(1) Uber is a ridesharing company headquartered in San Francisco that offers services like ridesharing, food delivery, and transportation. It was founded in 2009 by Travis Kalanick and Garrett Camp. (2) Uber operates in over 600 cities worldwide and has over 75 million customers and 3 million drivers. However, it has faced significant losses since its inception as it invests heavily in growth. (3) While Uber has disrupted the transportation industry with its innovative app and business model, it has also faced many scandals, lawsuits, and public backlash around issues like exploitation of drivers and passenger safety.

1. Business Innovation
(1)Uber

2. What is Uber?
• Uber is headquartered in San Francisco, California and offers peer-to-peer
ridesharing (in which a passenger travels in a private vehicle driven by its
owner), taxicab, food delivery, and transportation services.

3. Some of the company's statistics and the numbers of services
provided by the company and competing companies.

4. Uber platform is available through its
website and mobile apps.

5. How it is founded
• In December 2008, and friends Travis Kalanick and Garrett Camp are attending the LeWeb technology
conference in Paris.
• One night during the conference, the two could not find a cab in the middle of a snowstorm.
• They realized that there was a need for a more efficient transportation service and decided to create Uber.
Garrett Camp Travis Kalanick

6. The name Uber is derived from the German word meaning "above all the rest'‘, ‘super’ or ‘topmost’.
Uber began its inception as a transportation company that hired experienced and licensed drivers to provide its
services.
All passengers must do is to use their Uber app, and they are good to go.
They can also track down the location of the vehicle as it makes its way to their destination.
In early 2010, the app was tested in New York City with three vehicles, and an official launch was held in San
Francisco a few months later.
The service, which was initially more expensive than a traditional taxi, was nevertheless popular in the city among
tech employees.
Over time the company began to grow dramatically and evolve owing to its ride-sharing app and adaptation of the
current trending advertisement procedures.
It now operates in 785 metropolitan areas worldwide.
With annual revenues of over $11 billion, a market capitalization rate of $74 billion, and over 19,000 employees, with
75 million global customers and three million dedicated drivers in 83 countries.

8. Uber’s Strengths and Benefits
• Uber has positioned itself as the largest ride-
sharing technology in the world.
• It was one of the first ride-sharing apps, operating
across the globe.
• Uber has more than 50 million active users a
month in more than 600 cities internationally.
1-Largest Ride Sharing Technology

9. 2-Strong Brand Recognition
• Uber has maintained a strong brand recognition in over 60 countries.
• It has already overtaken GM, Honda, and Ford regarding brand value
framework.
• Uber’s adaptive nature has helped gain customer trust and uphold its
strong brand identity in various countries.

10. 3. Its operational costs are low
• As a result of not having any fixed infrastructure and fixed investment,
Uber operates at a lower cost.
• It has an unlimited fleet of cars and no full-time drivers which helps to
keep operational costs down.
• Uber’s app service enables it to operate without dispatchers, unlike
traditional cab companies.

11. 4. Dynamic pricing
• Dynamic pricing encourages more
drivers to take ride requests to meet
demand surges.
• Uber’s dynamic pricing strategy,
using a system where route prices
increase if there is a surge in demand,
has been good for its drivers.
• Drivers can also earn more at night, in
bad weather conditions and during the
holidays.

12. 5. Adaptive Nature, Diversification and
forward-thinking are things Uber does well.
• One of Uber’s key success factors is its ability to adapt and innovate to encompass
changing needs.
• It in turns has helped Uber to earn trust and reliability.
•
• This can be seen in its diversification into logistics:
• UberX: is the basic sedan service for everyday rides for up to four people, it is the
least expensive fares.
• UberXL: provides affordable SUV service for groups of up to six people.
• UberComfort: provides newer cars with additional legroom.
• UberSUV: provides luxury SUV service for groups of up to six people, is the most
expensive of the offerings.
• Exec: Premium rides in high-end cars for up to three riders.

13. • UberLUX: A high-end luxury car for up to three riders.
• UberBlack: provides rides with professional drivers in black town cars
for up to four people.
• Intercity: Taking riders from city to city.
• UberTaxi: lets you hail a yellow cab from the Uber app.
• UberPool: allows customers with different starting and ending points
who are traveling in the same direction to share rides in sedans and
share the cost.
• UberWAV: provides rides in wheelchair- and scooter-accessible
vehicles by drivers trained in assisting passengers.

15. • Assist: An UberX option that is designed to provide additional
assistance to seniors and people with disabilities.
• Uber Eats – Food Delivery Service
• Uber has become the parent company of its Uber Eats branch and now
provides consumers with the opportunity to order from their favorite
restaurants online.

16. • According to Uber's
latest success statistics,
Uber started the
UberEATS service in
2014.
• It generated $4.8 billion
in revenue in 2020, an
increase of 152 percent
year-on-year.

17. • UberEATS was the most
widely used food delivery
service in the United States as of
April 2021.
• According to the source, Uber
Eats had the highest sales share
in Miami, accounting for 55
percent of sales compared to
other meal delivery services.

