SEO for ad agencies presented by Sean Jackson, CEO of Ecordia-formerly Lead Maverick, at the 4A's 3.0 Digital Western Conference in San Francisco, CA on October 16, 2008.
CEO of Rand Marketing, Seth Rand discussed the latest trends in search engine marketing for WooCommerce stores at #WooConf on April 7, 2016 in Austin, TX.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
5 Tips to Harness The Power Of Coupons In The US MarketAffiliate Summit
The document provides 5 tips for harnessing the power of coupons in the US market. The tips are to trust in coupons, find the right partners, develop a winning strategy, take a 360 degree approach, and ask partners for innovation. The document also lists information about the author's company including its headquarters, partners, countries of operation, awards, and staff size.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
360 Impressions is a full-service marketing agency based in Irving, Texas that specializes in automotive marketing. The agency aims to deliver innovative marketing solutions that increase brand visibility and consumer response for its clients. As an integrated agency, 360 Impressions provides services including media, direct response marketing, events, creative services, and digital marketing to help clients grow their business. The agency has experienced professionals across various marketing disciplines to develop strategic marketing programs for its clients.
This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.
A detailed explanation of the Digalign assessment process and the initial report we provide prospective clients looking to improve Traffic, Leads, and grow within the Digital Marketplace.
This document discusses Fanatics, a company that sells authentic licensed sports merchandise through e-commerce, retail, and business-to-business channels. Some key points:
Fanatics started in 1995 and has grown significantly through acquisitions and expanding its product lines and partnerships. It obtained exclusive rights deals with many professional sports leagues.
Fanatics' valuation has increased from $377 million in 2010 to over $8.6 billion in 2017, demonstrating strong growth in the sports merchandise and e-commerce sectors.
Fanatics faces competition from other sports retailers and general retailers moving into the sports merchandise space, but it has established a large presence in e-commerce and has high barriers to entry through its exclusive deals.
CEO of Rand Marketing, Seth Rand discussed the latest trends in search engine marketing for WooCommerce stores at #WooConf on April 7, 2016 in Austin, TX.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
5 Tips to Harness The Power Of Coupons In The US MarketAffiliate Summit
The document provides 5 tips for harnessing the power of coupons in the US market. The tips are to trust in coupons, find the right partners, develop a winning strategy, take a 360 degree approach, and ask partners for innovation. The document also lists information about the author's company including its headquarters, partners, countries of operation, awards, and staff size.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
360 Impressions is a full-service marketing agency based in Irving, Texas that specializes in automotive marketing. The agency aims to deliver innovative marketing solutions that increase brand visibility and consumer response for its clients. As an integrated agency, 360 Impressions provides services including media, direct response marketing, events, creative services, and digital marketing to help clients grow their business. The agency has experienced professionals across various marketing disciplines to develop strategic marketing programs for its clients.
This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.
A detailed explanation of the Digalign assessment process and the initial report we provide prospective clients looking to improve Traffic, Leads, and grow within the Digital Marketplace.
This document discusses Fanatics, a company that sells authentic licensed sports merchandise through e-commerce, retail, and business-to-business channels. Some key points:
Fanatics started in 1995 and has grown significantly through acquisitions and expanding its product lines and partnerships. It obtained exclusive rights deals with many professional sports leagues.
Fanatics' valuation has increased from $377 million in 2010 to over $8.6 billion in 2017, demonstrating strong growth in the sports merchandise and e-commerce sectors.
Fanatics faces competition from other sports retailers and general retailers moving into the sports merchandise space, but it has established a large presence in e-commerce and has high barriers to entry through its exclusive deals.
Every day publishers and marketers serve web ads for their clients that are ineffective. This is because they are leveraging only the limited amount of data stored in a visitor’s digital cookie. Ultimately, this leads to lower conversion rates, less quality leads and dissatisfied clients.
Compounding the issue is the fact that YOUR data collected by third-party ad technologies has helped THEM create value for their business in the hundreds of millions of dollars. What was your cut?
