Helping companies use Web and Mobile Advertising to target Doctors and Hospitals

1. Web and Mobile Marketing for Medical Device Companies
Reaching Doctors, Medical Centers and Hospitals
Healthcare Web Mobile
Mr. John Flynn
General Manager
Boston, MA
617-595-0138
jflynn@healthcarewebmobile.com

2. Healthcare Web Mobile
Targeting Doctors and Medical Centers
For the last seven years we have been helping Medical Centers, Medical Device
Companies, Colleges and many others target Doctors and Medical Centers.
We have developed Web and Mobile Platforms that will target your demographic.
With Web IP Targeting and Mobile Geo Fencing we can target selected Hospitals.
Web Geo/Demo allows you to target by geographic location and demographic (by
qualifiers such as age, household income, education and others). Using our
behavior analysis database we can capture additional qualifiers such as Healthcare
professionals.
The new tools of Web and Mobile Marketing are allowing Medical Device
companies to find their prospect in an exact location.

3. Web and Mobile Advertising and the Healthcare Sector
There is a rapid proliferation of Web and Mobile advertising in Healthcare
Marketing.
According to a survey of Marketing Directors (Acsysinteractive), 2013 will
see tremendous growth in the use of Web/Mobile Advertising.
36.6% feel Online Channels will be a core part of their advertising plans
40.7% of Marketing Directors believe Web/Mobile Advertising will be a core
part of their advertising plans.
Web and Mobile Advertising will allow Company to implement Integrated
Marketing for Audience Segmentation and Targeting, Increasing the Digital
Experience and tying all advertising together in a strategic manner.
Healthcare Web Mobile is here to help you ramp you Web/Mobile
Marketing.

4. What we offer
• Mobile “Premium Medical”
• Web IP Address Tracking
• Geo/Demo Web Targeting
• Mobile Geo Fencing
• Cookie Remarketing

5. Mobile Marketing Targeting Healthcare: “Premium Medical”
We have set up a mobile network that will allow Medical Device Companies
to target Medical Specialties and/or Healthcare Professions by location
(Hospitals, Medical Centers and others)
Our network has exclusive access to best-in-class professional apps. We
have partnerships with Physicians Interactive (leader in providing mobile
clinical resources and solutions), Remedy System (leader in designing and
building mobile applications for ).
Our network has over 400,000 Healthcare Professionals Users per month
and growing.
This is a unique opportunity to target by medical specialty, profession and
location.

6. Here are some of the Apps in the “Premium Medical” Network

7. IP Address Demographic Tracking
Every internet connection has a IP Address.
All Hospitals and Medical Centers have wireless networks.
We have the ability to buy impressions generating from that IP Address.
When a user of that IP Address goes to a partnered website (1,000 sites)
your Ad appears on that site. Your Ad will only be seen by the user of the
targeted IP Address.
Professional Medical Trade Magazines are charging $200 CPM for banner
ads that will only appear on their site. We can deliver better quality traffic
at a much cheaper CPM rate.
This allows Medical Device Companies to reach their demographic
efficiently while being cost effective.

8. Web Geo Demo Targeting
You can select locations and drill down to demographic qualifiers.
For example we can set up a campaign that will include the areas of
Boston you wish to target and drill down to demographic qualifiers
(household income, age, gender, web behavior and others) then use our
behavior analysis database to help target your exact demographic.
You can reach your target market where they work, live or play.

9. Our Web Platform
Display Video Mobile Social Email In-Stream Out-of-
2.0 Audio Home
Real-time Programmatic
Banners In-stream Mobile web Facebook In-email
Companion
Targeted
OOH
Rich media In-banner Tablet vs Phone Exchange (FBX)
Media
banners
Non- In-app
guaranteed & Rich media
Reserved Custom SDK Beta Beta
Integrated
Client Value:
Systems
1st & 2nd Party Data Proprietary Bidding
Custom Sizing
Data
3rd Party Data & Indexing 24/7 Reporting
Analytics & Insights
Audience OpticsTM - Audience Segment Engine (DMP)
Efficiency
Trafficking Targeting /
Tools
Planning Creative Reporting Insights
RTB
/ Ad-Ops Optimizatio
n

10. Mobile Geo Fencing
We can target a geographic area or location (Hospitals and Medical Centers). We
can build a “Geo Fence” around the targeted areas.
When a Smartphone user enters the “Geo Fence” their Smartphone’s ID is tagged.
When they visit one of our 1,000 partnered Apps your banner ad appears.
Only the Smartphones in the targeted radius will see your banner Ad.
You can direct your message to the exact location you are targeting.

11. 11

12. Cookie Remarketing
Our most powerful tool in Web Advertising is Cookie Remarketing.
We can place a “Cookie Tracker” on your Website before your
campaign begins and gather behavior information on your
demographic.
We can find underutilized pockets that your marketing may not be
reaching.
When we launch the campaign you will have a hyper targeted
campaign that will increase your conversation rate dramatically.
We can also track all the visitors that engage in the Web campaign.
Tracking Websites they visit and other behaviors.
While your campaign is running we will refocus your campaign and
increase conversation rates.

13. Custom Algorithm
 The Bidder is a unique genetic algorithm that accumulates data and self-refines as it runs against media to
hone in on the ideal campaign cookies
 The initial algorithm is based off of insights gained from site data, learning from previous campaigns, and
industry benchmarks.
 When looking at potential biddable cookies it acts as the “brain” or the decision engine therefore reducing
waste by only bidding on the most valuable cookies.
First Generation
Nth Generation
Audience OpticsTM
Final Generation
Desired Customer
Segments

14. Why Integrated Web/Mobile Advertising in your Marketing
In the bad old days you would have to buy a whole pie to get the slice you
want.
Now Advertising has become sophiscated and allows companies to market
directly to their demographic.
You can run different campaigns geared to different products that have a
different demographics.
Web and Smartphone Advertising is exploding. We can help you put create a
marketing plan that will enhace your present marketing.
Web and Mobile Advertising can be integrated into your present marketing
plans and enhance your message.
Let’s talk about your options and possible ways Web and Mobile Marketing
can work for you.

15. Contact
We have a proven ability to deliver Web and Mobile advertising campaigns to
companies targeting Doctors and Hospitals.
Healthcare Web Mobile
Mr. John Flynn
General Manager
Boston, MA
617-595-0138
jflynn@healthcarewebmobile.com