This presentation was presented on "Mobile and Tablet Gambling Conference", London 21. November 2012. The presentation outlines how to successful engage affiliate partners to drive traffic to your products with a 360' transparency, allowing for traffic growth on web, mobile web, mobile apps, web apps, social apps etc.
I have identified an "affiliate toolkit" that will give the affiliates the correct ways to integrate and promote gambling products for casino, bingo and sports betting. This toolkit should encourage gaming operators to move from low yield banners to high impact integration.