Report
Share
Recommended
Şubat 2018 Trend Raporu
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Understand Issues Relevant to Design for Advertising
This document provides an overview of different types of advertising, including digital, social media, radio, TV, print, outdoor, product placement, mobile, packaging, and guerrilla advertising. It also discusses considerations for advertising design such as target audience, budget, previous campaigns, and legal/content constraints. Examples are given of effective ad campaigns using techniques like highlighting product ingredients, comparisons to competitors, and raising awareness of safety issues.
Identity and Packaging For An Organic Dairy Company
Milky Swiss is a Swiss dairy company that has been operating since 1954. It produces organic milk and uses only organic ingredients. The company wants to launch two new milk collections - one targeted towards children aged 6-10 and one for adults aged 18 and older. Both collections will feature four flavors but tailored to their respective audiences. The company is seeking new packaging and branding to make the products appealing and help them stand out from competitors.
Eski ve yeni reklamlar üzerine
Reklamcılık dersi kapsamında hazırlamış olduğumuz eski ve yeni reklamlar üzerine kısa bir sunum.
Imc course session 7 advertising design
The document discusses various theoretical frameworks and types of advertising appeals. It explains the hierarchy of effects model, means-ends theory, and the use of visual and verbal messages in ads. It also identifies different types of advertising appeals including fear, humor, sex, music, rationality, emotions, and scarcity appeals. Examples are provided to illustrate when each appeal would be most effective. The goal is to help creatives understand how to design advertising messages that will move consumers through the purchase decision process.
Chapter 6 advertising-design-theoretical-frameworks- additional
Chapter 6 advertising-design-theoretical-frameworks- additionalProf.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
This document discusses various theoretical frameworks and types of advertising appeals. It covers the hierarchy of effects model, which outlines six steps consumers move through when making a purchase. It also discusses the means-end chain model, which suggests ads should link a product's attributes to consumer benefits and personal values. Additionally, it examines the use of visual and verbal images in ads, noting images tend to be better remembered. The document then analyzes seven common advertising appeal types: fear, humor, sex, music, rationality, emotions, and scarcity.Recommended
Şubat 2018 Trend Raporu
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Understand Issues Relevant to Design for Advertising
This document provides an overview of different types of advertising, including digital, social media, radio, TV, print, outdoor, product placement, mobile, packaging, and guerrilla advertising. It also discusses considerations for advertising design such as target audience, budget, previous campaigns, and legal/content constraints. Examples are given of effective ad campaigns using techniques like highlighting product ingredients, comparisons to competitors, and raising awareness of safety issues.
Identity and Packaging For An Organic Dairy Company
Milky Swiss is a Swiss dairy company that has been operating since 1954. It produces organic milk and uses only organic ingredients. The company wants to launch two new milk collections - one targeted towards children aged 6-10 and one for adults aged 18 and older. Both collections will feature four flavors but tailored to their respective audiences. The company is seeking new packaging and branding to make the products appealing and help them stand out from competitors.
Eski ve yeni reklamlar üzerine
Reklamcılık dersi kapsamında hazırlamış olduğumuz eski ve yeni reklamlar üzerine kısa bir sunum.
Imc course session 7 advertising design
The document discusses various theoretical frameworks and types of advertising appeals. It explains the hierarchy of effects model, means-ends theory, and the use of visual and verbal messages in ads. It also identifies different types of advertising appeals including fear, humor, sex, music, rationality, emotions, and scarcity appeals. Examples are provided to illustrate when each appeal would be most effective. The goal is to help creatives understand how to design advertising messages that will move consumers through the purchase decision process.
Chapter 6 advertising-design-theoretical-frameworks- additional
Chapter 6 advertising-design-theoretical-frameworks- additionalProf.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
This document discusses various theoretical frameworks and types of advertising appeals. It covers the hierarchy of effects model, which outlines six steps consumers move through when making a purchase. It also discusses the means-end chain model, which suggests ads should link a product's attributes to consumer benefits and personal values. Additionally, it examines the use of visual and verbal images in ads, noting images tend to be better remembered. The document then analyzes seven common advertising appeal types: fear, humor, sex, music, rationality, emotions, and scarcity.Advertising design
The document provides an overview of key components of print advertisements, including the headline, visual, copy, slogan, and contact information. It discusses the purpose of each component and strategies for effective design. Some key points include:
- The headline should attract attention, target the audience, and offer a benefit. The visual should be graphic and control eye movement.
