Marcus Nelson, the director of social media, gave a presentation on using Twitter for businesses. He covered that Twitter is a large platform, the basics of using it, tools for engagement and measurement, best practices for marketing services on Twitter, finding relevant contacts, and ways to build a following. Nelson emphasized adding value through helpful content, establishing oneself as a thought leader, using Twitter for customer support, and engaging followers through questions. He also discussed motivations for sharing content and provided examples of how companies have successfully used Twitter.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
How to Use Influencer Marketing To Promote Your Book Gerris
Basically, how I earn shout outs for my publishing clients by Chris Abraham. Topic: Content Marketing. Description: As publishers abandon their authors in droves and as more writers take to self-publishing, there’s a need for taking up the slack and getting things done on your own. Chris Abraham will walk you through how he does it for his publishing clients.
This is being presented streaming delayed live on 28 April, 2015 for the 2015 Outreach Marketing Summit hosted by GroupHigh -- it's free to attend and I, Chris Abraham, will be live tweeting and engaging while this pre-recorded video is presented. Register here for free: http://bit.ly/virSum415
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
How to Use Influencer Marketing To Promote Your Book Gerris
Basically, how I earn shout outs for my publishing clients by Chris Abraham. Topic: Content Marketing. Description: As publishers abandon their authors in droves and as more writers take to self-publishing, there’s a need for taking up the slack and getting things done on your own. Chris Abraham will walk you through how he does it for his publishing clients.
This is being presented streaming delayed live on 28 April, 2015 for the 2015 Outreach Marketing Summit hosted by GroupHigh -- it's free to attend and I, Chris Abraham, will be live tweeting and engaging while this pre-recorded video is presented. Register here for free: http://bit.ly/virSum415
how to promote your business at twitter, how to use twitter for lead generation,
for more information please visit here-
http://smartpassiveincomes.blogspot.com/
Comparison of NFL teams like Dallas Cowboys and Chicago Bears on Social MediaUnmetric
With the season drawing a large amount of buzz, it makes social media the best place to interact with and engage fans.Here are some stats and tactics that the 32 NFL teams followed to stay ahead of competition using social media.
How to create a corporate blog that engages and informs employees and the media.
It is extremely challenging to create a company blog that interests and entertains, while it also informs and delivers a corporate message. Who will blog? Who has the time? How much will it cost to run? But building and maintaining a stellar corporate blog can be done.
Marcus Nelson, director of social media at salesforce.com, will reveal the secrets of writing different and engaging content for your company blog.
In this session, you'll learn how to:
• Master the don'ts and do's of corporate blogging
• Create a team of enthusiastic bloggers
• Make your corporate blog more social
• Generate fun and creative content
• Master pro tips: Post length, keywords, media, etc.
• Keep it interesting: Do NOT over-market your company
Lessons from one of the most successful Facebook campaignstitofavino
The Oreo Daily Twist to date is one of the most successful and award winning examples of how a social campaign can change and improve brand perception whilst positively impacting its business and profits.
These are the slides I use on the monthly event at betahaus: Online Marketing Strategy. In that conference, in 2 hours, I go through history and present of the Display Marketing industry and we analyse the business ideas of the attendants from a monetization and marketing point of view.
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
how to promote your business at twitter, how to use twitter for lead generation,
for more information please visit here-
http://smartpassiveincomes.blogspot.com/
Comparison of NFL teams like Dallas Cowboys and Chicago Bears on Social MediaUnmetric
With the season drawing a large amount of buzz, it makes social media the best place to interact with and engage fans.Here are some stats and tactics that the 32 NFL teams followed to stay ahead of competition using social media.
How to create a corporate blog that engages and informs employees and the media.
It is extremely challenging to create a company blog that interests and entertains, while it also informs and delivers a corporate message. Who will blog? Who has the time? How much will it cost to run? But building and maintaining a stellar corporate blog can be done.
Marcus Nelson, director of social media at salesforce.com, will reveal the secrets of writing different and engaging content for your company blog.
In this session, you'll learn how to:
• Master the don'ts and do's of corporate blogging
• Create a team of enthusiastic bloggers
• Make your corporate blog more social
• Generate fun and creative content
• Master pro tips: Post length, keywords, media, etc.
