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Social media presentation

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Social media presentation

  1. 1. Getting Started With Social Media Daniel Ionescu MD, Stonebow Media
  2. 2. <ul><li>What is Social Media? </li></ul>
  3. 3. <ul><li>Is it ? </li></ul>
  4. 4. <ul><li>NO. </li></ul>
  5. 5. <ul><li>So, what is it then? </li></ul>
  6. 6. <ul><li>It ’ s YOU! </li></ul>
  7. 7. It ’ s what WE DO... with the technology like Facebook, Twitter....
  8. 8. How BIG is it?
  9. 9. 500 BILLION minutes spent on Facebook per month .
  10. 10. facebook 3 rd most populated country
  11. 11. <ul><li>700 million active users </li></ul><ul><li>- of which 50% log on every day! </li></ul><ul><li>- over 60 million status updates every day </li></ul>
  12. 12. 65 million tweets per day <ul><li>75 million accounts </li></ul><ul><li>(of which 15 million active) </li></ul>
  13. 13. <ul><li>80% Fortune 500 companies use LinkedIn for recruitments </li></ul><ul><li>1.5 million pieces of content (photos, posts, blogs, web links) are shared on FB daily </li></ul><ul><li>80% of twitter usage is from mobile devices. People will post anytime, anywhere. Imagine what this means if your customer service is bad </li></ul>
  14. 14. <ul><li>So... how do you use </li></ul><ul><li>Social Media for business? </li></ul>
  15. 15. The Rules <ul><li>#1 LISTEN </li></ul><ul><li>#2 ENGAGE </li></ul><ul><li>#3 BE HONEST </li></ul><ul><li>#4 DON ’ T BE A PRICK </li></ul>
  16. 16. What is Your Objective? <ul><li>Branding/Awareness </li></ul><ul><li>Traffic generation </li></ul><ul><li>Conversions </li></ul>ALL?
  17. 17. <ul><li>Who ’ s your target audience? </li></ul><ul><li>Age, gender, location? </li></ul>
  18. 18. Not just for kids
  19. 20. don ’ t just sit and wait for it to be discovered
  20. 21. <ul><li>SPREAD the word... </li></ul><ul><li>this is when you should be using: </li></ul>
  21. 22. <ul><li>social networking </li></ul>{ where friends meet tweeps }
  22. 23. Social Media is not just a marketing channel, so don ’t treat it like one. Lesson #1:
  23. 24. What can Social Media be used for ? <ul><ul><ul><ul><li>Advertising </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Selling </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reputation Management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Listening </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Customer service </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Co-creating products </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Creating B2B relationships </li></ul></ul></ul></ul>
  24. 26. When you want to get to know your neighbour, do you start by shouting?
  25. 27. Twitter – A Brief <ul><li>Short 140-character messages known as “tweets”. </li></ul><ul><li>Purpose: To connect actively over pertinent topics/trends. </li></ul><ul><li>Develops a company personality online. </li></ul><ul><li>Q: How many of you are on Twitter now? Who do you follow? </li></ul>
  26. 28. Rules of Twitter <ul><li>Don ’ t over think it, be personable. </li></ul><ul><li>Share information, links. </li></ul><ul><li>Listen </li></ul><ul><li>Use #hastags to organise and search </li></ul><ul><li>Twitterlists are useful if you are following hundreds. Also to discover new people. </li></ul>
  27. 29. HOW TO: Twitter <ul><li>Free. 30 min initial setup. </li></ul><ul><li>“ Tweet” at least once a day. </li></ul><ul><li>TIP: Make it simple. </li></ul><ul><li>Link your posts from your blog & Facebook to your Twitter. </li></ul><ul><li>1 post = 3 places. </li></ul>
  28. 30. HOW TO: Twitter, cont’d. <ul><li>TIP: Don’t post sales pitches. </li></ul><ul><li>Build relationships. Respond. </li></ul><ul><li>TIP: Customize your background </li></ul><ul><li>with your logo and contact info. </li></ul><ul><li>Q: Are you on Twitter now? Have you seen the new Dashboard? </li></ul>