- The copy supports the headline and emphasizes benefits. The slogan creates a memorable phrase. Contact information includes the company logo.
- Common advertising techniques aim to create associations, appeal to emotions, use repetition, and highlight benefits to increase consumer interest. Effective layout strategies place important elements along the path of the reader's eye.
Chapter 6 advertising-design theoretical framework and type of appeare
Chapter 6 advertising-design theoretical framework and type of appeareProf.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
This document provides an overview of theoretical frameworks and types of appeals used in advertising design. It discusses models like the hierarchy of effects model and means-ends theory that can help guide creative design. It also outlines different types of appeals advertisers can use, including fear, humor, sex, music, rationality, emotions, and scarcity. The document examines how each appeal can be effectively employed and considerations around international advertising.Bbdo big idea_today
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Print and Outdoor Design ad Layout
The document provides guidelines for designing effective print and outdoor advertisements, including basic design strategies like keeping layouts simple, creating unity, contrast, and emphasis. It discusses using headlines, body copy, logos and visuals. Advanced techniques include using variety, grouping related elements and color design. Photo design tips include composition and focusing attention. Headline and body copy guidelines include font styles and readability.
An Advertising Design Problem
What advertisers can steal from the world of UX and Design to arrive at better solutions, faster. A talk that myself and Ian Swanson, Design Head at Coca-Cola APAC, gave to APG members in Sydney.
How to Create Your BIG Idea
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Creative Ideas In Advertising and Design
The document discusses creative ideas in branding and advertising. It explores what constitutes a creative idea versus a concept and how ideas can be applied to different marketing mediums like print ads. The document also examines how strong creative ideas differ from weak ones and provides tips on how to generate new ideas through proven techniques.
What's the big ideaL?
The document discusses how powerful brands are built on "ideals" or big ideas about how the world could be better. It provides examples of brand ideals for Coke, American Express, Google, and others. An ideal is a conception of something in its perfection. A brand's big idea or ideal should unite employees, stakeholders, partners, and consumers by tapping into cultural tensions while embodying the brand's core values. Brands with strong ideals have higher consideration from consumers and perform well even during economic downturns. Developing an authentic big ideal becomes more important for communicating a brand's values in today's complex communications environment.
The Big Idea in 5 Steps
This 5-step process outlines developing a big idea for marketing. Step 1 is understanding the context and problem. Step 2 is identifying the core problem to be solved. Step 3 examines why the problem exists based on physical, economic, social and technological factors. Step 4 defines the single-minded proposition addressing the problem. Step 5 develops an umbrella idea, not just a tactic, to deliver the proposition through various media and tactics. The process emphasizes clearly defining the problem and focusing the idea on a concise single message people will remember.
More Related Content
Viewers also liked
Advertising design
The document provides an overview of key components of print advertisements, including the headline, visual, copy, slogan, and contact information. It discusses the purpose of each component and strategies for effective design. Some key points include:
- The headline should attract attention, target the audience, and offer a benefit. The visual should be graphic and control eye movement.
- The copy supports the headline and emphasizes benefits. The slogan creates a memorable phrase. Contact information includes the company logo.
- Common advertising techniques aim to create associations, appeal to emotions, use repetition, and highlight benefits to increase consumer interest. Effective layout strategies place important elements along the path of the reader's eye.
