The document discusses various trends in UX and web design for 2018, splitting them into three pillars: Aesthetic, Interaction, and Architecture. Under Aesthetic trends, it discusses cinemagraphs, colorful gradients, Masta fonts, and serif fonts. Key interaction trends discussed include full screen search, natural language forms, micro interactions, and scalable vector graphics (SVG). The trends are analyzed from user experience, creative, and SEO perspectives, with considerations for proper implementation.
User Experience Trends 2018 Report by Zorraquino. In 228 pages we review the 12 trends we consider most relevant in UX. In 2017 we presented our first report with the most outstanding UX trends. Since then, we have received more than 1.500 requests. Motivated by the good reception and the great interest we have decided to publish a new report with the most important trends for 2018.
Download report:
https://www.zorraquino.com/en/reports/ux-trends-2018.html
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013TrendWatching
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
This deck was prepared for Daniel School of Business at DU for their Executive MBA program. It includes a definition on CX and UX, then the digital devices that transpired 2008-2018.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
User Experience Trends 2018 Report by Zorraquino. In 228 pages we review the 12 trends we consider most relevant in UX. In 2017 we presented our first report with the most outstanding UX trends. Since then, we have received more than 1.500 requests. Motivated by the good reception and the great interest we have decided to publish a new report with the most important trends for 2018.
Download report:
https://www.zorraquino.com/en/reports/ux-trends-2018.html
trendwatching.com’s 10 CRUCIAL CONSUMER TRENDS FOR 2013TrendWatching
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
This deck was prepared for Daniel School of Business at DU for their Executive MBA program. It includes a definition on CX and UX, then the digital devices that transpired 2008-2018.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
NDC Sydney 2018 | Bots - the Next UI Revolution | Adam StephensenAdam Stephensen
Video available here:
https://www.youtube.com/watch?v=jdssa77dA5s&feature=youtu.be
Bots- the Next UI Revolution - Adam Stephensen
Bots are the new UI frontier. Siri, Google Assistant and Alexa started the trend, but no-UI is the future of UI. Users are going to expect to be able to have conversations with companies and organisations in the client that they have on hand. Don't believe me? Gartner predicts that by 2020 30% of HTTP requests will be via bots.
In this session, we will explore how the Microsoft Bot Framework makes it easy to build and connect intelligent bots to interact with users and services. Take your existing applications, your FAQ or a great new idea you have and build a bot that will run from your website or from Cortana, Skype, a phone call, text message, Teams, Slack, Facebook Messenger, Skype for Business and more.
If you missed the mobile revolution - why not lead in the bot wars?
Consumer Experience [CX] Evolution - Full Report - LatitudeLatitude
Innovation signifies an object or idea that enhances life instead of flooding it with headaches, distraction, confusion. And yet, all too often, that’s exactly what happens when marketers and companies throw tech at the consumer in the name of innovation.
Innovation done for the sake of innovation means little unless guided by the realization that true innovation simplifies life and allows humans to be, well, more human.
If companies, whether brick-and-mortar retailers or digitally-native startups, want to remain relevant to the consumer in the digital age, they need to realize that innovation means simplification. They also need to keep in mind that today’s consumer is highly connected and different from consumers of the past in how they shop and in what they expect from their shopping experience.
Even with the rise of ecommerce, brands must recognize that physical retail still has a place. Unless customers change their desire to physically interact with products as part of a memorable experience (unlikely), the physical component will always find a place in retail.
If willingness leads a company to innovate by blending physical and digital to elevate user experience and meet expectations, the company will find success. If not, they’ll join the rest of the companies in the dust that either ignored or misunderstood the true meaning of, “innovation.”
I this report, we uncover the insights driving this change and focus on the top brands leading the way.
----
At Latitude, we look to track and understand the emerging intersection of brands and experiences. Beyond brick and mortar, we focus on the holistic consumer experience [CX] as this is what truly dictates success and breakthrough in the rapidly changing world of today.
We would love to work with your team to see how we may be able to provide value. Learn more at Lat.co
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
The story of building the new design philosophy in Microsoft that was broadly accepted and followed by other brands. The new approach focuses on content and minimalism
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
Mobile User Experience – A key to successful strategies in the mobile marketHenrik Hedegaard
Mobile User Experience – A key to successful strategies in the mobile market
Presented at Designit, Feb. 2013
In relation to annual guest lecture at the IT University in Copenhagen.
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
The travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.
The enclosed presentation is from the 3rd Annual UX Awards in June 2013. The Video and Audio from the original are not included.
Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards
Why UI & UX Design Matters? For building digital and software productsBoldare
Ever stopped to think about good design? And how rare it sometimes seems to be?
A well-designed digital product does more than just function, it does so reliably and with a UX that gives the user exactly what they need and want (and often, more). In a world flooded with cheap products that do the bare minimum, a truly well-designed product stands out.
When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
You can check the full version at: https://boldare.click/whydesignmatters-ss
--
Join Boldare's newsletter to learn about a C-level point of view on user-centered design, software outsourcing services and the future of business.
Subscribe now --> https://go.boldare.com/newsletter-slideshare/
--
NDC Sydney 2018 | Bots - the Next UI Revolution | Adam StephensenAdam Stephensen
Video available here:
https://www.youtube.com/watch?v=jdssa77dA5s&feature=youtu.be
Bots- the Next UI Revolution - Adam Stephensen
Bots are the new UI frontier. Siri, Google Assistant and Alexa started the trend, but no-UI is the future of UI. Users are going to expect to be able to have conversations with companies and organisations in the client that they have on hand. Don't believe me? Gartner predicts that by 2020 30% of HTTP requests will be via bots.
