Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How to Perform a Social Media Audit Before 2019Falcon.io
With 2019 looming it's never too late to conduct a social media audit. We'll walk you through the how-tos of effectively reviewing your social presence and past performance. You'll learn:
How to conduct a social media audit
Tips on competitor benchmarking
Defining your 2019 goals
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How to Perform a Social Media Audit Before 2019Falcon.io
With 2019 looming it's never too late to conduct a social media audit. We'll walk you through the how-tos of effectively reviewing your social presence and past performance. You'll learn:
How to conduct a social media audit
Tips on competitor benchmarking
Defining your 2019 goals
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
Social Analytics and Hootsuite: Measure your Social Media Success Hootsuite
This Hootsuite Analytics guide will showcase social media analytics best practices. See why social media analytics are important and how easy it is for you to see and understand how your social media efforts are working for your business.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Presentation Materials from "Social Media for Startups" - an eIQ session hosted by the Northwest Entrepreneur Network in Nov 2010, and presented by Social3i Consulting. www.nwen.org
How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen Jaclyn Mullen
As marketers, particularly social media marketers who operate our own agencies, the most common questions that we get asked by our clients regarding Twitter go a little something like this:
Is Twitter effective?
How can I measure my Twitter success?
Am I "tweeting" correctly?
Who should I be tweeting to?
While we're on the topic of "should"-- should I schedule my tweets or do I actually have to send them out myself?
How do I hire someone to help me with Twitter?
Do I tweet 2-3 times per day, 5-6, ten? What's the proper amount?
To answer those questions, Nisha Maxwell of Ideations and I taught a workshop on May 20th, 2014 at the Microsoft Store in Los Angeles, CA.
The presentation shared here is the very information we shared and presented to our attendees.
Learn more about Ideations: https://www.ideations.biz
Learn more about Jaclyn Mullen: https://www.Facebook.com/jaclynmullenmedia
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
Somerville Community Access Television, June 1, 2010. This presentation is licensed under a Creative Commons Attribution Noncommercial Share Alike 2.0 Unported license.
Session 1 slides from our Digital Leaders 2-Day Bootcamp, January 2016. The next bootcamp is being held on 14th/15th June - details at www.digital-leaders-bootcamp.eventbrite.co.uk
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
6 mastering social media workshop 3 exercises final
1. Mastering Social Media
‘Stop and Reflect’ Exercises
Workshop 3: Implementation and Performance Measurement
Dr. Jim Hamill
Alan Stevenson
Vincent Hamill
www.energise2-0.com
January, 2012
2. The following exercises will form the basis of your Social Media Implementation Plan. Please review and
complete in your own time:
TOPIC 1: TWITTER .................................................................................................................................................. 3
Exercise 1: Twitter Vision and Strategy .....................................................................................................................3
Exercise 2: Twitter Set Up and the Basics .................................................................................................................4
Exercise 3: Customers and Building Your Community ..............................................................................................5
Exercise 4: Evaluate your Content / Conversation approach ....................................................................................6
Exercise 5: Twitter Applications ................................................................................................................................8
Exercise 6: Performance Management .....................................................................................................................9
Exercise 7: Organisation, People and Resource Issues ..............................................................................................9
TOPIC 2: FACEBOOK ............................................................................................................................................. 10
Exercise 1: Facebook Vision and Strategy ...............................................................................................................10
Exercise 2: Facebook Set Up and the Basics ............................................................................................................11
Exercise 3: Customers and Building Your Community ............................................................................................12
Exercise 4: Evaluate your Content / Conversation approach ..................................................................................13
Exercise 5: Management of Facebook ....................................................................................................................15
Exercise 6: Performance Management ...................................................................................................................16
Exercise 7: Organisation, People and Resource Issues ............................................................................................16
TOPIC 3: LINKEDIN ............................................................................................................................................... 17
Exercise 1: LinkedIn Vision and Strategy .................................................................................................................17
Exercise 2: Linkedin Set Up and the Basics ..............................................................................................................18
Exercise 3: Customers and Building Your Community ............................................................................................18
Exercise 4: Evaluate your Content / Conversation approach ..................................................................................20
Exercise 5: Performance Management ...................................................................................................................22
Exercise 6: Organisation, People and Resource Issues ............................................................................................22
CHANNEL TEMPLATE ............................................................................................................................................ 23
Vision and Strategy for _________________________ ..........................................................................................23
Channel Actions.......................................................................................................................................................24
Performance Measurement ....................................................................................................................................26
Organisation, Resources and People .......................................................................................................................27
Mastering Social Media Session 3 Page 2
3. TOPIC 1: TWITTER
Exercise 1: Twitter Vision and Strategy
What do you want to use it for?