• Keep it interesting: Do NOT over-market your company
Lessons from one of the most successful Facebook campaignstitofavino
The Oreo Daily Twist to date is one of the most successful and award winning examples of how a social campaign can change and improve brand perception whilst positively impacting its business and profits.
These are the slides I use on the monthly event at betahaus: Online Marketing Strategy. In that conference, in 2 hours, I go through history and present of the Display Marketing industry and we analyse the business ideas of the attendants from a monetization and marketing point of view.
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Flexing Your Marketing Muscle: Social Media Strategy & Content Creationostersan
Presentation that accompanied a February 2012 workshop provided by the Power of We Consortium in East Lansing, MI.
Presentation provides topical overview of social media policy creation, content strategy for small organizations, and a brief overview of Facebook's EdgeRank algorithm.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
SOLUTIONS WEBINAR: Subscriber engagement comes in many forms. Marketers could be missing a huge opportunity to develop brand advocates by failing to continue to interact with their customers. Learn about the power of relevant and timely content through cross-channel messaging as well as real-world tactics for developing a single view of the customer.
Speakers: Sean Morrison, Senior Marketing Consultant and Lauryl Kitson, Marketing Consultant, Salesforce Marketing Cloud
Moderated by: Jim Eup, Principal Product Marketing Manager, Salesforce Marketing Cloud
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
Online communication channels and how social media working now days. Best way to do digital marketing with the selection of correct audience and approachable social sides. Don't forget to follow 3E's of marketing for positive response.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Are you confused by seeing #hashtags everywhere you turn? It’s time to learn about them. Hashtags aren’t just a passing trend, but are a new force in social media categorization, branding, and language itself. This presentation will explain what hashtags are and how to use them, as well as detail hashtag-heavy social media platforms like Twitter, Pinterest, and Instagram.
A basic introduction on Twitter:
• Why people do people share?
• Twitter terminology - hashtags, #ff, & /via
• How to write a tweet
• Understanding what to tweet
From spamming to profiled targetting! Spamming is easy! Convert your data to knowledge by using email! Know your customer! Personnalisation, relevance, social marketing
All about Twitter. An overview on how to use Twitter for business to improve brand awareness and manage customer feedback.
Background, uses, influence and best practice.
Similar to Twitter for Business: Cultivating Communities & Maximizing Engagement (20)
Building A Company - 11 Steps For Creating A Great ProductMarcus Nelson
Startup Weekend Orange County 2015 #SWOC15
In this presentation, Marcus Nelson gives some no-nonsense advice for building a great software product.
Ever notice how successful Internet entrepreneurs keep saying that you should build your site by listening to your users -- But no one ever explains how to get user feedback and how to integrate their ideas into your business.
Here are edited excerpts:
1. Build your team
Having a team has everything to do with having more ears to listen to your audience. My personality is that I’m a social butterfly. And I’m constantly looking for the next flower to pollinate, so to speak. Not everybody is going to do that.
2. Build for speed
You start with the core that people can see and say, “Yeah, that’s good. But what would make it better is putting the layers on.” As those little requests came in, we added features.
3. start with crap
Don’t be afraid to start with a less than perfect product. Don’t be afraid of having it be too simple. The idea is just to get people using the product. Customers are going to tell you how to make it better.
4. See the site with strangers
Your friends are going to try to make you feel good. They’re not going to say the hard things. So work with strangers.
5. Offer an easy way to listen to feedback
You can’t just put a feedback button on your site and hope people will come. You have to promote it. You have to tell people you’re listening.
6. Release your beta
There’s value in letting people know that it’s not a finished product that we’re stumbling through this a little bit.
7. Have everyone on the team sell
You need to start making money. And whether you’re doing it as a bootstrapped company or you’re going after venture funding, you still need cash flow.
8. Get marquee accounts
You need to be able to show recognizable companies are using our company, creates credibility.
9. Stay lean and hungry
Do whatever you have to do to save money. Make it last.
10. Be capital efficient
Keep your day job. Don’t put yourself in a pressure situation where you have to make money right off the bat.