In this session, we will explore how the Microsoft Bot Framework makes it easy to build and connect intelligent bots to interact with users and services. Take your existing applications, your FAQ or a great new idea you have and build a bot that will run from your website or from Cortana, Skype, a phone call, text message, Teams, Slack, Facebook Messenger, Skype for Business and more.
If you missed the mobile revolution - why not lead in the bot wars?
Consumer Experience [CX] Evolution - Full Report - LatitudeLatitude
Innovation signifies an object or idea that enhances life instead of flooding it with headaches, distraction, confusion. And yet, all too often, that’s exactly what happens when marketers and companies throw tech at the consumer in the name of innovation.
Innovation done for the sake of innovation means little unless guided by the realization that true innovation simplifies life and allows humans to be, well, more human.
If companies, whether brick-and-mortar retailers or digitally-native startups, want to remain relevant to the consumer in the digital age, they need to realize that innovation means simplification. They also need to keep in mind that today’s consumer is highly connected and different from consumers of the past in how they shop and in what they expect from their shopping experience.
Even with the rise of ecommerce, brands must recognize that physical retail still has a place. Unless customers change their desire to physically interact with products as part of a memorable experience (unlikely), the physical component will always find a place in retail.
If willingness leads a company to innovate by blending physical and digital to elevate user experience and meet expectations, the company will find success. If not, they’ll join the rest of the companies in the dust that either ignored or misunderstood the true meaning of, “innovation.”
I this report, we uncover the insights driving this change and focus on the top brands leading the way.
----
At Latitude, we look to track and understand the emerging intersection of brands and experiences. Beyond brick and mortar, we focus on the holistic consumer experience [CX] as this is what truly dictates success and breakthrough in the rapidly changing world of today.
We would love to work with your team to see how we may be able to provide value. Learn more at Lat.co
The Little Blue Book of Social TransformationBrian Solis
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success
- Turning weak ties into strong connections
- Creating a social listening center
Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
The story of building the new design philosophy in Microsoft that was broadly accepted and followed by other brands. The new approach focuses on content and minimalism
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
Mobile User Experience – A key to successful strategies in the mobile marketHenrik Hedegaard
Mobile User Experience – A key to successful strategies in the mobile market
Presented at Designit, Feb. 2013
In relation to annual guest lecture at the IT University in Copenhagen.
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
The travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.
The enclosed presentation is from the 3rd Annual UX Awards in June 2013. The Video and Audio from the original are not included.
Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards
Why UI & UX Design Matters? For building digital and software productsBoldare
Ever stopped to think about good design? And how rare it sometimes seems to be?
A well-designed digital product does more than just function, it does so reliably and with a UX that gives the user exactly what they need and want (and often, more). In a world flooded with cheap products that do the bare minimum, a truly well-designed product stands out.
When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
You can check the full version at: https://boldare.click/whydesignmatters-ss
--
Join Boldare's newsletter to learn about a C-level point of view on user-centered design, software outsourcing services and the future of business.
Subscribe now --> https://go.boldare.com/newsletter-slideshare/
--
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
Web designing & web development! BATRA COMPUTER CENTREgroversimrans
Are you searching for Web Designing and Development Training in Ambala Cantt ?
Now your search ends here ... Btara Computer Centre provides you the best Training in Web Designing & Development in Ambala.
How not having a Responsive Website can be Detrimental to your business?Helios Solutions
Is your website responsive? Know about the benefits that you are losing out; collaborate with an outsourcing responsive website development agency now!
The design influence is merely a reflection of our culture and expectations for user interfaces. Ideally these trends represent favorable ideas in the web design community. However designers will always have their own opinions when it comes to design terms, so take these ideas with a grain of salt.
Web UI Design Patterns and best-practices guide from http://www.uxpin.com -- the best online wireframing, UX & product management suite available anywhere.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
First issue (Fall 2015) of my magazine Dynamic Design. It is a collection of articles about the new revolution in digital design. It is guiding my workshops all over the world.
Le digital au service des patients et des professionnels de santéVanksen
Des innovations développées par les laboratoires internationaux (utilisation de l'IA et du machine learning, biopharma, santé digitale...) aux dernières réformes internationales visant à élargir l'accès aux soins, toutes les flèches pointent dans la même direction : la santé est devenue un sujet de plus en plus important, d'autant plus depuis la pandémie.
Nous avons décrypté comment les leviers digitaux peuvent renforcer les acteurs de l'industrie pharmaceutique dans le monde entier.
L'expérience nous a appris que le marketing et la communication obéissent à des règles différentes si vous êtes le Chief Digital Officer ou le Chief Marketing Officer d'un laboratoire européen. Il est strictement interdit de cibler les audiences de patients avec de la publicité pour des médicaments sur ordonnance. Alors, que peuvent-ils faire ?
https://www.vanksen.com/fr/insights/digital-au-service-patients-professionnels-sante
Empowering patients and health professionals through digital contentVanksen
From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic.
Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world.
Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do?
https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Business sur TikTok: Après la Hype, le Nouveau Standard ?Vanksen
La tension est retombée, le rush est passé, la tête froide vous pouvez maintenant vous poser la question : "Qu'est-ce que TikTok peut apporter, ou non, à ma stratégie digitale ?"
Digital Business Acquisition : comment performer ?Vanksen
Entre mastodontes du web et pure players, comment continuer d’innover et de performer en ligne pour générer du business face à des consommateurs toujours plus exigeants ?
