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#CHANGE
Van social media naar
social business.
#socialstories
Liselore Ammerlaan - IBM
# From Business to Social Business
Liselore Ammerlaan
Strategy Consultant IBM
Social Business Practice
October 1st 2013
# Quotes and thoughts / Lou Gersner on internal branding
# Disruptive change
Z`
# fastforwarding to 2013
# Social Business Scope in and outside the company
# Delight customer incl. online
# create smarter, engaged workforces
Accelerate innovation
# Both worlds are being forced together
# Customers want process transparancy
# Smart companies manage experience and “ touchpoints “
Demand Generation
Have a
question ?
Do your
personal online
assessment…
Ask your
personal coach
here…
benchmark your
business
against industry
peers…
# Time to create a smarter - digital - workforce
# But be ready to encounter roadblocks
# Not all roads lead to Rome
# A jump into the unknown
# Preparation is essential
GIVE ME SIX HOURS TO
CHOP DOWN A TREE AND
I’LL SPEND THE FIRST
FOUR SHARPENING THE
AXE
- ABRAHAM LINCOLN
# inspire - create a purpose
What are the dreams of
your employees with
regards to your
company ?
# Social is also about exploring
Social Executives Are Trusted More
Likelihood of trusting
CEO & leadership who openly
communicate on Social*
Much more
likely (31%)
More likely
(51%)
No
difference
(16%)
Less
likely
(2%)
* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11
# Create trust from the top – leaders show the way
# Evangalizing is key
Communities Aligned to Innovation
Initiatives
# Social Network Analysis Metrix shows cross connections
# Infuse social into your processes – (mobile) applications
# The journey starts here

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#CHANGE From Business to Social Business Liselore Ammerlaan IBM

  • 1. #CHANGE Van social media naar social business. #socialstories Liselore Ammerlaan - IBM
  • 2. # From Business to Social Business Liselore Ammerlaan Strategy Consultant IBM Social Business Practice October 1st 2013
  • 3. # Quotes and thoughts / Lou Gersner on internal branding
  • 6. # Social Business Scope in and outside the company # Delight customer incl. online # create smarter, engaged workforces Accelerate innovation
  • 7. # Both worlds are being forced together
  • 8. # Customers want process transparancy
  • 9. # Smart companies manage experience and “ touchpoints “ Demand Generation Have a question ? Do your personal online assessment… Ask your personal coach here… benchmark your business against industry peers…
  • 10. # Time to create a smarter - digital - workforce
  • 11. # But be ready to encounter roadblocks
  • 12. # Not all roads lead to Rome
  • 13. # A jump into the unknown
  • 14. # Preparation is essential GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I’LL SPEND THE FIRST FOUR SHARPENING THE AXE - ABRAHAM LINCOLN
  • 15. # inspire - create a purpose What are the dreams of your employees with regards to your company ?
  • 16. # Social is also about exploring
  • 17. Social Executives Are Trusted More Likelihood of trusting CEO & leadership who openly communicate on Social* Much more likely (31%) More likely (51%) No difference (16%) Less likely (2%) * 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11 # Create trust from the top – leaders show the way
  • 19. Communities Aligned to Innovation Initiatives # Social Network Analysis Metrix shows cross connections
  • 20. # Infuse social into your processes – (mobile) applications
  • 21. # The journey starts here