This webinar includes topics such as:
1. The impact that demographic, behavioral and contextual data can have on web personalization
2. How content taxonomy is driving web ads
3. How to stop giving away the keys to your data kingdom
4. How to deliver more meaningful proposals and programs to key advertisers
Affiliates and Affiliate Managers: A Show in PartnershipAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...ClearSaleing
The document discusses a method for optimizing online ad investments called ClearSaleing. It involves identifying the key performance metrics like profit and ROI, eliminating wasteful ads, allocating spending to maximize clicks within budgets, and continuously adding and testing new ad sources. The goal is to increase profitability over time through this continuous improvement process of identifying high performing ads, removing low performers, and reinvesting savings into new opportunities.
Search analytics and traffic analysis - Pubcon 2011adlift
This document discusses competitive analytics and search engine optimization (SEO). It recommends asking three questions: 1) How do my competitors rank? 2) How much SEO traffic do they drive? 3) Why are they outranking me? It then provides tools like Advanced Web Ranking, SEOmoz, and Majestic SEO to analyze competitors' rankings, traffic, and backlink profiles to identify SEO opportunities.
The document discusses the essentials of search engine optimization (SEO) through the framework of SEO 3600. It identifies the six main building blocks of SEO 3600 as: content, social media marketing, optimizing content, XML site maps, linking strategy, and local business listings. The document emphasizes that SEO should be prioritized and integrated with other online marketing efforts. It provides recommendations on tools and resources for SEO implementation.
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location ...Powered by Search
Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses, so follow these foolproof steps in order to ensure your company maintains a high ROI. If you want more help with your AdWords efforts, schedule a free 30 minute consultation with us: http://connect.poweredbysearch.com/sme-consultations
This talk was originally given by Matthew Hunt (Powered by Search COO) at our Google Partners Digital Breakfast event.
Visit http://www.poweredbysearch.com for more marketing tips.
Web Governance in Multi-nationals by Little ForestGavin Colborne
This document discusses establishing digital optimization governance (DOG) for multi-national companies with large digital presences. It suggests defining governance for key areas like content, social media, email marketing, ecommerce and development to monitor important metrics. A single success score is proposed to gamify governance and motivate teams. Regular training, leaderboards and rewards can help make governance fun and get people engaged in collaborating across locations to improve business results.
5 SEO Mistakes that are Costing you Millions (Finance Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.
The document outlines 5 things that a website must do in 2018 to get more traffic and convert more customers. It recommends: doing local SEO to target customers by location; always optimizing for conversions; using untraditional navigation that highlights unique selling points; including ratings and reviews to increase traffic and conversions; and making the website mobile optimized or mobile only given people increasingly access websites from mobile devices.
This document discusses search engine optimization (SEO) and how to share SEO strategies with others. It covers the basics of SEO including keyword research, on-page optimization through including targeted keywords in titles, meta tags and descriptions, and link building to increase a site's popularity. The overall goal of SEO is to help websites increase their search engine rankings and visibility to drive more qualified traffic and leads.
See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, paid, and other SEO strategy.
Presented by Steve Wiideman, SEO Expert, the video and audio can be found at http://www.creativesearchstrategies.com/
Approximately 95 percent of U.S. consumers search for local businesses online and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. Boost your local search engine optimization efforts and connect your brand with high-intent customers in your area. Get in touch with us for any enquiry!
eStudio34 presents London Search Love 2015 | Topics Over Keywords: An SEO-Dri...William Renedo
It's been a long time since PPC and SEO were friends. Every year they seem to drift further and further apart. Now things are so bad that they barely talk, and when tey do they bicker over attribution. Daniel is here to see if we can all just get along, and he'll be bringing with him a shedload of data and even some fun machine learning tips.
Building A Data Driven Website – Taking the Guess Work Out of Your WebsiteDemandbase
You’ve heard a lot about the need for a data-driven website…but where do you start?
The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.
Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.
In this webinar, you’ll learn how to:
- Determine goals and priorities
- Unlock your existing data and focus on what matters most
- Simplify and operationalize reporting and analysis
- Close the loop to share and use actionable insights
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
The Guide To Native Advertising For Affiliate MarketersAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies
This document summarizes a presentation about developing an effective web strategy and using social media. It discusses considering design, usability, content creation, search engine optimization, visitor tracking, process improvement, and mobile users. Specific tips are provided in each area, such as getting feedback on design, emphasizing important text, keeping content fresh, and monitoring traffic. The importance of the mobile web is also highlighted. The overall message is that an effective web strategy considers all these elements to improve a business's online presence.