Avec cette étude, nous vous offrons de nombreuses pistes de réponses ainsi que les outils nécessaires pour booster votre stratégie d'acquisition digitale.
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
Optimize your lead generation!
In this study, you will lear the fundamentals of Growth Hacking and the AARRR methodology ; how to implement Growth Hacking within your company ; and learn from many inspiring case studies.
B2B & Growth Hacking: s'inspirer des startups pour générer des leadsVanksen
Optimisez votre génération de leads !
Growth Hacking, SaaS, Automation, Marketing Stack… si ces termes peuvent sembler un peu barbares, ils font désormais partie de l’arsenal marketing de nombreuses startups, mais également de grandes entreprises de la tech et d’acteurs BtoB… peut-être même de votre entreprise !
Dans cette étude, vous pourrez découvrir...
Les fondamentaux du Growth Hacking et la méthodologie AARRR ;
Une sélection d'outils pour implémenter les méthodes de Growth Hacking dans votre entreprise ;
De nombreux cas pratiques desquels s'inspirer pour développer une stratégie optimale.
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?Vanksen
Scandales, abus, trust shifts... alors que la confiance envers les instances dirigeantes continue inexorablement de se dégrader, une autre force d'influence en présence, intrinsèque à toute entreprise, émerge : les employés.
En vingt ans seulement, leurs voix sont passées d’une majorité silencieuse au canal de communication le plus performant de l’entreprise, redéfinissant totalement les enjeux et les mécaniques de prise de parole de celle-ci.
Incarnant l’authenticité, la proximité et la transparence, ils peuvent maintenant exercer leur pouvoir au sein de l’entreprise comme en dehors grâce à des moyens digitaux simples, efficaces et, surtout, très accessibles.
Une question, dès lors, se pose :
Comment mobiliser et engager uniformément les employés pour servir les intérêts d’une marque ?
C'est ce que nous vous proposons de découvrir dans notre étude "Employee Advocacy : faire de vos collaborateurs vos meilleurs ambassadeurs."
Employee Advocacy : Turn your employees into better brand ambassadorsVanksen
Scandals, trust shifts, abuse... while trust towards Executive positions keeps depleting, the employees' influence rose to a level where it now has surpassed its superiors'.
In just twenty years, the employees' voice has evolved from a rather silent opinion to being the most effective communication channel for a company, thus deeply redefining corporate communication stakes and speech mechanisms internally as well as externally.
Employees embody trust, proximity and transparency and can now use their newly-acquired power through very simple and accessible (yet powerful) digital means.
A question has therefore to be asked:
How to take advantage of this new power of influence to serve a company's best interests?
This is what we invite you to discover by reading our latest study: "Employee Advocacy: Turn your employees into better ambassadors"
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
Développer sa stratégie Social Media à l'internationalVanksen
Et si nous en discutions ensemble ? -> contact@vanksen.com
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Entre spécificités techniques et subtilités culturelles, Vanksen fait le point sur les challenges et enjeux que rencontrent les Marques lors de l’internationalisation de leurs stratégies Social Media.
Les médias sociaux font, aujourd’hui, partie intégrante de toute stratégie digitale et les annonceurs intègrent de mieux en mieux les spécificités d’une prise de parole sur ces supports.
Pour autant la majorité d’entre eux adoptent, lors de leurs déploiements internationaux, une vision unique et les considèrent comme un medium homogène. Il n’en est rien, les socionautes, de plus en plus exigeants, requièrent des approches singulières, culturellement adaptées et alignées sur leurs usages respectifs.
« On sort d’une logique de simple traduction pour aller vers de vrais besoins d’acculturation, d’adaptation des contenus et des prises de parole des annonceurs pour coller aux attentes des différentes audiences qui ont des usages totalement différents des réseaux sociaux ».
Jeremy Coxet – Partner, Vanksen
Bref, un véritable challenge pour les marques déployant leur stratégie à l’international. Comment affronter ces spécificités ? Quels écueils éviter ? Comment s’organiser pour y faire face ? Comment optimiser ses efforts ?
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Vanksen
Qui peut aujourd’hui parler d’automobile et de mobilité sans évoquer la question digitale ? L’innovation technologique ne cesse de redéfinir le secteur et le met constamment sous la pression du renouvellement et de la remise en question.
« Dans l’industrie automobile, le digital provoque le changement et apporte les solutions. »
Si l’origine de la majeure partie des évolutions en terme de mobilité est digitale, les possibilités d’adaptation le sont tout autant.
L’avènement de la réalité virtuelle, de la réalité augmentée, de l’intelligence artificielle ou encore du datamining offrent de nouvelles pistes d’évolution complémentaires au digital que l’on peut maintenant appeler « traditionnel ».
De la visibilité à la conversion, nous posons le contexte actuel, retraçons le parcours utilisateur idéal et analysons, au travers de cette étude, les événements qui ont secoué le marché automobile durant l’année 2017
La digitalisation de l'assurance vie au LuxembourgVanksen
La transformation digitale, tout le monde en parle, mais concrètement, comment les acteurs du secteur de l’assurance vie, exerçant en Libre Prestation de Services (LPS), procèdent-ils pour répondre aux nouveaux besoins à la fois des clients finaux et des distributeurs ? Quels sont les besoins pour développer le business, rester compétitif et se différencier dans un contexte en pleine mutation ?
Infographie réalisée en collaboration avec l'ACA.
