This document outlines a company's strategy to drive productivity through existing products and developing new businesses. The company plans to increase market share and sales through market development, product development, and diversification. Specific tactics include promoting new uses of existing products, expanding distribution, creating new products, targeting new customers, market penetration strategies, product differentiation, and advertising. The goal is to boost profits and project a high return on investment of 900% through concentrating sales efforts on high-volume, profitable customers and channels.