Chapter 6 advertising-design theoretical framework and type of appeare
Chapter 6 advertising-design theoretical framework and type of appeareProf.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
This document provides an overview of theoretical frameworks and types of appeals used in advertising design. It discusses models like the hierarchy of effects model and means-ends theory that can help guide creative design. It also outlines different types of appeals advertisers can use, including fear, humor, sex, music, rationality, emotions, and scarcity. The document examines how each appeal can be effectively employed and considerations around international advertising.Bbdo big idea_today
The document discusses how to approach big ideas in today's digital world. It advocates defining the creative brief, big idea, and engagement strategy in a more participatory way that considers how technologies and culture have changed. Specifically, it recommends:
1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
4) Using the RISE framework to recruit,
Print and Outdoor Design ad Layout
The document provides guidelines for designing effective print and outdoor advertisements, including basic design strategies like keeping layouts simple, creating unity, contrast, and emphasis. It discusses using headlines, body copy, logos and visuals. Advanced techniques include using variety, grouping related elements and color design. Photo design tips include composition and focusing attention. Headline and body copy guidelines include font styles and readability.
An Advertising Design Problem
What advertisers can steal from the world of UX and Design to arrive at better solutions, faster. A talk that myself and Ian Swanson, Design Head at Coca-Cola APAC, gave to APG members in Sydney.
How to Create Your BIG Idea
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
Creative Ideas In Advertising and Design
The document discusses creative ideas in branding and advertising. It explores what constitutes a creative idea versus a concept and how ideas can be applied to different marketing mediums like print ads. The document also examines how strong creative ideas differ from weak ones and provides tips on how to generate new ideas through proven techniques.
What's the big ideaL?
The document discusses how powerful brands are built on "ideals" or big ideas about how the world could be better. It provides examples of brand ideals for Coke, American Express, Google, and others. An ideal is a conception of something in its perfection. A brand's big idea or ideal should unite employees, stakeholders, partners, and consumers by tapping into cultural tensions while embodying the brand's core values. Brands with strong ideals have higher consideration from consumers and perform well even during economic downturns. Developing an authentic big ideal becomes more important for communicating a brand's values in today's complex communications environment.
The Big Idea in 5 Steps
This 5-step process outlines developing a big idea for marketing. Step 1 is understanding the context and problem. Step 2 is identifying the core problem to be solved. Step 3 examines why the problem exists based on physical, economic, social and technological factors. Step 4 defines the single-minded proposition addressing the problem. Step 5 develops an umbrella idea, not just a tactic, to deliver the proposition through various media and tactics. The process emphasizes clearly defining the problem and focusing the idea on a concise single message people will remember.
Viewers also liked (15)
Chapter 6 advertising-design theoretical framework and type of appeare
Chapter 6 advertising-design theoretical framework and type of appeare
Grafirst sunum
- 1. 6319 631 0212 İskenderpaşa Mah. Kıztaşı Cad. no:7/16 Fatih / İSTANBUL Çizgilere Hayat Veriyoruz Firmanızın tüm ihtiyaçlarına; interaktif dünyanın görsel ve metinsel gücüne uygun, yaratıcı ve kaliteli sunumlarla hayat verelim. Dilerseniz, a'danz'ye tasarımlarınızın baskı ve uygulama işlemlerini tamamlayıp, kullanıma hazır halde teslim edelim. "Değerlerinize renk, farkınıza fark katalım” "İstekleriniz hayal gücümüzün besinidir"
- 2. 6319 631 0212 İskenderpaşa Mah. Kıztaşı Cad. no:7/16 Fatih / İSTANBUL Biz Ne Yapıyoruz LOGO - KARTVİZİT - AFİŞ - BİLLBOARD - POSTER BROŞÜR - KLASÖR - KATALOG - DOSYA DERGİ - KİTAP - SÜREKLİ FORM - ETİKET - ZARF AJANDA - BLOKNOT - KÜP BLOK İLAN - DAVETİYE - TEBRİK - TAKVİM - KOLONYALI MENDİL ARAÇ GİYDİRME - VİNİL BRANDA - DİJİTAL BASKI MENÜ - AMBALAJ - KUTU TASARIMLARI KURUMSAL KİMLİK TASARIMI PROMOSYON ÜRÜNLERİ PANEL STAND (AYAKLI PANO) DUBA GİYDİRME MAGNET