Drive-to-store : quelle stratégie pour performer ?Vanksen
Avec la stratégie de diversification opérée par le géant Amazon (rachat de WholeFoods, lancement des points de vente Amazon Go…), les retailers se trouvent confrontés à l’arrivée des pureplayers et n’auront bientôt plus le monopole de « l’expérience physique » chères aux consommateurs ; les jeunes générations sont encore 60% à préférer faire leur shopping en boutique ! D’un autre côté, le shopper a lui aussi évolué. Il n’est pas surprenant d’affirmer aujourd’hui que ce dernier est ultra-connecté et mobile, sans négliger le fait que les différentes générations de shoppers possèdent leurs caractéristiques propres, qu’il convient de respecter si l’on souhaite viser juste.
Avec l’explosion des devices mobiles notamment, le parcours shopper est lui aussi en forte mutation. Nous revenons sur celui-ci, afin d’identifier les points de contact entre le consommateur et la marque, et d’exploiter efficacement ces derniers. Le bon message, le bon contenu, la bonne information, à la bonne personne, au bon moment ; c’est bien là que réside la clé d’une prise de contact efficace avec ses clients et prospects.
Dans cette nouvelle étude, l’agence Vanksen explore les différents leviers permettant de générer du Drive-to-Store (DTS), en se basant sur les outils proposés par Google ou les réseaux sociaux. Ils analysent par ailleurs comment les nouvelles technologies transforment les plus traditionnels outils du marketing direct et du « out of home » pour proposer de nouvelles expériences aux consommateurs, ainsi que les formidables opportunités proposées par les applications embarquées dans les smartphones de tout un chacun. Et finalement, à quoi vont ressembler les points de vente de demain ? Chatbots, interfaces dématérialisées et vocales, réalité virtuelle et réalité augmentée… Les enseignements tirés de cette étude pourraient bien vous surprendre !
Polémique sociétale & gestion de crise par les marquesVanksen
Une nouvelle polémique sociétale a éclaté suite à une émission à forte audience. Quelles ont été les réactions des marques, des journalistes, des consommateurs ? Quels enseignements en tirer ?
Historically, the annual report symbolised a communication form which was both high in quality, yet often monotonous and conformist. To better meet the evolution of content consumption habits and the new digital aspirations held by companies, the annual report has since seen its role evolve considerably.
Vanksen's latest study analyses the evolution of this annual report: how did it go from being a mere medium of information aimed at stakeholders, to a strategic digital tool that helps affront communication challenges at a far greater level, and to a wider audience.
The agency assessed the annual reports of several organisations to highlight the prevailing trends which are slowly but surely bringing this historical tool into the age of modernity: story and scrolly telling, snack content, etc, all form an integral part in the new approaches companies are taking to transform the digital annual report into a visual and highly narrative medium that is centred around the end user.
Vanksen also highlights the many benefits of the digitalisation of the annual report: greater user experience, images, visibility, budget... all factors that may well convince you to take the leap into the digital for your next annual report!
Historiquement, le rapport annuel est l’archétype du support papier de qualité mais souvent monotone et conformiste. Pour satisfaire à l’évolution des habitudes de consommation de contenus et aux nouvelles ambitions digitales des annonceurs, le rapport annuel a vu son rôle évoluer considérablement.
Dans sa nouvelle étude, Vanksen analyse l’évolution de ce rapport annuel : comment est-il passé d’un simple support d’information papier destiné aux actionnaires à un outil digital stratégique répondant aux enjeux de communication à une cible plus large.
L’agence a étudié les rapports digitaux de plusieurs entreprises pour en faire ressortir des tendances inscrivent petit à petit cet outil historique dans la modernité : story et scrolly telling, snack content, etc. font partie intégrante des approches des annonceurs pour faire du rapport annuel digital un dispositif visuel et narratif orienté utilisateur.
Vanksen présente également les bénéfices de la digitalisation du rapport annuel : expérience utilisateur, image, visibilité, budget… Autant d’arguments qui sauront vous convaincre de prendre le virage du digital pour votre rapport annuel !
Etude best practices social média aux usa vanksenVanksen
Voici de l’inspiration pour construire vos futures stratégies SMO !
7 secteurs analysés sur 6 réseaux sociaux
Berceau du Social Media, les Etats-Unis se démarquent par leur capacité à utiliser de manière créative et intelligente les réseaux sociaux, quels que soient les domaines d’activités, qu’il s’agisse de BtoB ou de BtoC.
Dans sa nouvelle étude, Vanksen analyse les pratiques Social Media des entreprises de 7 grands secteurs : finance, automobile, cosmétique, agroalimentaire, industrie, textile et divertissement.
L’agence a répertorié les best practices des marques US sur 6 réseaux sociaux : Facebook, Twitter, Snapchat, Pinterest, Instagram et YouTube.
Chiffres-clés et analyse pour faire émerger sa marque
De cette analyse résultent des enseignements, des idées et des conseils pour bien élaborer sa stratégie Social Media. Vanksen offre également sa vision et ses réponses à certaines questions que se posent les annonceurs, parmi lesquelles : « quels réseaux privilégier ? » ou « Peut-on créer de l’engagement sur les réseaux sociaux, quel que soit son secteur d’activité ? »
Une étude à découvrir de toute urgence pour préparer sa stratégie Social Media !
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
5. 5
Aesthetic
/ The main challenge is to be able to understand these new trends in order to know how to
use them properly and efficiently. Aesthetic trends do not all work the same and act
differently depending on the context and its targeted users.
