This document outlines Uber's marketing mix strategies. It discusses Uber's product offerings like UberX, UberPool, and UberGo. It covers Uber's penetration pricing strategy and how pricing continues to play a key role in its popularity. It also examines Uber's expansion across major Indian cities and how its platform works. The document then analyzes Uber's promotion strategies like using promo codes, stunt marketing, and rewarding loyal users. It concludes by noting Uber's tie-ups with other companies and its global success.

1. Marketing Mix

2. Marketing mix

3. SR NO. CONTENT SLIDE NO.
1.
INTRODUCTION 4
2.
PRODUCT 5
3.
PRICE 8
4.
PLACE 11
5.
PROMOTION 16
6.
CONCLUSION 19

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INRTODUCTION
Uber Technologies Inc. is an online transportation network company that
functions internationally and has a huge valuation of $63 Billion. Travis
Kalanick and Garret Camp founded Uber in 2009; then it was named
UberCab. It was in the year 2012 when Uber decided to go International and
since 2014 they have started providing people with access to car-pooling
facilities. With the growing popularity, the concept of Uber
has been duplicated by varied enterprises from around
the world. The popular Uber business model is
Now referred as UBERIFICATION.

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6. PLACE
Basically uber is providing a taxi service, but it is different than other because they
are giving door-to-door service. There are different variety of Uber taxies.
 Uber pool
Share the ride and the cost with others headed your way.
It matches you with riders headed your way, so you get the convenience and
comfort of Uber at a price that fits the everyday.
PRODUCT
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7. PLACE Uber go
“SMALLER. SMARTER. CHEAPER”
It is a low-cost Uber service cheaper than the UberX in India. Example: Mid-range
cars like Etios Liva, Maruti Ritz, Maruti Swift etc.
 Uber X
seats 4 passengers. It is the least expensive Uber service. Uber X cars are cars like the
Hyundai sonata, Honda Accord etc.
 Uber XL
seats 6 passengers. UberXL cars are SUVs and minivans. XL costs more than UberX
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9. PLACE
Comfortable and best mode of transportation. People from around the world
were looking for an alternative and Uber has provided them with one.
Uber clearly uses penetration pricing strategy. Uber has put a stop to the
exploitation of travellers by local transportation companies. People are now
accessing Uber and travelling in peace.
Pricing continues to play an integral role in the popularity of Uber worldwide;
the company is providing the most comfortable rides at the cheapest price
possible.
PRICE
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10. PLACE
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13. PLACEPLACE
In India, Uber is now present in all
the major Tier 1, Tier 2 and also
some Tier 3 cities. Being a globally
trusted Cab aggregator, it has
managed to penetrate into a lot of
cities , gaining trust of drivers as
well as riders.
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14. PLACEHOW UBER WORKS ?
Request
Tap each ride option to see wait time, size, and price. Then enter your pickup location and tap
request—your driver will arrive in minutes.
Ride
Your ride comes to you. You’ll see your driver’s contact information and vehicle details in the app, so
you know you’re getting in the right car.
Pay and go
Hop out and rate your driver when you reach your destination. We automatically charge the credit card
on file, so you never need cash.
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15. PLACEON DEMAND RIDES FOR COMPANIES THROUGH UBER
CENTRAL NOW IN INDIA APRIL 19 , 2017
Ride-hailing service Uber on Wednesday launched enterprise-ready
Uber Central in India. It enables organizations to provide on-demand,
door-to-door transportation for their customers, clients or guests.
The customers do not need to have an Uber account, or even a
smartphone, to take a ride with Uber Central.
The service is built on top of the Uber for Business (U4B) platform that
enables companies or teams to set up a corporate Uber account.
With this platform, organizations using Uber Central get access to
digital billing, reporting and management tools for efficiently managing
their transportation operations.
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16. PLACEOur technology makes it possible to create specialised
solutions that help our users have access to reliable
transportation options at affordable prices. Uber
Central is a great example of such innovation,” said
Arjun Nohwar, head, Asia Pacific, Uber for Business, in
a statement.
Uber Central is the cab aggregator’s first global one-
to-many ride product, allowing organisations to
manage multiple rides all at the same time and from
the same Kearney, Reliance ADA Group and Tata Steel
etc rely on Uber for Business,” the company
dashboard.
“Today, 65,000 organisations across the globe, including
Goldman Sachs, Dell, Wunderman, Bain & Company,
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18. PLACE
1. Promo codes:
 Reward existing users for referring friends and entice new members with attractive discount
 It’s genius. A win-win-win situation for existing user, new user, and of course, for Uber.
2. Stunt marketing:
 Get people talking with quirky gimmicks that aim to delight users
 Uber has a knack for figuring out what their customers want — and giving it to them — before they
even know it themselves..
Top Marketing strategy of Uber
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19. PLACE3. Reward loyal users with VIP service :
 Uber has been running “Uber VIP” in New York City, a premium version of its service
available only to its loyal users.
 To unlock this feature, you must have used Uber 100 or more times. Perks include exclusive
access to the highest-rated Uber drivers, “high-quality cars”, and, of course, bragging rights.
 Uber has done plenty to differentiate itself from regular taxi companies and other ride-share
services, thanks to a myriad of brilliant campaigns and strategies.
4 Tie ups :
 Uber has tie up with Zomato , Paytm, Book my show, etc.
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CONCLUSION

21. BIBLIOGRAPHY
 www.Wikipedia.com
 http://www.marketing91.com/marketing-mix-uber-uber-marketing-mix/
 www.google.com
 www.uber.com
 https://www.pricingsolutions.com/lessons-in-pricing-from-uber/

22. “Alone we can do so little;
Together we can do so much”
THANK YOU