MobiWeb Presentation


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  • mobile web content makes it tricky for traditional search engines to ply their trade. "Algorithms on the desktop web fall apart on the mobile web,Read more:
  • Simple data entryConsistent & easy navigation to web contentCan be used on most web-enabled phones
  • $995 per page
  • MobiDirectory® Basic Listing- Free. Sign-up via cell phone.  Upgrade listing to Semi-custom or Custom and MobiWeb® logo appears next to the listing.  Click link.  MobiWeb®  Semi-Custom (Two panel-For Personal pers. photo) – Free. Sign-up & add/edit content via cell phone/pc.   (Inc. Hosting w/full service as long as customer acknowledges/accepts sponsor ads will rotate on the bottom).   MobiWeb®  Semi-Custom (Two panel-For Business co. logo) - $399.00 Sign-up & add/edit content by cell phone/pc. (Inc. Hosting w/full service 1 yr.). $199.00 each additional yr. MobiWeb®   Custom- $995.00 per panel except special applications, i.e., reservations systems.  * We’ll get more aggressive on pricing once we measure/understand costs. (Inc. One yr. Hosting w/full service and one upload/change per quarter and rotating ad on all personal & business )  Hosting each additional year- $995.00 inc. one upload/change per quarter .
  • Advertising can be delivered in many ways: • Opt-in schemes to send ads via text or multimedia message • Display space on websites accessed by mobile users • Search-based ads (similar to PC search ads), that appear next to search results Understanding the Mobile Ecosystem • Ads that are built into or served into games or other online applications like TV program guides • Ads that accompany downloaded or streaming video, or mobile TV broadcasts
  • Value for customers. MobiWeb®- NOT JUST AN APP!  for marketing and promoting over web enabled cell phones; products, services, people, promotions, multiple locations, conferences, special events/appearances, Executives(great human resource tool), Entertainers. Increase sales, improve customer service ,  reps can send/ store on his/her web enabled phone, build trust & creditability before/after the sale or service, include info about company,  credentials, photos, contact info with quick connect, video, music, special offers/coupons, events, mobile commerce, survey customers and more!  USE WITH YOUR EXISTING ADVERTISING!   Nancy?  Is Your Company & Advertising “MobiWeb® Friendly” ? 
  • MobiWeb Presentation

    1. 1. Business Partner Presentation <br />MobiWeb®<br />July, 2010<br />
    2. 2. Agenda<br />MobiWeb®<br /><ul><li>General Company Overview
    3. 3. Market Opportunity
    4. 4. The Problem we Solve
    5. 5. Offerings Available
    6. 6. Benefit of Offerings
    7. 7. Competitive Differentiation
    8. 8. The Results of what we do
    9. 9. Company Overhead & Costs
    10. 10. Revenue Expectations
    11. 11. Requirements from Lavidge</li></li></ul><li>The MobiWeb® Team & Advisory Board <br />Picture not available<br />Mark Harshbarger<br />Chief Financial Officer<br />Tom Peiffer<br />Chief Technology<br /> Officer<br />Sandy Kosloff<br />Founder, CEO<br />Nancy Paris<br />VP, Strategic Alliances<br />Dale Jensen<br />Former General Partner<br />Phoenix Suns & Arizona Diamondbacks<br />Jim Myers<br />Founded Tech Company & merged<br />w/Bell South for $750M<br />LattieCoor<br />Retired Pres. ASU<br />
    12. 12. Who is MobiWeb®?<br />MobiWeb®<br />A Mobile Marketing Company…<br />that partners with organizations & individuals who are challenged withengagingtheir audience in aninteractivemanner through mobile devices.<br />
    13. 13. What We Do<br />Create Interactive Mobile Directories…<br />together with…<br />Custom ‘Made for Mobile’ Interactive Websites <br />that help businesses…<br /> a) Get found faster and connect to audiences quicker<br />b) Engage users with an easy to read, easy to navigate platform<br />c) Create revenue via mobile advertising & mobile commerce<br />d) Create a positive brand experience on the mobile internet<br /><br />
    14. 14. Who We Do It For<br />Challenged with…<br /><ul><li>Getting found quickly from a web-enabled cell phone
    15. 15. Users having difficulty accessing, reading, or navigating a ‘primary’ website from a web-enabled cell phone.
