The presentation by Sean Jackson discusses the significance of Twitter for customer engagement, outlining five key rules for successful growth, including building a solid foundation, actively monitoring, creating connections, following up, and building a follower base. Jackson emphasizes the importance of community interaction and the need to provide value beyond promotional content. He also suggests monetization strategies through ads and partnerships during Twitter events.

1. Twitter For Customer Engagement – Dallas January 2010EAT WHAT YOU TwEETPresented by Sean Jackson, CEO of Ecordia

2. Sean A Jackson@seanthinksCEO of Ecordia17+ Years in Interactive Technology Development50+ Web Application BuiltPresident DFW SEMPast President Dallas Ad League (AAF-Dallas)Member of DallasRoundTableSpeaker & Lecturer

3. Growing your business with TwitterWhat is Twitter?Does Twitter matter to your business?The 5 Rules for successful growth.

4. BBSWebIRCIMMySpaceFacebookMy venue and…

6. 40404

9. Twitter is NOT about shouting……it is about “connecting”.Do you have something of interest for the community?

10. What is your value in the community?

11. Can you be trusted?

12. Are you active?

13. Is Twitter part of your DNA?eNewslettersUpdated websiteActive blog site

14. Twitter rules for growing your business…MonitorEngageClarify

15. Clarify

17. Limitations of Twitter…10% represent 90% of all tweets (SM avg 10%/30%)78.1%is babble or conversations1%of addicts = 35% of visits72% passers-by27%are regular users60%abandon Twitter after first month.001% quantifiable ROI*

18. Why You Should Use Twitter…Is my audience there?Is it important to my efforts?Can I/we engage?Can I/we sustain?

19. RULE #1 - Build a FoundationCreate the “right” teamMarketing person? (maybe)Diversify responsibilityConsider creating a TweetTeam within the organizationEmployeesCustomer fans (tradeout for gifts)Provide “rules” & responsibilities (most important)User accounts are importantBy location or by brand or by personality or ALLBuild the right listsPeople who work for us (employees, vendors)People we know and who know usPeople we don’t know who know usPeople we would like to know but don’t know us

20. Monitor

21. Research what is going on…Restaurant near:Dallas within:50miProper Names + Intent“need”

22. “going”

23. “want”

24. “help”

25. “idea”

26. “why”

27. “bad” & other negative sentimentsProper Names#HashTags