Earning more online
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Slides from training course about using social media for generating income and increasing online audiences.
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Earning more online
- 1. Earning more online Jon Matthews
- 11. YOUR WEBSITE Facebook Twitter YouTube Email Advocates New networks Friends FUNDRAISE HERE Forums Blogs
Editor's Notes
- About me
- Toilets Fire Drill Breaks Finish time
- 380% more online supporters than McCain Number of donations 6 million of 6.5 million donations online in donations under $100 $500 million raised online of $639 total Key messages on video “Yes We Can “music video viewed 14 million times 905% more video views than McCain 3 text messages on election day for supporters
- Drive up commitment –more opportunities, host events, create groups, making person feel more valuable
- Identify touch points – what are people already talking about – shows empathy Added social interaction, added value to participants 200,000 offline events organised Bought Adwords 1/3 don’t distinguish organic vs paid ads Learn from measuring – title of email / subject box 15-30% open rate Custom content, Test , Campaign saw increase conversion rate through campaign as result Not an add on – must be integrated; use experts (Used Co founder of Facebook – Chris Hughes
- Still relevant?
- Model to fundraise online Use social media to drive people to your site Pick up key people to become advocates who fundraise, talk about you, promote and publicise you Use their networks to spread the word
- Why do people use your website at present? How did you decide upon the content The key to online fundraising is engagement; making sure your site has something to make people come back , feel part of the organisation
- To help understand the present interest online about your organisations there are several tool you can use
- In planning what social media you are going to use think about the donors Internet gives people choice – sign up / cancel, block Where they are Provide information in layers to give greater understanding of issues
- What information goes on your site Far more effective than single phot Amount are bigger SOS £300 average
- When arrive on site See the information that they expect to see – donor how to give
- Getting started Sounddelivery One of the key mistakes people make is not spending time in the planning stage Spend some time doing research – even a few hours can make a difference There are so may SM networks you can be everywhere, pick 1 or 2 Although resources are free there is a staffing commitment Identify the existing staff commitment – Breast Cancer Care Free resources and organisations (at end)
- Think about your website design, it is important that people who come to your site can use it effectively. Your website is the main place for fundraising SM to engage and drive people to your site
- About Me Information from PPP