Getting an audit for an existing portal is an important task for digital marketing professionals encounter.
Are you ready for a website audit. But what exactly is a website audit? And how can a website audit help you achieve your goals?
The document proposes an XML specification for social media releases. It acknowledges the work of others in developing social media releases and cites references. It then provides a general overview of addressing transportability, flexibility and usability in the specification. The majority of the document consists of a line-by-line explanation of the proposed XML structure. It concludes by noting issues and omissions around type attributes and excluded information, and provides follow-up contact information.
Search Engine Marketing - Optimizing Your Company Profile for SearchEcordia
In this presentation, Sean Jackson, CEO of Ecordia-formerly Lead Maverick (www.ecordia.com), provides a simple way to focus on the single most important part of SEO (Search Engine Optimization) by providing insight in to the creation of great content.
This presentation, made at the District 10 AAF Conference, is designed for the SEO novice who seeks ways to minimize the technical and focus on the substantive.
Every day publishers and marketers serve web ads for their clients that are ineffective. This is because they are leveraging only the limited amount of data stored in a visitor’s digital cookie. Ultimately, this leads to lower conversion rates, less quality leads and dissatisfied clients.
Compounding the issue is the fact that YOUR data collected by third-party ad technologies has helped THEM create value for their business in the hundreds of millions of dollars. What was your cut?
This webinar includes topics such as:
1. The impact that demographic, behavioral and contextual data can have on web personalization
2. How content taxonomy is driving web ads
3. How to stop giving away the keys to your data kingdom
4. How to deliver more meaningful proposals and programs to key advertisers
Affiliates and Affiliate Managers: A Show in PartnershipAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...ClearSaleing
The document discusses a method for optimizing online ad investments called ClearSaleing. It involves identifying the key performance metrics like profit and ROI, eliminating wasteful ads, allocating spending to maximize clicks within budgets, and continuously adding and testing new ad sources. The goal is to increase profitability over time through this continuous improvement process of identifying high performing ads, removing low performers, and reinvesting savings into new opportunities.
Search analytics and traffic analysis - Pubcon 2011adlift
This document discusses competitive analytics and search engine optimization (SEO). It recommends asking three questions: 1) How do my competitors rank? 2) How much SEO traffic do they drive? 3) Why are they outranking me? It then provides tools like Advanced Web Ranking, SEOmoz, and Majestic SEO to analyze competitors' rankings, traffic, and backlink profiles to identify SEO opportunities.
The document discusses the essentials of search engine optimization (SEO) through the framework of SEO 3600. It identifies the six main building blocks of SEO 3600 as: content, social media marketing, optimizing content, XML site maps, linking strategy, and local business listings. The document emphasizes that SEO should be prioritized and integrated with other online marketing efforts. It provides recommendations on tools and resources for SEO implementation.
Learn the Secrets of Running Successful AdWords Campaigns for Multi-Location ...Powered by Search
Optimizing an AdWords campaign can be a tricky proposition for multi-location businesses, so follow these foolproof steps in order to ensure your company maintains a high ROI. If you want more help with your AdWords efforts, schedule a free 30 minute consultation with us: http://connect.poweredbysearch.com/sme-consultations
This talk was originally given by Matthew Hunt (Powered by Search COO) at our Google Partners Digital Breakfast event.
Visit http://www.poweredbysearch.com for more marketing tips.
Web Governance in Multi-nationals by Little ForestGavin Colborne
This document discusses establishing digital optimization governance (DOG) for multi-national companies with large digital presences. It suggests defining governance for key areas like content, social media, email marketing, ecommerce and development to monitor important metrics. A single success score is proposed to gamify governance and motivate teams. Regular training, leaderboards and rewards can help make governance fun and get people engaged in collaborating across locations to improve business results.
5 SEO Mistakes that are Costing you Millions (Finance Edition)Powered by Search
February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques. This presentation was directed towards the financial industry.
