Adaptive's Advanced Product Management & Marketing Workshop is one of its kind workshop designed for Product Professionals - Product Managers, Agile Product Owners, Business Leaders, R&D Leaders etc., designed and delivered by real Silicon Valley's product practitioners. Senior Professionals from NXP, Philips, Ericsson, Telfort who have attended the workshop in the past have had rave reviews for workshop and references are available on request.

1. Adaptive Advanced Product Management & Marketing Workshop
Jan 19-20, 2012
Amsterdam
P roduct Management & Product Marketing have always been strategic roles for any organization in the
business of creating and successfully launching products or productized services predictably. With the advent
of new business models, globally distributed engineering teams and increasing relevance of social media for
customer connect – its imperative for next generation product professionals to adapt and master the
productizing process.
Adaptive Advanced Product Management & The workshop is one of its kind program designed by
Marketing workshop is designed for senior product product management practitioners who have
professionals who want to accelerate their career successfully launched multi million dollars of products
path as a product manager. globally in both large and small startups.
Program Benefits Program Faculty
¦ Full spectrum understanding of “productizing process” - All our faculty are Executive Product Managers and Marketing
how to turn ideas into commercially viable products and Managers who have and continue to conceive, build, launch
services & market successful products in global companies like
¦ Ability to apply proven methodologies to manage, scale McAfee, Cisco, IBM both in US and India.
and grow existing product portfolio This workshop will be conducted by -
¦ Fast track career path through skill building & best-in-class Adaptive’s Chief Trainer, Pinkesh Shah -
performance CISSP, CPM, CPMM.
¦ Case studies & exercises led delivery by successful real For the last 15 years Mr. Shah has been
world practitioners makes learning actionable and applied. playing several senior management
¦ Online toolkit of 40+ ready to use templates for leadeship roles at companies like AT&T,
requirements management, business plan, competitive netIQ, IBM and start-ups like Captivo,
analysis etc. Netrex and Pentasafe. Shah most
Ideal Participants recently was responsible for the overall strategy and
execution for the risk and compliance business unit at McAfee
Product Managers Strategic Marketing Managers
Project Managerss Program Managers (NYSE: MFE) as global Vice President of Product Management.
Business Analysts Architects Most recently he started the Product Management function in
PreSales Consultants Post Sales Consultants India for McAfee.
Startup CEOs He is also a part of Jain Angels group for helping incubate
early stage technology companies.
Minimum 5 years of work experience and strong appetite for
becoming a business leader is required to get the best value
from the workshop.
www.adaptivemarketing.in

2. Program Modules
MODULE 1 Primer to “Productizing” Innovation Process MODULE 3 Strategic Planning
Ÿ A framework to understand the mechanics on how to Ÿ Target Market Definition & Sizing
manage product life cycle and create new products Ÿ Developing Product Strategy
Ÿ Introduction to Product Management Role, Ÿ New Product Development - Innovation Management
Responsibilities and interlock Ÿ Strategic Value based Pricing
Ÿ Business Model & Plan
MODULE 2 Market Analysis MODULE 4 Product Planning
Ÿ Customer Value Research & Analytics Ÿ Writing Good Requirements - Examples and case studies
Ÿ Firm Competencies, Competitive Ÿ Product Line Decisions and Portfolio Management
Ÿ Industry/Market Analysis Ÿ Developing & Presenting a Product Roadmap
Ÿ Customer Win/Loss Analysis, Firm
MODULE 3 Strategic Planning MODULE 6 Sales Enablement
Ÿ Target Market Definition & Sizing Ÿ Full spectrum understanding of the sales cycle
Ÿ Developing Product Strategy Ÿ Lead Generation, Channel Management
Ÿ New Product Development - Innovation Management Ÿ Business and Tech Collaterals
Ÿ Strategic Value based Pricing
Ÿ Business Model & Plan
Program Duration Program Fees
Jan 19-20, 2011 9:00 am – 5:30 pm 1595€ +tax per participant. Includes breakfast, lunch,
Park Plaza Hotel, Amsterdam Adaptive PM reference book
Group corporate discount of 10% for 3+ participants.
Feedback from some of the client’swho have atteded the workshop
Product Manager,Ericsson Netherlands
“Product Management transitions are sometimes accidental. Having gone through a
systematic, structured way of learning how this role is performed I recommend this to
anybody who aspires to become a product manager or a strategic marketing
manager. Real eye opener and yet completely actionable learning
Director of Product Management, NXP Netherlands
“Adaptive’s workshop highlighted actionable best practices that we have now
incorporated in our internal standards for doing product management across our
distributed teams. Recommend it for anybody who wants to upgrade and standardize
their product management process
Agile Product Owner, Ericsson Netherlands
“As a Product Owner the workshop gave me not only the tools to be better at Agile
& product planning but also expanded my spectrum of business understanding
around strategy, market research and customer outreach – critical for me to
accelerate my move towards being a global product manager
Contact Us Amsterdam: USA:
engage-nl@adaptivemarketing.in Adaptive Marketing Solutions Inc.
High Tech Campus 41 engage-us@adaptivemarketing.in,
5656 AE Eindhoven +1-713-568-8154
The Netherlands 366 king Ave, Fremont,
CA-94536.