SlideShare a Scribd company logo
have mastered the art of cultivating
relationships within their network
and nurturing those connections
into buyers and builders.
The most successful
Shaklee business builders
An important part of building relationships
is sharing your own thoughts and
uniqueness to the world.
Your blog can be the digital platform
where this is revealed.
People are out there constantly
searching for something.
By posting on your blog, you
allow yourself, your products, and
your ideas to be discovered.
In this webinar, you will discover how you
can tap into the fast-growing group of
people online who are searching for
wellness solutions and how you can
leverage them for your Shaklee business.
for taking the time out of your busy schedule to be part of this class.
I know your time is valuable so
I'll be sure to make this class worth your time.
Wants more ways to be found online
This class is for you,
if you are a distributor who:
Wants to discover better tools for
marketing your Shaklee business
Believes that better marketing
can improve your success
Wants to improve your marketing skills
If any of those apply to you,
you're in the right place!
What You’ll Learn
In this free webinar, you’ll learn:
What a blog is
What you should talk about
How frequently you should post
How to do it efficiently and effectively
Plus, much more!
About Me:
Jody Steeg
Tech Advisor to Shaklee Distributors
I'm a Shaklee kid and I relaunched my Shaklee business in 2005.
I found success online by learning to develop an online
marketing system with the help of my parents.
One of the things I learned was I needed
to create content to prospect for leads
and educate my customers and builders.
This is when I discovered the power of
blogging.
Why am I qualified to teach this class?
I Built my first websites in 2000
I Built to director entirely online
I have over 15 years' experience in technology
I have over 10 thousand hours in marketing
I helped Shaklee distributors attract more
than 500k fans
I've worked with hundreds of distributors
to help them build online
I developed a team of 40 people who
focus creating digital marketing tools
for Shaklee distributors.
What Is a Blog?
A blog (shortened version of “weblog”)
is an online journal or informational website
Why should you blog?
1 Blogs refine your thoughts.
2 Blogs allow you to develop strong
relationships with those in your network.
3 Blogs give you an opportunity to influence
those in your network.
4 Blogs give introverts a voice.
5 Blogs open up a world without borders.
As a new business, blogging can
help you get to prospective
clients and grab their attention.
Without blogging, your website would
remain invisible, whereas running a blog
makes you searchable and competitive.
Interesting stats about blogging:
1 77% of internet users read blog articles.
2
Internet users in the U.S. spend 3x more
time on blogs than they do on emails.
3
Blogs have been rated as the 5th most trusted
source of accurate information online.
4
60% of people purchase a product after
reading a blog post about it.
5
Businesses that used blogs experience a
126% higher lead growth than those who don't.
What You Should Talk About
Your ultimate objective is to
establish a relationship with your
readers and become a trusted voice.
This is critical before you start
promoting your products and services.
This way, you're attracting
prospects instead of chasing them.
There are a lot of different ways for you to
approach individual blog posts.
Having a few main types of blog posts in
mind that you know you want to use can
be helpful in starting to put together your
strategy and content calendar.
Example of topics you can tackle:
1 Your personal background with occasional updates
2 News related to what you're trying to promote
3 Information about your products and services
4 Problems or issues that you can help resolve
5 Tutorials related to what you're offering
6 First-hand experience or testimonials
7 Interviews with experts in your field
How to do it
Efficiently & Effectively
The key to success is being visible to people who are
actively searching for what you offer.
Tips on how to make your blog effective:
1 Quality over quantity
2 Make it easy to skim
3 Aim for multimedia content
4 Try to make your content unique
5 Respond to comments
6 Make it easy to subscribe
7 Use links wisely
Obstacles to Success
The challenge is knowing whether you
should add blogging to your Shaklee
marketing strategy, and if so, what to post
on your blog, how often you should post,
and how to do it.
This is where we come in.
again for attending the webinar.
I hope you feel empowered to start using this amazing app
for your Shaklee business.

