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This network is used only by a minority, an interesting one at that, but still a minority...
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- Twitter is not a strategy by itself, but is a part of the bigger picture.
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Slideshow by Eric at: http://eSocialMediaShop.com
Twitter: @eshutt
@esmediashop
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This was an overview of what was covered over the past 11 months of 2014 in the Meetup, "Internet Marketing of the Bay Area". Plus, we covered what's ahead in 2015 (hint: more of the same - blogging, WordPress, Google Hangouts, Social Media, Webinars, landing pages, sales pages, leads, and building email lists).
Increase Webinar Attendance with 31events.com Native Calendar invites APIVideoConferenceGear.com
31events.com allows you to change the way events are added to users calendars. 31events.com sends native calendar invites to a users email address instead of the user downloading and adding to the incorrect calendar. Works with all email platforms, Outlook, Google Gmail, Yahoo Mail, and many more! Simple and easy. Increases webinar attendance by 70%!
Twitter: All You Need To Know--How To Use Twitter For Your BusinessVanksen
In this presentation, you will find an explanation of societal movements that make Twitter such a success, an explanation of the tool, all the details, tips and tricks, and most importantly how you can use Twitter for your business in an effective manner.
Key findings:
This network is used only by a minority, an interesting one at that, but still a minority...
- Little content is created on Twitter, even if it is an extraordinary tool for breaking news to spread quickly.
- Twitter is not a strategy by itself, but is a part of the bigger picture.
Small businesses have big opportunities with social media. This guide will help you to understand how Twitter is used by consumers and deliver practical advice on what your business can do to reach them.
Slideshow by Eric at: http://eSocialMediaShop.com
Twitter: @eshutt
@esmediashop
How we use + track our peep's tweets at #DC's Best Festival. Created for a Twitter panel with the Cultural Alliance of Greater Washington - to show basics of best ways to use Twitter in the creative economy.
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How To Deal With Twitter Cards: A Starter's Guide To Their Inner Workings & Analytics
1. How to deal with
Twitter Cards
A STARTER’S GUIDE TO THEIR INNER WORKINGS & ANALYTICS
@bigspaceship
www.bigspaceship.com
FEBRUARY 2014
2. What’s the big deal?
With its new analytics, Twitter builds a bridge between
CFOs and CMOs helping them become two of a kind.
01
Big Spaceship
How to deal with Twitter Cards
February 2014
3. Hello Twitter Card Analytics.
02
Big Spaceship
How to deal with Twitter Cards
February 2014
4. Three suits to follow
ONE
TWO
Getting the Cards on the Table.
03
Big Spaceship
How to deal with Twitter Cards
February 2014
The small data that makes
business cents.
THREE
Fishing out the details and
calling out the bluffs.
5. Getting the Cards on
the Table.
Twitter Cards are the rich media attachment you see at the bottom
of Tweets. Sometimes they’re images and sometimes they’re videos.
Currently there are 8 different cards.
WHERE DO THESE ATTACHMENTS COME FROM?
When you share a URL to Twitter, that Tweet might be
programmed to pull in a tagged part of the website you shared
from. We say “might” because that only happens if that site has
enabled Twitter cards. (It’s a piece of code in the site)
04
Big Spaceship
How to deal with Twitter Cards
February 2014
6. An example of how
Cards get dealt
05
Big Spaceship
How to deal with Twitter Cards
February 2014
7. “I saw this on the nytimes.com and Tweeted it from the site.”
06
Big Spaceship
How to deal with Twitter Cards
February 2014
“Then in my feed, the video is embedded into my
Tweet for all to enjoy. That embedded media is the
rich attachment or ‘card’.”
8. The “dealing” happens on the underside of nytimes.com where a bit of code
tells Twitter to insert a card each time someone shares the article.
07
Big Spaceship
How to deal with Twitter Cards
February 2014
10. Making 140 characters worth a thousand words.
09
Big Spaceship
How to deal with Twitter Cards
February 2014
11. And creating new small data to help us track
what makes business cents.
10
Big Spaceship
How to deal with Twitter Cards
February 2014
12. THE RETURN ON THE FUNNEL
“I’m not a businessman. I’m a business, man.”
11
Big Spaceship
How to deal with Twitter Cards
February 2014
13. Awareness: Total Impressions
Consideration: Post Interactions
Conversion: Click-throughs & Downloads
THE RETURN ON THE FUNNEL
Twitter Analytics is bringing the business, man.