The document outlines 5 things that a website must do in 2018 to get more traffic and convert more customers. It recommends: doing local SEO to target customers by location; always optimizing for conversions; using untraditional navigation that highlights unique selling points; including ratings and reviews to increase traffic and conversions; and making the website mobile optimized or mobile only given people increasingly access websites from mobile devices.
This document discusses search engine optimization (SEO) and how to share SEO strategies with others. It covers the basics of SEO including keyword research, on-page optimization through including targeted keywords in titles, meta tags and descriptions, and link building to increase a site's popularity. The overall goal of SEO is to help websites increase their search engine rankings and visibility to drive more qualified traffic and leads.
See what types of search engine optimization (SEO) software are used by agencies and small businesses to analyze and plan, build content, find and earn links, and manage their holistic organic, local, paid, and other SEO strategy.
Presented by Steve Wiideman, SEO Expert, the video and audio can be found at http://www.creativesearchstrategies.com/
Approximately 95 percent of U.S. consumers search for local businesses online and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours. Boost your local search engine optimization efforts and connect your brand with high-intent customers in your area. Get in touch with us for any enquiry!
eStudio34 presents London Search Love 2015 | Topics Over Keywords: An SEO-Dri...William Renedo
It's been a long time since PPC and SEO were friends. Every year they seem to drift further and further apart. Now things are so bad that they barely talk, and when tey do they bicker over attribution. Daniel is here to see if we can all just get along, and he'll be bringing with him a shedload of data and even some fun machine learning tips.
Building A Data Driven Website – Taking the Guess Work Out of Your WebsiteDemandbase
You’ve heard a lot about the need for a data-driven website…but where do you start?
The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.
Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.
In this webinar, you’ll learn how to:
- Determine goals and priorities
- Unlock your existing data and focus on what matters most
- Simplify and operationalize reporting and analysis
- Close the loop to share and use actionable insights
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
The Guide To Native Advertising For Affiliate MarketersAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies
This document summarizes a presentation about developing an effective web strategy and using social media. It discusses considering design, usability, content creation, search engine optimization, visitor tracking, process improvement, and mobile users. Specific tips are provided in each area, such as getting feedback on design, emphasizing important text, keeping content fresh, and monitoring traffic. The importance of the mobile web is also highlighted. The overall message is that an effective web strategy considers all these elements to improve a business's online presence.
Getting an audit for an existing portal is an important task for digital marketing professionals encounter.
Are you ready for a website audit. But what exactly is a website audit? And how can a website audit help you achieve your goals?
The document proposes an XML specification for social media releases. It acknowledges the work of others in developing social media releases and cites references. It then provides a general overview of addressing transportability, flexibility and usability in the specification. The majority of the document consists of a line-by-line explanation of the proposed XML structure. It concludes by noting issues and omissions around type attributes and excluded information, and provides follow-up contact information.
Search Engine Marketing - Optimizing Your Company Profile for SearchEcordia
In this presentation, Sean Jackson, CEO of Ecordia-formerly Lead Maverick (www.ecordia.com), provides a simple way to focus on the single most important part of SEO (Search Engine Optimization) by providing insight in to the creation of great content.
This presentation, made at the District 10 AAF Conference, is designed for the SEO novice who seeks ways to minimize the technical and focus on the substantive.
This document discusses career preparation and success. It emphasizes that high school lays the foundation for post-secondary education and career development by practicing important skills. While college is generally worth it, the specifics of the college, field of study, and debt matter. Employers prioritize skills like critical thinking, problem solving, communication, and real-world application over a specific major. The document provides 10 best practices for career success such as keeping track of accomplishments, developing expertise, and managing one's professional image.
World's First Front and Back LCD Screenskorina nariko
Samsung Electronics Co. Ltd has unveiled the TL220 and TL225, two digital cameras that feature an alternative to articulated LCD designs for allowing the subject to preview themselves in the photo.
The document outlines a 5-week snack schedule for mid-morning and mid-afternoon snacks. Each week covers a different date range and lists "Snack-1" and "Snack-2" for the morning and afternoon, with space to note the snack provider and any other information.
The document provides a short reminder to write something soon. It does not provide any additional context or details about what should be written. In just one word, it encourages the reader to write something in the near future without specifying the topic or intended audience.