    16. 16. Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotionalcampaign
    17. 17. Mobile site being noticed by right audience at right time
    18. 18. Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide
    19. 19. Long wait times to launch ‘short-term’ mobile ad/promotional campaigns
    20. 20. Mobile users unable to reach a representative easily
    21. 21. Mobile users unable to access surveys & provide feedback
    22. 22. Driving revenue with mobile commerce solutions
    23. 23. Accessing mobile marketing expertise that can design & execute a proven ‘user-friendly’ mobile experience</li></ul>Businesses<br />Individuals<br />
    24. 24. Current Target Market<br />MobiWeb®<br /><ul><li>Restaurant Chains
    25. 25. Entertainers - solo artist, actor/actress, bands, groups
    26. 26. Sport Celebrities
    27. 27. Personal Promotions
    28. 28. High-Profile Personalities
    29. 29. Solo Entrepreneurs
    30. 30. Charitable Organizations
    31. 31. Professional Organizations</li></li></ul><li>Company Objectives<br />Long Term – 3 year<br />Short Term -2010<br />Raise $1.5M ($500K immediate) with private investors<br />Design/build-out 2 mobile websites –<br />Develop primary website (online solution)<br />Marketing development & product launch (positioning/branding)<br />Seek ‘partner’ for front-end/back-end delivery/ops ( based on delivery & ability)<br />Resources for R&D/Competitive Analysis<br />Immediate expenses; development/delivery/legal/consultants<br />Structure equity program for business advisors<br />Seek additional capital ( $2-3M by 2012) with private investors<br />Sell up to 49% to a strategic partner (hand-off to a major player)<br />
    32. 32. The Market Opportunity<br />MobiWeb®<br />Mobile Web access will surpasstraditional PC access by… 2013<br />Gartner Research 2010 <br />
    33. 33. What Google is Saying About the Mobile Web<br />“…people are moving to data-friendly mobile devices very quickly, withsearch traffic growing quite a bit faster than on PCs<br />Google CEO Eric Schmidt<br />January 22nd, 2010 <br />"We think there is the potential to actually make this Mobile Web better than the PC Web.” <br />Jonathan Rosenberg<br /> SVP, Google Product Management<br />January 22nd, 2010<br />.<br />
    34. 34. Mobile Matures as a Marketing Medium<br />
    35. 35. MobiWeb®<br />The Reality<br />With110 Billion websites worldwide…<br />less than 1% can be easily read and navigated on a cell phone screen <br />Quantcast 2010<br />
    36. 36. MobiWeb®<br />Impact on End-Users<br /><ul><li>2 out of 3 encounter problems accessing the mobile web
    37. 37. 75% cite low load times
    38. 38. 51% complain site content is incorrectly sized for the device screen
    39. 39. 80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PC</li></ul>Survey by Telecom 2009<br />
    40. 40. What’s the Problem?<br />Mobile phones can’t handle all data from standard websites <br /><ul><li>Accessing too much contentcauses mobile network congestion.
