1. Research into audience - IMDb
In this presentation, I will be analyzing two films of different genres
and their film posters from the IMDb website.

2. Fast and Furious 6
The first film I will be analyzing is Fast and Furious (2013).
Already, IMDb shows
how much praise it
has received from the
public and critics (7.2
and 61/100) which is
fairly good. This
implies to the user the
quality of the film.
The user ratings show
the amount of ratings it
has been given from
the public (210,000)
which also shows it has
a big target audience.

3. By clicking the user rating, a weighted
average of votes is shown of rating
out of ten. This shows that nearly a
quarter of the users rated the film
between 7 and 10. This shows me the
quality of the film
Scrolling down to votes from age and
gender, users can go into further detail
to find the films target audience.
Already, I can see that there are a lot
more male votes than female (160,000
male and 30,000 female) which shows
males are a more concentrated
audience. However, although there
aren’t many female voters, the ones
that have voted being teens have given
the film a higher rating than males (8.6),
this shows me that the film has a wider
target audience.

4. From clicking on aged under 18, it shows
that teens clearly like the movie more
than other age groups which would show
the films main target audience would be
people aged 18 and under and specifically
males.

5. However, when clicking on females under 18,
it clearly shows that half of the voters rated
the film 10/10. This shows me that the films
target audience is for teens both male and
female.

6. Mean Girls
The second film I will be analyzing is Mean Girls (2004).
The ratings for this film show
that the public have given a
higher rating than critics (7.0
and 66/100) which shows the
film has reached a target
audience in terms of the public.

7. The overall rating show that
most people voted within 6 to
10.
Here, it shows that males have
given the most votes (85,000)
compared to females (65,000)
which implies that the main
target audience would be
varied.

8. By clicking females under 18 shows that
this age group have given the highest
votes for the film (8.0). This shows that
the film is mainly aimed at teenage
females.

9. However, by clicking males under 18
shows that they have also rated the film
between 7 and 10. This shows that the
film also appeals to a teenage male target
audience.
The ratings show that the film has
received a lot of votes from an
older age group however didn’t get
very high votes.

10. Use of two genres to create a
bigger target audience.
Overall, I think the target
audience for this film is mainly
teenagers all together as it has
received positive feedback from
both genders.

11. Analysis of two film posters
In this presentation, I will be analyzing film posters of Fast and Furious 6
and Mean Girls.

12. The tagline ‘All roads lead to this’ Implies
that the film will sum up the series and they
have all led to this moment which will be an
attraction to the Fast and Furious fan base
as they would want to know the next
chapter.The use of a lot characters in the
poster show that there will be a lot
of drama and action throughout the
film.
Having many different well known
actors in the film such as Dwayne
‘The Rock’ Johnson, Vin Diesel and
Ludacris is helping reach a wider
target audience as people would go
to see their favourite actor at the
cinema. Actors such as Ludacris may
attract more attention as he is an
actor and musician which means he
has a bigger fan base.
The cars grab the attention of
males as they like to see racing
and fancy cars which they
admire and aspire to have.
The three characters placed at the
front give them more importance
out of all the other characters and
give the impression they are the
main protagonists.
Muscular men widens the target
audience as many women like to
see men they desire to have.
The women have been presented
as strong and ready for action, this
can attract women as they would
aspire to be like this.
This would also attract men as
they would like to see good
looking women in action.
Font presented in the style of car rims tell the
audience the main theme of the film being racing
which will attract fans of this genre.
Emphasis on FF6
Facial expressions and posture
show that they are ready for
action, this connotes action
which a lot of males like to see.
Iconic buildings in the background to
tell the audience the setting (London)
which means that this is an important
part of the story where the film is
based. The film may attract more
attention from people living in London
as they would want to see the action
taking place in streets they’re familiar
with.

13. The girls clothing references
teenage girls in high school which
targets teens and also tells the
audience it will be set in a a school.
Tagline references conflict between main
character and possible rivals, this means
drama which females like to see and also
relate to certain situations or aspects of
the film. The tagline also involves the
audience.
The characters body language and
facial expressions give the
impression that they are the ‘Mean
girls’ of the film and give a sense of
hatred towards other females such
as the protagonist. The audience
may relate to them or know others
like this.
The almost 'sexualised' positions of the three
characters in the poster can imply a more
stereotypical and idealistic representation of women.The colouring of the poster
immediately reflects the type of
audience it is trying to appeal to by
using a mixture of pink and purple
which stereotypically appeals to a
younger female teenage audience.
This audience is then further drawn in
by the recognizable face and name of
'Lindsay Lohan’ who is a popular actress
in this genre and would interest her fan
base. It also can appeal to the more
middle aged adult by using the name of
'Tiny Fey’ who is slightly older located
at the bottom of the poster.
The use of the bright colours indicate
the genre of this film, alluding to the
idea that it is a comedy instead of a
drama or an action thriller.
The tagline infused with the four girls
shown on the poster is an indication of
the films narrative.
The use of the girls on the poster and can
attract females who idolize and aspire to look
and be like these characters. It can also
interest men as they like to see good looking
women they admire in film.

14. Overall, I have covered these films target audiences and analyzed
how they use posters to appeal to them.