12
Big Spaceship
How to deal with Twitter Cards
February 2014
14. The two circles you need to know
about on Twitter Card Analytics
THE LARGER CIRCLE
Data about all Tweets posted to Twitter that have a link to your
website. This is the ‘everything’ bubble.
THE SMALLER CIRCLE
Data about Tweets posted from your account which have a link to
your website in them. This is the ‘your posts’ bubble.
13
Big Spaceship
How to deal with Twitter Cards
February 2014
15. The Ace of Circles
The one chart you need to know about.
INSTALL
ATTEMPTS
96
123x
0.36%
TWEETS
IMPRESSIONS
URL CLICKS
60,281
7, 459,569
27,028
RETWEETS
4,754
367
10,702
2,142,117
YOUR TWEETS
IMPRESSIONS FROM
YOUR TWEETS
This, we’ll break down on the next slide.
14
Big Spaceship
How to deal with Twitter Cards
February 2014
CLICKS FROM
YOUR TWEETS
16. 01
Tweets posted from
anyone to Twitter that
have your website URL.
02
Count of all people who
viewed those Tweets in
their Home timeline.
03
Number of clicks on the
links in those Tweets.
INSTALL
ATTEMPTS
96
123x
0.36%
TWEETS
IMPRESSIONS
URL CLICKS
60,281
7, 459,569
27,028
RETWEETS
4,754
367
10,702
2,142,117
YOUR TWEETS
CLICKS FROM
YOUR TWEETS
IMPRESSIONS FROM
YOUR TWEETS
04
15
Tweets that come from
your accounts that have
your website URL in them.
Big Spaceship
How to deal with Twitter Cards
February 2014
05
Count of all people who
viewed the Tweets you posted
in their Home timeline.
06
Number of clicks on the
links from your Tweets.
17. Same game, better data.
2014
CONVERSION
1997
CONVERSION
16
Big Spaceship
How to deal with Twitter Cards
February 2014
18. We can now Go Fish out those tough questions.
01
02
How many people are visiting our website from Twitter Cards posted by us, or anyone on Twitter?
03
Are we seeing spikes in impressions or click-throughs on Twitter during TV campaigns or other
paid media events?
04
Is Twitter a viable channel to get my app adopted by new users?
05
17
What are Tweets with website links worth in terms of actual impressions (people who actually see
them vs follower counts)?
What is the conversion rate from a Tweet to my product (website / app)?
Big Spaceship
How to deal with Twitter Cards
February 2014
19. And call out a few bluffs.
01
‘YOUR TWEETS’ IS NOT THE NUMBER OF TWEETS YOU POSTED.
It’s the number of Tweets any person has viewed in their Home timeline across selected time
frame. If I select ‘Yesterday’ as my time frame, the data I’m looking at includes all Tweets that were
viewed yesterday, not all Tweets I posted yesterday.
02
IMPRESSION DATA IS TAKEN FROM ‘TWITTER CLIENTS’
– that being people viewing Tweets in their Home news feeds. ‘Twitter Client’ include
Twitter.com, mobile.Twitter.com, Twitter for iPhone, Twitter for iPad and Twitter for Android.
But not for views on your Twitter profile page or from 3rd parties like Hootsuite.
03
ATTEMPTED APP INSTALLS ONLY APPLIES TO PEOPLE WHO DON’T HAVE YOUR APP...
...and only appears on mobile devices. If I’m looking at Tweets from YouTube on my phone and I
already have the YouTube app installed I won’t see the prompt.
18
Big Spaceship
How to deal with Twitter Cards
February 2014
21. A TWITTER CARD IS...
The rich media attachment you see at the bottom of Tweets.
Currently, there are 8 different types which can be ‘dealt’ to
Twitter via embedded code in websites.
20
TWITTER GETS NEW FUNNEL ANALYTICS FOR CARDS.
Understand how many people are seeing, interacting and
converting on your Tweets, and all the Tweets shared
containing URL’s to your website.
Big Spaceship
How to deal with Twitter Cards
February 2014
22. Dealing with Twitter Cards is a
creative and calculating business, man.
21
Big Spaceship
How to deal with Twitter Cards
February 2014
23. This was a public service announcement from
Big Spaceship. If you liked it, please like it and
share it.
@bigspaceship
www.bigspaceship.com
For more Slideshare, take your eyeballs over here: http://www.slideshare.net/bigspaceship