Oliver's third birthday party will be held on Monday, August 23rd at 2:30 pm. The celebration will include treats and games for the whole family to enjoy. All are invited to help Oliver celebrate his third birthday.
The document appears to be a Christmas card from the McGinnis family, consisting of Stephanie and Robert McGinnis and their cats. The card wishes the recipient a Merry Christmas and includes a space for a family photo, though none is provided in the given text.
This document does not contain any substantive information to summarize in 3 sentences or less. It only contains the words "test test" with no other context.
The document provides instructions for creating a personalized note by printing the page, cutting along a line, and folding along dotted lines to reveal a message inside.
This short message celebrates someone's birthday in 3 sentences. It begins by stating it's for celebrating the person. The second sentence leaves a blank for a custom message. The last sentence wishes the person a happy birthday on this special day.
iSpionage is a competitive intelligence tool that provides data on organic keywords, paid search keywords, ad copy, landing pages, and user conversion funnels for over 50,000 digital marketers. It captures user behavior data from keywords to ads to landing pages. iSpionage's tools help users identify new keyword opportunities, benchmark performance against competitors, analyze A/B tests and landing page designs, and gain insights into competitors' full paid search strategies. The tools are designed for marketers at all levels from executives to specialists. A free trial is available on their website.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
This Advanced SEO Training workshop will help you successfully meet your business goals and beat competitors using sophisticated techniques.
In this advanced SEO training course you'll learn:
How to keep pace with Google search algorithm updates
Understand how updates affect your organic search rank
Domain optimization techniques to maximize your search visibility
Server optimization to improve search performance
Structured data and its benefits
Link building techniques for advanced SEO
Contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Aquent is a global staffing company dedicated to marketing and creative services organizations. It has 20 years of experience helping these organizations find talent. Aquent has offices in nearly 70 locations across 17 countries to serve customers worldwide. It works with industry leaders, including over 90% of the Fortune 100 and two-thirds of the Fortune 500 companies. In addition to staffing services, Aquent also provides consulting, training, outsourcing, and translation services.
Bridging the gap between online and crm - Next Generation Marketing 2organizeLars Crama
Next Generation Marketing starts by bridging the gap that exists between CRM and Digital Marketing. Five steps to boost relevancy in your customer interactions.
How Customer Reviews Impact the Buyer's Journey Vbout.com
In this presentation, we'll explain how you can build long-term relationships with your clients using reputation management solutions guaranteed to drive results.
iSpionage is a competitive intelligence tool that provides digital marketing data to help users optimize their SEM, SEO, and conversion rate optimization strategies. It collects data on organic keywords, paid keywords, ad copy, landing pages, and user conversion funnels for over 50,000 domains in the US, UK, and Canada. The tool helps users answer questions about their performance compared to competitors, identify new keyword opportunities, and learn from competitors' ad copy, landing pages, and A/B tests. iSpionage provides keyword data, ad copy surveillance, landing page monitoring, and customized reports to help users improve click-through rates, lower costs-per-click, and benchmark their SEM performance against other industry leaders.
Welcome to the Google Grants program! In this introductory session we will:
1. Cover program details and the application process, plus the requirements, limitations, and best practices for adwords campaigns.
2. Show you how to maximize performance through optimization techniques.
WHAT IS GOOGLE GRANTS?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.
That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.
OUR PRESENTER
Alan serves as the Associate Director for the Digital Marketing team at Cardinal Path after joining the group in early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.
DealerOn Webinar Series - Unify SEO and SEM - 2016-08Dave Spannhake
This document outlines a webinar presented by DealerOn on unifying SEO and SEM strategies to increase leads and sales. The webinar covered identifying search demand in the local market, best practices for SEO and SEM, measuring conversion through Google Analytics, and optimizing traffic. The goal is to create a content marketing strategy based on local search demand and leverage both organic and paid search data to improve digital marketing efficiency and website leads.
Demand Generation and Lead Conversion Fundamentals TrainingLaurie Beasley
Learn a fresh approach to demand generation and lead conversion to push your business's ROI to new levels.