    41. 41. Data-intensive websites take a long time to download</li></li></ul><li>MobiWeb®<br />What’s the Problem?<br />Creates poor experiences <br />and…<br />negative associations with brands.<br />
    42. 42. MobiWeb®<br />The Problem We Solve<br />Mobile Website ‘Engagement’ Failure<br />
    43. 43. The Solution<br />A ‘Made for Mobile’ Marketing Package<br />that engages your audience with the ability to…<br /><ul><li> Read
    44. 44. Access
    45. 45. Navigate
    46. 46. Find</li></ul> Relevant Information onLarger Screen Web-Enabled Phones<br />
    47. 47. The Mobile Marketing Package<br />MobiWeb® <br />To Attract, Engage, & Retain<br />MobiDirectory®<br />To Get Found<br />Positive Experience<br />With Company Brand <br />Competitive <br />Advantage <br />
    48. 48. MobiDirectory®<br />To Get Found<br /><ul><li> Finds only‘user friendly’ mobile websites
    49. 49. Easy connect from MobiWeb® to</li></ul>MobiWeb®<br />
    50. 50. MobiDirectory®<br />To Get Found<br /><br />To Search:<br /><ul><li> Click on ‘Search’
    51. 51. Scroll down alpha order or</li></ul> search by category<br />Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)<br />
    52. 52. 4 ‘Get Found’ Mobile Marketing Options<br /> Basic Listing<br />Sandy Kosloff<br />ICI Enterprises. LLC<br />7047 E. Greenway Pkwy <br />Scottsdale, AZ 85255<br /><br /><br />602.820.1300<br />Option 1<br />‘Personal’ Mobile Website <br />Option 2<br /> Option 3<br />Semi-Custom ‘Business’ Mobile Website <br /> Option 4<br />Custom ‘Business’ Mobile Website <br />
    53. 53. Option 1: Basic MobiDirectory® Listing<br />Go to<br />Sign-up from cell phone<br />Sign-up by Cell<br />You’re listed<br />Sandy Kosloff<br />ICI Enterprises. LLC<br />7047 E. Greenway Pkwy <br />Scottsdale, AZ 85255<br /><br /> 602.820.1300<br />Users click for <br />Quick Connect<br />
    54. 54. Option 2: Personal MobiWeb®<br /> Personal <br />Four Tabs/Pages <br /><ul><li> Up to 250 words per tab
    55. 55. Add a Blog tab </li></ul> ( no additional charge)<br />Add a Customer Survey Tab<br />( extra charge)<br />
    56. 56. Option 3: Semi-Custom MobiWeb® <br /> Business<br />Three Tabs/Pages <br /><ul><li> Unlimited words per tab
    57. 57. Add a Blog tab </li></ul> ( no additional charge)<br />Add a Customer Survey Tab<br />( extra charge)<br />
    58. 58. Option 4: Custom MobiWeb®<br /> Business<br />Multiple Tabs/Pages <br />
    59. 59. Add Custom Features & Multiple Pages<br />MobiWeb®Main Page<br />Second Page<br />Third Page & More…<br />Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)<br />
    60. 60. Site Owner Features: ‘Custom’<br />MobiWeb®<br />Competitive Differentiator<br />Click Here for Drop Down Menu to access:<br /><ul><li> Stored Security Info
    61. 61. Site Analytics
    62. 62. Address Book
    63. 63. Voice Reader</li></li></ul><li>All Site Owners Have a ‘Share’ Tab<br />MobiWeb®<br />Share yourMobiWeb®with…<br /><ul><li>Business contacts
    64. 64. Colleagues
    65. 65. Friends
    66. 66. Family
    67. 67. Social Networks </li></li></ul><li>Monetizing Through Sponsorships<br />Premium charge for top rotating<br /> ad placement<br />OPTION:<br />Brand visibility differentiator <br />as specified in<br />patents-pending<br />Your rotating brand <br />on all<br />MobiWeb’s<br />Rotating ads placed at bottom<br />
    68. 68. Anyone who signs up for a MobiWeb®Siteautomatically<br />receives a ‘Basic MobiDirectory® Listing’<br />Sandy Kosloff<br />ICI Enterprises. LLC<br />7047 E. Greenway Pkwy <br />Scottsdale, AZ 85255<br /><br />602.820.1300<br />MobiWeb®<br />The MobiWeb®icon<br />will appear under listing for a ‘quick connect’ to your MobiWeb® site<br />