What business benefits do you hope to derive?
How will Twitter help you achieve your core business objectives?
What KPIs will you use for measuring on-going channel performance? What are your targets for each
KPI?
Mastering Social Media Session 3 Page 3
4. Exercise 2: Twitter Set Up and the Basics
Yes / No
a) Have you set up a twitter account for your business?
b) Are you happy with the content of your profile
c) Are you happy with the design of your page
d) Do you understand the basic layout of a twitter page e.g. Home Page,
Profile, Messages, Who to Follow, Account Settings, Search etc
e) Do you understand the following terms:
• Tweets
• Retweets (RT)
• @reply
• Direct message
• Hashtags #
• Follow/unfollow; following/followers
• Lists
Add Comments here
Mastering Social Media Session 3 Page 4
5. Exercise 3: Customers and Building Your Community
Who are your customers – who do you wish to engage with on Twitter?
Start by ‘following’! Aim to follow 100 ‘relevant’ people – use ‘search’and ‘directories’ and #topic to find
relevant tweets.
Search tools Social Media Monitoring Directories
Twitter Search Topsy We Follow
http://search.twitter.com/search www.topsy.com
http://wefollow.com
TweetDeck Social Mention
www.socialmention.com Twellow
http://www.tweetdeck.com/ http://www.twellow.com/
Google Alerts
Bing www.google.com/alerts Twibs
http://www.bing.com/twitter http://www.twibs.com
Twitterati
http://twittorati.com/
Yes / No
a) Do you now follow relevant individuals for your business or organisation?
Mastering Social Media Session 3 Page 5
6. Exercise 4: Evaluate your Content / Conversation approach
What do you do well?
What could you do better?
Mastering Social Media Session 3 Page 6
7. Use the following template to map out a Content Plan for Twitter (this can be as detailed or high level as
you like).
Twitter Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Tone/Theme
Topics /
#Hashtags
Tweet Types
(update, video,
image)
Own/Other
Peoples Content
(Retweets)
Sources of
Inspiration
Replies / DMs
Any comments
Mastering Social Media Session 3 Page 7
8. Exercise 5: Twitter Applications
Review and evaluate some of the Twitter Tools and Applications listed on our blog - www.energise2-
0.com/2011/02/04/a-list-of-useful-twitter-applications/
Add Comments here
Also, and if you haven’t already done so, choose one of the following applications and become familiar
with it, using it to carry out some of the common actions – Tweet, Retweet, Direct Message, @Reply and
so on. Try the same application on your desktop and your mobile phone.
Choose one of the following tools:
Desktop (Y/N) Mobile (Y/N)
a) Have you used TweetDeck
http://www.tweetdeck.com/ on your…
b) Have you used Seesmic
http://www.seesmic.com/ on your…
c) Have you used Hootsuite
http://hootsuite.com/ on your…
Mastering Social Media Session 3 Page 8
9. Exercise 6: Performance Management
Use one or more of the following tools to monitor the performance of a twitter account of your own
choice adding important findings and implications in the box below.
Klout http://klout.com/
Topsy http://analytics.topsy.com
Export.ly http://export.ly
TweetStats http://tweetstats.com
What Conclusions have you drawn?
Exercise 7: Organisation, People and Resource Issues
Do you have the right organisational ‘culture’ and ‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and Guidelines?
Add Comments here
Mastering Social Media Session 3 Page 9
10. TOPIC 2: FACEBOOK
Exercise 1: Facebook Vision and Strategy
What do you want to use it for?
What business benefits do you hope to derive?
How will Facebook help you achieve your core business objectives?
What KPIs will you use for measuring on-going channel performance? What are your targets for each
KPI?