You'll learn:
How to overcome demand generation and lead conversion challenges
Audience targeting by defining your sales-ready leads
Reverse sales funnels and how to create them
Account Based Marketing (ABM)
How to manage your touch points, and what they are
How to make a great offer no one can refuse
Content usage best practices
Case studies on multi-touch campaigns
If you have questions or pain points contact the instructor, Laurie Beasley, at:
https://beasleydirect.com/contact-us/
This document provides tips for doing SEO like a "super affiliate" with three or more characteristics: a well-known brand, substantial revenue/profits, many employees, and real offices. It recommends becoming an expert in a sector through extensive research of top competitors and developing high-quality, keyword-rich content while building many natural backlinks over thousands of keywords through press releases, guest blogging, and link building processes. The ideal SEO team structure separates SEO, PPC, analytics, and commercial teams to focus on their specialties like regular keyword research and link analysis of competitors.
2 dmsc 2013 how to best train your staffRalph Paglia
The document discusses five major automotive industry social media networks: AutomotiveDigitalMarketing.com, DealerRefresh.com, DrivingSales.com, DealerElite.net, and AutoDealerPeople.com. It provides an overview of each site, including their core features and services, as well as traffic statistics from Compete, Inc. for the 12 months ending March 2012, ranking the sites based on traffic volume.
Search engine like Google and Bing use artificial intelligence, voice search and natural language processing to drive the boundaries of organic search. They impose guidelines that determine which websites appear on the top of page one search results. Successful businesses understand what search engines are looking for in web content and the technical back end.
In this workshop you'll learn:
Keyword and key phrase research to target your potential clients
How to write landing pages to win top of first page search results
How to design search engine friendly architecture for your website
The top three must-have site optimization tools
Offsite factors that affect your organic search rank
How to create content readers will link to
How to optimize WordPress and the top five best practices
How to create a content calendar
If you have questions or pain points contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
NetElixir CEO Udayan Bose and our other thought leaders will share their expertise about AI in search marketing.
With the ever-changing nature of the digital marketplace, AI is the next great development retailers must embrace in their marketing strategies. Retailers of every size and industry can re-energize their search marketing efforts with these new insights.
The document discusses the benefits of internet marketing and search engine optimization. It states that internet marketing through a company called Eyeflow can provide wide exposure for businesses. It explains that most website traffic comes from search engines like Google. It also discusses that organic search engine optimization tends to have a higher return on investment than pay-per-click advertising. The document also outlines services provided by Eyeflow, including customized internet marketing strategies, monthly progress reports, and social media marketing.
Similar to Search Engine Optimization - Search marketing services for agencies (20)
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
2. Who is this guy?
Sean Jackson
CEO of Ecordia
• #1 search marketing technology
company in Texas
• 40 certified agency partners
• SEMPO Circle Member
• Better Business Bureau Member
• VP of DFW Search Engine Marketing
• Past President of Dallas Ad League
• Member Dallas Round Table
SEO FOR AGENCIES www.ecordia.com
3. Information Collection 2008
Search engines have 12 Billion Searches Per Month
become the de-facto
gateway to all
40% of Online Ad Spending
information online.
91% Internet Usage
1.2 Billion in SEO Spending
SEO FOR AGENCIES www.ecordia.com
4. Search & the Sales Funnel
Source Eric Picard, August 2008
SEO FOR AGENCIES www.ecordia.com
9. Lead Maverick & the Sales Funnel
Source Eric Picard, August 2008
SEO FOR AGENCIES www.ecordia.com
10. Lead Maverick & the Sales Funnel
Stage Write SEO Content…
Category Awareness …about the category.
Brand Awareness …for an extra SERP in the search mix.
Brand Consideration …to create lists of competitors and highlight differences.
Brand Preference …about the brand of the company; include reviews.
Purchase Intent …about where or how to buy or discounts available.
Purchase …on ways to purchase or where to purchase.
Customer Retention …promotions for current customers.
Customer Advocacy …about user groups, member clubs, how to get involved.
SEO FOR AGENCIES www.ecordia.com
11. Revenue Generation Opportunities
Recurring Contractual Terms Agency Control
3 to 12 month terms Private Pricing
Strategy & Analysis Exclusive Access
Design Comprehensive Support
Copywriting Real-time Reporting
SEO FOR AGENCIES www.ecordia.com