2. Overview Suite of Flexible
of UBL Services Pricing
Partnering Ease of Open
with UBL Integration Discussion
3. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Production Insight of of
High-Priority Claiming
Social Branding and
Actionable Syndication
The and Online
Bank-Level Business Verification
Enhanced Listing Syndication
Reputation Management
TrademarkReporting
Visibility Protection
of Video Profiles
Business Listings
UBL Offers Complete Online Identity Management
4. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Syndicate Listings Across the Digital Search Landscape
List once and be found on 350+
web, mobile, and GPS search platforms
Partnership with data providers ensures
distribution to 95% of digital search
Claiming service establishes owner-verified
presence on crucial search destinations
Showcase products, services, coupon
campaigns, video links, social
links, logos, photos, and more
5. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Claimed Business Listings Stand Out from the Crowd
We claim listings on the business owner’s
behalf at top sites like Google Maps and Yelp
Business listings marked as “owner verified”
Claimed business listings take priority over other
sources of data, ensuring long-term accuracy
Claimed business listings are more prominent
in search results and preferred by consumers
6. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Add Credibility with Bank-Level Verification
Extensive public record check verifies identity of
business and accuracy of reported information
Business receives “UBL Verified” seal of legitimacy
for use on website, email correspondence, listings
Increased publisher confidence leads to priority
in publication
Increased consumer confidence leads to trust
in the marketplace
7. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Broad Distribution of Engaging Video Profiles
We create a 30-second video profile based on
website content
No website? We use your business profile &
our extensive media library
We syndicate to the top 10 video sites, providing
multiple contact points for your message
Effective visual advertisement contributes to
visibility and prominence in search rankings
8. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Visibility and Presence Analysis
Free Search Tool shows listing presence
and accuracy on top search portals
Audit Tool offers extensive analysis
of listing health for multiple
business locations
Presence Analysis Report
demonstrates value of UBL
syndication after 120 days
10. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Monitor Listings, Reviews, and Social Mentions
See reviews, comments, blog posts, photos, and
videos about your business
React quickly to any negative reviews
View useful snapshots of consumer sentiment
Compare yourself with competitors in your
region and category
Manage your social presence in one
integrated dashboard
12. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Claim Your Brand on 490 Social Networks with
Search tool shows where your
brand is available as a user name
across social sites
Claiming service reserves user name
on hundreds of sites
Ensure brand consistency, gain
broad exposure for your
business, and protect trademarks
13. We Provide
Syndication Claiming Verification Video Visibility Reputation Branding
Seamless Integration with Your Current Offerings
Local Sales and
White Label Hosted API
Capture API Marketing Support
Turnkey solution Place a signup Gain additional Marketing
for UBL hosted form on your control with flexible library, support
dashboard with site in a matter access to services resources, click to
your choice of of moments chat, live help, and
branding ongoing support for
your campaign
14. Working Together
Gain a Valued Partner and Expand Your Services
Technical and support resources to establish and
grow your identity management offering
Strong value proposition of UBL services
increases customer retention and creates
new revenue opportunities
UBL offers fully managed white label
solutions, flexible APIs, and custom integration
Strong U.S. presence and international support
15. Working Together
Gain a Valued Partner and Expand Your Services
Deeply discounted wholesale rates with
volume commitment
Reasonable pricing lets you preserve profit margin
Options for monthly, quarterly, and annual billing
Free Search Widget offers incentive to customers
UBL marketing resources and end-user customer
service mean lower costs, reduced infrastructure
requirements, low barrier to startup
20. SEO IYPs in rank order along with
their scores – Andrew Shotland
1. Superpages 13.Yellowbot
2. Citysearch 14.Yellowpages.Lycos.com
3. Yelp 15.Kudzu
4. Yahoo Local 16.Discoverourtown
5. InsiderPages 17.Loqal.com
6. YellowPages.com 18.Local.Ingenio.com
7. BizJournals 19.YellowUSA.com
8. AreaConnect 20.IAF.net
9. MagicYellow http://www.localseoguide.com/iyp-seo-rankings-
report-2009/
10.Switchboard
11.MerchantCircle
12.GetFave
21. The importance of
external citations
from national &
local directories
and social networks
like Yelp and even
Twitter-based sites.
22. It’s Like Free Advertising
• The first step in
promoting a business
today is to be able to be
found on the
Web, Mobile
Phone, 411 Directory
Assistance and GPS
Devices.
• This is where 75% of
searches occur (versus
print) and the numbers
are growing.
23. Beyond the Yellow Pages
5.4 Billion Calls 250 Million
Mobile phones
66% from vehicles in the U.S.
62 Million 15.7 Billion
Navigation Devices online local
searches in 2008
4 M+ On-Star
Telematics Users
Source: InfoGroup
Online
23
24. Listings = Calls, Visits, Real
Sales
• When users are looking
for a business locally –
and most are – these
results mostly come from
listings, not Website
information.
• UBL offers a simple,
inexpensive service that
manages these listings in
one place.