/ The purpose here is not to judge aestheticism itself. And it certainly isn’t
about redefining what beauty is either. However, just like trends,
aestheticism evolves and is impacted by society, artistic movements, and
innovation.
/ When handled well, trends which would normally only be judged as purely aesthetic and providing some sort of
visual satisfaction, can actually contribute to the performance and effectiveness of your digital tools.
6. 6
/ The cinemagraph is a subtle mix of photography and video. It is an animated
image displayed in the form of an iterative and endless loop.
/ Since only a small part of the image is animated, the effect gives life to a visual
and adds an unexpected dimension to a traditionally still image.
/ Cinemagraphs are made from video files or GIFs, with no audio track, and are
cut into several frames.
Trend #1
Cinemagraph
7. 7
SEO INSIGHT
Since GIFs have now been made indexable, it is possible to integrate
cinemagraphs directly into page results.
Attractive and eye-catching, this animated format increases click rate
and time spent by a user on a webpage.
According to certain studies, embedding an animated content in an
email could increase click rate by 25% compared to a non-animated
one.
Trend #1 - Cinemagraph
AESTHETIC – CINEMAGRAPH
8. 8
CREATIVE INSIGHT
By focusing exclusively on one detail (the animation itself) cinemagraphs raise
the level of attention and lead the user into focusing on that very detail.
And due to their repetitive nature, cinemagraphs tend to have a hypnotizing
effect.
They can be used as a subtle pause before diving into richer contents on a
website.
Trend #1 - Cinemagraph
AESTHETIC – CINEMAGRAPH
9. 9
UX INSIGHT
Today, videos represent more than 70% of the web’s global traffic, which
is why animated elements are a must. In this context, the cinemagraph
meets the new digital user’s experience.
Fortunately, cinemagraphs are easily accessible since they’ve been made
widely available in image databanks as an alternative to longer videos.
Trend #1 - Cinemagraph
AESTHETIC – CINEMAGRAPH
10. Things To Keep In Mind
10
AESTHETIC – CINEMAGRAPH
Cinemagraphs can be exported as GIFs or videos (MP4). A GIF
is generally lighter but of poorer quality. A video, though heavier,
benefits from a higher quality.
If used as an MP4, it is important to pay attention to the file’s
overall weight. A heavy file will affect page load speed and
therefore, website ranking.
On the UX side, cinemagraphs shouldn’t take too much space at
the expense of content. Otherwise, website browsing and the
user’s experience itself could be negatively impacted.
11. 11
/ Flat design, which was popular for years but ended up being judged for its lack of
finesse and relief, has been progressively replaced by what is called “material
design”: an alternative design pushed by Google, which offers more perspective and
depth.
/ With the aim of providing more dynamism and making colors really vibrant, colorful
gradients are slowly taking over flat designs and their lack of personality.
/ The release of iOS 7 is clearly what jump-started the colorful gradients trend.
These are now massively adopted for apps’ icons, and tend to be more common on
full-screen websites. A vibrant and bold bias that gives power to shapes.
Trend #2
Colorful Gradients
12. 12
Color gradients are more refined than simple flat designs and convey
energy and dynamism. But in order to make a gradient effective,
inspiration is required. And is there any better inspiration than the
multiple chromatic variations Mother Nature has to offer ?
In fact, the human eye and brain are more receptive to the colors and
gradients they would normally see in nature’s infinite beauty.
Trend #2 – Color gradients
AESTHETIC – GRADIENT
CREATIVE INSIGHT
13. 13
There is no actual rule on how to make a colorful gradient.
However, respecting colors contrast and text readability (by taking into account every type
of user and their eye-sight) is key to a successful gradient.
Plugins are available online to test readability interfaces for users with visual impairments
(color blindness, age-related macular degeneration..)
These plugins are vision simulators that allow you to test what your interface would look
like through every kind of human eye.
Regardless, it is important to keep in mind that no informational text should be associated
with a gradient. Otherwise readability would be skewed and the user might miss a crucial
piece of information.
Color Blindess Simulator
UX INSIGHT
Trend #2 – Color gradients
AESTHETIC – GRADIENT
14. 14
TRENDS
2018 / If mobile web browsing has seen an explosive growth in the past few years,
sessions are becoming shorter and shorter: 40% of sessions are now micro-
sessions lasting less than 15 seconds.
/ Fast reading also known as « glancing » is now the norm and website editors
have to set up readable typographic conceptions in non optimal conditions.
/ … hence the development of huge or « Masta » fonts.
Trend #3
MASTA font
15. 15
UX INSIGHT
Masta fonts are useful for highlighting very small portions of text.
This technique guides users towards what we want them to see on a
webpage. On average, users only read 28% of the words on a page
while visiting a website. This figure can even go down to as low as
20%.
Users prefer to scan and analyze the page upstream in order to
carefully choose what they really want to read and pay attention to.
Trend #3 – Masta font
AESTHETIC – MASTA FONT
16. 16
Masta fonts were previously used with traditional fonts and typical colors as we
can still see in the press headlines for example.
Today, masta fonts tend to be much more colorful and creative and can even
replace visuals and images.
The very graphical use of these fonts creates outstanding and impactful
impressions, sometimes stronger than visuals themselves. And a title will always
be lighter than an image.
As a result, while creating this powerful impression, Masta fonts have a positive
impact on page load speed.
Trend #3 – Masta font
AESTHETIC – MASTA FONT
CREATIVE INSIGHT
17. Things To Keep In Mind
17
AESTHETIC – MASTA FONT
These giant fonts have to be used with frugality (only for titles and short texts, for example).