11. Sell, sell, sell
photo credits: https://www.flickr.com/photos/thomashawk
Social Media for B2B - How Salesforce Does SocialMarcus Nelson
This is an old deck, but you'll see exactly how we thought through our systems before setting up Salesforce's social media plans & policies. Use this as a template for your own social media marketing playbook.
Employee Enablement on Social - Brand Advocates for Influence - Best PracticesMarcus Nelson
Social Media Strategies Summit - Dallas Aug 28, 2013
Inviting and encouraging employees to use social media can be a slippery slope for businesses if they don’t think about doing it the right way. Companies often balk at enabling and empowering employees to get social, but if done correctly, employees can become the most effective brand advocates. Listen to Marcus Nelson of Addvocate as he explains the best practices and ways to enable employees to get social.
March 14th, 2013 // KANEKO // National keynote speaker Marcus Nelson shares his experiences with failure and redemption in the first event of KANEKO’s new series, in partnership with the entrepreneurship efforts of the Greater Omaha Chamber of Commerce. This will be the first of a three-part series of conversations scheduled in 2013. The series brings together exceptional speakers who will share their honest observations about the failures they have experienced and the redemptive lessons learned. Each program will highlight a national keynote speaker and a local figure who will tell their tales of failure and an academic speaker who can shed light on the psychology, sociology or science behind failure.
Future talk what happens when your entire company becomes socialMarcus Nelson
What Happens when Your Entire Company becomes Social?
WHEN: NOVEMBER 8, 2012 @ 3:30PM
SPEAKER: MARCUS NELSON
In the not too distant future, Community Management will no longer be the task of one single department. Like the Web Masters of a decade ago, these roles will be dispersed among every business unit in your company. How will this effect organizations? What tools will you need to accommodate these changes
Dreamforce 2012 -- 10 social media tips for small businessMarcus Nelson
There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction? Take away 10 tips on how we believe social can help your business in this must attend session.
Speakers:
Marcus Nelson, Addvocate
Andrew Hogg, salesforce.com
Facebook for Marketing - Bigger Opportunities AheadMarcus Nelson
Over the years we've seen trends in consumer applications open the door to much more dynamic and collaborative enterprise-class products. With profiles, feeds, file sharing, and many other social features, business-class apps will never look the same again. Join us as we discuss the vision and tactics behind Facebook marketing, as well as where the platform is going to take us. We'll also offer practical tips for marketers and Q&A time to ask the experts how you can leverage the platform to extend the reach of brand, connect to customers, and grow communities.
Klout Score - Understanding Influence, True Reach, Amplification, and NetworkMarcus Nelson
Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence.
Discussion covered:
• Understand Influence
• True Reach
• Amplification
• Network Effect
• Earning Perks
• Importance to Brands
• How Few Influence the Many
• Identifying Influencers
• Targeted Campaigns
• Brands using Klout
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Social Media for B2B - How Salesforce.com Does Social #et10Marcus Nelson
Here\'s how Salesforce does Social Media, including strategy, staffing, training & measuring our company\'s social engagement.
Presentation made at ExactTarget\'s Connections 2010 Conferenceon September 15, 2010.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. O hai.
Marcus Nelson
Director of Social Media
@marcusnelson #smss
3. Today’s Agenda
Twitter is big
The basics
Tool talk
Marketing your services
Establish contacts
Best use cases
Why do people share content?
