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Guest Blogging &
Outreach
Richard Protheroe - Content Marketing Executive
Guest blogging & outreach
Who does this benefit? People who..
1. Want to blog, but don’t have the time
2. Understand the benefits of guest blogging, but
don’t know what to write about
3. Can’t afford to employ a marketing department
Benefits of Guest Blogging
1. Exposure
2. Credibility
3. Inbound Links (Referral traffic, boost organic search ranking)
4. Social Media Growth
5. Networking (reciprocal posting)
Guest Blogging Opportunities
1. Google searches - keyword + inurl:blog, keyword + “guest post”
2. Popular guest bloggers - guest post by Tucker Schreiber
3. Competitor backlinks - Moz, monitor backlinks
4. Twitter - guest post
5. Citation Labs - Link prospector
Guest blogging & outreach
Buzzstream
1. Research influencers
2. Manage your relationships
3. Conduct outreach
Creating a list
Setting tags and assigning
Starting outreach
A/B testing emails
Setting reminders and using merge tags
Reminders &
Notifications
Secured 7 Magento Guest Posts in one day
Guest blogging & outreach
Buzzsumo
1. Identify popular content
2. View sharers of content
3. Find influencers
Sorting articles by most shared
Guest blogging & outreach
View sharers of articles
Using Buzzstream & Buzzsumo together
Influencers
June 2015
July 2015
Shares on our blog before & after Buzzsumo
Buzzsumo other features..
1. Trending Now - Top news stories by sector
2. Content Analysis - Keyword shares by network and content type
3. Domain Comparison - Avg shares by network and content type
4. Top Authors - Author engagement & published article (top plan)
£65 / month
£18.95 / month

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