The document provides an introduction and overview of how to use Twitter, including how to create an account, set up a profile, find people to follow, understand definitions like tweets and hashtags, use features like retweets and direct messages, and tips for promoting your Twitter account. It covers the basics of participating on the platform and engaging with other users.

1. 101
@alexputman

2. Twitter Introduction

3. Creating an Account
• Twitter.com
• Username (Letters, numbers & underscore)
• Email Address
• Password

4. What’s in a Name?
• Use name from other site/blogs
• Real name or business name makes it easier
to find you
• If using a pseudo name, ensure it is part of
your brand:
o SocialTRex
o RecruiterChicks

5. Profile
Picture: Bio:
• 700kb • Name
• JPG, GIF or PNG file • Location
• URL
• 160 character intro

6. Definitions
• Tweets: messages/links/info you post
• Friend: Person you follow
• Follower: Person who follow you
• Retweet: posting a tweet from someone else
• Hashtag #: used to tag or categorize tweets
• @reply: reply to other users or tag them in your tweets
by using @username
• DM: send private direct messages to other users by
using DM username (only dm people following you)
• Link Shorteners: services like bi.tly or ow.ly that
shorten URLs to conserve tweet space

7. Find People to Follow

8. Finding Followers
You can use the various Twitter user directories to find followers based on:
• Location www.Twellow.com
• Interests www.FollowerWonk.com
• Job Title www.FollowerWonk.com
You can also find followers using Twitter search by using:
• Keyphrases
• Hashtags
• Location
But don’t forget the simple Google Search…
Or looking at who other people follow…

9. What to Retweet
• News (especially breaking news)!
• Links of interest
• Search on the #hashtag
o #shrmatl11
• Tweets from other people you follow
• Retweets are a simple way of sharing other peoples tweets
• If your content is retweeted, it will reach a wider audience as
the followers of the people that retweet your content will also
have your tweet in their feed
Remember: Tweets appear in the stream of people who follow
you. Gain followers via Golden Rule!

10. @ Reply
By using the @reply, you are ‘tagging’ another user
in your tweet – this is then flagged up to them
The @reply can be used in a number of ways:
1. To reply to another tweet i.e. @socialtrex thanks for
your assistance
2. To flag up a tweet to a certain user i.e. thanks for
the link about browsers http://www.google.com
@socialtrex
3. To credit another user for a link or something else
i.e. Great blog about social media
http://www.socialtrex.com via @socialtrex

11. Twitter Lists
You can use Twitter lists to organise your followers into different groups - this makes
it easier to follow certain groups of people
Twitter Lists can group people by:
• Friends
• Colleagues
• Potential Employers
• Journalists
• Bloggers
You can make lists private or public

12. Tweeting at Events
Most industry events now have predefined hashtags:
e.g. Social Media Week London #smwldn
You can easily connect with other event attendees by tagging your tweets with an
event hashtag and setting up a specific search column for that event hashtag
This is an excellent networking and listening strategy
There also means that you can ‘liveblog’ from an event
giving your followers access to these events too

13. Promoting Your Twitter Account
• Add Twitter details to email footer and website
• Add Twitter feed to blog or website sidebar
• Ensure easy sharing of website content using Tweet Button
• Add Twitter account to Twitter directories
• Follow relevant users and start a conversation!
Remember, it’s not about numbers! A small, targeted following is better than a million,
unengaged followers

14. Hashtag #
• 3 is the max you can have on a tweet
• # on public tweets can be searched by
everyone
• Not case sensitive
• #FF
• Follow conversations at
o Tweetchat.com

15. Trending Topics
A trending topic is a
word, phrase or topic
that is posted
(tweeted) multiple
times on the social
networking and
microblogging service
Twitter
http://en.wikipedia.org/wiki/Trending_topic

16. Blocking Users
Note: This is for example only, you would be WISE to follow this user!
She is a ROCKSTAR!!

17. @alexputman
@socialtrex
www.socialtrex.com