For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process. To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.

1. How to attract B2B Buyers?
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2. B2B prospects require
• For those who think B2B sales cycle is the
same as B2C, then that's not true!
• B2C marketing is done with a focus to
make immediate sales, wherein B2B
prospects require more in- depth
informations and is much longer process.

3. Make an immediate "cold" call
to prospects
• One of the best way to warm up leads is
by making a relevant "cold" call to
prospects who you think are qualified and
whom you feel are interested in buying
your products/service that you offer. This
way you also secure a meeting in person.

4. To attract B2B buyers
• To attract B2B buyers, has always been a
daunting tasks for business owners.
• No buyers = no profit and no business.
• Attracting B2B buyers is crucial and requires
a well-planned marketing strategy to prosper.

5. Effective ways to attract B2B
buyers

6. 1.Maintain a company blog site
• When your buyers access your company's blog
site, generally they look for customer’s
testimonials or case study that can answer the
question they are looking for.
• With a blog you can attract buyers by sharing
informative and quality content that educates
them with untold benefits. So reach and attract
more buyers by maintaining and updating your
blog page on frequent basis.

7. 2.Use social media
• Nowadays, many people gather online using
social media, so that where you should also be.
• If you want to engage these online communities
with your business, then you need to be valued
community member too.
• So, use social media as a booster to drive
prospects joining communities over LinkedIn, or
following people on twitter with similar interest.
• This way you can expand your product/service
visibility in a large mass of audience.

8. 3.Reach out buyers through
mobile
• Today, mostly everyone has a mobile
device and with it's increasing usage, it
becomes easy to attract buyers but only if
your site is mobile friendly.
• Therefore, having a mobile app in place is
a great contribution to reach out buyers as
many business owners are using mobiles
and mobile apps leverages you to expand
your reach globally.

9. 4.Do not underrate the potential of
webinars, eBooks and even videos
• Though there may be few users, but reaching
your buyers through webinars, eBooks and even
videos is fair way.
• So do not underrate how useful webinars,
eBooks and videos can be when you really want
to succeed your business and reach prospects.
• The trick is to offer effective informations though
these potentials in order to improve their
effectiveness as a way to attract buyers.

10. • Effective ways to
enhance prospects
that you generate:

11. Get in front of them through
physical events
• With a right strategy and planning, physical
events - that can include trade shows,
conferences, seminars to the most casual lunch
or dinner, becomes the most effective way to get
in front large mass of potential buyers in short
span of time. Through physical events, your
prospects can experience effective B2B
presentations.

12. Attract them via direct email
marketing
• Once you have a list of prospects that fits
your buyers persona, target them via well-
crafted email and encourage them to
provide referrals in turn attract new
prospects at your door.

13. Thank you for watching
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Order & Inventory Management System