Let’s keep in mind that the Masta fonts’ main objective is to catch the user’s attention while leading to what really matters.
Still, it’s highly recommended not to use masta fonts in capital letters only.
18. 18
/ A font with serif is a font with a small line attached to the end of a stroke in a
letter or symbol.
/ Fonts with serif tend to embellish a basic typography thanks to its fine details
and lines.
/ The most famous serif font is Times New Roman.
Trend #4
SERIF
19. 19
UX INSIGHT
Many studies have been conducted on the readability of Serif fonts.
While the results are relatively inconclusive, it seems that Serif fonts
could be easier to read.
The Garamond font, for instance, is said to improve readability by a
whopping 67%, significantly more than Times New Roman which is
at 32%.
One thing is sure: thanks to newer screen resolutions which display
more and more details, Serifs fonts have become much easier to read
over time, even on smaller screens.
Trend #4 – Serif
AESTHETIC – SERIF
20. 20
Thanks to technology and more detailed screen resolutions, it is now
possible to have fun with Serif fonts.
With their elegance and their « litterature flavour » inspiring stability and
temporality, these fonts are making a big comeback in modern-day
Webdesign.
Combined with lighter and more disruptive fonts, they can provide a great
mix of old and new to create very unique renderings and vibes.
CREATIVE INSIGHT
Trend #4 – Serif
AESTHETIC – SERIF
21. 21
This style of fonts alters the outline of a letter, making it more difficult to read for people suffering from dyslexia or visual impairment.
Things To Keep In Mind
AESTHETIC – SERIF
23. Interaction
23
Interaction
/ Interaction is very specific to the internet. It aims to provide the
user with the opportunity to engage with different contents and give
life to his/her web browsing.
/ Interaction has to be thought out in a manner that meets users’ needs.
It should therefore be as intuitive, immersive, simplified and
entertaining as possible.
/ Successful interactions have many advantages: better memorization,
increased time spent on pages, brand preference…
24. 24
/ The way Fullscreen Search works is quite simple to understand. It is nothing
more than a search box that, once clicked on, goes full screen. Thanks to that
design, the user has the possibility to exclusively focus on the request he or she
needs to make.
/ On some websites, in order to provide an optimized search experience, you can
find some full screen search features with auto-suggestions, dynamic results,
most frequent search requests and so on.
Trend #5
Full Screen Search
25. 25
UX INSIGHT
Full screen search aims to help users exclusively focus on what they
are doing and, at the same, avoid any information overload. Thus,
users do not experience any interference with any non relevant
element that isn’t directly linked to the request.
The full screen search feature is also known for offering a very good
user experience, especially on mobile devices.
Trend #5 – Full screen search
INTERACTION – FULL SCREEN SEARCH
26. 26
SEO INSIGHT
Faceted browsing is set up to link pages without overloading the navigation menu
while also creating semantic cocoons. What the search engine brings is interesting
for its analytical purpose: analyzing requests made by users is a good way to learn
more about what they really want on the website. It also helps detect and select
topics for which it is important to create dedicated contents.
Trend #5 – Full screen search
INTERACTION – FULL SCREEN SEARCH
Search on a website is really important from an SEO point of
view. Page Results are chosen with great care and should
always be as optimized as possible. However for these pages to
be indexable, they have to be linked somewhere else on the
website.
27. Things To Keep In Mind
27
INTERACTION – FULL SCREEN SEARCH
The use of an internal search engine on a website is totally invisible
from an SEO point of view: the Google crawling bot cannot type
sentences in an empty field, it can only follow links on a given page.
It is therefore very important to plan an alternative navigation made of
hyperlinks in order to lead crawling bots to the deepest pages of a
website, something that a search feature alone cannot do.
This is why you need a navigation menu and a footer, as well.
28. Things To Keep In Mind
28
INTERACTION – FULL SCREEN SEARCH
The way full screen search works might be baffling for users who are not used to it. To solve this problem you have to work with codes they are used
to, such as an “X” at the top right to close the search box, something users already know and can relate to.
/ In order to improve the user experience, you might want to use auto-
suggestions, filter systems and auto-corrects in order to avoid any non-
relevant or the dreaded “Zero” results! Let’s keep in mind that the main
goal here is to ease the user’s research process.
/ When clicking on the search icon, it is recommended to bring all the
attention on the search field, thus avoiding an extra click. It is also
recommended to give to the user the opportunity to go back to his/her
initial search request even after browsing one or several pages on the
website.
29. 29
/ Natural Language Form is a traditional web form displayed with sentences in
natural language, that “everyone can understand”.
/ Simple information requests are turned into sentences instead of being sorted
by predefined fields such as name, surname, address…
/ In many cases, Natural Language Forms are completed by auto-completion
and/or auto-suggestion in order to guide and help the user with his/her request.
Trend #6
Natural Language Form
30. 30
UX INSIGHT
The way users enjoy this kind of form is closely linked to the context
and the audience. Even if NLF aims to be more intuitive, a format as
disruptive as this one might confuse certain users.
In any case, NLF can only be used for short and simple forms.
Trend #6 - Natural Language Form
INTERACTION – NATURAL LANGUAGE FORM
31. 31
Trend #6 - Natural Language Form
INTERACTION – NATURAL LANGUAGE FORM
SEO INSIGHT
In general, forms aren’t that effective from an SEO perspective: lists or
empty fields are not making a lot of sense in the eye of search engine
algorithms.
