SlideShare a Scribd company logo
Online video trends and visual communication By  Serena Carpenter 2009 http://serenacarpenter.com
TV watching intertwined with Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lean-forward vs. Lean-back
Parkersburg, IA tornado Adding Video to Maps
Clickable Ads
Social TV ,[object Object],[object Object],[object Object],[object Object]
Live Shots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Record Skype calls ,[object Object],[object Object],[object Object],[object Object]
Streaming live video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor and Increase Reach ,[object Object],[object Object],[object Object],[object Object]
MoJos or Backpack journalists ,[object Object],[object Object],[object Object],[object Object]
http://lofihistyle.com/2008/02/flip-video-vlog-tale-of-two-formats_21/
IPOD NANO ,[object Object],[object Object],[object Object]
iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Encourage sharing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of local breaking story ,[object Object],[object Object],[object Object],[object Object],[object Object]
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AZ Republic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Washington Post ,[object Object],[object Object],[object Object]
PR and Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foster system in Detroit
Broadcast  v.  Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Storytelling with Video ,[object Object]
Bring viewer closer means less narration ,[object Object],[object Object],[object Object],[object Object],[object Object]
TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News
Avoid  reporter-centric, word-driven stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video lead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And don’t forget to understand users!!!!!!! ,[object Object],[object Object],[object Object],[object Object]
Guide Users
Do not overwhelm user
Next Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Video Trends F09

Editor's Notes

  1. "Unlike television consumption, which mostly happens during the prime-time hours of 8 p.m. to 11 p.m., people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime, 40% of young adult US households view Internet video on the TV at least once per month. 57% users at least once a month (Nielsen ‘09) Cell phone users are more likely to record video on their cell phones than they are to watch it; 19% of cell phone users now say they have recorded video with their phone.
  2. http://money.cnn.com/video/ Dish of new videos to highlight videos. Graphics team developed it to merchandise video content better. Dynamic experience
  3. Forrester projects that 31 percent of U.S. homes will have DVRs by the end of this year. To deal with DVRs, Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information.
  4. Co-watching tv Just announced. Ap you get via FB. MySpace has something like this IBM is developing a remote control that will automatically blog and/or microblog what you’re watching.
  5. http://www.lohud.com/article/99999999/MOGULUS0106/399990025&template=mogulus
  6. Which lead to small recording devices
  7. http://newteevee.com/2009/09/12/hands-on-ipod-nano-vs-flip-sd/ Nano just released this week with Video. Stores 8 hours. Small $150
  8. Serious competitor to Flip. Possibility for HD http://cbs4.com/video/?id=78304@wfor.dayport.com
  9. Encouraging sharing http://alphachannel.msnbc.msn.com/archive/2008/01/07/551316.aspx
  10. At least a dozen markets. Cuts in staff Press conference, ribbon cuttings KARE 2-3 times a week
  11. Push for video in 2006 is changing. However, video takes time and people are not so a return on their investment.
  12. http://abcnews.go.com/Technology/JustOneThing/story?id=8398641
  13. Said some very harsh things such treating sources with little respect, need to sensationalize, teases, negativity
  14. http://asu.news21.com/changing-policy/
  15. http://asu.news21.com/the-virgin-of-guadalupe/