Mastering Social Media Session 3 Page 10
11. Exercise 2: Facebook Set Up and the Basics
Please check the following: Yes / No
a) Have you set-up a Facebook Page for your business? If not, please
go to www.facebook.com/pages
b) Are you happy with your page in the following areas:
Category/ page name
Image
Photo Showcase
Default Filter
Admin View
Settings
Basic Information
Permissions
f) Do you understand the following?
Customised Landing Page
Navigation Tabs
Facebook Insights
Suggest to Friends
Add Comments here
Mastering Social Media Session 3 Page 11
12. Exercise 3: Customers and Building Your Community
Who are your customers – who do you wish to engage with on Facebook?
After the session, you may wish to check some of the following Community Yes / No
Building techniques:
Invite friends by email using ‘Invite Friends’
‘Suggest to Friends’
Embed Facebook widget/link on your web site/blog
Invite your email/ezine subscribers
Add social media profiles to your email signature file
The potential for running an incentivised Facebook Advert
Add page link/badge to your profile page
Actively participate in relevant groups/pages – tagging your post
Offline marketing of your Facebook Page
Think about the best way of creating a viral campaign
Remember once you reach 25 ‘likers’, register your own unique
address – www.facebook.com/username
Add Comments here
Mastering Social Media Session 3 Page 12
13. Exercise 4: Evaluate your Content / Conversation approach
What do you do well?
What could you do better?
Mastering Social Media Session 3 Page 13
14. Use the following template to map out a Content Plan for Facebook (this can be as detailed or high level
as you like).
Facebook Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Tone/Theme
Topics
Post Types
(update, video,
image)
Own/Other
Peoples Content
(OPC)
Sources of
Inspiration
Participation in
other groups/
pages
Any comments
Mastering Social Media Session 3 Page 14
15. Exercise 5: Management of Facebook
You can manage your Facebook account from the native Facebook platform or from a small number of
other applications. Choose one of the following applications and become familiar with it, using it to carry
out some of the common actions – Post, Delete Post, Like, Comment, and so on. Try the application on
your desktop.
Choose one of the following tools:
Desktop or
Browser (Y/N)
a) Have you used Hootsuite
http://hootsuite.com/ on your…
b) Have you used TweetDeck
http://www.tweetdeck.com/ on your…
c) Have you used MediaFeedia
http://mediafeedia.com on your…
d) Have you used HyperAlerts
http://www.hyperalerts.no/ on your…
Add Comments here
Mastering Social Media Session 3 Page 15
16. Exercise 6: Performance Management
Use one or more of the following tools to monitor the performance of your Facebook Page adding
important findings and implications in the box below.
Facebook Insights http://www.facebook.com
Social Baker http://www.socialbakers.com
Hootsuite http://hootsuite.com/
Export.ly http://export.ly
What conclusions have you drawn?
Exercise 7: Organisation, People and Resource Issues
Do you have the right organisational ‘culture’ and ‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and Guidelines?
Add Comments here
Mastering Social Media Session 3 Page 16
17. TOPIC 3: LINKEDIN
Exercise 1: LinkedIn Vision and Strategy
What do you want to use it for?
What business benefits do you hope to derive?
How will LinkedIn help you achieve your core business objectives?
What KPIs will you use for measuring on-going channel performance? What are your targets for each
KPI?
Mastering Social Media Session 3 Page 17
18. Exercise 2: Linkedin Set Up and the Basics
Please check the following: Yes / No
a) Have you set-up a LinkedIn Profile and Company Page?
b) Are you happy with your Profile?
c) Do you understand the basic layout and features of Linkedin?
Add Comments here
Exercise 3: Customers and Building Your Community
Who are your customers – who do you wish to engage with on Linkedin?
Mastering Social Media Session 3 Page 18
19. After the session, you may wish to check some of the following Community Yes / No
Building techniques:
Use the community building tools provided by LinkedIn:
Add Connections
Colleagues
Classmates
People You May Know
Embed LinkedIn logo buttons
LinkedIn share buttons on your web site/blog
Invite your email/ezine subscribers
Add social media profiles to your email signature file
The potential for running a LinkedIn Advert
Offline marketing of your LinkedIn Profile
Add Comments here
Mastering Social Media Session 3 Page 19
20. Exercise 4: Evaluate your Content / Conversation approach
What do you do well?
