Academic presentation of Business Simulations and Executive Education programs from Tycoon Systems Inc

1. TYCOON SYSTEMS INC
Unique Web-based Business Simulations
Business Education Solutions for the 21st Century
IndustryMasters® is a registered trademark of Tycoon Systems, Inc.
TM

2. Tycoon Systems Inc
• Tycoon is a dynamic, high-growth company offering a wide range of standard and
custom-built business simulations, specially designed for the educators of the 21st
century
• All simulations are delivered via the web, instantly available, 24/7 using an internet
connection and a standard browser
• Our Gaming Technology is leading edge – no comparable competition
• Highly flexible, low cost system – adaptable to many subject areas
• Specially customised simulations also offered - with a fast design & delivery
turnaround, and at low cost
• Tycoon operates in academic and corporate markets across the world – a US
corporation (DE), with partner offices in USA, Europe, Brazil and India.
• Extensive experience in business game design for classroom uses, and for Massively
Multiplayer Online Game (MMOG) markets
• Tycoon design and delivery team has deep experience in academic and corporate
education & extensive contacts with major global business schools

3. Ready-to-Use Business Simulations
• Specific Industry Simulation Models, ready for any Business School curriculum
• Full Instructor materials, User Guides and instruction videos available
• Low Cost Single User (distance) and MultiPlayer (team) versions
• Automatic web-based delivery, scoring and easy-start systems
• Variety of industries, across manufacturing, service, banking, retail etc
• Integrated Scenario/Case Study Editor to bring fresh challenges to users

4. Applications
• Use for interactive teaching in basic classes.
• Marketing … 4P’s, product life cycle …
• Manufacturing Management
• Inventory Management
• Competition and Business
• Finance and Accounting
• Fundamentals of Economics
• Or to teach Advanced Concepts, eg :
• Sustainability & CSR
• Strategic Marketing
• New Product Development
• HR management
• Balanced Scorecard and KPIs
• Banking and Basel 3 regulation
• Construction bids, Gantt charts …
• Sales Territory Management
• Advanced Financial issues - Valuation, Price/Earnings, Cost of
Capital, Performance ratios, Mergers &Acquisitions

5. Other approaches
• Customised designs – mainly corporate solutions
• Tycoon contracts to simulate any situation in
the business world, measured by economic outcomes
• Covers economic issues, leadership challenges,
future leader development programs,
talent management /staff retention/ development,
sales channel dynamics …
• Web-based distribution system and cost savings
very attractive in times of economic crisis
• Tournaments and Competitions
• Tycoon game system extremely popular
for use in “serious game” tournaments,
Inter-office or Inter-campus
• Big appeal to Gen-Y demographics
• Unequalled sponsorship opportunity –
addresses a population with major
future spending power
• Global reach, huge motivational impact

6. Technology & Operations
• Realistic web-delivered, “real-time” business simulations
• Easy Access Students need only a device - PC, Mac, tablet -
and an internet connection. All simulations are easily accessed
via standard web browsers - Internet Explorer, FireFox etc
• Global Connection to all players, with near instantaneous
delivery of results and feedback. Designed around real
business and real economies, real-time supply & demand
engine to instantly calculate results
• Dynamic Classroom Teaching : Use for small or large groups
• Distance Learning / virtual programs – allows participation by almost
unlimited numbers of students
• MOOC programs, with automatic scoring and grading –
capacity for many thousands of students
• Case Study Format - can be mapped to case study
requirements, with the supporting case written/ adapted
• Existing Simulations can be used
as stand alone teaching units, mapped to
subject matter categories in case study libraries
• New Simulation Design - Tycoon can rapidly
customise new simulations to support existing
teaching case studies
Entrepreneurship and Innovation
New Product Development
Marketing
Product Management & New Products

7. Academic Clients
• We work with some of the world’s major business schools
• George Washington University, USA
Entrepreneurship & business management programs 2009-2013 -
online classes and classroom delivered to classes of up to 50 students
• Fundação Dom Cabral, Brazil
Brazil’s top Business School - Strategic Partnership for Executive
Education – Several high level corporate education programs 2011-2013
• Politecnico Milano/Torino (POLITO)
Italy’s top Design & Engineering Schools - Entrepreneurship &
Innovation programs for 150 Masters students in each of 2010, 2011 & 2012.
• ESC La Rochelle, France
Top Hospitality Management Faculty in France – Strategic Marketing
in Hospitality Industry 2011 & 2012. MBA program of 50 students
• Ecole hôtelière de Lausanne, Switzerland
EHL - the oldest and most important hotel management school in the world –global
partnership to promote simulation training methods throughout this sector -
includes running part of 180-student Bachelor degree program 2013
• TiasNImbas Business School, Eindhoven
Best Business School in Holland - Online promotion of MBA program in
2011. 1,000 applicants used trial simulation as part of brochure process

