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Beth Becker
Beth Becker

This document discusses how unions and social media can be used together to build power. It provides tutorials on using Facebook and Twitter, explaining features like profiles, posts, comments, shares, retweets, hashtags and mentions. The document suggests that members can support unions by liking, commenting, sharing and retweeting posts to spread information among their networks. It also describes how "Twitter bombs" or "Facebook bombs" of posting en masse over a defined time span can demonstrate power in numbers for or against issues. The key message is that social media engagement helps unions communicate with and organize members more effectively.

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Unions, Social Media and You: A Recipe for Building Power #uawwomen UAW Women’s Conference August, 2012 Beth Becker @Spedwybabs
Unions and Women Under Attack
Case Study: Wisconsin
Case Study: Planned Parenthood vs. Komen
Why Being an Online Advocate is Important: Peers are #1 Organizations trusted source of have limited information capacity Organizations Share the power are seeking to of your engage, network not broadcast
Facebook Cover Photo Tutorial Avatar Send Private Message Profile Info Photo Albums Say Something Comment on Posts of Others
Introduction to Twitter
Publicly Anatomy of a Tweet Clickable Trackable talks to a Link person Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2 Targets Hashtags Alerts Geographic & other Community people
Twitter Tutorial Private Profile Message Avatar Follow Tweet Something Timeline Shortened URL (Link) Mention Hashtag
? ? ? ? ? ? ? ? ? ? Now What? How does MY social media ? help the Union build power? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
On Facebook Comment Like Share
On Twitter Retweet Talk to
Generic Tactics Occasionally Used
Custom Avatars/Twibbons 21
Bomb a Facebook Page In Support or Against Power in Numbers If they delete posts, not necessarily bad
Twitter Bombs Power in Numbers Defined Time Span In support or against Via Mentions or Hashtags

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Uaw women082012

  • 1. Unions, Social Media and You: A Recipe for Building Power #uawwomen UAW Women’s Conference August, 2012 Beth Becker @Spedwybabs
  • 2. Unions and Women Under Attack
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  • 8. Case Study: Planned Parenthood vs. Komen
  • 9. Why Being an Online Advocate is Important: Peers are #1 Organizations trusted source of have limited information capacity Organizations Share the power are seeking to of your engage, network not broadcast
  • 10. Facebook Cover Photo Tutorial Avatar Send Private Message Profile Info Photo Albums Say Something Comment on Posts of Others
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  • 14. Publicly Anatomy of a Tweet Clickable Trackable talks to a Link person Hey @ChuckGrassley read our report on repealing #DADT (http://bit.ly/dadt) & vote FOR Defense Auth Bill. FYI @desmoinesdem @OneIowa #IA #p2 Targets Hashtags Alerts Geographic & other Community people
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  • 20. Twitter Tutorial Private Profile Message Avatar Follow Tweet Something Timeline Shortened URL (Link) Mention Hashtag
  • 21. ? ? ? ? ? ? ? ? ? ? Now What? How does MY social media ? help the Union build power? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
  • 22. On Facebook Comment Like Share
  • 23. On Twitter Retweet Talk to
  • 26. Bomb a Facebook Page In Support or Against Power in Numbers If they delete posts, not necessarily bad
  • 27. Twitter Bombs Power in Numbers Defined Time Span In support or against Via Mentions or Hashtags