Off The Wall Overview & Capabilities:
An ecommerce experience for brands and their fans
on facebook

Presented by Resource...
resource interactive
· Top independent, privately-held
  digital marketing agency

· Founded in 1981

· WBEN-certified

· ...
industry-focused expertise
       BRANDED                   CONSUMER
    MANUFACTURING       RETAIL   PACKAGED
      & SER...
industry-focused expertise
                    CONSUMER   BRANDED
    RETAIL AND E-   PACKAGED   MANUFACTURING
    COMMERC...
we interpret the voice of the
consumer in the digital age
12+ years of thought leadership dedicated to consumer insight


...
envisioning next. empowering now.
                   • Dedicated R&D team
                   • 3 Core Areas of Focus:
    ...
service offerings

                     Digital Marketing & Media
                       digital marketing planning
      ...
OFF THE WALL
OVERVIEW
What is it?


    • Off the Wall is a SAS (software as a
      service) solution that allows Facebook
      users to purch...
How it works:

   A brand posts an item for purchase as a status update
   to its Facebook page.

   Fans can purchase the...
Off the Wall features:
        • Fully customizable look and feel
        • Complete in-wall checkout process (product det...
OTW Self-Serve Brand Campaign
                                           (Creation via Bookmarklet)




COPYRIGHT 2009 RES...
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
(Interaction on Brand Fan Page or Personal News Feed)




COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDE...
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
The Network Effect:

        • The average Facebook user has 130
          friends. If a brand with 100,000 fans
         ...
Why use Off the Wall:

        • Increase incremental revenue through an innovative
          and highly engaging channel
...
Ways to use Off the Wall:


        •
        • Product introductions
        • Limited editions, limited inventory
      ...
Thank you!
            Brandon Bornancin
            614.410.3164
            bbornancin@resource.com



www.resource.com
Off The Wall By Resource Interactive
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Off The Wall By Resource Interactive

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What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.

Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.

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Off The Wall By Resource Interactive

  1. 1. Off The Wall Overview & Capabilities: An ecommerce experience for brands and their fans on facebook Presented by Resource Interactive COPYRIGHT 2009 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.
  2. 2. resource interactive · Top independent, privately-held digital marketing agency · Founded in 1981 · WBEN-certified · Recently named Top Workplace by WSJ · 275+ associates · Offices: Columbus, Cincinnati, Chicago & Palo Alto
  3. 3. industry-focused expertise BRANDED CONSUMER MANUFACTURING RETAIL PACKAGED & SERVICES GOODS
  4. 4. industry-focused expertise CONSUMER BRANDED RETAIL AND E- PACKAGED MANUFACTURING COMMERCE GOODS & SERVICES
  5. 5. we interpret the voice of the consumer in the digital age 12+ years of thought leadership dedicated to consumer insight two books focused on online consumer behavior extensive, ongoing digital what women want millennial research.
  6. 6. envisioning next. empowering now. • Dedicated R&D team • 3 Core Areas of Focus: emerging technologies and partners, consumer behavior, cultural trend mapping • Application: Identify opportunities for client prototyping and testing
  7. 7. service offerings Digital Marketing & Media digital marketing planning Consumer search Research display advertising and social Insights email Analytics mobile Emerging Experience Design Trends & Development and ecommerce Technologies web sites mobile apps
  8. 8. OFF THE WALL OVERVIEW
  9. 9. What is it? • Off the Wall is a SAS (software as a service) solution that allows Facebook users to purchase products directly from leaving Facebook. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  10. 10. How it works: A brand posts an item for purchase as a status update to its Facebook page. Fans can purchase the product directly from their live They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  11. 11. Off the Wall features: • Fully customizable look and feel • Complete in-wall checkout process (product details, customer information, shipping options, etc.) • Maintains all commerce functionality when shared with friends • Ecommerce platform independent • Verisign Certified, PCI-compliant hosted environment • Initial setup and deployment within a few weeks • Performance-based compensation model COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  12. 12. OTW Self-Serve Brand Campaign (Creation via Bookmarklet) COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  13. 13. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  14. 14. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  15. 15. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  16. 16. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  17. 17. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  18. 18. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  19. 19. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  20. 20. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  21. 21. (Interaction on Brand Fan Page or Personal News Feed) COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  22. 22. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  23. 23. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  24. 24. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  25. 25. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  26. 26. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  27. 27. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  28. 28. The Network Effect: • The average Facebook user has 130 friends. If a brand with 100,000 fans publishes an Off The Wall e-commerce- enabled status update, it is one click away from being shared with up to 13 million Facebook users. A brand with one million Facebook users has the potential to reach up to 13 million and more. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  29. 29. Why use Off the Wall: • Increase incremental revenue through an innovative and highly engaging channel • Cost effective opportunity to vest commerce within social media • Treat fans with some degree of reward • Obtain 1st mover and market advantage COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  30. 30. Ways to use Off the Wall: • • Product introductions • Limited editions, limited inventory • Refurbs, returns • • OPTIONAL: Media rich eCommerce (Off the Wall status update with video, product selector, mini configurator, etc. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
  31. 31. Thank you! Brandon Bornancin 614.410.3164 bbornancin@resource.com www.resource.com

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