8. Academic / Student Tournaments
• Major Sponsorship Opportunities
• Large scale business game tournaments for hundreds of teams
• Educational - as well as being competitive fun - examples :
• ESB Reutlingen, Germany
Week-long business competition for top students - ESB Business Cup
100 teams for each year between 2009 - 2012
• IIMA – Indian Institute of Management Ahmedabad, India
Annual “Mousetrap” competition event, for 600 teams (2,000 students) from
business schools all around the world each year. Part of IIMA’s famous Business
Festival “Confluence”. From 2006 – 2012
• IIMK – Indian Institute of Management Kozhikode, India
Annual Business Festival used our simulation Banking for their competition event in
2011 - 100 teams of 3 students, for 2nd year
• IIFT – Indian Institute of Foreign Trade, New Delhi, India
International Trading style competition event, 200 teams of 3 students, 2010
• MBA Games Canada – 2010 and 2011
National competition between teams and individuals from 30 top Canadian
Business Schools – up to 120 participants per year

9. Corporate Clients
• SABIC - Saudi Basic Industries Corporation - 3-year program for finance specialists
and general managers in one of the world’s largest petrochemical producers –
200 managers trained between 2009 -2012
• Volkswagen / MMI : Germany and Brazil - Customised solution for VW dealer
training being rolled out globally. Between 2010 and 2013
• Telefonica – Spain and Latin America - Model of Global Telecoms Market created
for 3-day Internal MBA program for hi-potential managers – 100 managers trained
in 20111-2012
• Kiewit Corporation - USA and Canada
Construction and project bidding simulation, with major Talent Management
focus, to develop 300 senior managers in Leadership Succession Program
between 2009-2013
• Goodyear Tire - EMEA
Value chain simulation - modelling stages of Tire business from manufacturing to
retailing, with live inter-party contract negotiations.
1,000 sales and general management executives planned for 2012-2013
• Tycoon works with major businesses around the world, supplying low cost, customised
simulations - specially formulated for corporate education programs. Examples:

10. Tycoon Systems Team
Bryan Rimmer CEO
Director Executive Education – Madrid, Spain
Former London Business School Faculty. Many years
management development with Exxon, Schlumberger, Eli
Lilly, Glaxo-Wellcome, SABIC, Dow Chemical …
Darren Keegan
Director UK – Glasgow, UK
Business simulation specialist –Telefonica, Kiewit, DukeCE &
EHL Lausanne. Faculty member University of Glasgow, DBA
research (business simulations) Edinburgh Business School
Ralf Hühnerfeld
Country Manager Germany - Düsseldorf, Germany
Highly experienced in personnel management, HR,
leadership development, internal / external trainer and
change consultant/coach. Daimler AG and others
Dan Topf
VP Americas - Iowa, USA
Successful executive change programs at Kiewit, Weitz
Company, Accenture, ING Group, Deere & Company,
Microsoft, Rockwell-Collins, Wells Fargo
Antonio Dirceu de Miranda
Marketing Partner Brazil – Sao Paulo, Brazil
Visiting Professor Fundação Dom Cabral & Fundação Getúlio
Vargas. VP Citibank, MD Mfrs Hannover Trust, Treasurer
Rabobank, CEO BankRisk Educational Group
Thomas Lehnert President
Systems Designer – Nürnberg, Germany
Original creator of business simulations
throughout the world, Volkswagen, Siemens,
SABIC, IIMA, Kiewit, Goodyear …
Ameya Mahadeshwar
VP Asia-Pacific - Mumbai, India
India Knowledge Management Group
Infosys, expert in customised simulation
design - market development India /South Asia
Kathryn Larson
New Markets Specialist – Colorado, USA
20 yrs experience in simulation & instructional design;
business development and consulting in logistics,
manufacturing, energy & franchise industries.
Ricardo Lucas Fernández
Director LatAm & Spain – Lima, Peru
Managing Director LATAM for EEN Business School
Network. Professor EOI Madrid, EEN Madrid, ESESA
Malaga, CESAE Madrid. Channel Manager Iberia
Novell-WordPerfect Spain; CEO Lucas Training
Jean-Pierre Carlin
Country Manager France – Paris, France
Faculty La Rochelle Business School & EHL Lausanne.
C-level executive ACCOR SA, Dep. CFO EMEA, CFO
Accor UK; Fin. Control IBM, Auditor KPMG France