This document summarizes the author's exploration of how Google, Bing, and Yahoo handle natural language queries about movies compared to each other. The author demonstrates that Google more consistently returns the correct main movie page from IMDB for queries, while Bing sometimes returns unrelated or incorrect pages. The author suggests this may be because Bing has issues with duplicate indexing of pages and not returning the highest authority page from IMDB. The document concludes by advising users to check for duplicate content issues in Bing and pay attention to how search engines are handling "entities" in search.
Case Study: Mysterious Google Search [Fave]Evolving SEO
***This slidedeck accompanies my guest post on the Distilled SEO Blog:
http://www.distilled.net/blog/seo/weird-google-result-case-study-fave/
Go there for full info!!
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Presented at SEMpdx's October 2012 event "Penguins & Panda's". Features a diagnosis of a site that was nailed by Penguin (and Panda) and covers potential methods for recovery.
Case Study: Mysterious Google Search [Fave]Evolving SEO
***This slidedeck accompanies my guest post on the Distilled SEO Blog:
http://www.distilled.net/blog/seo/weird-google-result-case-study-fave/
Go there for full info!!
Sysomos Beyond the Numbers - Boolean Query Lesson 2016Sysomos
This presentation goes over lessons in both basic and advanced query writing (boolean queries) for use in Sysomos products. This presentation also goes over some of the new boolean operators available in Sysomos MAP 2.0.
Presented at SEMpdx's October 2012 event "Penguins & Panda's". Features a diagnosis of a site that was nailed by Penguin (and Panda) and covers potential methods for recovery.
Everything Non-SEOs Need to Know about SEOBrightEdge
Listen to SEO Strategist George Freitag go over the primary reasons for SEO-web designer/developer smackdowns. Then, learn how to avoid these frustrations while creating great sites that make both sides happy.
In this presentations you'll learn:
- What the most common conflicts between SEOs and other web folk are.
- How to avoid large technical issues that can hurt your site.
- How you can have an SEO strategy that focuses on actual strategy, rather than fixing problems.
... And most imporantly:
How to keep SEOs from getting all up in your business.
Link bundle available at:
http://portent.co/seo-no
Effective Use of Google
by Chheda Sanjay Visanji
at CVOCA Association
at Dadar East CPE Study Circle of WIRC of ICAI
at KVO CA's Wives Forum
at The Chamber of Tax Consultants
at Goregaon CPE Study Circle of WIRC of ICAI
at Mulund CPE Study Circle of WIRC of ICAI
at Kandivali CPE Study Circle of WIRC of ICAI
JB Nagar
jbnagarcpe@gmail.com
Maheshwari Pragati Mandal
www.mumbaimaheshwari.com
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013William Renedo
Will, como manda la tradición cerró la sesión anunciando que este 5 aniversario sería el último de Linklove como conferencia y que podremos disfrutar de esta innovación en la siguiente secuencia de SearchLove 2014
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
The Evolution of Content & The Future of Our Industry *AI + ContentAnton Shulke
The Evolution of Content & the Future of Our Industry," hosted by Ross Simmonds, CEO and founder of Foundation Marketing. In this insightful session, Ross unveils the truth behind AI-driven content by diving deep into the challenges and traditional beliefs surrounding content creation and the effectiveness of AI. Discover the groundbreaking content growth framework, which marries marketing with content marketing. Experience a panoramic view of future industry trends and explore the role of AI in content creation and its profound impact on the world of marketing. This webinar peels back the layers on AI’s capability in conducting research, ideation, brief writing, complete content creation, optimization, and even visual asset creation—such as images and videos—opening the doors to unlimited possibilities in content creation.
2018 SEO Myths → 12 Common SEO Myths ShatteredRosemary Brisco
It's the SEO version of fake news: you hear an SEO "fact" from an "expert," then repeat that fact in meetings, presentations and conversations. Others take your "fact" as the truth and spread it. One example is the duplicate content penalty from syndicating content.
