DCU Business School's mission is to educate leaders and professionals for the global marketplace. Through our teaching, our research and our engagement with industry, we proactively contribute to the development of individuals, industry and society. Our programme portfolio is continually updating and expanding; recent years have seen the introduction of a number of highly innovative programmes at Bachelor, Masters and Doctorate levels. These programmes, which are developed in collaboration with organisations in both the public and private sectors, international partners other faculties across DCU, are designed to create business leaders and professionals ready for the gobal marketplace.

1. DCU Business School
Undergraduate Study

2. About DCU Business School

3. • Bachelor of Business Studies (DC111)
• Business Studies International (DC110)
• BA in Global Business (DC112, DC113, DC114, DC116,
DC119)
• BA in Accounting and Finance (DC115)
• BSc in Marketing Innovation and Technology (DC240)
• BSc in Aviation Management with Pilot Studies (DC117)
Undergraduate Programmes

4. 1. Bachelor of Business Studies (DC111)
Providing students
with the essential
toolkit of theory
and practice to
operate effectively
in the world of
business

5. 1. Bachelor of Business Studies (DC111)
Broad business studies degree
INTRA work experience
Entrepreneurial and Applied Focus
Specialise in Final Year
Option to complete in 3 or 4 years

6. Business Studies: Final Year
Specialisms
Options
New Enterprise
Development
Finance
Management
Marketing
Business
Economics
Human
Resource
Management

7. 2. Business Studies International (DC110)
Developing students
international
business and
language skills by
spending a year
abroad

8. 2. Business Studies International (DC110)
• Business, Language and
Cultural studies
4-year degree
programme
• Study French, German,
Spanish, Japanese or Chinese
(choose language on arrival)
Language
• Top partner universities in
Europe, Japan or China
• Final year is in DCU
One year of
study abroad
(Year 3)

9. Our BS International Exchange Partners
Sup de Co
Montpellier
Uni
Gesamthochschule
Paderborn
Universidad de
Alcala de Henares
Sophia University Capital University
of Economics &
Business
ESSCA Angers Universitat zu Koln Universidad
Autonoma de
Madrid
Kobe University Tongji University
Ecole de
Management
Bordeaux
Universitat Trier Universidad de
Sevilla
Takasaki City
University of
Economics
Northeastern
University,
Shenyang
Toulouse
Business School
Technische
Universitat Berlin
Universidad de
Oviedo
Toyo University Shantao University
Rouen Business
School
Leopold-Franzens
Universitat
Innsbruck
Universidad de
Valencia Fujen Catholic
University, Taiwan
University of
Muenster
UAB Barcelona

10. 3. BA in Global Business
Two Countries.
Two Work Placements.
Two Degrees.

11. Our BA in Global Business Partners
Unique opportunity to gain degrees from two universities:
DCU and one of our partner institutions in the
International Partnership of Business School
France
(DC112)
Germany
(DC113)
Spain
(DC114)
USA
(DC116)
Canada
(DC119)

12. BA in Global Business Structure
 4 year programme
 Years 1 and 2 spent in DCU
 Years 3 and 4 spent in our partner university in France,
Germany, Spain or USA
 Work placements in two countries
Broad Business
Education
Intercultural
Experience
Work
Placements

13. 4. BA in Accounting & Finance (DC115)
Interested in business
and finding out what’s
behind the figures?

14. 4. BA in Accounting & Finance (DC115)
 3-year programme
 Ireland’s premier degree for those wishing to pursue a
career in accounting or financial services
 Leaving Cert Accounting is not required

15. 4. BA in Accounting & Finance (DC115)
 Generous exemptions from professional accounting
bodies
 Excellent reputation with employers – major accounting
firms, Irish and global financial services companies
 Success of our graduates – career success and success
is professional accounting and taxation exams

16. 5. Marketing, Innovation & Technology (DC240)
How will you understand
the fast-paced innovation
and technology behind
products and services?

