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RACE TO REINVENT TRANSPORT
HISTORY OF TRADITIONAL
TAXI SERVICES
• Traced back to
1640.
• Started in US in the
late 1800.
• Full-fledged ply
from the year 1911.
TRADITIONAL WORKING
OF TAXI SERVICES IN INDIA
• How it used to work.
• Additional surcharges
for luggage, late-night
rides and toll taxes.
• Absence of good
transport.
PROBLEMS IN THE TRADITIONAL SYSTEM
• Prisoners of a system.
• Stuck in denial.
• Not innovative enough.
INTRODUCTION TO MODERN TAXI SERVICES
INTRODUCTION TO MODERN TAXI
SERVICES
• App-only
• Cashless payments
• Security concerns
• Pre-booking
facilities.
INTRODUCTION TO
• Was founded by Garrett Camp and Travis Kalanick
in 2009 as UberCab.
• The company received $200,000 in seed funding
that same year.
• By the end of 2011, Uber had raised $44.5 million
in funding.
FACTS AND FIGURES
 FUNDING
• Google venture, invested $250 million in 2013.
• Baidu, Chinese search engine also invested in the
year 2014.
• Toyota, made an undisclosed investment in 2016.
• PARTNERSHIP
• 2015- launched the Ubermilitary Families to hire
more military dependents and existing military
family organizations.
• 2015 and 2016 partnerships with following
companies to encourage trips from first to last of
the public transit.
 South-eastern Pennsylvania Transportation Authority
(SEPTA).
 Metropolitan Atlanta Rapid Transit Authority(MARTA).
 Los Angeles County Metropolitan Transportation
Authority(LACMTA).
 Dallas Area Rapid Transit(DART).
 Pinellas Suncoast Transit Authority (PSTA)
WORKING OF UBER
Services of uber
• Uber X
• Uber XL
• Uber Select
• Uber Black
• Uber Pool
• Uber Go
Pricing and payment
Surge pricing
Value proposition
• High quality service
• Fair pricing system
• Easy to use and understand
• Offers and discounts for passengers
• Additional source of income for driver
• Flexible working schedule
Competition
Uber’s Marketing Approach and Competitive
Strategies
• Launch
• Build up
• Amplification
• Sustenance
• Growth
Competitive Analysis
Future Oriented
• UberAlternate: Similar to UberX but use different modes such as
Bicycles and Motorbikes
• UberAlternateX: High End luxury transport.
• UberTour: For tourist attraction within the city/country
• Driveless Uber: Uses driverless car , when it is legal and available.
• UberNext: Predict the need of ride based on data , schedule .
Future-oriented
• UberFresh:
Planning to deliver food and packages
• Trucking :
Acquired OTTO , autonomous-lorry co. , for around $600m and 20%
of Uber’s future profits.
• Uber Boat :
Water Taxis at a tap of button
THANK YOU

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Uber

  • 1. RACE TO REINVENT TRANSPORT
  • 2. HISTORY OF TRADITIONAL TAXI SERVICES • Traced back to 1640. • Started in US in the late 1800. • Full-fledged ply from the year 1911.
  • 3. TRADITIONAL WORKING OF TAXI SERVICES IN INDIA • How it used to work. • Additional surcharges for luggage, late-night rides and toll taxes. • Absence of good transport.
  • 4. PROBLEMS IN THE TRADITIONAL SYSTEM • Prisoners of a system. • Stuck in denial. • Not innovative enough.
  • 5. INTRODUCTION TO MODERN TAXI SERVICES
  • 6. INTRODUCTION TO MODERN TAXI SERVICES • App-only • Cashless payments • Security concerns • Pre-booking facilities.
  • 7. INTRODUCTION TO • Was founded by Garrett Camp and Travis Kalanick in 2009 as UberCab. • The company received $200,000 in seed funding that same year. • By the end of 2011, Uber had raised $44.5 million in funding.
  • 8. FACTS AND FIGURES  FUNDING • Google venture, invested $250 million in 2013. • Baidu, Chinese search engine also invested in the year 2014. • Toyota, made an undisclosed investment in 2016.
  • 9. • PARTNERSHIP • 2015- launched the Ubermilitary Families to hire more military dependents and existing military family organizations. • 2015 and 2016 partnerships with following companies to encourage trips from first to last of the public transit.
  • 10.  South-eastern Pennsylvania Transportation Authority (SEPTA).  Metropolitan Atlanta Rapid Transit Authority(MARTA).  Los Angeles County Metropolitan Transportation Authority(LACMTA).  Dallas Area Rapid Transit(DART).  Pinellas Suncoast Transit Authority (PSTA)
  • 12. Services of uber • Uber X • Uber XL • Uber Select • Uber Black • Uber Pool • Uber Go
  • 14.
  • 16. Value proposition • High quality service • Fair pricing system • Easy to use and understand • Offers and discounts for passengers • Additional source of income for driver • Flexible working schedule
  • 18. Uber’s Marketing Approach and Competitive Strategies • Launch • Build up • Amplification • Sustenance • Growth
  • 19.
  • 21.
  • 22. Future Oriented • UberAlternate: Similar to UberX but use different modes such as Bicycles and Motorbikes • UberAlternateX: High End luxury transport. • UberTour: For tourist attraction within the city/country • Driveless Uber: Uses driverless car , when it is legal and available. • UberNext: Predict the need of ride based on data , schedule .
  • 23. Future-oriented • UberFresh: Planning to deliver food and packages • Trucking : Acquired OTTO , autonomous-lorry co. , for around $600m and 20% of Uber’s future profits. • Uber Boat : Water Taxis at a tap of button