The document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses that SEO involves optimizing websites so they are found more easily in search engines. It recommends that 25% of SEO efforts focus on on-page elements like titles, headings and text, while 75% should involve off-page marketing like social media and links from other sites. Specific tips include using relevant keywords, writing concisely for readers scanning pages, including descriptive links and multimedia, and focusing content to inform rather than distract readers.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
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What is search engine optimization (SEO) and why does it matter for researchers? This talk looks at how search engines understand and rank academic publications, and considers the importance of the structure of the text, the language used, and the links to publications from other web pages. This talk formed the first part of a workshop during the British Ecological Society's Annual Conference in Edinburgh in December 2015. The workshop then proceeded into practical exercises for the participating researchers to practise writing well-pitched keywords, meaningful titles, and well-balanced abstracts.
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
This presentation was developed for a national conference of animal-based businesses, ranging from livestock producers and pet breeders to rodeos, circuses, biomedical researchers, horse and greyhound racing professionals, and others involved in various animal enterprises.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
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What is search engine optimization (SEO) and why does it matter for researchers? This talk looks at how search engines understand and rank academic publications, and considers the importance of the structure of the text, the language used, and the links to publications from other web pages. This talk formed the first part of a workshop during the British Ecological Society's Annual Conference in Edinburgh in December 2015. The workshop then proceeded into practical exercises for the participating researchers to practise writing well-pitched keywords, meaningful titles, and well-balanced abstracts.
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
This presentation was developed for a national conference of animal-based businesses, ranging from livestock producers and pet breeders to rodeos, circuses, biomedical researchers, horse and greyhound racing professionals, and others involved in various animal enterprises.
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
If people don’t see your cont, they will not interact with it How do you communication, not necessarily what. 1. Make things for people. 2. Those people aren’t you.
First 10 results in health comm literature.. Default in google is 10.
1 week period -87 million searches -58% saw a universal result 95%of those online search According to Nielsen/NetRatings, there are 157 million active Internet users in the U.S., and 127 million of them are active search engine users. 73% of americans go online nearly 50% of those online have been to video sharing sites us Google 62.9% (down 0.1% from August) Yahoo 20.2% (up 0.6%) AOL 4.1% (down 0.2%) Microsoft 8.5% (up 0.2%) Ask 4.3% (down 0.5%) the top engines account for over 94% of all search volume in the US. Since June 2006, Google (www.google.com) has increased its share from 59.3% to 60.2%, Yahoo! Search (search.yahoo.com) has increased from 22.0% to 22.5% and MSN Search (search.msn.com) has decreased slightly from 12.1% to 11.8%. Jupiter research http://www.iprospect.com/about/researchstudy_2007_offlinechannelinfluence.htm http://www.iprospect.com/premiumPDFs/researchstudy_2007_offlinechannelinfluence.pdf http://www.pewinternet.org/pdfs/PIP_Search_Aug08.pdf
don’t write about shoes when you sell boots.
Why can’t you find it by searching? -poorly technically architected -link dilution and lack of links (both internal and external) In this case, the videos videos show up in search results because just not optimized (“coke sues” are common titles” and videos do show up for that search, but that isn’t the likely search query) -talk briefly about how to optimize youtube videos for search (have slide on this) Or just say that it’s important and work with search team to do it --all youtube videos are randomly submitted with bad titles, descriptions ,etc. http://www.youtube.com/watch?v=YS7qO8O5jLs&feature=related Once the ranking issue is fixed, and they can find the URLs, here are the reason the actual results are so poor: No HTML. Lots of tech issues. Involve the seo team early so they can help you build the media asset right the first time
Outside of site content. More pressure on communicators to know how to connect their content
Talk like your readers. Brains are on autopilot when searching. They are critical info seekers, they use it for communication and socialization. Research shows that students google. . Small Vocabulary. Rely on keywords given to them by instructors and keywords. Don’t do second searches using other keywords. Will go to another search engine and will avoid the library and books and journals. Minimize search time Top results means that they are effective Trends: hot trends, search queries, updated hourly :seeing what people are looking for…. Type in blog topic or post idea. Insight: list top searches related to your term. Social media. Adwords: understand the volume of keywords and related terms. Spelling, volume, see what people are interested in. Understanding users, tags… MUST LOGIN AND HAVE A WEBSITE, WHEN PEOPLE SEARCH FOR A TOPIC DEPENDING UPON THEIR LOCATION, YOUR AD WILL APPEAR OFF TO THE SIDE. PAY WHEN PEOPLE CLICK ON YOUR SITE.