18. Uber Health
• Uber has partnered with different
healthcare organizations.
• Professionals in the Healthcare
industry can now book rides for
their patients and give them access
to their required care.

19. Uber freight
• Uber Freight is a business-
oriented transportation service app.
• It provides its customers with a
convenient way to handle their
transportation goods.

20. Delivery-as-a-Service
• Uber has expanded its delivery-
as-a-service ecosystem to include
groceries from major retailers.

21. Lime scooters
• In July 2018, Uber announced
that it would be investing in the
electric scooter rental company
Lime.
• Lime's lightweight scooters are
available for rent in several major
cities, and customers leave them on
the sidewalk for the next rider,
making for a convenient and clean-
energy-based business model.
• Uber users can book a scooter
through their Uber app.

22. Uber self-driving cars
• Like Google, Apple Inc. , and
Tesla Inc.,
• Uber also made a much-
publicized push into driverless cars.

23. Air Taxis
• Uber has partnered with Hyundai
to build flying taxi for Uber’s
Elevate aerial ride-hailing service.
• The prototype was unveiled
recently and can carry four
passengers for up to 60 miles per
trip at 180 mph.

24. 6- Uber rides are cheaper and more convenient to use than traditional car
services
• Innovations within Uber’s App has made it
easier for customers to use ride hailing
services.
• No more time-consuming hailing of cabs,
waiting at curbs or having the right amount of
cash, e-hail app users can hail a car from any
location and have it arrive in minutes.

25. Because the passenger's credit card is linked to the e-hail account, no cash changes hands.
A receipt is sent via email, with links to options for rating and tipping the driver.
However, other variables affect the final price of a ride.
These include the geographical location, distance traveled, surge pricing, cancellation fees, and
other trip-specific additions.
Surge pricing during times of peak demand will increase the fare.
Uber can be less expensive than a taxi or car service, but not consistently.
One point in its favor, though, is that Uber tells you exactly what the prices will be for the options

26. 7-Uber App and Beacon
• Mounted in the front windshield on the passenger side.
• The "beacon" is a lighted device that Uber drivers can display in their
windows.
• Once the driver starts making his way to your location, the option to
choose will appear.
• The passenger can select the color of the beacon from the steering
wheel and the Uber icon will change, accordingly it will help
passengers to quickly identify the booked car, especially at night.
• Drivers also display placards with the Uber logo in their front and
back windshields.

27. • After requesting a ride, the Uber app shows
all nearby drivers, their photos, automobile
specifications, and the license number of the
car.
• The app also allows customers to estimate
their fares in advance and determine driver
arrival and location.

28. 8-Rating System
• One of Uber’s biggest advantages
over traditional taxis is its rating
system for both drivers and riders.
• The rating and feedback system
ensures good service because drivers
want good ratings from customers.

29. 9-Professional Service
• Drivers for Uber and its competitors use their own cars, and
they seem incentivized to keep them clean and well-maintained.
• The riders input their destinations into the app, and the
drivers use navigational software to get there.
• Uber now requires all prospective drivers to submit to motor
vehicle and criminal background checks.
• The checks include a search of multistate criminal databases,
motor vehicle records, and a review of the National Sex
Offenders Database.
• Unprofessional drivers are weeded out because passengers
get to rate the driver’s performance.
• All the above and more foster a positive experience for ride-
sharing customers.

30. 10-Post-Party Rides
If you run into any kind of trouble inside your Uber vehicle and want to quickly call 911, you'll
be able to do so right within the app.
Public transportation doesn't run around the
clock, and not all taxi companies run 24 hours a
day.
People who work or party late at night often use
Uber to get home quickly when bus and metro
train lines are shut down.
Partygoers can rely on being able to find
available Uber drivers through their apps in the
wee hours of the night.
Picking up intoxicated passengers is not without
its challenges.
Uber drivers in India were the first to get access
to a panic button on the Uber app to contact the
police for this type of emergency.

31. 11-Safety and Flexibility for Drivers
• Safety is an important advantage for drivers working with Uber and
other e-hail services.
• Because the transaction is cashless, a driver doesn't risk unpaid fares
or need to carry cash for change.
• Rude, aggressive, and disruptive passengers are weeded out because
drivers rate their customers.
• Unlike yellow cab taxi drivers who work 12-hour shifts, Uber’s
drivers log in and out of the system anytime they choose and pick their
own hours.

32. 12- The company has a high valuation and
can secure additional financing easily to
fund its growth
• Uber has significant investors whose financial backing has helped the
company grow rapidly.
• Due to its high brand value and market dominance, Uber attracts
investors.
• More investors mean more money to operate and diversify.

33. Uber app features that ensure a smooth ride

34. 1-Share your trip
• When you get the Uber app, you
can make sure your friends and
family always know where you are
with the Share Your Trip Uber
function.

