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Rapid Response
Winning Rapid Response
The Rules of Rapid Response
Rapid can mean 30 seconds or 30 hours...
the key is to stay relevant....
Biggest +
Building
community;
Groups
Influencing
the
Influencers
Visual
Storytelling
Web Traffic
Driver
Integration
of Blog
w/Social
Biggest
Demographics
Pretty even
gender split,
under 35
18-24, no
gender gap
Under 35
Women
w/65%
18-34, little
gender gab
Types of
Content
links,
pictures,
video get
most traffic
text only
links most
popular
pictures/video
are now
embedded
images,
short videos
images and
video
anything
goes
Best Uses
long term
conversations,
social action,
internal &
external
communication
media/blogger
outreach; real
time
conversation;
trend
monitoring
Campaign
Art Gallery
web traffic
referral,
meme
testing
collaborative
social media ie.
story gathering
The Rules of Rapid Response
Platform Appropriate
Avoidance with Branding Strategy is Important
The Rules of Rapid Response
With a little help from your friends
The Rules of Rapid Response
Don’t be afraid to fundraise when appropriate!
The Rules of Rapid Response
Contingency Planning always wins
Think Strategically
The Rules of Rapid Response
What could possibly happen?
When might it happen?
Do we even need to respond?
If yes, who should respond?
What kind of response?
Who is the go/no go decision maker?
Where do we respond? Online? Offline? Both
Can we pre place any of the materials we may need?
If you have to spend more than
10 seconds
trying to find relevance,
it is not your moment
Not every moment
requires a response

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Organizing 2.0 2016 Rapid Response

  • 3. The Rules of Rapid Response Rapid can mean 30 seconds or 30 hours... the key is to stay relevant....
  • 4. Biggest + Building community; Groups Influencing the Influencers Visual Storytelling Web Traffic Driver Integration of Blog w/Social Biggest Demographics Pretty even gender split, under 35 18-24, no gender gap Under 35 Women w/65% 18-34, little gender gab Types of Content links, pictures, video get most traffic text only links most popular pictures/video are now embedded images, short videos images and video anything goes Best Uses long term conversations, social action, internal & external communication media/blogger outreach; real time conversation; trend monitoring Campaign Art Gallery web traffic referral, meme testing collaborative social media ie. story gathering The Rules of Rapid Response Platform Appropriate
  • 5. Avoidance with Branding Strategy is Important
  • 6. The Rules of Rapid Response With a little help from your friends
  • 7. The Rules of Rapid Response Don’t be afraid to fundraise when appropriate!
  • 8. The Rules of Rapid Response Contingency Planning always wins
  • 9. Think Strategically The Rules of Rapid Response What could possibly happen? When might it happen? Do we even need to respond? If yes, who should respond? What kind of response? Who is the go/no go decision maker? Where do we respond? Online? Offline? Both Can we pre place any of the materials we may need?
  • 10.
  • 11. If you have to spend more than 10 seconds trying to find relevance, it is not your moment Not every moment requires a response