    69. 69. Mobile Marketing ‘Package’ Pricing<br />Business<br />Semi-Custom<br />Business<br />Custom<br />Basic Listing<br />Personal<br />American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000<br />Fax: (202) 303<br /><br /> $99 yearly; includes 1 yr. hosting; set-up and design fee included; personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited content; 12 changes per yr<br />$995 per tab; includes 1 yr hosting with acceptance of sponsor ads/banners; unlimited pages & content; custom look; 12 changes<br /> per yr<br />$399 yearly; includes 1 yr hosting with acceptance of sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr <br />FREE; basic listing with simple contact info; listing automatically included with Personal, Semi-Custom & Custom sites<br />
    70. 70. Mobile Marketing is a set of practices that enables organizations to communicate and engagewith their audience in an interactive and relevant manner through any mobile device or network<br />Mobile Marketing Definition<br />Mobile Marketing Association<br />Nov. 2009<br />
    71. 71. MobiWeb® Marketing Benefits<br />MobiWeb®<br /><ul><li> Social Networking
    72. 72. Mobile Advertising
    73. 73. Mobile Commerce
    74. 74. Customer Surveys
    75. 75. Ad Specials
    76. 76. MobiDirectory® SEO</li></li></ul><li>Attract<br />MobiDirectory®<br />MobiWeb®<br />Get Found <br />Faster<br />Maximize<br />Search Engine <br />Optimization<br />
    77. 77. Attract<br />MobiWeb®<br />Use…<br />With Current Web Domain & <br />Attach to Existing Website<br />OR<br />As a Solo Mini-Website<br /><br /><br />
    78. 78. Attract<br />With ‘Special Offers’ tailored to user’s current location<br />,<br /><ul><li> Connect your audience with real-time info, anyplace, anytime
    79. 79. See higher click-through rates & engagement</li></li></ul><li>Engage<br />Coupons, Specials Promotions<br />MobiWeb® Site<br />
    80. 80. Engage<br />Use for Quick, Short-Term Campaigns<br />Up to 2 weeks turnaround (depending on requirements)<br />
    81. 81. Engage<br />Use with Traditional Ad Campaigns <br />Television<br />Tradeshows/Events<br />Radio<br /> Visit mobiweb/ces<br />Visitmobiweb/oprah<br />Visit mobiweb/quiznos<br />Print<br />Billboards<br />Internet banners<br />MobiWeb®<br />Visit mobiweb/quiznos<br />Visitmobiweb/subway<br />Visitmobiweb/coleman<br />
    82. 82. Engage<br />Mobile Commerce Solutions<br /> conduct a credit card transaction…<br /> with a secure single-click <br />Increase Conversion Rates & Revenue<br />
    83. 83. Engage<br />Attach your MobiDirectory®orMobiWeb®link to…<br />
    84. 84. Engage<br />Insert a MobiDirectory®‘widget’ on your primary site…<br />View our profile in MobiDirectory®<br />Users click widget <br />to reach…<br /> your MobiDirectory®Listing<br />
    85. 85. Engage<br />Add Your Blog to MobiWeb®…<br />
    86. 86. Retain<br />Gather Important Customer Feedback<br />Competitive Differentiator<br />
    87. 87. Competitive Differentiation<br />
    88. 88. MobiWeb®<br />The MobiWeb® Advantage<br />10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007)<br />First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones<br />Partnership with major Marketing Communication firm(s)that allows<br /> mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions<br />Offers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-servicesolution)<br />Ability to Monetize thru sponsorships (banner space for companies to advertise)<br />
    89. 89. Comparison<br />This ‘mobile’ website lists other mobile websites. Hard to navigate and read from an iPhone<br />
    90. 90. Comparison<br />Click here and you get this<br />We clicked on all sites listed here. 60% were NOT mobile friendly even though they claimed to be the ‘best’ mobile websites in their category. <br />Hard to navigate from Home Page to this page<br />
    91. 91. Comparison<br />This ‘mobile’ website lists other mobile websites. But, 70% are hard to navigate and read from an iPhone<br />