But when a NLF is used as a submission form, the page might be
indexable if the text is long enough (150 to 200 words).
32. Things To Keep In Mind
32
Taking into account the audience and the context in which it is used is crucial
to make sure the form will be efficient and used properly.
In cases where a form is the only way to browse through deep website
pages, it is important to plan a drop-down menu with HTML links for each
field to fill. This technique allows robots to crawl all pages that have been
generated.
Another way to browse other contents of the site is also required on the
landing pages in order to have an internal SEO-friendly linkage.
INTERACTION – NATURAL LANGUAGE FORM
33. 33
/ Micro interactions are subtle animations triggered when interacting with an
application. Almost every application we use on a daily basis is filled with micro
interactions.
/ You can experience micro-interactions, for example, when adding an item to
your basket when shopping online. The purpose is to give you confirmation that
your action has been done successfully.
/ When integrated with design, these micro interactions enhance the user
experience by making the interface less « machine-like» and more « human ».
Trend #7
Micro Interactions
34. 34
UX INSIGHT
Micro interactions meet one of UX key criteria: immediate feedback.
In fact, micro interactions work as confirmation elements for an
action made by a user. Thanks to this process, users know their
actions have been successfully done and know where to go next.
Trend #7 – Micro Interactions
INTERACTION – MICRO INTERACTIONS
35. 35
Micro interactions are hard to manage and to work on. They have to be
discreet but visible and yet explicit enough as well to work as a confirmation
element.
Simplicity and efficiency are key here. But the design of these micro
interactions needs to be identifying and singular for each brand. For some of
them, micro interactions are a kind of signature; a real part of their identity!
Plus, timing and motion fluidity can be critical into the success of these
animations.
Trend #7 – Micro Interactions
INTERACTION – MICRO INTERACTIONS
CREATIVE INSIGHT
36. Things To Keep In Mind
36
The process has to be linked to the type of action the user is doing.
For example, the action of saving a document has to match with a
visual representing this action in order to let the user know that the
system has successfully saved the document. The feedback has
to be judged according to its relevance and its capacity to be
understood by all.
INTERACTION – MICRO INTERACTIONS
37. 37
/ Generally used for graphics in 2 dimensions, SVG or Scalable Vector Graphic
aims to describe rich images with some special features such as tilts,
transparency, filter effects or animations. Thanks to SVG, 3 types of graphic
objects are available: vectorial shapes (lines, curves..), images and text.
/ An SVG image is based on geometrical shapes to which we associate textures
and behaviors therefore allowing to set up dynamic and interactive content.
Trend #8
SVG
38. 38
Thanks to recent technologies and the development of more
performant screens, it has become essential to use pictures and
contents that can exploit these screens at their full potential.
For this purpose, SVG is really interesting since there’s
no compression, meaning no loss in quality.
Plus, with icons and illustrations being highly praised in modern-day
webdesign, they have to be of the highest quality and very fast to load.
Trend #8 - SVG
INTERACTION – SVG
CREATIVE INSIGHT
39. 39
SEO & UX INSIGHTS
From an SEO point of view, SVG has many advantages: the file is light so
page load speed is improved. In addition, this format can be compressed and
is well indexed by search engines.
SVG is also a must for mobiles devices’ accessibility and responsive images
management. Since SVG tags enhance page loading speeds, they perform
very well on mobile devices.
Trend #8 - SVG
INTERACTION – SVG
40. Things To Keep In Mind
40
When you export to SVG, it is possible to include text by using
the font of your choice. However, you have to be sure the font
has already been uploaded on your website, otherwise it will be
automatically replaced by another random font.
If the font is not on your website, you can still vectorize your
SVG text in order to maintain your graphical rendering. But
Google won’t be able to crawl the text and users won’t be able
to interact with it.
INTERACTION – SVG
42. 42
/ Information architecture refers to the process of structuration and
organization of the information based on user behaviors and needs
analysis.
/ It is a key step that aims to meet an audience’s browsing habits and even anticipate final
users needs in order to provide them with optimal navigation on a website.
/ Due to changes in our behaviors and web usage (new devices, new practices, new
trends…), the way we think information architecture has to be perpetually challenged in
order to keep understanding users needs and expectations and finding relevant ways to
meet them.
Information architecture
43. 43
/ Asymmetric Design is the absence of any symmetry between elements of a website.
/ On a website page, Asymmetric Design consists in creating blocs of elements that are
asymmetrically positioned from one another while keeping a very balanced design
overall.
TRENDS
2018
Trend #9
Asymmetric Design
44. 44
CREATIVE INSIGHT
Asymmetric Design has many qualities. One in particular is to
provide more space and freedom: the web designer does not have
to worry about perfect symmetry of elements and, thus, have a
wider freedom in his/her artistic conception.
Trend #9 - Asymmetric
ARCHITECTURE – ASYMMETRIC
45. 45
UX INSIGHT
Asymmetric Design meets some UX criteria as well.
/ Asymmetrical content provides a more immersive experience: it
allows to have the user paying much more attention to what matters
and make this focus last. In addition it is easier to segment the
content making it more “digestable”.
Trend #9 - Asymmetric
ARCHITECTURE – ASYMMETRIC
46. Things To Keep In Mind
46
Balance is key when talking about asymmetric design. An unbalanced design is bound to directly affect the
user experience: misunderstanding, confusion, reading complication… Many things that can penalize pages and
website performance (higher bounce rate, decrease in time spent on pages…)
ARCHITECTURE – ASYMMETRIC
47. 47
/ Split Screen consists in dividing the screen into two parts, or more.