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Blogging reincarnated

  • 1.
  • 2. have mastered the art of cultivating relationships within their network and nurturing those connections into buyers and builders. The most successful Shaklee business builders An important part of building relationships is sharing your own thoughts and uniqueness to the world. Your blog can be the digital platform where this is revealed.
  • 3. People are out there constantly searching for something. By posting on your blog, you allow yourself, your products, and your ideas to be discovered.
  • 4. In this webinar, you will discover how you can tap into the fast-growing group of people online who are searching for wellness solutions and how you can leverage them for your Shaklee business.
  • 5. for taking the time out of your busy schedule to be part of this class. I know your time is valuable so I'll be sure to make this class worth your time.
  • 6. Wants more ways to be found online This class is for you, if you are a distributor who: Wants to discover better tools for marketing your Shaklee business Believes that better marketing can improve your success Wants to improve your marketing skills If any of those apply to you, you're in the right place!
  • 8. In this free webinar, you’ll learn: What a blog is What you should talk about How frequently you should post How to do it efficiently and effectively Plus, much more!
  • 10. Jody Steeg Tech Advisor to Shaklee Distributors I'm a Shaklee kid and I relaunched my Shaklee business in 2005. I found success online by learning to develop an online marketing system with the help of my parents.
  • 11. One of the things I learned was I needed to create content to prospect for leads and educate my customers and builders. This is when I discovered the power of blogging.
  • 12. Why am I qualified to teach this class? I Built my first websites in 2000 I Built to director entirely online I have over 15 years' experience in technology I have over 10 thousand hours in marketing I helped Shaklee distributors attract more than 500k fans I've worked with hundreds of distributors to help them build online I developed a team of 40 people who focus creating digital marketing tools for Shaklee distributors.
  • 13. What Is a Blog?
  • 14. A blog (shortened version of “weblog”) is an online journal or informational website
  • 15. Why should you blog? 1 Blogs refine your thoughts. 2 Blogs allow you to develop strong relationships with those in your network. 3 Blogs give you an opportunity to influence those in your network. 4 Blogs give introverts a voice. 5 Blogs open up a world without borders.
  • 16. As a new business, blogging can help you get to prospective clients and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
  • 17. Interesting stats about blogging: 1 77% of internet users read blog articles. 2 Internet users in the U.S. spend 3x more time on blogs than they do on emails. 3 Blogs have been rated as the 5th most trusted source of accurate information online. 4 60% of people purchase a product after reading a blog post about it. 5 Businesses that used blogs experience a 126% higher lead growth than those who don't.
  • 18. What You Should Talk About
  • 19. Your ultimate objective is to establish a relationship with your readers and become a trusted voice. This is critical before you start promoting your products and services. This way, you're attracting prospects instead of chasing them.
  • 20. There are a lot of different ways for you to approach individual blog posts. Having a few main types of blog posts in mind that you know you want to use can be helpful in starting to put together your strategy and content calendar.
  • 21. Example of topics you can tackle: 1 Your personal background with occasional updates 2 News related to what you're trying to promote 3 Information about your products and services 4 Problems or issues that you can help resolve 5 Tutorials related to what you're offering 6 First-hand experience or testimonials 7 Interviews with experts in your field
  • 22. How to do it Efficiently & Effectively
  • 23. The key to success is being visible to people who are actively searching for what you offer.
  • 24. Tips on how to make your blog effective: 1 Quality over quantity 2 Make it easy to skim 3 Aim for multimedia content 4 Try to make your content unique 5 Respond to comments 6 Make it easy to subscribe 7 Use links wisely
  • 26. The challenge is knowing whether you should add blogging to your Shaklee marketing strategy, and if so, what to post on your blog, how often you should post, and how to do it. This is where we come in.
  • 27. again for attending the webinar. I hope you feel empowered to start using this amazing app for your Shaklee business.