    92. 92. MobiWeb® Screens & Lists only discretionaryuser-friendly mobile sites<br />Competitive Differentiator<br />
    93. 93. MobiWeb’s Major Business Competitor<br />
    94. 94. Unity Mobile<br />
    95. 95. Unity Mobile’s messaging never addresses <br />the Problem that needs to be solved…<br />Mobile Website ‘Engagement’ Failure<br />
    96. 96. Compare … <br />Same Small Screen, Different Experience<br />Typical ‘primary’ website <br />viewed on Mobile<br />MobiWeb®Site<br /><br />Hard to Connect<br />Easyfor users to:<br /><ul><li> Get connected
    97. 97. Read larger print
    98. 98. Navigate information
    99. 99. Access coupons, specials
    100. 100. Make a purchase
    101. 101. Find a location
    102. 102. Make a reservation
    103. 103. Rate a product or service</li></ul>Hard to Read Small Print<br />Difficult to Navigate<br />
    104. 104. Compare with other ‘Made for Mobile’ Websites… <br />Easy to Use…Easy to Read interface & navigation<br />Consistency from site to site<br />Competitive Differentiator<br />
    105. 105. MobiWeb®<br />MobiWeb®is NOT an App<br />
    106. 106. MobiWeb®<br />MobiWeb® is a Mini-Website<br />Server - Based<br /> Anyone, can Access Anywhere, Anytime <br />
    107. 107. App Usage Soaring in 2010 Because Businesses want More ‘Standardization’<br />MobiWeb® will soar because it automatically interfaces with most <br />web-enabled cell phones<br />
    108. 108. With a MobiWeb®, you can easily move from …<br />MobiWeb® site to MobiWeb®<br />site<br />
    109. 109. In an app environment, users can’t move consistently from App to App and…<br />Competitive Differentiator<br /> Are Hesitant to exit and move from App to Website<br />
    110. 110. Challenge with Apps vs Mobile Web Browser<br />Apps<br />MobiWeb®<br />Less expensive; easier to support and maintain<br />Server-based platform – anyone can access anywhere, anytime; more powerful <br />No downloads or installation required for users<br />Can use with PC’s and most web-enabled cell phones<br />Quick turnaround with no ‘proprietary’ development and additional testing time required. <br />Costly to create a single app<br />Limited to particular cell phone users, distribution & market size<br />Requires downloading and installation for users; robs space; needs constant updating and data copying<br />Only runs on specific cell phone devices<br />Time intensive to adapt for each smartphone( 5 apps/ 5 phones)<br />
    111. 111. Developers are Defecting from Apps…<br />And Moving to Mobile Web <br /><ul><li> Dissatisfied with waiting three weeks (or longer) to have apps and updates available
    112. 112. An app can be jarring to take users out to a web browser
    113. 113. Easier to build and debug. An app requires specialized coding to make native app work properly</li></ul>ZD Net, Dec. 2009<br />
    114. 114. Case Study: Mobile Site Results vs. Apps <br />CHALLENGE:<br />Determine what type of Mobile Ad formats are most effective (January 2010)<br />ACTION: <br /><ul><li> Ran a test campaign with
    115. 115. Identical ads were placed on</li></ul> mobile website and its mobile app<br />RESULT: <br /><ul><li>Web banners had a 135% higher CTR than ads on app
    116. 116. Mobile site sold 80% more airline tickets than app</li></ul>Users were very reluctant to leave app environment by clicking ad<br /> Mobile Web ad formats appear to be more effective than App ad formats<br />
    117. 117. App Reach is Limited<br />Most can’t reach PC’s and are… <br />Competitive Differentiator<br />Restricted to specific manufacturers<br />
    118. 118. Where’s the Focus in Mobile Marketing?<br />January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology company…<br /> 52 % marketerswould focus on Mobile Web site<br /> 40 % marketerswould focus on mobile app<br />Development (because ads/promotions are short-term for most<br /> campaigns)<br />development<br />
