The document discusses using Facebook for recruiting and provides tips for recruiters and candidates. It notes that over half of adults trust recommendations from friends and family when making job decisions. Recruiters are encouraged to engage with candidates on Facebook, create a corporate Facebook page to share company culture, and have employees help engage applicants. Candidates are advised to carefully manage their privacy settings and consider having a Facebook profile that highlights their professional skills and experience.

1. Really? You Want Me To Recruit Using Facebook
@ghouston @intuitcareers – Intuit – June 2014
Intuit Proprietary & Confidential

2. With 850m Facebook Users
A 2012 survey of more than
2,000 adults conducted by
Glassdoor and Harris Interactive
found:
• 52% trust friends and family when
making job decisions
• 14% trust reviews
• 5% trust a company's website
• 2% trust the company's recruiters
…recruiters must figure out how to engage
Intuit Proprietary & Confidential

3. If Candidates Are Living In Social
Facebook now has more than 1 billion users
Facebook had 43% of referral hires compared to 41% from LinkedIn
…you can guarantee recruiters will live in social
Intuit Proprietary & Confidential

4. Recruiters & Candidates Are Struggling
…between personal and professional use of Facebook
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5. If Recruiters Only Post Jobs
…no one will listen
Intuit Proprietary & Confidential

6. If Candidates Share Too Much
…will it hurt their chances of finding a job?
Intuit Proprietary & Confidential

7. Facebook Privacy Settings Can Help
Control your privacy settings:
• Public (Everyone)
Intuit Proprietary & Confidential
– Search for me
– Send me a message
– Education
– Work
– Websites (if appropriate)
– Bio and Favorite quote (if
appropriate)
• Friends Only
– Birthday (never include year)
– Religious views
– Political affiliations
– Photos
– Videos
– Wall Posts
• Review Apps

8. Facebook Profile Looks Like LinkedIn
Example of great Facebook resume
About Me –
highlight what
http://www.stevepratt.com/wp-content/uploads/2008/12/sabrina-saccoccio-resume.pdf
Intuit Proprietary & Confidential
What Are Your
Skills
Think Keywords
you do
Add job
search
email
List Your
Websites

9. Facebook Profile For Friends Show More
…but still be careful what you post
Intuit Proprietary & Confidential

10. Brand & Search - Interest Lists
Both to attract and recruit from
Intuit Proprietary & Confidential

11. Brand & Search - Facebook Groups
Many are open groups with visible walls
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12. Facebook Search - Groups
…find one – find them all
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13. Facebook Search - Openbook
http://youropenbook.org/
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14. Facebook Search - Friends
http://www.facebook.com/find-friends/
Intuit Proprietary & Confidential

15. Facebook Search – Candidate Campaigns
Pay attention to ads on the side – candidates are talking
Intuit Proprietary & Confidential

16. Corporate Branding – Facebook Page
Find new ways to engage with potential candidates
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17. But Do Something Interesting
…your culture should shine
Intuit Proprietary & Confidential

18. And Make Sure You Engage
Social means you need to have a conversation
Intuit Proprietary & Confidential

19. Get Your Employees Engaged
Applicants really want to hear the employee’s
viewpoint
Intuit Proprietary 19 & Confidential
Recruiter posted
7 employees
responded

20. Links Allow You to Share
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21. Follow Your Company’s Facebook Pages
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22. Share Jobs On Your Facebook Profile
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23. Facebook Pay Per Click Campaigns
Targeted marketing opportunities – job titles, competitors
Intuit Proprietary & Confidential
Facebook:
79 applies
LinkedIn:
20 applies

24. Post Jobs In Marketplace
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25. Recruiting Apps On Facebook
Glassdoor FB partnership
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26. Recruiting Apps On Facebook
BeKnown - BranchOut
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27. Looking For Work? Facebook Resumes
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http://humancapitalleague.com/socialweb/12264

28. Facebook Stats – It Works
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29. How To Learn More About Intuit Careers
Join:
Facebook: - www.facebook.com/intuitcareers
Intuit Careers LinkedIn Company Page:
http://www.linkedin.com/company/intuit
LinkedIn Group Intuit Careers:
http://www.linkedin.com/groups?mostPopular=&gid=2435394
YouTube: - www.youtube.com/intuitcareers
Slideshare.net: www.slideshare.net/intuitcareers
Follow:
@intuitcareers – Intuit Careers Twitter ID
@ghouston – Gail Houston – Intuit’s Social Media Program Manager / Recruiter
@leslie12002 – Leslie Mason – Intuit’s Marketing Recruiter
Intuit Proprietary & Confidential