 Marketing the products and services across country borders
 To eliminate cost inefficiencies and duplicate business efforts
 To enhance global integration
Global Marketing Principle:
“ To explore the potential opportunities in the
market and equally endorsing the brand value to
each customer ”
Importance…
Reduce cost inefficiencies
Opportunities to transfer brand to
other subsidiaries
Appearance of global customers
Improves the ties between national
infrastructure
1
2
3
4
Advantages…
 Lower marketing cost
 Consistent brand image
 Uniformity in marketing practices
 More efficient and quick implementation
of ideas
 Can identify international market
opportunities
Global Marketing: Winning Strategies
1. Search engine optimization
2. Content marketing in multiple
countries
3. Social media to get connected
internationally
Craig Matthew Feigin- One of the most inspired
persona in marketing and advertising field. He has
been an active participant in many ventures and
also has got many innovative ideas for the start up
firms.
Visit: http://craig-feigin.com/
THANK YOU…!!!

Global Marketing

  • 1.
  • 2.
    “ ” Global marketing isa strategy to improve sales through promotion and advertisements to the international market
  • 3.
    Global Marketing Concept Marketing the products and services across country borders  To eliminate cost inefficiencies and duplicate business efforts  To enhance global integration
  • 4.
    Global Marketing Principle: “To explore the potential opportunities in the market and equally endorsing the brand value to each customer ”
  • 5.
    Importance… Reduce cost inefficiencies Opportunitiesto transfer brand to other subsidiaries Appearance of global customers Improves the ties between national infrastructure 1 2 3 4
  • 6.
    Advantages…  Lower marketingcost  Consistent brand image  Uniformity in marketing practices  More efficient and quick implementation of ideas  Can identify international market opportunities
  • 7.
    Global Marketing: WinningStrategies 1. Search engine optimization 2. Content marketing in multiple countries 3. Social media to get connected internationally
  • 8.
    Craig Matthew Feigin-One of the most inspired persona in marketing and advertising field. He has been an active participant in many ventures and also has got many innovative ideas for the start up firms. Visit: http://craig-feigin.com/ THANK YOU…!!!