35. 2-Split fare
• You can divide the fare amount
with up to three people directly in
the app by using the Split Fare Uber
app feature.
• You can enter the names of those
you’re splitting with, and they’ll
receive a notification to accept
before the ride is up.

36. 3-Multiple destinations
• It’s hard enough to plan a group hangout (a place
one frequently visits.) without having to worry about
how everyone is getting there and back.
• That’s why the ability to add, change or remove
extra stops along your route is built into the Uber
app’s functionality.
• The Multiple Destinations feature lets you easily
pick friends up your friends on the way out and then
drop them home again without any hassle.

37. 4-Scheduled rides
• The Schedule a ride Uber app feature means
that you don’t have to stress out about
organizing your ride first thing, because you can
book it up to 30 days ahead of time.
• You can still reschedule or cancel it up to 15
minutes before your ride.

38. Uber’s Weaknesses

39. 1-Multiple Scandals:
Uber’s brand has received negative coverage over
numerous scandals and controversies.
Cases such as sexual harassment and targeted attacks
have defamed the company.
Uber has registered 3,045 sexual assaults, 58 deaths
and 9 murders in the United States between 2017 and
2018.
Amid all the gloom and doom, there was some good news
for Uber. Only 4% of respondents have actually switched
from Uber to a competing service, according to the survey.
People may not like Uber, but most of them are not yet
ready to quit it.

40. 2-Substantial Losses
• Although it has increased its revenues, Uber has been
facing significant losses since 2009.
• In order to beat out its growing competition, the company
began providing bonuses to its drivers and discounts to its
customers.
• Any financial incentive from its competitor is enough to
steal its customer base and employees.
• This investment has only resulted in Uber’s net losses to
exceed $2.75 billion in 2016.
• It faces intense competition outside of its ridesharing
industry as well, being attacked on all sides.
• In the food delivery industry, the driverless technology
industry and more.

41. 3-Public Backlash
• Uber faced a severe public
backlash over its high pricing
during Hurricane Sandy.
• This forced the company to
revise its policy.

42. 4-Exploitative Business Model and Poor
Working Condition
• Uber’s model misclassifies its drivers as independent
contractors instead of employees, which robs them
extensive benefits on the other hand, Uber’s drivers are
almost entirely on their own, which exposes them to
security risks.
• Uber, not surprisingly, prefers that. It maintains that it
is a technology company and that its sole function is to
connect drivers and passengers.
• Uber drivers reportedly earn less than minimum wage
in many locations. This has allowed Uber to undercut
traditional taxi models.
• Uber has been sued by Massachusetts and California
for misclassifying its drivers.
• These were settled out of court However; the cases
were enough to threaten and damage Uber’s public
image.

43. 5- Stringent Regulations
• Increasing pressures from local authorities require Uber to comply
with certain laws, which the company skirted when setting up in
different countries.
• Non-compliance with local laws incurs fines and results in bad
publicity.

44. 6- Economic uncertainty
Recent events have created uncertainty in markets globally.
Uber was forced to lay off 1000 employees in the first round and 3000 employees in the
second round after trip volume reduced by 80%.
Also, it has spent $19 million to assist its drivers financially.

45. 7- Employees’ Strikes
Just like any service company, Uber depends heavily on its large workforce.
A strike can ground its operations and affect the bottom line.

46. 8-Gender inequality
• Gender inequality has proven to be persistent in Uber’s driver makeup, both in
prevalence, and pay gap.
• This is due to male Uber drivers completing rides faster, therefore fitting in more
rides per shift.
• This translates into male drivers being more experienced, which translates into
higher earnings.
• Uber has become synonymous with disruption, challenging norms and rewriting
rules for an industry that has been around for decades.
• Although the company has weathered its fair share of challenges since its
inception, its forward-thinking, resilient approach is proving to be an effective
strategy to continue its position as an industry leader.

48. Disadvantages of Uber

49. 1-Scams by drivers
• Some customers reported that they had been scammed by the drivers who decided
to choose a longer route for the ride, and as a result, people had to pay a lot more
than they should.
• Another types of driver’s scams:
• 1-Additional Passengers
• 2-Surges
• 3-False Claims
• 4-Cash for a Tip
• 5-The Wrong Destination
• 6-Asking to Be Dropped Off at a Different Location
• 7-Cancelling Mid-Ride

50. 2-Safety
• Many people have safety concerns and are still hesitant to use the service.
• It is because some users had terrible experiences in the past.
• The company is trying its best to select the drivers carefully, but there might be
someone who can cause trouble.

51. 3-Cancelations
• Uber drivers may cancel the ride.
• Of course, this can affect the plans of the customers.
• While cancelations happen rarely, they can still occur, and if you don't want your
plans to be disrupted, perhaps you may consider using another option.

52. Well over a decade since its founding, Uber remains one of the
most closely followed and fastest growing companies in the world.
At the same time, it continues to struggle to attain profitability,
especially in its core ride-hailing business.
Uber has been a legitimate game-changer in the ridesharing
services market, as getting a ride around town will never be the
same again.