What could you do better?
Mastering Social Media Session 3 Page 20
21. Use the following template to map out a Content Plan for Linkedin (this can be as detailed or high level
as you like).
LinkedIn Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Tone/Theme
Topics
Post Types
(update, video,
image)
Own/Other
Peoples Content
(OPC)
Sources of
Inspiration
Participation in
other groups/
pages
Any comments
Mastering Social Media Session 3 Page 21
22. Exercise 5: Performance Management
Using Network Statistics, add any important findings and implications in the box below.
Exercise 6: Organisation, People and Resource Issues
Do you have the right organisational ‘culture’ and ‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and Guidelines?
Add Comments here
Mastering Social Media Session 3 Page 22
23. CHANNEL TEMPLATE
Vision and Strategy for _________________________
What do you want to use it for?
What business benefits do you hope to derive?
How will _____________ help you achieve your core business objectives?
What KPIs will you use for measuring on-going channel performance? What are your targets for each
KPI?
Mastering Social Media Session 3 Page 23
24. Channel Actions
List key Set-Up tasks
Who are your customers – with whom do you wish to engage through _________________?
Mastering Social Media Session 3 Page 24
25. Use the following template to map out a Content Plan (this can be as detailed or high level as you like).
Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Tone/Theme
Topics
Post Types
(update, video,
image)
Own/Other
Peoples Content
(OPC)
Sources of
Inspiration
Participation in
other native
places
Any comments
Mastering Social Media Session 3 Page 25
26. Which Management Tools will you use here?
Performance Measurement
What Performance Tools have you/ will you use and what conclusions have you drawn?
Mastering Social Media Session 3 Page 26
27. Organisation, Resources and People
Do you have the right organisational ‘culture’ and ‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and Guidelines?
Add Comments here
Mastering Social Media Session 3 Page 27
28. Vision and Strategy for _________________________
What do you want to use it for?
What business benefits do you hope to derive?
How will _____________ help you achieve your core business objectives?
What KPIs will you use for measuring on-going channel performance? What are your targets for each
KPI?
Mastering Social Media Session 3 Page 28
29. Channel Actions
List key Set-Up tasks
Who are your customers – with whom do you wish to engage through _________________?
Mastering Social Media Session 3 Page 29
30. Use the following template to map out a Content Plan (this can be as detailed or high level as you like).
Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Tone/Theme
Topics
Post Types
(update, video,
image)
Own/Other
Peoples Content
(OPC)
Sources of
Inspiration
Participation in
other native
places
Any comments
Mastering Social Media Session 3 Page 30
31. Which Management Tools will you use here?
Performance Measurement
What Performance Tools have you/ will you use and what conclusions have you drawn?
Mastering Social Media Session 3 Page 31
32. Organisation, Resources and People
Do you have the right organisational ‘culture’ and ‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and Guidelines?
Add Comments here
Mastering Social Media Session 3 Page 32
33. Vision and Strategy for _________________________
What do you want to use it for?
What business benefits do you hope to derive?
How will _____________ help you achieve your core business objectives?
What KPIs will you use for measuring on-going channel performance? What are your targets for each
KPI?
Mastering Social Media Session 3 Page 33
34. Channel Actions
List key Set-Up tasks
Who are your customers – with whom do you wish to engage through _________________?
Mastering Social Media Session 3 Page 34
35. Use the following template to map out a Content Plan (this can be as detailed or high level as you like).
Content Plan
Content Weekly Daily
Summary S M T W T F S
Frequency
Tone/Theme
Topics
Post Types
(update, video,
image)
Own/Other
Peoples Content
(OPC)
Sources of
Inspiration
Participation in
other native
places
Any comments
Mastering Social Media Session 3 Page 35
36. Which Management Tools will you use here?
Performance Measurement
What Performance Tools have you/ will you use and what conclusions have you drawn?
Mastering Social Media Session 3 Page 36
37. Organisation, Resources and People
Do you have the right organisational ‘culture’ and ‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and Guidelines?
Add Comments here
Mastering Social Media Session 3 Page 37