This document outlines a marketing plan created by EYE (Enterprising Young Europeans) students from Kalampaka Senior High School. The plan discusses the 4 P's of marketing - Product, Price, Place, and Promotion. For Product, research on customer benefits is important. Pricing strategy should not be too high or too low. The product will cost 3.50 euros with projected sales of 230 units and a two year profit of 124.30 euros. Promotional strategies include catering to hotels, creating a logo, informing customers of alternative uses, and enlisting a celebrity spokesperson. Promotion will also utilize TV shows, competitions, community events, social media, advertising and cooperation with other brands.

1. EYE
Enterprising
Young Europeans
Kalampaka Senior High School
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2. Who we are:
Papageorgiou Eliza
Pappas Kostas
Xanthis Bill
Messiari Christina
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3. Marketing plan
…after planning the product, it’s time to
organize and create the marketing
strategy for our company…
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4. Marketing Plan
 The main idea of the marketing plan is to
launch our product to the Market and the
consumer.
 For this, we need to consider the 4P theory.
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5. Marketing Plan

6. Marketing Plan: Product
The benefit for the customer from
buying our product should be
considered first.
and detailed research in this area is
important.
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7. Marketing Plan:Price
The next important “P” is the pricing
strategy.
 If we set the price too high, we might
face a stronger resistance from the
market in buying the product.
 If we set the price too low, we might
create a negative low-quality image for
the product. 7

8. Marketing Plan: Price
Our product will cost about
3,50 € . After two years our
profit will be 124,30 € with
estimated sales of 230 units.
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9. Marketing Plan: Place
The word place indicates where our
product should be sold so that
customers can easily purchase it.
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10. Marketing Plan: Promotion
Promotional Proposal
 Cater for hotels
 Create an appealing logo
 Inform customers about alternative ways of using olive
pasta
 Make a food related celebrity the central face of our
campaign
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11. Marketing Plan: Promotion
 Sponsor cooking/food TV shows
 Organize cooking competitions
 Participate in bazaars and other community festivals
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12. Marketing Plan: Promotion
 Promote through Facebook ,Twitter etc.
 Advertise on TV, internet and in press
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13. Marketing Plan: Promotion
 Promote in supermarkets
 Make offers including handy freebies with purchase
 Cooperate with other established, successful brands
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14. Thank you 
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