LinkedIn Basics
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Example presentation for training classes. Includes screenshots of a sample profile and background on LinkedIn and Social Media.
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- 2. Does the thought of using social media make your hair stand on end? Don’t Panic! PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 2
- 3. Introduction PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 3 Paula Sageser Web Designer, PCS Creative Services websites@pcscreativeservices.com https://www.facebook.com/paula.sageser @paulaslc www.pcscreativeservices.com
- 4. Making Connections Do you know why people share content? Do you know what content they like or share? ◦ Tracking user interaction is important. Are you set up with statistics analysis tools? ◦ Do you ask your customers/clients/friends/anyone… about your profiles and content? ◦ Do you share links to your profiles via business cards, marketing materials, email signature lines? ◦ Do you interact with people, respond to comments, request interaction? ◦ Do you use tools to watch for your name in social media? ◦ Have you ever “Googled” yourself? Effective online content has several common elements: ◦ It contains messages that are targeted to an audience ◦ The purpose of the content is quickly and easily understood ◦ It is easily shared outside the original target audience ◦ It does not confuse or annoy ◦ It makes a human connection, often through the use of humor PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 4
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- 6. Example profile of one expert Find her articles on Social Media Examiner PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 6
- 7. PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 7
- 8. PCS CREATIVE SERVICES, LLC. | WWW.PCSCREATIVESERVICES.COM 8
Editor's Notes
- If you have any questions, please drop me a line at paula.sageser@gmail.com or websites@pcscreativeservices.com
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