In this presentation, an expert panel identifies common SEO myths, then dispels them. The panel:
Rich Schwerin, VMWare, content strategist and SEO practitioner
Rosemary Brisco, ToTheWeb, marketing consultant and SEO expert
Tom Treanor, Alexa, product manager and SEO expert
Some of the myths covered in the presentation:
.: The duplicate content penalty
.: Domain authority
.: Buying Page 1 ranking
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
Benjamin Szturmaj's presentation at Brighton SEO April 2024, talking about how Video can help your EEAT "score" and improve your rankings and traffic - not only on Google.
Want ultimate design power and freedom? If you have a good reason to break usability - and you can register some widget areas - you can make a site look like anything that makes sense for your site.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Everything Non-SEOs Need to Know about SEOBrightEdge
Listen to SEO Strategist George Freitag go over the primary reasons for SEO-web designer/developer smackdowns. Then, learn how to avoid these frustrations while creating great sites that make both sides happy.
In this presentations you'll learn:
- What the most common conflicts between SEOs and other web folk are.
- How to avoid large technical issues that can hurt your site.
- How you can have an SEO strategy that focuses on actual strategy, rather than fixing problems.
... And most imporantly:
How to keep SEOs from getting all up in your business.
Link bundle available at:
http://portent.co/seo-no
Effective Use of Google
by Chheda Sanjay Visanji
at CVOCA Association
at Dadar East CPE Study Circle of WIRC of ICAI
at KVO CA's Wives Forum
at The Chamber of Tax Consultants
at Goregaon CPE Study Circle of WIRC of ICAI
at Mulund CPE Study Circle of WIRC of ICAI
at Kandivali CPE Study Circle of WIRC of ICAI
JB Nagar
jbnagarcpe@gmail.com
Maheshwari Pragati Mandal
www.mumbaimaheshwari.com
Estudio34 Presents Will critchlow the future of linkbuilding in LinkLove2013William Renedo
Will, como manda la tradición cerró la sesión anunciando que este 5 aniversario sería el último de Linklove como conferencia y que podremos disfrutar de esta innovación en la siguiente secuencia de SearchLove 2014
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
The Evolution of Content & The Future of Our Industry *AI + ContentAnton Shulke
The Evolution of Content & the Future of Our Industry," hosted by Ross Simmonds, CEO and founder of Foundation Marketing. In this insightful session, Ross unveils the truth behind AI-driven content by diving deep into the challenges and traditional beliefs surrounding content creation and the effectiveness of AI. Discover the groundbreaking content growth framework, which marries marketing with content marketing. Experience a panoramic view of future industry trends and explore the role of AI in content creation and its profound impact on the world of marketing. This webinar peels back the layers on AI’s capability in conducting research, ideation, brief writing, complete content creation, optimization, and even visual asset creation—such as images and videos—opening the doors to unlimited possibilities in content creation.
2018 SEO Myths → 12 Common SEO Myths ShatteredRosemary Brisco
It's the SEO version of fake news: you hear an SEO "fact" from an "expert," then repeat that fact in meetings, presentations and conversations. Others take your "fact" as the truth and spread it. One example is the duplicate content penalty from syndicating content.
In this presentation, an expert panel identifies common SEO myths, then dispels them. The panel:
Rich Schwerin, VMWare, content strategist and SEO practitioner
Rosemary Brisco, ToTheWeb, marketing consultant and SEO expert
Tom Treanor, Alexa, product manager and SEO expert
Some of the myths covered in the presentation:
.: The duplicate content penalty
.: Domain authority
.: Buying Page 1 ranking
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
Benjamin Szturmaj's presentation at Brighton SEO April 2024, talking about how Video can help your EEAT "score" and improve your rankings and traffic - not only on Google.
Want ultimate design power and freedom? If you have a good reason to break usability - and you can register some widget areas - you can make a site look like anything that makes sense for your site.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on August 4th, 2016. The SEOChat discussed various questions on the topic of Conducting SEO Site Audits. Topics range from favorite SEO site auditing tools, leveraging Schema markup and Google AMPs, and common factors influencing both on-page and off-page SEO.