Build your following
Q&A
@marcusnelson #smss
8. Social Media Team
Social Media Strategist Product Marketing, Comms
• Responsible for the overall program, including • Produce content and
ROI messaging
Community Manager PM, Development, QA
• Customer facing role trusted by customers • Builds and maintains social
apps, website, and CRM
system integration
Web Analytic, SEM, SEO
• Assist with listening platforms,
advertising, and search
Source: http://altimetergroup.com
@marcusnelson #smss
10. Social Media Policy Provides Clear Rules
What’s In Bounds
What’s Out of Bounds
Who to Escalate Things To
http://salesforce.com/socialmediapolicy
@marcusnelson #smss
11. Training Employees
Support Strategy, Policy, Best
Practices Sales
Products
Marketing
@marcusnelson #smss
12. Definition of terms
Tweet = a message of 140 characters or less
Retweet = the reposting of a tweet, passing it along
@username = how you address or reference someone
#hashtag = used to track topics or conversations
/via or /by = source or author of content referenced
OH = overheard
#ff = follow friday
@marcusnelson #smss
13. Crafting the tweet — content post
[title of article] http://link.com /via @source #hashtag
Pro tip: leave around 20 characters for others to leave a comment in retweet
@marcusnelson #smss
14. Crafting the tweet — retweeted post
RT @username: [title of article] http://link.com /via
@source #hashtag « [insert comment]
Pro tip: you can insert a comment before or after the RT. It does encourage others to
join in if you make it sound interesting (i.e. Funniest post ever!)
@marcusnelson #smss
15. Crafting the tweet — sending a message
@username [body of message] #hashtag
Pro tip: your message will only show up in the recipient’s stream, and those that follow
both you and your recipient. To make a message seen by all,
start message with a word or a ‘.’
@marcusnelson #smss
16. Crafting the tweet — sending a direct message
D audiencemember It’s a private message silly.
You can’t see this yet.
D username [body of message]
Pro tip: You cannot direct (private) message someone who is not following you.
Remember also, “@” not required.
@marcusnelson #smss
17. Social media audit
Sales Marketing Support Products
Where Are Your
Strengths?"
Where Can You
Improve?"
Source: http://altimetergroup.com
@marcusnelson #smss
24. Videos have been very successful 10,000
7,500+ Views Per Day 7,500
5,000
2,500
@marcusnelson #smss
25. It’s like automating a sales team
7,500 video views a day =
46 Hyper-efficient Reps
a) average video view is 3 minutes
Assumptions
b) average hyper-efficient rep pitches 8 hours a day, no breaks
@marcusnelson #smss
28. Add value
Do your homework – what does your audience enjoy?
Create content that caters to those interests:
– Content can be blog posts, videos, infographics, contests
– Make it captivating, instructive, humorous, or inspirational
Experiment, find your voice -- measure results
Search relevant keywords or competitor terms
– Ask permission before engaging people
– Don’t assume your interruption is welcome
@marcusnelson #smss
29. of all tweets sent were invitations for product information,
or responses from peers or brand representatives.
source: http://live.psu.edu/story/41446
@marcusnelson #smss
30. visited a site after learning about a product
via social media.
source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter
@marcusnelson #smss
31. of twitter users introduced to a brand were compelled to
search for additional information.
source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter
@marcusnelson #smss
33. Finding people like you
Use Twitter’s suggested users
Follow popular/relevant #hashtags
Who do your friends follow?
Linkedin lists twitter handles
@marcusnelson #smss
42. motivations for sharing
reinforces shared views & deepens social bonds.
need to proselytize or create a desire to connect.
emotional, positive, interesting, anger-inducing, or sad
stories are more likely to be shared.
calm themselves or reduce uncertainty.
to bolster their own sense of self.
source: http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org
@marcusnelson #smss
43. broadcasting is self-focused
self-presentation motives, identity signaling, or affiliation
goals play a stronger role in shaping what people share
with larger audiences.
source: http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org
@marcusnelson #smss
45. Have steady and consistent content
Content doesn’t have to be directly about your product
– Become a resource for information about your respective space
– Don’t be afraid to go “off brand”
– Content should appeal your follower’s humor, emotion, or
intellect. If not, they won’t RT no matter how much you post
Set up searches for content to RT or learn from
Schedule tweets for optimal engagement/exposure
@marcusnelson #smss
46. Example - grasshopper
Grasshopper.com launches videos that speak directly to
entrepreneurs – connects with the geek crowd who
socialize videos to 2 million viewers.
1,101,526 views 534,125 views
@marcusnelson #smss
55. Be a person, not a machine
Follow back everyone who follows you
Engage your audience
Ask questions or opinions
RT your followers and/or reply as often as possible
DON’T send auto-direct messages
Be kind, stay positive and say #thankyou… a lot!
@marcusnelson #smss