Using social media to develop your personal branding<br />Matthew Mobbs<br />e: mjm33@le.ac.uk<br />web: http://mjmobbs.co...
“In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn...
Why engage with social media<br />
Why engage with social media<br />Expanding your network<br />Researching careers and partners<br />Improve you commercial...
Keep Up with Employers and Partners<br />KPMG Graduate Recruitment<br />Company profile<br />@KPMG_UK_LLP<br />KPMG Channe...
Keeping in touch<br />RSS Feeds and News readers<br />
How to engage with Social Media<br />Twitter<br />Networking<br />Share ideas<br /> Job Search<br />www.tweetmyjobs.com<br...
Large companies have Fan Pages</li></ul>LinkedIn<br /><ul><li>More professional
Digital CV and achievements
Large number of companies and groups of similar interests</li></li></ul><li>How Twitter works<br />Been developing a new i...
How to engage with Social Media<br />Twitter<br />Networking<br />Share ideas<br /> Job Search<br />www.tweetmyjobs.com<br...
Large companies have Fan Pages</li></ul>LinkedIn<br /><ul><li>More professional
Digital CV and achievements
Large number of companies and groups of similar interests</li></li></ul><li>Get the most out of twitter<br /><ul><li>Write...
Link to personal website
Follow interesting people…but not too many
Engage in conversation
Link to new developments and interests</li></li></ul><li>How to engage with Social Media<br />Twitter<br />Networking<br /...
Large companies have Fan Pages</li></ul>LinkedIn<br /><ul><li>More professional
Digital CV and achievements
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Using social media to develop your personal branding

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  • 1min
  • According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
  • 4 mins
  • 4mins
  • 1 min
  • 1 min
  • Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends&apos; social media sites
  • Using social media to develop your personal branding

    1. 1. Using social media to develop your personal branding<br />Matthew Mobbs<br />e: mjm33@le.ac.uk<br />web: http://mjmobbs.com<br />twitter: mjmobbs<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5. “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn”<br />Graduate Recruiter – Accenture <br />
    6. 6. Why engage with social media<br />
    7. 7. Why engage with social media<br />Expanding your network<br />Researching careers and partners<br />Improve you commercial awareness<br />Employers and partners look for you<br />Promoting yourself and your business<br />
    8. 8. Keep Up with Employers and Partners<br />KPMG Graduate Recruitment<br />Company profile<br />@KPMG_UK_LLP<br />KPMG Channel<br />
    9. 9. Keeping in touch<br />RSS Feeds and News readers<br />
    10. 10. How to engage with Social Media<br />Twitter<br />Networking<br />Share ideas<br /> Job Search<br />www.tweetmyjobs.com<br />www.twitterjobsearch.com<br />Facebook<br /><ul><li>Social
    11. 11. Large companies have Fan Pages</li></ul>LinkedIn<br /><ul><li>More professional
    12. 12. Digital CV and achievements
    13. 13. Large number of companies and groups of similar interests</li></li></ul><li>How Twitter works<br />Been developing a new idea. Read on my blog http://mjmobbs.com <br />@you I’ve done some work in that before check this out http://joblogs.com<br />@you Really nice idea, why don’t we discuss more over coffee<br />@greenguy @blueguy Thanks for your advice. Lets work together<br />
    14. 14. How to engage with Social Media<br />Twitter<br />Networking<br />Share ideas<br /> Job Search<br />www.tweetmyjobs.com<br />www.twitterjobsearch.com<br />Facebook<br /><ul><li>Social
    15. 15. Large companies have Fan Pages</li></ul>LinkedIn<br /><ul><li>More professional
    16. 16. Digital CV and achievements
    17. 17. Large number of companies and groups of similar interests</li></li></ul><li>Get the most out of twitter<br /><ul><li>Write a biography
    18. 18. Link to personal website
    19. 19. Follow interesting people…but not too many
    20. 20. Engage in conversation
    21. 21. Link to new developments and interests</li></li></ul><li>How to engage with Social Media<br />Twitter<br />Networking<br />Share ideas<br /> Job Search<br />www.tweetmyjobs.com<br />www.twitterjobsearch.com<br />Facebook<br /><ul><li>Social
    22. 22. Large companies have Fan Pages</li></ul>LinkedIn<br /><ul><li>More professional
    23. 23. Digital CV and achievements
    24. 24. Large number of companies and groups of similar interests</li></li></ul><li>Get the most out of LinkedIn<br />Create a full Profile<br />Keep it up-to-date<br />Get Recommendations<br />Use Updates<br />Make Connections<br />Personalised<br />Research Employers<br />“Follow” for news and jobs<br />
    25. 25. More in-depth reflection and writing<br />Blogs enable you to write longer, more in-depth reflections into activities you engage in<br />Can share via Social Media<br />Help with applying for jobs or right business documents<br />Wordpress<br />Blogger<br />Posterous<br />http://mjmobbs.com<br />
    26. 26. Netiquette<br />Build a positive presence <br />Be polite; think about your approach<br />Expand your network and make connections<br />Build relationships over time<br />Be sincere<br />Decide on boundaries<br />
    27. 27. Digital Footprint<br />First Find your footprint<br />Google Yourself!<br />kgbpeople.com<br />
    28. 28. Protecting Yourself<br />Keep it private<br />Do you want employer, lecturers, colleague, your mum to see it?<br />Check your Social Network Privacy Settings<br />Outside and inside<br />
    29. 29. Promoting yourself<br />Link your sites together<br />Add selected link to your:<br />CV<br />Business card<br />Email signature<br />Matthew Mobbs<br />Learning Technologist <br />Student Support and Development Service<br />University of Leicester<br />LE1 7RH<br />e: mjm33@le.ac.uk<br />Web: mjmobbs.com<br />Twitter: @mjmobbs<br />LinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b<br />
    30. 30. Horses for courses<br />Choose the networks that suit you<br />
    31. 31. Thank-you<br />For all the resources used in this presentation and more: http://www.diigo.com/list/mjmobbs/leicester-award-and-social-media<br />http://mjmobbs.com<br />
    32. 32. 10 Commandments of Social Media<br />Thou Shalt Not Be a Narcissist<br />Thou Shalt Listen to What Others Are Saying<br />Thou Shalt Not Spam<br />Thou Shalt Say Something of Substance<br />Thou Shalt Not Abuse Thy Neighbour<br />Thou Shalt Give Credit Where Credit is Due<br />Thou Shalt Learn How to Spell (or at least use a spell checker)<br />Thou Shalt Use Real Words<br />Thou Shalt Not Bear False Witness<br />Thou Shalt Not Be a Friend Wh*re<br />http://www.noupe.com/how-tos/ten-commandments-of-social-media.html<br />

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