    119. 119. Analytics<br />From Future Marketing Communications/<br />Development Partner<br />
    120. 120. MobiWeb Results<br />Long-Term Results<br />Short-Term Results<br />Costs up to 50% less than traditional promotional campaign<br />Easier to support & maintain than an app<br />Use with PC’s and most web-enabled cell phones<br />Drives revenue through mobile commerce <br />Faster mobile internet engagement<br />Higher user satisfaction & brand experience<br />Less expensiveto create than app<br />Reaches critical mass faster with server-based platform<br />Reaches anyone, anywhere, anytime (not limited to cell phone type)<br />No downloads or installation required for users. <br />Quick turn-around time for short-term promotional campaigns <br />Increased Traffic & Revenue<br />
    121. 121. 2010 Overhead Costs<br /> <br /><ul><li> R&D
    122. 122. Advertising
    123. 123. PR
    124. 124. Trade Shows
    125. 125. Marketing
    126. 126. Salaries
    127. 127. Fees (legal & consulting)
    128. 128. Admin
    129. 129. Travel & Expenses
    130. 130. Office Equipment
    131. 131. Phone
    132. 132. Benefits
    133. 133. Professional Memberships
    134. 134. Misc. </li></ul>Requirement <br />from Investors<br /> $1.5M<br />
    135. 135. Revenue Expectations<br />Where We Want To Be2011 <br /> Where We Are Now<br />How We <br />Make Money<br /><ul><li>25 MobiDirectory Listings
    136. 136. No Revenue
    137. 137. Patents-Pending
    138. 138. Personal site & $99 yearly
    139. 139. Semi-custom site @399 yearly
    140. 140. Custom site @ $995 per tab = $5,000 per site
    141. 141. Premium Rotating Ads/Banners
    142. 142. Licensing fees once patent approved
    143. 143. 500 Personal </li></ul> @$99 = $49,500<br /><ul><li> 5,000 Semi-custom </li></ul> Business @ $399<br /> = $1,995M<br /><ul><li> 100 Custom Business </li></ul> @$5,000 = $500K <br /> $2,500,000 Revenue<br />
    144. 144. Requirements from Lavidge<br />MobiWeb® Marketing Development<br /><ul><li> Tweak Tagline
    145. 145. Identify buyer personas
    146. 146. Competitive Positioning
    147. 147. Corporate Identity
    148. 148. Messaging
    149. 149. Branding
    150. 150. Marketing Collateral
    151. 151. Marketing Campaigns
    152. 152. Trade Shows/Events (if applicable)
    153. 153. Copy/Content writing( share with Nancy)
    154. 154. Testimonials</li></li></ul><li>Requirements from Lavidge<br />Interactive Website Development – 3 sites<br />MobiWeb® Mobile Site <br />MobiDirectory® Mobile Site<br />MobiWeb® Primary Site <br /><ul><li>“Point and Click” technology as opposed to “drag and drop”
    155. 155. Dedicated Network Operations Center for Network and Systems Monitoring,
    156. 156. Proactive Hacker Security Measures
    157. 157. Loading Storage Solutions
    158. 158. Technology Implementation and Management
    159. 159. Paid Search Marketing
    160. 160. Web Analytics
    161. 161. Lead Generation, PCI/CISP Compliancy
    162. 162. Lead Nurturing
    163. 163. Customer Relationship Management
    164. 164. Conversion rate optimization link building
    165. 165. Front & back- end development of existing code(s)
    166. 166. Design
    167. 167. Copy/Content writing ( share with Nancy)
    168. 168. Drag & drop ordering processes
    169. 169. Develop Mobile search directory
    170. 170. Rotating ad
    171. 171. Videos
    172. 172. SEO & SEM Services
    173. 173. Social Media
    174. 174. Blog Posts
    175. 175. Call-to-Action/Landing pages
    176. 176. Email Marketing
    177. 177. Auto response-emails</li></li></ul><li>The Clock is Ticking<br />Thoughts on where <br />we go from HERE?<br />