http://www.sfgate.com/ Topic Specific… Search bar. Intent = browse vs. search Google. Overwhelmed. Gen New Junkies. Scan for interests because there is too much info on screens. Default to their biases. Of course that is if they go to your site. Greater liklihood that Google will provide the required information that most sites. That is because they focus on the news of the day/ Addressing credibility . Site design ranks top and information design is a close second. Reputation: quality and cognitive authority Assess crediblity 2-3 seconds. People will spend 30 seconds on a homepage. Only evaluate info source if the info is crucial… direct profound effect on them. Users spend, on average, 25 seconds on a home page and only 47 seconds on secondary pages, according Nielson Norman Group
http://www.detnews.com/article/20090409/SCHOOLS/904090410/DPS+to+cut+600++close+23+schools Site design On the web people move quickly so we have to adapt to their behavior. Usuability is the ability to which your product achieves user goals and satisfaction. that we generally read 25 percent more slowly on the screen. White space
Implications of the F Pattern: Users won't read your text thoroughly in a word-by-word manner. The first two paragraphs must state the most important information. Start subheads, paragraphs, and bullet points with information-carrying words
Front-laod headlines Don’t read entire sentence
Google pays attention to first 60 characters.
Antonenko Niederhauser 2010, Searching. Suffering for info overload. Should not have to figure out what they story is about. Ledes orient and prepare the reader. Positive effects on learning and reduces cognitive load.Organizers of information.
Studies have found that the more words you add to a web page the less time people spend reading it . ne study found that users only spend about 4.4 seconds on a page for every 100 words of content. Links are how you add depth.
Lg. blocks of text are your enemy. impossible to quickly draw out the key points from a long paragraph, Visual communication beyond visuals Ea pg conveys a single idea Must not repeat Use pull quotes to draw people in, but also give people a break
Jakob Nielsen, a Web usability researcher. I read more quickly on the screen and edit out about 40 percent of what appears before my eyes. If you haven’t told me what you want by line four of your e-mail, trust me, I didn’t get the message.
Navigational choices recognizes that your readers are diverse and it allows them to address their cognitive needs. However, if they do not have a background on the issue they will have difficulty navigating … history and background info box. Newshole cant be filled. Are we synthesizing information, or merely aggregating it? Are we serving all of our readers? Information overlaod?
The web has a large number of sources with no facts Melanoma is the most dangerous type of skin cancer. It is the leading cause of death from skin disease.
The web has a large number of sources with no facts Melanoma is the most dangerous type of skin cancer. It is the leading cause of death from skin disease.
Users decide whether to read with what is above the fold. Many skip photo unless of info value. No real info below the fold. Story tools are below the fold. Cropped, one face and smiles (no excessively detailed- desert vs inside of restaurant), high quality Subconsciously, people will skip the items they aren’t looking for and this often includes pictures that might look like glossy advertisements. Pictures can often become an obstacle course to the information a user is seeking,
If it does work. Too bad. Ads :10 and inform them how long. Put above the fold Text, Photos, and Video. Hate talking head video. Useful for background for interested parties. keep it short. Typically, Web videos should be less than a minute long. avoid using video if the content doesn't take advantage of the medium's dynamic nature
Live to serve your reader. This is the definition of quality. Matt Thompson. Synthesis: “The combining of the constituent elements of separate material or abstract entities into a single or unified entity.” Aggregation: “A group or mass of distinct or varied things, persons, etc. Collection into an unorganized whole.” Everyone suffers from info overload, but what are you doing to help rather than hurting the info overload problem. Newshole cant be filled
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