  29. 32. Facebook – A Brief <ul><li>Profile & fan page network of pictures, posts & videos. </li></ul><ul><li>Purpose: To create an online community around the sharing of company events, reviews, notables and highlights. </li></ul><ul><li>Q: Do you follow companies on Facebook? Who do you “Like”? </li></ul>
  30. 33. HOW TO: Facebook <ul><li>Free. 60 min setup. </li></ul><ul><li>Post at least once a week. </li></ul><ul><li>TIP: Have the admin use a personal profile page first. </li></ul><ul><li>Only create a business fan page, not a profile. </li></ul><ul><li>TIP: Claim your vanity URL after 25 fans. </li></ul><ul><li>Use 75 characters to maximize your keyword use! </li></ul><ul><li>To reserve your name: Facebook.com/pages/create.php </li></ul>
  31. 36. HOW TO: Facebook Event <ul><li>GOAL: Promote & inform. </li></ul><ul><li>TIP: Invite. RSVP. Give info. </li></ul><ul><li>Share photos & links. </li></ul><ul><li>HOW: Click the “Events” tab on your Fan Page. </li></ul><ul><li>COST: Free. Approx. 10 min. </li></ul>
  32. 38. LinkedIn – A Brief <ul><li>Social network for businesses and professionals. </li></ul><ul><li>Purpose: To position and gain credibility as an expert. </li></ul><ul><li>Build your network for referral sales/connections. </li></ul><ul><li>Q: Have you reserved your custom Profile URL? What groups are you engaging with? </li></ul>
  33. 39. HOW TO: LinkedIn <ul><li>Free. 60+ min setup. </li></ul><ul><li>Respond & connect weekly. </li></ul><ul><li>TIP: Complete your bio and reserve your profile URL. </li></ul><ul><li>Create a company profile. </li></ul><ul><li>Get & give recommendations. </li></ul><ul><li>TIP: Start a group. </li></ul><ul><li>Answer expert questions. </li></ul>
  34. 41. Social Media Account Reviews <ul><li>Let’s pull up a few social media accounts and do a review. </li></ul><ul><li>Q: Do you want us to look at your LinkedIn account? </li></ul><ul><li>Q: Do you have a Fan Page we can review? </li></ul><ul><li>ACTION: Let’s setup an example event listing. </li></ul>
  35. 42. Social Media Ways to Get Started <ul><li>Let’s refer to our Getting Started Worksheets. </li></ul><ul><li>Q: What does getting started look like for your business? Let’s run some examples and reviews for some of your specific businesses. </li></ul>
  36. 43. TIPS: What NOT To Do <ul><li>Don ’ t… </li></ul><ul><li>Push only your content online about special offers or sales. Pitch 25% of the time, connect/give back the rest. </li></ul><ul><li>Leave your clients out of the mix or ignore them. Example: Toyota ’ s PR nightmare. </li></ul><ul><li>Forget that it ’ s about fostering positive relationships and not just about sales. </li></ul>
  37. 44. Example: Social Media Content Outline Mondays: Post galleries of events from the weekend, thank guests, tag people and give shout outs to vendors. Tuesdays: Post the weekly blog post and add a quote or announce mid-week events. Wednesdays: Post a quote or a picture of a random Fan of the Week. This might be taken from some of your great galleries you already have. Announce Friday events. Thursdays: Give a fun fact or DYK (Did You Know) tidbit about events, photos, etc. Post a poll for feedback. Appreciate people who ’ ve responded during the week by tagging them in a post. Fridays: Announce weekend events, congratulate couples who are maybe hitting milestones, post some more pictures or celebrate charity events going on over the weekend to support causes.
  38. 45. @danielionescu Thank You! Email: daniel@stonebowmedia.co.uk Web: www.stonebowmedia.co.uk www.thelincolnite.co.uk

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