25. A Problem If Left Unmanaged
• Businesses do not even need to have a Website
to be found in these listings.
• Many small businesses are under-represented –
especially if they work from home or from cell
or VOIP phones.
• Even large businesses need to manage this
process – audits show 20% of listings are
inaccurate, leading to loss of business.
26. UBL Value Proposition
1. Enter detailed data about a company in
one place.
2. It gets distributed uniformly to all major
Internet Business Listings Directories,
including Online Yellow Pages, Search
Engines, GPS Navigation devices and
411 Directory Assistance services.
3. Hundreds of locations are professionally
managed for $39 a year.
27. How To Make Business
Disappear
1. Messing with names – stuffing keywords
2. Call tracking numbers
3. Address social climbing
4. Category lapses
5. Missing data elements
6. Insufficient distribution!
34. Address Location Issues
• You can attempt to manually change the town or city,
but it will lead to confusion and duplication when the
data aggregators reject or change it to its real postal
location.
• Post Office Boxes may be rejected by major sites
when claiming, but are likely to be accepted if
included in data aggregators’ databases.
• Ensure your address is where you need to do
business – change marker location on Google maps.
35. Areas Served remains
an issue – you will
only appear in your
physical address
location, not where
you might serve.
You MAY move the
map marker location of
a claimed listing.
Geo-targeting your
listing and site is
critical for the new
generation of Geo
sites and Mobile.
37. Phone Issues
• Agencies crave phone tracking numbers as much as
sites resent them.
• Data aggregators are following their client’s interests
when they swap them out for the established lines.
• Some call tracking numbers do not respond to the
verification auto-dialers.
• 800-numbers are a separate file, but will work, even
across multiple locations.
39. Categories Are Not Keywords
• Categories are the single most important factor
in discoverability after location.
• Different publishers use different systems,
NAICS, SIC, SYPH, Google and more.
• UBL translates these on the fly.
41. Additional Data Points
• Every data field accepted by a publisher represents
traffic and revenue opportunities.
• Businesses overlook simple ones that are vital – like
Hours Of Operation.
• Video is the future – even if it is a simple slideshow
hosted on YouTube.
• Small businesses can use a Facebook page if they do
not have a Website.
42. Comprehensive Enhanced
Listings
• To be discoverable by searchers today,
Businesses need to list more than name, phone
number and address.
• UBL provides multiple descriptions and Industry
Classifications, including Products, Services,
Brands, Specialties, Certifications, Awards, Logos
& Photos, Website, Social Network & Video links,
review links, hours, payment methods, and much
more…
43. Google Basics
Store
code, name, address, phone
, alt
phone, fax, mobile, TTY, ema
il, hours, payment
types, categories and
description (200 characters
only).
53. Claim your listings
• This is an identity protection basic – Google, Yahoo and Bing etc
• Be specific with the category – Comic Book Store, not just Book
Store
• If hijacked: reclaim, switch phone numbers for re-verification,
switch back
• If duplicate, claim both, match the data exactly
• Avoid duplicate addresses for multiple businesses
• Create fan pages and company pages on Facebook and LinkedIn
• Caveat – claiming is a relationship that must be maintained. Many
small businesses forget and fail.
54. Make It Easy For Customers To Write Reviews
– A few Bad Ones Are Actually Good For the
Credibility
56. Hyper-Local And Vertical
Directories
• Look for hyper-local publications and directories
– not all of them are going to be taking fresh
listings from national sources
57.
58. UBL Agency Opportunity
• UBL is an ideal service to offer as part of a bundle or
as an add-on feature for online media and marketing
companies.
• It is a time-saver for those businesses that
understand the value. It would take 40 hours to
submit data to a fraction of the sites that UBL
reaches.
• It is a single-service entity aiming to do one thing
well, and not competing with partner offerings.
• The service provides accurate online reporting with
feedback and trouble-shooting capabilities for
troubled listings.
59. Process
1. Partners sign a simple Agency agreement which allows them to
send bulk files or upload them to our site on an invoice basis.
2. Partners can promote the UBL service in a branded or non-
branded “white label” manner to their clients.
3. Agencies can deliver data via standard spreadsheets, with
templates and tools provided to assist in filling out data fields such
as categories.
4. Agencies may also use APIs to capture data and to deliver it to
UBL.
5. UBL handles the delivery in the appropriate formats, and provides
reporting back from data aggregators on status and issues..
6. Approved Directories receive the data electronically and publish
it. This method does NOT interfere with claimed listings – it
supports the citation value with additional links.
61. Affiliate Partners
1. Partners sign a simple Affiliate agreement and receive a custom
tracking link that can be used on Websites, in email or other
online media.
2. Partners promote UBL on their sites using promotional material
provided.
3. Businesses are sent to UniversalBusinessListing.Org to enter the
data.
4. They pay a $30 fee by credit card per listing (users may enter
more than one at a time). Updates and corrections are free via
online access.
5. Partner gets $10 referral fee per listing entered.
6. Approved Directories receive the data electronically and publish
it.