/ This process allows to create two (or more) atmospheres on a single page.
/ They can be built with various elements: videos, texts, gifs…
/ With Split Screen design, you can easily display two messages (different,
complementary…) on one single space.
SPLIT
SCREEN
Trend #10
Split Screen
48. 48
With split screen design, producing minimalist but relevant layout reaches
a new level.
It also allows creatives and web designers to have more freedom on how
to think and develop a website.
Trend #10 – Split Screen
ARCHITECTURE – SPLIT SCREEN
CREATIVE INSIGHT
49. 49
SEO INSIGHT
As long as traditional tagging rules are followed and HTML technology
is used (Java Script can be used for the layout but not for texts in the
page), Split screen does not affect SEO.
Trend #10 – Split Screen
ARCHITECTURE – SPLIT SCREEN
50. 50
UX INSIGHT
Split screen design works pretty well on tablets and smartphones since
tactile scrolling makes the interaction smoother and more intuitive.
However there are certain key points to look out for such as
the consistency of the content. An unbalance within the different screens’
content (lack of CTA on both sides, sporadic content on one side VS
substantial content on the other side) would affect the use of Split Screen
format and, in addition, have a negative impact on the user’s experience.
Trend #10 – Split Screen
ARCHITECTURE – SPLIT SCREEN
51. Things To Keep In Mind
51
In SEO, the H1 (header 1) represents the page theme. When using
Split screen, people are tempted to use two H1 titles on the page,
one title for each split. However, it is mandatory to only use H2 for
each split parts and one H1, which will represent the theme, for the
whole page.
If this rule is not followed, a tagging issue will occur and the crawler
robot won’t be able to get the theme of the page resulting in a
negative impact on the website’s natural indexing.
ARCHITECTURE – SPLIT SCREEN
52. 52
/ The democratization of bots has changed the way we use them now. Today,
bots are much more than a simple message service and can even be proper
websites.
/ Bot pages host interactive, conversational robots, that rely on data chosen with
great care to animate a conversation and meet users expectations and needs.
/ This mobile first format shakes up our traditional way of perceiving a traditional
website information architecture, offering users a total freedom in the way they
interact with the website.
Trend #11
Bot Page
53. 53
UX INSIGHT
As a refined interface which is limited UI-wise, a Bot Page provides a
simple yet intuitive experience, thanks to the many possibilities users get
to interact with the website (vocal, chat…)
Fast by nature, bots humanize the relationship between the machine and
the user. This format fits especially well on mobiles devices, where users,
when using chat bots, can quickly relate to traditional messaging apps and
services.
Trend #11 – Bot Page
ARCHITECTURE – BOT PAGE
54. Things To Keep In Mind
54
Bot pages contents don’t seem to be indexable. This is a good
reason why you should not replace your FAQ with a bot page.
Otherwise, you could lose a precious source of rich indexable
contents.
It is key to prepare and to know how to meet your users’
expectations: setup of a few scenarios of possible conversions,
beta testing…
ARCHITECTURE – BOT PAGE
59. Creative expertise
59
METHODOLOGY
Our references
/ Vanksen supports clients in all their creative projects thanks to a creative team made of many experts:
/ Artistic directors, graphic designers, web designers, copywriters, motion designers, editors, illustrators…
/ Our creatives have one goal: provide an emotional dimension to the rational approaches of our technical experts.
61. UX expertise
61
METHODOLOGY
Our references
/ The most recent creation to date at Vanksen is the UX/UI department. It is made of experts such as ergonomists, UX experts
and UI designers.
/ The objective of the UX/UI department is to provide the best interface and user experience for each and every one of
our clients’ projects.
/ Our UX/ UI experts have one mission: connect design, utility and information architecture to offer a flawless experience to the
users of our clients’ websites
63. SEO expertise
63
METHODOLOGY
Our references
/ Vanksen’s historical core business, SEO (Search Engine Optimization) aims to organically guide users to our clients’
websites.
/ In order to ensure a consistent and qualified web traffic, while guaranteeing visibility among the right target audiences, our
experts leverage many of their skills for our clients: technical, linking, semantic.
/ Our natural referencing specialists support our clients in:
/ Project revamps and website optimizations
/ Content creation
http://blog.send-up.net/le-cinemagraphe-nouveau-souffle-emailing/
« D’après différentes études, incorporer un contenu animé dans un emailing augmente d’environ 25% le taux de clic comparé à un email non-animé. »
http://www.tripwiremagazine.com/wp-content/uploads/2011/07/5659126388_3f56c8807f_o_thumb.gif (image)
https://graphiste.com/blog/tendances-web-design-2018
paragraphe 9 :
Le Flat design a été très (trop ?) présent ces dernières années. Il flattait nos envies de simplicité, avec une iconographie simple et des couleurs uniformes.
Le Material Design, initié par Google (hé oui !) ne s’écarte pas trop du Flat Design mais il y ajoute de la perspective, des ombres, des formes géométriques et même du mouvement. Il y a de la vie dans le Material Design.
http://www.aproposdecriture.com/bien-choisir-sa-police-decriture
http://larecetteduweb.fr/conseils-pour-entrepreneurs/cherchez-police-caractere-lisible-voici-les-tests-menes/ POUR LES CHIFFRES
https://www.usertesting.com/blog/2014/08/06/choosing-the-right-font-a-guide-to-typography-and-user-experience
https://www.awwwards.com/inspiration/5964b901e138234ab6071601 (image)