Technical SEO - Gone is Never Gone - Fixing Generational Cruft and Technical ...Dawn Anderson MSc DigM
You have a shiny new site and your brand is looking for a fresh start with their offering. It may be one of many past migrations, protocol switches and redirections you're undertaken historically. But then you find that things didn't quite go as you expected. You never really got back to where you wanted to be in organic search. Part of this is because 'Gone is never Gone'. Every URL that ever was known of on your site is listed in the history logs in the Google search engine system and history logs are used to determine the amount of time your site will be apportioned crawling. You inherited technical SEO debt and generational cruft where everything gets blurred for Google in understanding which is the target URL for a particular term. This can be particularly prevalent when you migrate from one ecommerce platform to another because past crawling rules developed for your site are now not applicable but are still in the history and crawl patterns discovered.
Similar to Natural Language Movie Queries - Bing vs Google (20)
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
User Intent & SEO - Agents of Change Fall 2018Evolving SEO
Reverse Engineering Google for Traffic and Revenue- you LISTEN to the presentation here for now, video coming soon! https://s3.amazonaws.com/theagentsofchange/aoc/2018+Audio/Dan+Shure.wav
SEO Blog Growth: My Top To Bottom Process - ContentJam 2018Evolving SEO
I was going to talk entirely about keyword intent, but realized I wanted to actually give attendees my entire process for growing blog traffic with SEO. It starts with the keyword research and walks through the overall process all the way to updating and maintaining content.
Thought Leadership & Marketing Your StartupEvolving SEO
**View VIDEOS of the presentation here: http://www.evolvingseo.com/2012/06/28/marketing-for-startups-presentation-at-distilled-nyc/
Presentation from Distilled SEO Meetup in NYC June 27th 2012 - Marketing Your Startups With Thought Leadership
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Natural Language Movie Queries - Bing vs Google
1. Case Study: Natural Language Movie
Queries in Google and Bing
@dan_shure / www.evolvingseo.com 1
2. It started with this image Justin Briggs
shared via Reddit
In it, someone demonstrates how a natural
language search performs much better in
Google vs Bing and Yahoo, at identifying the
movie “Source Code”.
@dan_shure / www.evolvingseo.com 2
6. But being a bit obsessive, I wanted to
dig deeper….
@dan_shure / www.evolvingseo.com 6
7. I had a hunch that the IMDB may be
somehow helping Google with its
results, so lets look at the IMDB page
for “Source Code”
@dan_shure / www.evolvingseo.com 7
42. DOH!!
And…. How do they do with a
(pretty damn obvious) natural
language search for the Grinch Stole
Christmas??
@dan_shure / www.evolvingseo.com 42
53. I can’t find the wrong URL in Bing’s
index for Sideways.
Perhaps this is why it outperformed
Google…
@dan_shure / www.evolvingseo.com 53
54. The main movie pages in IMDB carry
some serious ranking weight…
If Bing is double indexing and can’t
even return the right one which has all
the links juice and authority, is this
why Google outperforms???
@dan_shure / www.evolvingseo.com 54
67. 1. Check your indexation in Bing.
Even though you’ve added an canonical and redirected an old URL to a new,
this doesn’t mean either engine is going to get it right. Bing is seriously
messing up the right result here. Check for duplicate content issues and
adjust accordingly.
@dan_shure / www.evolvingseo.com 67
68. 2. Pay Attention to “Entities”
The whole things that sparked this post, was Justin’s tweet and
post about “entities”. This study shows (to me) obvious movement
towards an entity based algarhythm.
I suggest reading Justin’s post to get a better understanding of
entities.
@dan_shure / www.evolvingseo.com 68
69. Thanks… hope this was fun and
informative
Dan Shure
@dan_shure
www.evolvingseo.com
@dan_shure / www.evolvingseo.com 69