17. 5. Marketing, Innovation & Technology (DC240)
• Unique degree in Ireland
• Multi-disciplinary approach
• Strong focus on creativity, innovation and
hi-tech entrepreneurship
4 Year Degree
Programme
• Co-ordinated by DCU INTRA officeYear 3 INTRA
• Marketers ready to work in biotech,
pharmaceuticals, digital & information
technology, Hi-tech manufacture firms
Career
Perspective

18. Why choose MINT?
• Cutting edge graduates with a unique combination of knowledge and
skills
• Unique focus on creativity and entrepreneurship
• Work placement in year 3
• Membership of Irish Computer Society
• Career Options: Marketing Managers in biotech, pharmaceuticals,
information technology, hi-tech manufacture firms. Start your own
business

19. 6. BSc in Aviation Management (with Pilot
Studies) (DC117)
Educating students
for the exciting and
dynamic world of
aviation

20. 6. BSc in Aviation Management (with Pilot
Studies) (DC117)
 Ground-breaking programme – created with industry for
industry
 Large complex industry – multiple stakeholders
 For future pilots and those who wish to work throughout
the industry
 Many aviation modules delivered by leading practitioners
 Winner of the Overall Aviation Academic Education
Award at the Aviation Industry Awards 2014.
General Management – 55%
Aviation management and work
placement - 45%

22. Write blogs
Take online
tutorials
Attend
conferences
on innovation
and
technology
Design a
mobile app
Digital, Innovation, Creativity, and Enterprise
(DICE)

23. Industry Links and INTRA
The importance of work placements, whether these are in
Ireland or overseas, has never been more obvious in
dictating the growth and popularity of degree
programmes. I have no doubt that the reason we have
bucked the national trend for business degrees has been
because we offer work placements as an integral part of
all these programmes
Prof Brian MacCraith, DCU President
• In the current economic climate, it is vital that we prepare our graduates for the
workplace.
• Our relationships with industry, ensure that our students can avail of placements
with the leading lights of Irish industry.
• Many students return to their INTRA employers upon graduation.
Currently, I’m on my INTRA placement
with Electric Ireland. I’m loving every
second of it as I’m working on a wide
range of exciting projects which is
enabling me to extensively develop my
marketing skills and prepare me for full
time employment in the Marketing
industry once I graduate.
Stephen McSweeney, Current Student
Linkedin INTRA Video

24. New Enterprise Development - Final Year
Students create
innovative products or
services, devise a
digital marketing
campaign (including a
marketing viral) and
present their business
plan to the Dragons!
DCU Business School is preparing new
business leaders and new entrepreneurs
to face the market and equip them with
the relevant skills, competencies and
knowledge to succeed. There is a high
level of innovation, effort and passion
in the students that I have met and I
know there is fantastic talent for the
future world of business.
Sherif Gayed, Director of Global Customer Services
Business Excellence at eBay and New Enterprise
Development Dragon
Farm Fend Promo Video
Goldstride Promo Video

25. CAO Points 2014
Business
Studies
Business
Studies
International
Global
Business
(France)
Global
Business
(Germany)
Global
Business
(Spain)
Global
Business
(USA)
Accounting &
Finance
Marketing,
Innovation &
Technology
Aviation
Management
(with Pilot
Studies)
455 465 490 475 490 585 475 450 430

26. Our Graduate Employers
Our graduates are found in leading companies both at home
and abroad in a wide range of industries including:

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In summary, DCU Business
School offers students:
• Innovative degree programmes
that will prepare them to become
professionals ready for the global
marketplace
• A friendly, student-centred
learning environment
• The chance to embark on a work
placement with some of the top
companies in Ireland.
• The opportunity to study abroad
• Top class facilities and academic
staff who are leaders in their field

28. To learn more:
w: dcu.ie/business
f: facebook.com/dcubs
t: @dcubs